psfk food debrief

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SUMMARY PRESENTATION COGNITIVE RETAIL FOR ANYTIME, ANYWHERE CONVENIENCE #11 FOOD DEBRIEF

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LABS

@PSFK #FoodRetailDebrief

SUMMARY PRESENTATION

COGNITIVE RETAIL FOR ANYTIME, ANYWHERE CONVENIENCE

#11 FOOD DEBRIEF

- 6 trends manifesting in the grocery industry that showcase the prioritization of convenience

- 18 leading examples of engagements and initiatives driving the new era of convenience in grocery shopping

- Tips and thought-starters for professionals in any industry looking to upsell convenience

- Insights and statistics from industry leaders

- A 25 page presentation deck

The food retail landscape has evolved to include a spectrum of shopping opportunities, from traditional brick-and-mortar to online ordering and in-home delivery. PSFK’s Food Debrief highlights the ways that grocery retailers are streamlining the retail journey for consumers as they purchase produce, foods and supplies for their home and lifestyle. By anticipating shopper needs, expanding product offerings and condensing the path to purchase, grocers are reducing barriers in the grocery shopping experience and offering lessons that can be applied to any consumer industry. The 20 page report includes :

Download the Full Report at: psfk.com/report/food-debriefAccess all Reports and Debriefs as a PSFK Member: psfk.com/membership

GET THE FULL REPORT

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@PSFK #FoodDebrief

Version 1.0 | Published April 2017

PSFK’s Food Debrief explores how grocery retailers are focusing on providing a new level of proactive convenience to consumers, by creating shopping experiences that offer on-demand access to fulfill their every need. By predicting customer needs, creating assistive infrastructures and expanding their capabilities through partners, retailers can create a full cycle of convenience that reduces shopper frustrations while streamlining operations.

Download the Full Report at: psfk.com/report/food-debrief

ABOUT THIS REPORT

Founder & PresidentPiers Fawkes

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@PSFK #FoodDebrief

LABS

@PSFK #FoodDebrief

CUSTOMERS’ NEW DEFINITION OF CONVENIENCE

CONSUMERS EXPECT CONVENIENCE-FIRST RETAILERS:

TO BE SEAMLESS

TO BE PROACTIVE

TO GROW WITH THEM

TO PARTNER WITH BRANDS AND MEDIA

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@PSFK #FoodDebrief

F O O D R E TA I L I N N O VAT I O N L A N D S C A P E : F U L L - C Y C L E C O N V E N I E N C E

IOT

IOT

ROBOTICS

ROBOTICS

AI

SERVICES

STORES

LEADERS

PR

OD

UC

T S

EA

RC

H

PRODUCT DISCOVERY PURCHASE + PAYM

ENT DE

LIV

ER

Y/T

RA

NS

PO

RT RESTOCKING COACHING/EDUCATION/RECCOMMENDATI

ON

IN TRANSIT/ON THE GO

AT HO

ME

IN

STO

RE

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@PSFK #FoodDebrief

5 TAKEAWAYS TO CREATE A CONVENIENCE-FIRST RETAIL EXPERIENCE

REMOVE STEPS IN THE PATH TO PURCHASE

PREDICT CONSUMER NEEDS

PROVIDE AMBIENT GUIDANCE

OFFER MULTIFACETED CONVENIENCE

FACILITATE A FULL-CIRCLE SHOPPING PROCESS

1. 2. 3.

4. 5.

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@PSFK #FoodDebrief

6 NEW TRADEMARKS OF CONVENIENCE-FIRST RETAIL

1. Ambient Aisle

2.Affiliate Inventory

3.Lifestyle Selection

4.Inferred Payment

5.Anytime, Anywhere Delivery

6.Set It And Forget It

LABS

@PSFK #FoodDebrief

ABOUT PSFK LABS

PSFK Labs42 Bond Street, 6th FloorNew York, NY 10012

PSFK Labs is an innovation consulting firm. Since 2004, our agency team has helped global corporations concept better products, services, communications and experiences. Our researchers, analysts and designers leverage a unique research process with unparalleled access to experts to identify and develop new business opportunities for brands.

In addition to our client work, PSFK Labs oversees the innovation portal PSFK.com and produces a series of reports, workshops and events that inspire creative professionals in their work.

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LABS

@PSFK #FoodRetailDebrief

SUMMARY PRESENTATION

COGNITIVE RETAIL FOR ANYTIME, ANYWHERE CONVENIENCE

#11 FOOD DEBRIEF