psychographics
TRANSCRIPT
![Page 1: Psychographics](https://reader035.vdocuments.mx/reader035/viewer/2022080910/55cb0241bb61eb807a8b4685/html5/thumbnails/1.jpg)
Model used is young and rebellious looking, therefore is representative to the EMULATORS and EXPERIENCERS who are young adults and late teenagers.
Inspiring quote used to appeal young adults and late teenagers who are trying to find an identity and a sense of belonging in this world, this is way to combat their fear of feeling out of place, therefore this will attract the EXPERIENCERS.
Endorsement of young fashionable brand encourages the EMULATORS to want these items to be different and rebellious. Also attracts EMULATORS-ACHIEVERS and ACHIEVERS who are materialistic and want to buy well-known products and by obtaining these items they feel superior which are the things they desire.
An image of style is being sold, which will appeal to the ACHIEVERS, as this style is conservative and can help them to create a well-established image.
Appeals to STRUGGLERS, as they want to obtain items however struggle to do so due to their low income. However, by offering the STRUGGLERS to win a chance to feel like they are not struggling, it will attract them.
Rustic and grungy text style used to emphasize the rebellious side of the EXPERIENCERS, which therefore appeals to them.
Appeals to STRUGGLERS as well as, it gives them hope to fight the struggles they are facing.
Appeals to EXPERIENCERS as the background gives a rustic and rebellious vibe, which coincides with the behavior of the EXPERIENCES, this also matches with the alternative hip-hop theme of my magazine.