Alex Kemp

2009 - 2010

Graphic and Product Innovation (BA)

Prototyping Project

Protyping Project 2010

Choosing a local campaign. I decided on litter and picked Barnes Station as the location as there is often litter on the ground.I photographed a 180 degree view of the approach to the station.

I printed the scene in three sections and glued them together before prototypng it.

First attempt at prototyping using foam board. Two stairwells and the ticket machine protrude from the background to create a 3D effect.

The black and white image makes it look serious and bold and gives more depth to the scene.

My prototype

A new prototype without the stairs and ticket mchine but add-ing the ground surface to mekt it look more real.

Changed the contrast making it a bit brighter.

Idea generation. Planning projection.

Here are some of my campaign messages.

B IN

I T

Throw the rubbish into the bin and just walk away..................................................................Simple

StopTreatingYour

stationLike a

WastebinBin

Make

your Business! rubbish

STOP

Treating your station

Like a Wastebin.

I emptied a bag of rubbish on to a path and photographed it.

More campaigning messages.

These are my favourite three.

I projected my best photograph of the rubbish on to the ground in my prototype of Barnes Station and added a coloquial slogan.

This time projecting on to the steps and walls as well as the ground.

More widespread projections.