psfk beauty debrief
TRANSCRIPT
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@PSFK #BeautyDebrief
OVERVIEW PRESENTATION
PERFECTING PERSONALIZATION TO BUILD BRAND ENGAGEMENT
#10 BEAUTY DEBRIEF
- 7 trends driving personalization and customization in beauty
- 21 best-in-class examples of tailoring brand experiences for customers
- Engagement strategies for customer-first industry verticals
- Cheat sheets full of statistics, key quotes and interviews
- Plus a 30-page presentation deck
PSFK’s Beauty Debrief helps brands in any sector learn the secrets to
offering a personalized brand experience and the benefits of doing
so. By leveraging a new style of tailoring, entrepreneurs, brands and
retailers can craft authentic relationships that meet the consumer
wherever they please. PSFK’s global researchers pinpoint the key
ingredients that help the beauty industry successfully apply
customization for their customers’ needs. As a result, beauty brands
are now reaching audiences with products and services that can truly
mold to fit their own personal preferences.
The 25 page report includes :
Download the Full Report at: psfk.com/report/beauty-debrief Access all Reports and Debriefs as a PSFK Member: psfk.com/membership
Get The Full Report
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Version 1.0 | Published February 2017
PSFK’s Beauty Debrief explores how brands and
retailers can help customers find or create their
‘perfect match’ of products and/or services. By
adopting a personalization-first approach to product
creation, recommendation and coaching, companies
can forge brand relationships that satisfy consumers
on functional, emotional and social levels.
Download the Full Report at: psfk.com/report/beauty-debrief
About This Report
Founder & President
Piers Fawkes
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@PSFK #BeautyDebrief
PERSONALISED SHOPPING
PERSONALISED PRODUCT
PERSONALISED ROUTINE
The Beauty LandscapeToday’s beauty marketplace consists of product creators, service providers and retail outlets that are experimenting with customer personalization in different capacities. These include offering custom-made products, tailoring the shopper experience or coaching users through ownership and a routine.
The graphic shows that brands can paint a more robust a picture of their shoppers and help them find the perfect match of products, retail experiences and ownership by blending different channels of personalization.
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@PSFK #BeautyDebrief
Shifts In Beauty Customization w
Topical Results Holistic Awareness
Daily Routine Evolving Instruction
Reactive Treatments Proactive Care
Consumers Creators
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Strategies For Engaging Your Customer
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01 02 03
04 05
Transform Products Into Foundations
Create Virtual And Physical Playgrounds
Evolve Tools Into Assistants
Treat Enthusiasts As Experts
Engage By Occasion
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Key Trends Driving The Beauty Industry
• Custom Components
• DIY Apothecary
• Atomic Personalization
• Lifestyle Reflection
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• Collaborative Ideation
• Environmental Aesthetician
• Responsive Routine
About PSFK Labs
PSFK Labs 42 Bond Street, 6th Floor
New York, NY 10012
PSFK Labs is an innovation consulting firm. Since 2004, our agency team has helped global corporations concept better products, services, communications and experiences. Our researchers, analysts and designers leverage a unique research process with unparalleled access to experts to identify and develop new business opportunities for brands.
In addition to our client work, PSFK Labs oversees the innovation portal PSFK.com and produces a series of reports, workshops and events that inspire creative professionals in their work.
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@PSFK #BeautyDebrief
SUMMARY PRESENTATION
PERFECTING PERSONALIZATION TO BUILD BRAND ENGAGEMENT
#10 BEAUTY DEBRIEF