présentation powerpoint€¦ · hotel arrivals • for the 1st time, 24.4 million hotel arrivals...
TRANSCRIPT
2019
STRATEGY
ASSETS
RESOURCES
1. A great travel destination
2. A connected city
3. A wide range of accommodation
4. A vibrant food scene
5. A business destination
1. ASSETS
6. A dynamic city for leisure
7. Amazing sport calendar
8. The capital of fashion & shopping
9. A sustainable capital
10. An accessible city for disabled people
Hotel arrivals
• For the 1st time, 24.4 million hotel arrivals• in Greater Paris (+3.8%) in 2018
37.6 million : estimates for all kind of accommodation / 50 million for Paris region
13,2 million foreign visitors (hotel arrivals)(+10 % foreigner arrivals)
Hotel performance in Greater Paris
The occupancy rate would reach 78,6 % in Greater Paris (+3,3 points)
RevPAR (+12,3%)
Passenger traffic
2018 record traffic for Paris with 105.35 million passengers (+3.8%)
1 . A G r e a t Tr a v e l D e s t i n a t i o n
➔ 2018: A record year for tourism
1 . A G r e a t Tr a v e l D e s t i n a t i o n
USA+16.1 %
Canada+19.9 %
Africa+3.5 %
China +3.2%
Japan+17.3 %
Australia+7.5 %
Near & Middle East
+0,4 %
Russia+11.2 %
Europe+12 %
America+5.1 %
Widespread growth in Greater Paris (January-December)
Source: Insee/OTCP
2 . A C o n n e c t e d C i t y : a t t h e He a r t o f t h e Wo r l d
2 . A C o n n e c t e d C i t y : a u n i q u e Tr a n s p o r t Ne t w o r k
7 train stations
16 metro lines serving 303 stations
5 RER (Regional Express Train) lines
8 green & noiseless tram lines (Paris region)
378 bus routes (Paris region)
17,920 taxis
Nearly 2,000 self-service e-motorbikes or e-scooters by 2019
2 . A C o n n e c t e d C i t y : a l w a y s o n t h e M o v e
Ongoing Transportation Projects
Development of an express metro network around Paris, with 200 km of lines and 72 stations (2022-2030)
Opening of a 20-minute direct train line between Paris Charles-de-Gaulle airport and Gare de in Paris, CDG Express (2024)
156,405 bedrooms
2,478 hotels
3 . A Wi d e Ra n g e o f A c c o m m o d a t i o n
Category
1* & 2* 483 28,628
3* 995 55,100
4* & 5* 590 57,293
No rating 410 15,384
TOTAL 2,478 156,405
*Number of rooms per category for Paris regionsource INSEE / Jan. 2018
Creation of 8,100 new bedrooms by 2024(Notably in large capacity 2* and 3* hotels)
8,662 beds in youth accommodation in 56 establishments
Palace distinction for 11 hotels
150 aparthotels totalling 13,573 apartments
25 new hotels in 2018
For Greater Paris - source INSEE / Atout France / PCVB
Sommier***** (80 rooms) Opening in June 2018
NEW!
Bowmann***** (53 rooms) Opening in June 2018
The Lutetia***** (184 rooms) Reopening in July 2018
Brach Paris by Evok Hotels Collection***** (59 rooms) Opening in Oct. 2018
Opening in Nov. 2018
25hours Terminus Nord (237 rooms) Opening in January 2019
Hyatt Regency Chantilly**** (211 rooms) Opening in Febuary 2019
Pullman Paris Centre Bercy**** (392 rooms) Renovation in February 2019
Hampton by Hilton Paris Clichy**** (156 rooms) Opening in February 2019
Jo&Joe Paris Gentilly (569 beds For young people and families) Opening in April 2019
Meininger Hotel at Porte de Vincennes (249 rooms - For young people and families) Opening in July 2019
Crowne Plaza **** (328 rooms) August 2019
Mama Shelter (205 rooms) / Novotel Porte de Versailles (235 rooms) Opening in September 2019
Pullman Paris Montparnasse**** (957 rooms) Reopening in last quarter of 2019
• Gastronomic Meal of the French hadHeritage status
since 2010
• In 2019, 106 Michelin-starred restaurants including 9 , 16 and 89
• 5, 738 restaurants
• 56 foodtrucks
• Many gastronomic festivals
4 . A V i b r a n t Fo o d S c e n e
NEW!
Printemps du Jan. 2018
La Lorraine Reopening in July 2018
Ducasse sur Seine with starred chef Alain Ducasse Opening in Sept. 2018
Froufrou Reopening in Sept. 2018
La Coupole Reopening in Nov. 2018
Brasserie du Lutetia with starred chef Reopening in January 2019
Roxie Opening in January 2019
Eataly Opening in April 2019
Taste of Paris 9-12 May 2019
de France/Good France 21-24 March 2019 Omnivore 10-12 March 2019
Gastronomic festivals
5 . A B u s i n e s s D e s t i n a t i o n : t h e C e n t r e f o r I n n o v a t i o n
• 5,000 start-ups in the Paris region
• Station F, the main European incubator(34,000 m2) open in April 2017
• Creation of La Place by GL Events in April 2018
• Creation of Paris Event Booster in June 2018
• 8 competitive clusters for innovative projects
• 1st city in the world to host a tourism-focused start-up incubator: the Welcome City Lab
• More than 100,000 researchers
5 . A B u s i n e s s D e s t i n a t i o n : a P l a c e t o M e e t
• N°2 city in the ICCA ranking in 2017for the number of international events
• 1,110 congresses in 2017
• 780,000 delegates in 2017
• 440 trade shows for 9.1 million visitors
• 5.5 billion economic benefits generated by trade show, fair & congress activity
• 86,000 jobs created or maintained
5 . A B u s i n e s s D e s t i n a t i o nEv e n t v e n u e s
Hundreds of event venues to host your eventup to 5,200 people
• Meeting rooms from 4 up to 800 people• Reception rooms from 12 up to 12 115• Cultural venues from 10 up to 4,000 people• Boats from 12 up to 450 people• Cabarets from 70 up to 1,050 people• Restaurants from 10 up to 450 people• 17 congress centres from 4 up to 5,200 seats
(19 by early 2019)
NEW!
Pavillon Gabriel Reopening in June 2018
Reopening in Sept. 2018
Reopening in Nov. 2018
Le Bridge Reopening in Nov. 2018
Portland at Disneyland® Paris Opening in January 2019
3 Mazarine Opening in January 2019
Oxygen Opening in March 2019
Opening in March 2019
Reopening in June 2019
Paris Convention Centre Porte de Versailles Opening in Nov. 2017 - Paris Expo totally renovated by 2025
Paris Saclay Congress Palace - Opening in April 2018
Issy Congress Palace Renovation in Oct. 2018
6-10 Sept. 2019Maison & Objet 6-10 Sept. 2019
Viva Tech 16 -18 May 2019 International Paris Air Show 17-23 June 2019
Major trade shows
5 . A B u s i n e s s D e s t i n a t i o n : m a j o r e v e n t s i n 2 0 1 9
• Congress of the Social Union for Housing at the Paris Convention Centre VIPARIS (September)
12,000 delegates expected
• EIT Health Summit at the Palais Brongniart -GL Events (December)
500 delegates expected
• UNLEASH at the Paris Convention Centre VIPARIS (October )
• MICROSOFT at the Congress Palace - Porte Maillot(date to be announced)
Just a few of other
• 206 museums
• 2,199 listed monuments
• 3 operas
• 37 bridges
• 1,016 art galleries
• 716 screens in movie theatres
• 10 films shot in Paris every day
• 465 parks and gardens
• 100 cruise excursions per day
6 . A D y n a m i c C i t y f o r L e i s u r eCu l t u r e
The top 10 Paris museums and monuments 2018 figures source PCVB/Estimation
Rang
1 Notre-Dame de Paris 12, 000, 000
2 Basilique 11, 000, 000
3 du Louvre 10, 105, 962
4 Eiffel Tower 6, 207, 303
5 Centre Pompidou 3, 551, 000
6 3, 286, 244
7 2, 213, 192
8 -Jardin des Plantes 2, 049, 793
9 Chapelle Notre- 2, 000, 000
10 Arc de Triomphe 1, 698, 139
6 . A D y n a m i c C i t y f o r L e i s u r eCu l t u r e
Van Gogh at des From 22 Feb. 2019
The Moon, Real & imaginery journeys at Grand Palais 3 April-22 July 2019
The Courtauld Collection at Fondation Vuitton 20 Feb.- 17 June 2019
Tutankhamun at La Villette 23 March-15 Sept. 2019
Major art exhibitions
NEW!
Collection Pinault-Paris Opening in 2020
2020
6 . A D y n a m i c C i t y f o r L e i s u r eCu l t u r e
In 2019, Paris celebrates
350th anniversary130th anniversary
100th anniversaryand restaurant La Lorraine
90th anniversary75th anniversary of D-Day and the Liberation of Paris70th anniversary of the RATP and Bateaux Mouches
50th anniversary30th anniversary
5th anniversary of the Parc Zoologique de Paris
7 . A m a z i n g S p o r t C a l e n d a r
Regular sporting events
• 43rd Schneider Electric Marathon de Paris (14 April 2019) & 6th Color Run (April 2019)
• 4th E-Prix de Paris of Formula-e at Invalides(27 April 2019)
• 118th edition of French Open tennis championship at Roland Garros (20 May-9 June 2019)
• 170th Prix de Diane-Longines, at Chantilly racecourse ( 16 June 2019)
• Finish of the 106th Tour de France (28 July 2019)
• 98th Qatar Prix de de Triomphe (Oct. 2019)
not-to-be-missed major world events
7 June-7 July 2019 25th European Athletics Championships - 26-30 Aug. 2020
Host City of the Olympic Games - 26 July-11 Aug. 2024 Host City of the Paralympic Games - 28 Aug.-08 Sept. 2024
Not-to-be-missed major world events
All department stores open on Sunday
2 main outlet centres, 19 shopping malls,
22,304 shops
7/7 shopping in Paris
12 weeks of sales (in Jan-Feb. and in June-July)
Tax-free shopping
Duty-free at Paris international airports
→ 12% tax refund for non-European visitors with a
same shop
8 . T h e c a p i t a l o f Fa s h i o n
& S h o p p i n g
Galeries Lafayette March 2019
Galeries Lafayette at Beaugrenelle mall Fall 2019
La Samaritaine 2020
9 . A S u s t a i n a b l e C a p i t a l
One of the densest and most efficient public transport networks in the world
By 2025, 100% of Parisian buses powered by hybrid system, electricity or biogas
Short-term self-service rental services for bicycles, e-bicycles, e-motorbike and e-scooter system
221 Parisian hotels have signed the PCVB charter
92 restaurants -sourced
More than 450 parks and public gardens
1 0 . A n A c c e s s i b l e C i t y f o r D i s a b l e dPe o p l e
100% of Parisian bus and tramway lines, and the metro line 14 offer full accessibility to wheelchair users
A big variety of adapted places: hostels, hotels from 1-star
restaurants, event venues, etc.)
Most cultural and recreational venues are accessible to wheelchair users and offer adapted tours for people with sensorial or mental disabilities
1. Leisure tourist segment strategy
2. Business/Leisure traveller segment strategy
2. STRATEGY
S t r a t e g y b y M a r k e tL e i s u r e t o u r i s t s e g m e n t
• Main communication goals by market→ Europe ( UK, Spain, Germany, the Netherlands, Belgium), China, USA, France
• Targets:
→ USA (2.4 million hotel arrivals): millennials, very high socio-professional categories, New York and Los Angeles regions→ China (799, 269): ultra-connected millennials living in
3 biggest cities, very high socio-professionalcategories→ Europe (6 million): DINKS, families→ France (11 million): families
• Big topics promoted: Families, Gastronomy, Luxury, Peripheral districts (14th district), in general
Promoting & Welcoming
S t r a t e g y b y M a r k e tB u s i n e s s / L e i s u r e t r a v e l l e r s e g m e n t
• Coordinating our operations/Combining our effortsaccording to main communication goals by market→ Europe, China, USA, France
• Rallying together all partners on this segment→ Resources centre→ Leader/Facilitator of some operations
• Actively working on services to develop within the framework of these operations→ Transportation, offers, etc.
→ 50 actions scheduled in France & abroad (trade shows, Paris Committee, sales prospectings, workshops, etc.)
Strenghtening the BtoB segment
1. Missions of the PCVB: - Leisure tourist segment strategy,- Business/Leisure traveller segment strategy
2. Contacts
3. RESOURCES
1 . M i s s i o n s o f t h e P C V BL e i s u r e t o u r i s t s e g m e n t s t r a t e g y
Main missions: Welcoming, Informing, Promoting
2 welcome centres in Paris: the main one at the City Halland another one at Gare du Nord→ +500,000 visitors welcomed every year
Ticketing
Online media:16.3 million sessions and 12 million users every year on the website PARISINFO.com ; the main website in 4 languages; the mini sites in 7 languages
(at the end of 2018)Facebook: 425K fans Twi : 341K followers Instagram: 490K followers
Paris Calling!, monthly newsletter→ sent to 80,000 subscribers
1 . M i s s i o n s o f t h e P C V BL e i s u r e t o u r i s t s e g m e n t s t r a t e g y
• The online shop in 6 languages
• + 100 tourist products: city pass, museums and monuments, cruises on the Seine, excursions, theme parks,
• Paris Passlibsightseeing bus, unlimited transportmuseums and monuments and to the Eiffel (on option) -Available in version Mini, 2, 3 or 5 days, for Child, Youth and Adult.
• Customer service with hotline and dedicated email address
1 . M i s s i o n s o f t h e P C V BB u s i n e s s / L e i s u r e t r a v e l l e rs e g m e n t s t r a t e g y
We make Paris easy
Website dedicated to professional event planners & trade operators CONVENTION.PARISINFO.com
• ParisNews, BtoB monthly newsletter→ sent to 20,000 subscribers• Calender of events: congresses, trade fairs, trade shows,
• Multi-criteria search engine to identify service providers, and a form to request a proposal
Key figures
• 22,500 leads totally sent to PCVB Members
1 . M i s s i o n s o f t h e P C V BB u s i n e s s / L e i s u r e t r a v e l l e rs e g m e n t s t r a t e g y
A professional resources centre
Publications for professionals
• , annual inspirational brochure (4,000 copies)
• Paris Committee Sales Manual
• Meeting in Paris, guide for event planners (3,000 copies)
• Tourism in Paris Key Figures
• @ParisCVB, professional Twitter account
2 . C o n t a c t s a t t h e P C V B
For the Leisure tourist segment• Welcome Office
+33 (0)1 49 52 53 [email protected]
• Digital strategy & BtoC Communication+33 (0)1 49 52 42 [email protected]
For the Business/Leisure traveller segment:
+33 (0)1 49 52 53 88
• Association segment
• Corporate Events
• Leisure segment
President+33 (0)1 49 52 53 [email protected]
Managing Director +33 (0)1 49 52 53 [email protected]
2 . C o n t a c t s a t t h e P C V B
For Public & Press Relations: +33 (0)1 49 52 53 [email protected]
For Research department: +33 (0)1 49 53 54 [email protected]
For sustainable Tourism & disabled People:+33 (0)1 49 52 52 [email protected]
For Online shop:
• Customer service
+33 (0)1 49 52 53 55
For Members department: +33 (0)1 49 52 53 [email protected]
For Marketing & Communication BtoB+33 (0)1 49 52 53 [email protected]
