psfk virtual reality debrief

SUMMARY PRESENTATION

VIRTUAL REALITY DEBRIEF @PSFK | #FutureofVR

Download the full Virtual Reality Debrief:

psfk.com/report/vr-virtual-reality

http://psfk.com/report/vr-virtual-reality


01

02

03

04

05

06

07Health & Fitness

Travel & Hospitality

Gaming & Storytelling

Media & EntertainmentRetail & Marketing

Art & Architecture

Culture & Social Innovation

A Look Into VR Use Cases

Creating digital experiences that help people quantify

progress, and stay motivated to overcome obstacles and

achieve their goals.

VIRTUAL REALITY DEBRIEF

@PSFK | #FutureofVR

#01

Health & Fitness


@PSFK | #FutureofVR

Widerun Software Lets Cyclists

Experience Epic Rides

Through Fictional Worlds

@widerun


@PSFK | #FutureofVR

Deepstream Immersive Game Distracts

Burn Victims From Their Pain

@deepstreamvr

Allowing travelers to experience far flung destinations

and luxury services from anywhere to get them excited

about upcoming trips.


@PSFK | #FutureofVR

#02

Travel & Hospitality


@PSFK | #FutureofVR

Destination British Columbia Tourism Agency Creates

Choose-Your-Own-Adventure

Tour Of Canada’s North Coast

@UNIT9 | @HelloBC


@PSFK | #FutureofVR

Marriott Virtual Honeymoon Station

Takes Newlyweds On A

Virtual Round-The-World Trip

@marriott

Building experiences that let customers take products on

virtual test drives or immerse themselves in brand stories

to drive them towards a purchase.


@PSFK | #FutureofVR

#03

Retail & Marketing


@PSFK | #FutureofVR

Chevrolet Auto Brand Invites Drivers To

Discover New Zealand

Through VR Test Drive Paired

With Haptic Feedback

@chevrolet


@PSFK | #FutureofVR

The North Face Brand Offers First-Hand

Perspective Of Extreme

Activities to Promote

Outdoor Gear

@thenorthface

Using digital as a way to breathe new life into spaces both

real and imagined.


@PSFK | #FutureofVR

#04

Art & Architecture


@PSFK | #FutureofVR

CommonFloor House Hunters Can Search

For Their Dream Home

Without Ever Leaving

The Couch

@commonfloor


@PSFK | #FutureofVR

Hakanai Artists Brings Black Box to

Life With Digital Overlays

@AdrienMClaireB

Giving viewers the opportunity to experience social issues

up close to build connections, empathy and understanding.


@PSFK | #FutureofVR

#05

Culture & Social Innovation


@PSFK | #FutureofVR

The New Museum Visitors Are Transported To

The Center Of A Rapidly

Disappearing Rain Forest

@newmuseum


@PSFK | #FutureofVR

Clouds Over Sidra Documentary Follows Syrian

Refugee Offering A Glimpse

Of Her Day-To-Day Life

@vrse

Placing viewers in the center of immersive narratives to

capture their attention and bring fantastical adventures

closer to reality.


@PSFK | #FutureofVR

#06

Media & Entertainment


@PSFK | #FutureofVR

Jaunt Cinematic Experience Allows

Music Lovers to Watch Paul

McCartney’s Performance

In 360 Degrees

@jauntvr


@PSFK | #FutureofVR

Catatonic Audiovisual VR Experience

Transports Viewers Straight

Into A 1940’s Mental Hospital

@VRSEWORKS

Building the next generation of interactive experiences to

life by bringing digital experiences to life in physical

environments.


@PSFK | #FutureofVR

#07

Gaming & Storytelling


@PSFK | #FutureofVR

Merrell Simulated Environment Paired

With Digital Experience Lets

People Walk Across A

Drawbridge In Brand Shoes

@merrelloutside


@PSFK | #FutureofVR

The Void Experience Marries VR And

AR Tech, Allowing Players To

Move Around In A Physical

Space Populated With A

Virtual World

@voidvr


Key Lessons

#1

#2

#3

#4

#5Try Before You Buy

Narratives Become Interactive

Boundaries Disappear

Industries Reimagined

Empathy Gets Ignited


Download the full Virtual Reality Debrief:

psfk.com/report/vr-virtual-reality

http://psfk.com/report/vr-virtual-reality

SUMMARY PRESENTATION

psfk virtual reality debrief

Technology

virtual reality

virtual round

futureofvr clouds

virtual test drives

futureofvr widerun software

futureofvr hakanai artists

new life

digital experiences