provide insight, not numbers three dangerous data visualization trends and user research techniques...
TRANSCRIPT
Provide Insights, Not Numbers Three dangerous data visualization trends and UX research techniques to avoid them
Clara Kliman-Silver and Richard Wang UXPA International 2016
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Lack of context
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292,760 252,120 286,320 735,090 Check in Checkout Encounter Claims
Insurance info Appointment type
Number of orders Documentation time
Co-pay Next appointment
ICD-10 Billing codes
Differences and similarities between internal and external users
Internal users External users
access to internal resources
domain expertise
require support
product expertise
desire good UX!
Method
What are the business needs?
Who are our users? What are user needs?
How is this concept valuable to users?
Do users understand the concept as it is
designed?
Can they use it? How do they use it?
Interviews and Surveys
Mid-level concept feedback
High-level concept feedback
Usability Testing
Explore and EvaluateIdentify the Problem
User-centered design process
Users
Average usersSuper users Supported users
Analytically-Savvy Analytically-Inexperienced
Not all user needs are the same
Dangerous Trends
1. Irrelevant content 2. Lack of context 3. Unclear call to action
Solutions
1. Focus on user needs 2. Provide user-appropriate insights 3. Enable efficiency