proyecto economia tapiceria

8/16/2019 Proyecto Economia Tapiceria

1/13

INGENIERIA EN GESTION EMPRESARIAL

ECONOMÍA EMPRESARIAL

3° SEMESTRE

"ESTUDIO DE MERCADO”

INTEGRANTES

JOSE LUIS CHAVEZ FONSECA ANDREA JULIETA CERVANTES MEDINA

NANCY DOMINGA RODRIGUEZ CHAVEZ

DAYRA MELISSA RODRIGUEZ GUERRERO

MAESTRA LILIA TREJO

PROYECTO: ESTUDIO DE MERCADOFECHA: 1 DE DICIEMBRE DE 21!

CALIFICACIN#############

TAPICERÍA MAS...


2/13

DUE$O: JOSE FLORES RODRIGUEZ

DIRECCION: CALLE AZUCENA COLONIA SAN GABRIEL

INTRODUCCIN:

E% &'()*+, *& -&./0*, (+&& /,-, +0%+*0* /)0(++/0. &% -&., *& +*+4+*),'5&-6.&'0' 7 ,(.0' &(+*0*&' &/,8-+/0' 9&&.0*,.0' *& )0 *&-0*0 )& ;)'(++)& %06)&'(0 & -0./


3/13

• C,-6.,-+',

• H,&'(+*0*

• T.0=0;, & &)+6,

• R&'6,'0=+%+*0*

PROBLEMTICA:

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

*&% -.)&(+ )& & &'(& -)*, 9%,=0%+0*, &' +-68.(0(& +*&(++/0.,' *& %,' *&-'/,-6&(+*,.&'?

OBJETIVO GENERAL?

E' /.&0. .&%0/+,&' *& (.0=0;, /, )&'(.,' /%+&(&' .&/)&(&-&(& 7 *&;0.%,''0(+'&/'(+/0' *& &+/+&/+0 7 &+/0/+0?

OBJETIVOS ESPECÍFICOS

• C.&0. .&%0/+,&' '0%)*0=%&'5 /, %,' /%+&(&'5 7 *&;0.%,' '0(+'&/


4/13


5/13

F,.(0%&0'

E6&.+&/+0 & &% .&0 *&(06+0*, 0,' *&

.&'60%*,KP.&/+,' 60.0 (,*, (+6, *&/%+&(&

B)&0' .&%0/+,&' /, %,'/%+&(&'

D&=+%+*0*&'

P,/0 9&(& *& (.0=0;,&-6%&0*,'K

O6,.()+*0*&'

C.*+(,' 9)=&.0

-&(0%&' 60.0 0-6%+0. &%&9,/+,?

R&/,-&*0/+,&' =)&0'

P&*+. ) /.*+(, & %0'+'(+()/+,&' )& 07)*0 0 %0'&-6.&'0' /, -+/.,

&9,/+,'? V&. 40.+0' ,6/+,&'7 )& ,' /,4+&& -'?

H0/&. ) .&/%)(0-+&(, *&6&.',0% ->+-, 2 6&.',0'60.0 +. 0-6%+0*, &% &9,/+,?

E/,(.0. 9&(& /060/+(0*0 &&% .&0 *& (06+/&.>0?

A-&00'

E+'(& -' (06+/&.>0'

E' *+>/+% &/,(.0. 9&(&

)& '&60 (06+/&.>0?

C.&0. -' 6)=%+/+*0* 060.(&*& %0' =)&0'.&/,-&*0/+,&' *& %,'/%+&(&' 60.0 )& -' 9&(&

,' /,,/0 7 '&60 )&)&'(.,' -)&=%&' (+&&/0%+*0* 7 ', %,' -&;,.&' *&I.06)0(,?

E'(0-,' 0=+&.(,' 0 )& ,(,*,' )&'(.,' &-6%&0*,'(&90 &6&.+&/+0 /,-6%&(056&., *&=&-,' &/,(.0. 9&(&

6.,0/(+40 6,.)& "E' -' /+%C060/+(0. 0 )0 9&(&-,(+40*05 )& M,(+40. 0 )09&(& /060/+(0*0"?

PUNTO DE EUILIBRIO1. Definir costos

E 6.+-&. %)90. *&=&-,' *&++. )&'(.,' /,'(,'? L, )')0% &' /,'+*&.0. /,-, /,'(,' 0(,*,' %,' *&'&-=,%','5 +/%)7&*, %,' 90'(,' *& 0*-++'(.0/+8 7 *& 4&(0'5 6&., '++/%)+. %,' 90'(,' +0/+&.,' + %,' +-6)&'(,' -(,*, *& %,' /,'(,' (,(0%&'K?

P&., /)0*, '& (.0(0 *& ) 6&)&, &9,/+, &' 6.&&.+=%& /,'+*&.0. /,-, /,'(,' 0(,*,' %,' *&'&-=,%',' *& %0 &-6.&'05 +/%)7&*, %,' 90'(,' +0/+&.,' 7 %,'+-6)&'(,'?

C,'(,' *& %0 &-6.&'0:

Factores

Externos


6/13

M0(&.+0 6.+-0 /,-, %, &' %0 &'6)-05 %0 (&%05 4++%5 %0 -0*&.05 %,' /%04 ,'5 %0' 9.060' 7(,*,' %,' 0/(+4,' +;,'?

M0, *& ,=.0 *& %,' *,' &-6%&0*,' 7 *&% ;&& /,-, G&.&(& G&&.0%?

G0'(,' I*+.&/(,' *& F0=.+/0/+, /,-, %, &' %0 .&(0 *&% %,/0%5 %0 %)5 &% 09)05 %,' %&(&'*& &(.&90 *& -&./0/+05 &% .,%%, *& 6%0'(+/, 60.0 (060. &% 6.,*)/(, 7 , '& -0%(.0(&?

2. Clasificar costos en Costos Variables (CV) y en Costos Fijos (CF)

U0 4& )&


7/13

D,*&:

P&: 6)(, *& &)+%+=.+, )+*0*&' 0 4&*&. *& (0% -,*, )& %,' +9.&',' '&0 +9)0%&' 0%,' /,'(,'K?

CF: /,'(,' +;,'?PVU: 6.&/+, *& 4&(0 )+(0.+,?

CVU: /,'(, 40.+0=%& )+(0.+,?

E% .&')%(0*, *& %0 8.-)%0 '&. & )+*0*&' >'+/0'@ '+ )&.&-,'


8/13

Factores i*ter*os +e i*-le* e* las /ecisio*es sore -ijaci1* /e precios.

A. "jetios /e Merca/otec*ia

A(&' *& +;0. &% 6.&/+,5 %0 &-6.&'0 *&=& (,-0. )0 *&/+'+8 ',=.& %0 &'(.0(&9+0 60.0 ')6.,*)/(,? S+ 70 &%+9+8 ') -&./0*, -&(0 7 ') 6,'+/+,0-+&(,5 &(,/&' %0 &'(.0(&9+0 *&') -&/%0 *& -&./0*,(&/+05 +/%)7&*, &% 6.&/+,5 , 6.&'&(0.0 -07,.&'/,-6%+/0/+,&'?

3 Sperie*cia:

E' &% 6.+/+60% ,=;&(+4, *& )0 &-6.&'0 '+ '& &/)&(.0 & 6.,=%&-0' 6,. &/&', *&/060/+*0*5 -)/


9/13

$i/erao e* s se5e*to /el 5erca/o:O(.0' /,-60>0' *&'&0 *,-+0. ') '&9-&(, *&% -&./0*,? P+&'0 )& %0 &-6.&'0

)& (&90 %0 -07,. 60.(+/+60/+8 0 %0 %0.90 (&*. %,' /,'(,' -' =0;,' 7 %0' )(+%+*0*&'-' 0%(0'? P0.0 '&. %>*&. & &% '&9-&(, *& -&./0*,5 ')' 6.&/+,' ', %, -' =0;,6,'+=%&? U0 40.+0(& *& &'(& ,=;&(+4, &' (.0(0. *& /,'&9)+. ) '&9-&(, &'6&/>+/,

*&% -&./0*,?Costos:L,' /,'(,' *&(&.-+0 &% 6.&/+, ->+-, )& %0 /,-60>0 6)&*& +-6,&. 0 ') 6.,*)/(,?L0 &-6.&'0 *&'&0 +;0. ) 6.&/+, )& /)=.0 (0(, %,' /,'(,' *& 6.,*)//+8 /,-, %,' *&*+'(.+=)/+85 )& -+(& +&.+,. *& %,' 6.&/+,'5 -+&(.0' )& &% -&./0*, 7 %0*&-0*0


10/13

Factores i*ter*os Factores e4ter*os

P.&/+, *& %0 -0(&.+0 6.+-0? E% (+6, *& -,&*0 )(+%+0*0 & )&'(.,-&./0*,

L0 6)=%+/+*0* )& +4&.(+-,' & *0. 0/,,/&. )&'(., 6.,*)/(,5 & )&'(.,/0', )&'(.0' (0.;&(0' 7 4,%0(&' &(/?

N)&'(.,' /,-6&(+*,.&' 7 ')' 6.&/+,'+%)+.>0 & %,' )&'(.,' &% ,=;&(+4, &'(&&. ) -&;,. 6.&/+, )& &% /,-6&(+*,.

E% ')&%*, *& (.0=0;0*,.&' )& %0=,.0 &)&'(., (0%%&.?

L0 /0(+*0* *&-0*0 &' ,(., 0/(,.+-6,.(0(& 6)&' '& 6)&*& %%&90. 0 )0/)&.*, *& -' -&./0/>0 6,. -&,'6.&/+,

L0 .&(0 *& )&'(., %,/0%5 /,-, %0 6090*& %,' '&.4+/+,' &/&'0.+,' 09)05 %)?

P090. %,' +-6)&'(,' )& ', .&9+*,' 6,.%0 %&7 +-6%+/0 ,(., 90'(, &(.0 0% /,'(, *&6.,*)//+8 (,(0% & )&'(., -)&=%&'

T+6, *& /0%+*0* *& -)&=%&'5 0%9)0-0(&.+0 6.+-0 &' *& -07,. /,'(, )& ,(.0?

L0 %,9>'(+/0 & %0 %%&90*0 *& )&'(.,'-)&=%&' +%)7& &% &% 6.&/+, -0&;0-,'&(.&90 0 *,-+/+%+,?

L0 ,.90+0/+8 *& )&'(., (0%%&. 5-0(&&.%, )/+,0*, 7 0%-0/4+9&(&

V0.+&*0* *& 6.,*)/(,' ,&.(0*,' /,)&'(.0 /,-6&(&/+0 -0(&&. &% /,'(,06.,6+0*,?

V0%+*0/+8 *& %0' 90.0(>0' '+ 0%96.,*)/(, '0%& *&&/(),', 0=.0 )&0..&9%0.%,?

A#A$ISIS (E $A (EMA#(A L0 *&-0*0 *& (06+0*, 7 .&60.0/+8 *& -)&=%&'


11/13

S&.4+/+,' 7 T).+'-,5 C-0.0 N0/+,0% *& %0 I*)'(.+0 *& %0 T.0',.-0/+8 7 '&//+80-0.+%%0 *& %0 9)>0 (&%&8+/05 L, 0(&.+,.5 6)&' 0%%> '& +,.-0 7 0/()0%+0 ',=.&6.,/&','5 &)+6, 7 *+/& 0/+,0% *& 6.&/+,' 0% /,')-+*,.?

L0 *&-0*0 &'( & )/+8 *& )0 '&.+& *& 0/(,.&' /,-, ',: ') 6.&/+, & (.-+,'.&0%&'5 &% +4&% *& +9.&', *& %0 6,=%0/+85 %,' 6.&/+,' *& ')' ')'(+()(,' , *& ')''&.4+/+,' /,-6%&-&(0.+,'5 &(.& ,(.,'?

Comercio de

Muebles

Pais %

Mexico 6Uruguay 6

España 8

Chile 22

EstadosUnidos

36

Otros 22

Total 1


12/13

C,/%)'+8?

S&.0 ) 6.,7&/(, *&*+/0*, 0 %0 0=.+/0/+8 7 /,-&./+0%+0/+8 *& (,*, (+6, *& -)&=%&'/,-, '+%%0' 7 /0-0'5 -&'0'5 , =+&5 -)&=%&' 60.0 &% 0%-0/&0;& , 0./0 0(&'?


13/13

T0-=+ '& +-6%&-&(0., &'(.0(&9+0' *& -.)&(+ (0%&' /,-, %0 .&60.(+/+8 *&4,%0(&' 0% 6=%+/, )& ,' /,-6.0 7 &% 6=%+/, (0-=+ & 9&&.0%5 '&

proyecto economia tapiceria

Documents