psfk beauty debrief

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OVERVIEW PRESENTATION PERFECTING PERSONALIZATION TO BUILD BRAND ENGAGEMENT #10 BEAUTY DEBRIEF

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Page 1: PSFK Beauty Debrief

LABS

@PSFK #BeautyDebrief

OVERVIEW PRESENTATION

PERFECTING PERSONALIZATION TO BUILD BRAND ENGAGEMENT

#10 BEAUTY DEBRIEF

Page 2: PSFK Beauty Debrief

- 7 trends driving personalization and customization in beauty

- 21 best-in-class examples of tailoring brand experiences for customers

- Engagement strategies for customer-first industry verticals

- Cheat sheets full of statistics, key quotes and interviews

- Plus a 30-page presentation deck

PSFK’s Beauty Debrief helps brands in any sector learn the secrets to

offering a personalized brand experience and the benefits of doing

so. By leveraging a new style of tailoring, entrepreneurs, brands and

retailers can craft authentic relationships that meet the consumer

wherever they please. PSFK’s global researchers pinpoint the key

ingredients that help the beauty industry successfully apply

customization for their customers’ needs. As a result, beauty brands

are now reaching audiences with products and services that can truly

mold to fit their own personal preferences.

The 25 page report includes :

Download the Full Report at: psfk.com/report/beauty-debrief Access all Reports and Debriefs as a PSFK Member: psfk.com/membership

Get The Full Report

LABS

@PSFK #BeautyDebrief

Page 3: PSFK Beauty Debrief

Version 1.0 | Published February 2017

PSFK’s Beauty Debrief explores how brands and

retailers can help customers find or create their

‘perfect match’ of products and/or services. By

adopting a personalization-first approach to product

creation, recommendation and coaching, companies

can forge brand relationships that satisfy consumers

on functional, emotional and social levels.

Download the Full Report at: psfk.com/report/beauty-debrief

About This Report

Founder & President

Piers Fawkes

LABS

@PSFK #BeautyDebrief

Page 4: PSFK Beauty Debrief

PERSONALISED SHOPPING

PERSONALISED PRODUCT

PERSONALISED ROUTINE

The Beauty LandscapeToday’s beauty marketplace consists of product creators, service providers and retail outlets that are experimenting with customer personalization in different capacities. These include offering custom-made products, tailoring the shopper experience or coaching users through ownership and a routine.

The graphic shows that brands can paint a more robust a picture of their shoppers and help them find the perfect match of products, retail experiences and ownership by blending different channels of personalization.

Page 5: PSFK Beauty Debrief

LABS

@PSFK #BeautyDebrief

Shifts In Beauty Customization w

Topical Results Holistic Awareness

Daily Routine Evolving Instruction

Reactive Treatments Proactive Care

Consumers Creators

Page 6: PSFK Beauty Debrief

LABS

@PSFK #BeautyDebrief

Strategies For Engaging Your Customer

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01 02 03

04 05

Transform Products Into Foundations

Create Virtual And Physical Playgrounds

Evolve Tools Into Assistants

Treat Enthusiasts As Experts

Engage By Occasion

Page 7: PSFK Beauty Debrief

LABS

@PSFK #BeautyDebrief

Key Trends Driving The Beauty Industry

• Custom Components

• DIY Apothecary

• Atomic Personalization

• Lifestyle Reflection

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• Collaborative Ideation

• Environmental Aesthetician

• Responsive Routine

Page 8: PSFK Beauty Debrief

About PSFK Labs

PSFK Labs 42 Bond Street, 6th Floor

New York, NY 10012

PSFK Labs is an innovation consulting firm. Since 2004, our agency team has helped global corporations concept better products, services, communications and experiences. Our researchers, analysts and designers leverage a unique research process with unparalleled access to experts to identify and develop new business opportunities for brands.

In addition to our client work, PSFK Labs oversees the innovation portal PSFK.com and produces a series of reports, workshops and events that inspire creative professionals in their work.

LABS

Page 9: PSFK Beauty Debrief

LABS

@PSFK #BeautyDebrief

SUMMARY PRESENTATION

PERFECTING PERSONALIZATION TO BUILD BRAND ENGAGEMENT

#10 BEAUTY DEBRIEF