#psmgconf 2014 | kristy sammis | social media & #sfbatkid
DESCRIPTION
Kristy Sammis, Clever Girls Collective, shares the story behind the social media, global phenomenon that was the Make a Wish #SFBatKid - She talks strategy, planning and how storytelling can help any brand connect with their goals.TRANSCRIPT
WE ARE
CLEVER
BLOGGERS
PINNERS
INSTAGRAMMERS
TWEETERS
FACEBOOKERS
PHOTOGRAPHERS
STORYTELLERS
CONTENT-CREATORS
MOVERS
SHAKERS
TASTEMAKERS
INFLUENCERS
GIRLS
IT’S 2014.SOCIAL MEDIA HAS SOLVED ALL
OUR MARKETING PROBLEMS!
(JUST KIDDING)
OF SOCIAL MARKETERS AREN’T SURE WHICH SOCIAL MEDIA TOOLS TO USE
*Source: Social Media Examiner 2014 Report, 2800 Marketers
Kiwanis slide 6
#SFBatkid
#SFBATKID BY THE NUMBERS
President Obama retweets one of
our staff photos!
1,816,783,718 TOTAL
TWITTER IMPRESSIONS
23,793,757 TOTAL
INSTAGRAM IMPRESSIONS
1,840,577,475 OVERALL
SOCIAL IMPRESSIONS
(A.K.A. “The Secrets of All Social Media Programs”)
THE SIX“SECRETS” OF #SFBATKID
THE SIX“SECRETS” OF #SFBATKID
1. GOAL
2. AUDIENCE
3. METRICS
4. MESSAGE
5. AGILITY
6. EMOTIONAL STORY
SECRET #1: GOAL
WHAT DO YOU WANT TO ACCOMPLISH?
SECRET #1: GOAL
WHO DO YOU WANT TO REACH?
SECRET #2: AUDIENCE
WHERE ARE THEY?
Estimated size of the crowd at City Hall: 20,000+
Number of countries where Batkid was discussed: 117
Total Social Impressions: 1,816,783,718
Number of hits per second to all Make-A-Wish websites during peak: 1,400
YOU GET WHAT YOU MEASURE
SECRET #3: METRICS
*FORRESTER RESEARCH WWW.FORRESTER.COM
“WHAT’S THE HASHTAG?”
SECRET #4: MESSAGE
OR IF IT DOES!?
WHAT IF THIS DOESN’T WORK?
SECRET #5: AGILITY
WHY WILL PEOPLE CARE?
SECRET #6: EMOTIONAL STORY
(A.K.A. “The Secrets of All Social Media Programs”)
THE SIX“SECRETS” OF #SFBATKID
QUESTIONS?
