proton car company case study

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Case study on acquisition

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it has relation with maruthi suzuki as it was the first car company started by the malasian govt. by helping them financially and they are a strong brand now but maruthi is nomore and suzuki is the only name heared in india

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Page 1: proton car company case study

Case study on acquisition

Page 2: proton car company case study

Malaysian automobile manufacturer

Headquartered in Shah Alam, Selangor

Founded in 1983

Perusahaan Otomobil Nasional (English: National Automobile Enterprise).

Key person in the formation of this company: 1)Prime Minister, Dr. Mahathir Mohamad.2) Yahaya Ahmad

Page 3: proton car company case study

Key people :-Dato Syed Zainal Abidin (Managing Director)

Revenue RM8.23 billion MYR 2009 ▲

Net income RM240 million MYR 2009 ▲

Total assets RM7.52billion MYR 2009▲

PRESENT

Page 4: proton car company case study

42% of its equity is owned by a government-owned company Khazanah Nasional Berhad

Stake was jointly owned by Mitsubishi Motors Corporation

Mitsubishi Corporation sold its stake in that company.

HISTORY

Market share of over 60% in Malaysia

Page 5: proton car company case study

Lotus technologies is an ACBN Holdings (a company owned by the owner of Bugatti)

Proton has gained an additional source of engineering and automotive expertise.

In 1996, Proton acquired a 63.75% share

Lotus Group International Limited for £40,640,000.

This was later increased to 100% in 2003.

Page 6: proton car company case study

In December 2005, Proton purchased a majority share in MV Agusta of Italy at 70 million Euro.

MV Agusta was the manufacturer of MV Agusta, Husqvarna, and Cagiva motorcycles.

A year later, Proton sold off its 57.7% share in MV Agusta to Italy's GEVI Spa for a token of 1 Euro. Due to heavy debt by MV Agusta