providing a viable stb solution for nigeria

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Providing a Viable STB Solu3on for Nigeria Nick Markham, Inview Chairman

DRIVING NIGERIAN DSO Confiden'al

Key Components to a Viable STB Solution

Viable STB

Solu'on Compelling proposi'on

Enabling Technology

Right price

Awareness / Understanding

Protected from cheap

imita'ons


Great Choice of FTA Channels, via a Simple EPG


Content, technology & Apps à a winning consumer proposition



Viable STB


Enabling Technology

Right price



imita'ons

Low cost STB •  1st class EPG / UI •  Linear pay TV •  Adver'sing •  News service •  Audience measurement

With USB memory s'ck •  PVR Ready •  Pay push VOD •  Interac've Services •  Enhanced adver'sing

With Wifi / 3G dongle •  Full OTT connected end to

end system •  Video on Demand •  App environment e.g. twiPer


Enabling technology - Lego Box Concept


A Viable STB solution à enabled by Inview software

•  Inview soQware can be quickly ported on to any manufacturers exis'ng middleware

•  Faster to market

•  It requires minimal memory and processing power

•  Li-le / no increase to STB cost

•  Provides same user experience on every STB •  Developers can publish apps and services once and reach massive STB base

•  Technology enables robust audience measurement

•  TV ad market will grow and so fund be-er content

Hardware PlaUorm

Driver/OS Layer

Middleware

OSD A/V DVB CA

Main UI Applica'on

Liberator Client

EPG UI Service Manager

Services



Viable STB


Enabling Technology

Right price



imita'ons


Right Price for the Consumer

•  Confident that STBs will be the right price for the consumer due to:

1.   Light weight technology à minimises component costs

2.   Cardless Nagra CA

3.   Open technology à compeKKon from mulKple manufacturers

4.   Digital Access Fee à NBC can subsidise STBs for those in need



Viable STB


Enabling Technology

Right price



imita'ons


Customer Awareness & Understanding

•  Awareness & Understanding of the STB proposiKon will result from:

1.   Biggest consumer launch in Nigeria from massive TV ad campaign 2.   Huge educaKon programme through markeKng, in store and

contact centre

3.   Clear branding and logos for licensed products



Viable STB


Enabling Technology

Right price



imita'ons


STB Protection from Cheap Imitations

•  Consumers & STBs manufacturers will be protected:

1.   EncrypKng all FTA channels using CondiKonal Access means

only licensed STBs can view the channels

2.   Only licensed STBs are able to use logos and branding


Summary

•  A viable and a-racKve STB soluKon will be achieved by:

1.   The creaKon of a compelling proposiKon

2.   That consumers are aware of and desire

3.   At the right price 4.   That can only be accessed via licensed STBs

•  This will create the right condiKons for a vibrant manufacturing industry based in Nigeria but successful across Africa

Thank You