psrp talk: a personal view of mobile social media
DESCRIPTION
A Personal view of Mobile Social Media from the perspective of a user in the Philippines. Note: all image copyrights belong to the ownersTRANSCRIPT
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Social Media Gone Mobile a very personal view of social media
Presented by Jim Ayson SMART Communica=ons
Public Rela=ons Ins=tute Third Module, October 25, 2011
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My 10 Minute Presenta=on!
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Got Ques=ons? • Send them to me on Twi0er:
@jimayson
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The Big 3: Facebook, TwiLer, Google Plus
They’re all different.
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• Very mainstream, everyone is on it, rela=ves, classmates, officemates. • Status updates, comments and discussions, photos
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Facebook Numbers
Over 90% of PH Online audience is on Facebook. PH is #8 Facebook na=on in the world.
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Twi0er
• Used for short bursts, “brain farts”, links, breaking news, stalking celebriAes.
• 4M Filipinos on TwiLer? (May 2011, Digital Media Asia)
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Top CelebriAes on Twi0er Lady Gaga, Anne Cur=s, Britney Spears, Julius Babao, etc
@ladygaga
14,884,896 followers @annecur=ssmith 1,778,527 followers
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Twi0er for Breaking News
Death of #Gadaffi
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Google+
• Long-‐form posts (mini blogs), quality discussions (no jologs allowed), superior privacy and broadcas=ng sehngs thru “circles”
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I’m a social media addict. I check in several =mes a day on my smartphone. I am never disconnected.
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I’m not alone
• 350 million mobile Facebook users world wide.
• Es=mated 6-‐8 million Filipinos check Facebook on Mobile. (1/3 of the base of 26.75M.)
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Global Stats
• 33% of Facebook traffic is from Mobile • 55% of TwiLer traffic is from Mobile
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Enablers of mobile social media
• Smartphones, epecially Blackberries, iPhones, Androids.
• Smartphone apps for social media apps are very capable.
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Effects of Mobile Social Media
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Photos and videos uploaded where it happened. Many have news value, like in Typhoon Pedring, death of Gadaffi, #Occupy WallStreet
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Status Updates are non-‐stop and relevant to your loca=on.
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LocaAon: Smartphones know where you are through GPS, 3G, and Wi-‐Fi Geolocated status and photo updates, loca=on based checkins
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Hashtags (Ex: #OccupyWallStreet) allow you to create a topic or trend for people to follow, these have become very popular.
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Two interes=ng cases for mobile social media
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#OccupyWallStreet
From a single hashtag, created a global protest movement, from New York to Spain -‐ efforts coordinated through social media
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#SmartBEP
A social media campaign by Smart to promote the Oct 25 Black Eyed Peas concert.
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• People monitored a website, Facebook, and a TwiLer hashtag (#SmartBEP) to get clues for an Amazing Race to win VIP =ckets.
• Clues guided racers to a venue, where a lookalike of the Black Eyed Peas presented them with =ckets.
• Most par=cipants followed the clues on mobile so they could get to the venue on =me.
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