psfk food debrief
TRANSCRIPT
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@PSFK #FoodRetailDebrief
SUMMARY PRESENTATION
COGNITIVE RETAIL FOR ANYTIME, ANYWHERE CONVENIENCE
#11 FOOD DEBRIEF
- 6 trends manifesting in the grocery industry that showcase the prioritization of convenience
- 18 leading examples of engagements and initiatives driving the new era of convenience in grocery shopping
- Tips and thought-starters for professionals in any industry looking to upsell convenience
- Insights and statistics from industry leaders
- A 25 page presentation deck
The food retail landscape has evolved to include a spectrum of shopping opportunities, from traditional brick-and-mortar to online ordering and in-home delivery. PSFK’s Food Debrief highlights the ways that grocery retailers are streamlining the retail journey for consumers as they purchase produce, foods and supplies for their home and lifestyle. By anticipating shopper needs, expanding product offerings and condensing the path to purchase, grocers are reducing barriers in the grocery shopping experience and offering lessons that can be applied to any consumer industry. The 20 page report includes :
Download the Full Report at: psfk.com/report/food-debriefAccess all Reports and Debriefs as a PSFK Member: psfk.com/membership
GET THE FULL REPORT
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Version 1.0 | Published April 2017
PSFK’s Food Debrief explores how grocery retailers are focusing on providing a new level of proactive convenience to consumers, by creating shopping experiences that offer on-demand access to fulfill their every need. By predicting customer needs, creating assistive infrastructures and expanding their capabilities through partners, retailers can create a full cycle of convenience that reduces shopper frustrations while streamlining operations.
Download the Full Report at: psfk.com/report/food-debrief
ABOUT THIS REPORT
Founder & PresidentPiers Fawkes
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@PSFK #FoodDebrief
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@PSFK #FoodDebrief
CUSTOMERS’ NEW DEFINITION OF CONVENIENCE
CONSUMERS EXPECT CONVENIENCE-FIRST RETAILERS:
TO BE SEAMLESS
TO BE PROACTIVE
TO GROW WITH THEM
TO PARTNER WITH BRANDS AND MEDIA
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F O O D R E TA I L I N N O VAT I O N L A N D S C A P E : F U L L - C Y C L E C O N V E N I E N C E
IOT
IOT
ROBOTICS
ROBOTICS
AI
SERVICES
STORES
LEADERS
PR
OD
UC
T S
EA
RC
H
PRODUCT DISCOVERY PURCHASE + PAYM
ENT DE
LIV
ER
Y/T
RA
NS
PO
RT RESTOCKING COACHING/EDUCATION/RECCOMMENDATI
ON
IN TRANSIT/ON THE GO
AT HO
ME
IN
STO
RE
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5 TAKEAWAYS TO CREATE A CONVENIENCE-FIRST RETAIL EXPERIENCE
REMOVE STEPS IN THE PATH TO PURCHASE
PREDICT CONSUMER NEEDS
PROVIDE AMBIENT GUIDANCE
OFFER MULTIFACETED CONVENIENCE
FACILITATE A FULL-CIRCLE SHOPPING PROCESS
1. 2. 3.
4. 5.
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6 NEW TRADEMARKS OF CONVENIENCE-FIRST RETAIL
1. Ambient Aisle
2.Affiliate Inventory
3.Lifestyle Selection
4.Inferred Payment
5.Anytime, Anywhere Delivery
6.Set It And Forget It
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ABOUT PSFK LABS
PSFK Labs42 Bond Street, 6th FloorNew York, NY 10012
PSFK Labs is an innovation consulting firm. Since 2004, our agency team has helped global corporations concept better products, services, communications and experiences. Our researchers, analysts and designers leverage a unique research process with unparalleled access to experts to identify and develop new business opportunities for brands.
In addition to our client work, PSFK Labs oversees the innovation portal PSFK.com and produces a series of reports, workshops and events that inspire creative professionals in their work.
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