psa: spring break play it safe

PUBLIC SERVICE ANNOUNCMENT “SPRING BREAK: PLAY IT SAFE” :30 TV 2013 COLLEGE SPRING BREAK VIDEO Scene: Beach. College students dancing to DJ playing dance music. Dressed in bathing suites with red cups in hand, the males and females are obviously intoxicated. AUDIO Video: MS Bikini-wearing female dancing away. Makes eye contact with male dancing nearby. TRANSITION: CUT (Music up) SFX: Students cheering, wooing and clapping Video: Med 2 shot. Students dancing on beach. Male starts to make his way through the crowd toward the female. TRANSITION: CUT Video: CU Male grabs the female’s hand. He motions her to come with him. TRANSITION: CUT Video: Med 2 shot. The male and female walk away together holding hands. TRANSITION: CUT Video: WS College students dancing Black Text: Sarah Johns was never seen again. (Music down) VO Female Announcer: Thousands of students disappear each year while on spring break, and the majority of time alcohol and drugs are involved. Play it safe on spring break. Learn how, go online to Play it Safe dot org.

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Public service announcment targeting college students, advocating safe spring break in 2013.

TRANSCRIPT

PUBLIC SERVICE ANNOUNCMENT “SPRING BREAK: PLAY IT SAFE” :30 TV 2013 COLLEGE SPRING BREAK

VIDEO

Scene: Beach. College students dancing to DJ playing dance music. Dressed in bathing suites with red cups in hand, the males and females are obviously intoxicated.

AUDIO

Video: MS Bikini-wearing female dancing away. Makes eye contact with male dancing nearby. TRANSITION: CUT

(Music up) SFX: Students cheering, wooing and clapping

Video: Med 2 shot. Students dancing on beach. Male starts to make his way through the crowd toward the female. TRANSITION: CUT

Video: CU Male grabs the female’s hand. He motions her to come with him. TRANSITION: CUT

Video: Med 2 shot. The male and female walk away together holding hands. TRANSITION: CUT

Video: WS College students dancing Black Text: Sarah Johns was never seen again.

(Music down) VO Female Announcer: Thousands of students disappear each year while on spring break, and the majority of time alcohol and drugs are involved. Play it safe on spring break. Learn how, go online to Play it Safe dot org.

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