Protein for Exercise Recovery:

Adding Muscle to the Sports Nutrition

Market

2 2

The blurring of Sports Nutrition and Weight

Management markets has created a continuum of

consumers

As global obesity rates continue to rise, consumers are realizing

that it’s not just an exercise routine or a diet that will help them

achieve their goals … it takes a lifestyle change.

“Across the world, lifestyle and demographic changes are

sparking increased consumer interest in products that can support

healthier lifestyles and aspirational athletic endeavours.” Source: www.nutraceuticalbusinessreview.com, Getting in shape for the sports nutrition flavour revolution., Oct 2014

Sports Nutrition Better-For-You Weight Management

3 3

756 834

916

1,009

1,111

1,214

1,318

1,429

1,538

1,646

1,751

488 537

592 656

730 803

879 959

1,036 1,113

1,187

2009 2010 2011 2012 2013 2014 2015E 2016E 2017E 2018E 2019E

Sports Nutrition Protein Products

W. Europe Market Size, 2009 – E2019, € MM Retail Value

Source: Euromonitor, 2015

CAGR%

’09-’14 ’14-’19

Sports Nutrition 9.9% 7.6%

Protein Products 10.5% 8.1%

Non Protein Products 8.9% 6.6%

Western Europe

Sports Nutrition and Protein Products Market Overview

4 4

100 109

122

135

150

165

182

198

216

235

255

55 59 65

72 81

89 98

108 117

127 138

2009 2010 2011 2012 2013 2014 2015E 2016E 2017E 2018E 2019E

Sports Nutrition Protein Products

E. Europe Market Size, 2009 – E2019, € MM Retail Value

Source: Euromonitor, 2015

CAGR%

’09-’14 ’14-’19

Sports Nutrition 10.5% 9.1%

Protein Products 10.3% 9.1%

Non Protein Products 10.6% 9.1%

Eastern Europe

Sports Nutrition and Protein Products Market Overview

5 5

Reduced Sugar, Sugar Free

Sports Nutrition Better-For-You Weight Management

Low Fat, Fat Free

Natural

Energy

Satiety

Immune Health

Muscle Health

Physical Performance

Manage Blood Sugar

Digestive Health

Weight Loss

Low Carb

Heart Health

Manage Blood Sugar

Source: The World of Food Ingredients, My Body, My Life, My Choice., Dec 2014

Protein

Fiber

Physical Performance

6 6

Muscle growth – Simple truth

Source: www.precisionnutrition.com/leucine-vs-whey

• Muscle mass is maintained through the

regulated balance between muscle protein

synthesis (MPS) and muscle protein breakdown

(MPB).

• Muscle hypertrophy is only possible if MPS

exceeds MPB.

• After resistance exercise (fasting state), there

is a rise in MPS; however, the rate of MPB also

increases. Biolo G, et al. Am J Physiol Endocrinol Metab 268: E514–

E520, 1995.

• When amino acids or protein are ingested

after exercise, the net muscle protein balance

becomes positive as the rate of MPS surpasses

the rate of MPB, which itself may be

suppressed. Tipton KD et al. J Physiol Endocrinol Metab 284: E76–E89,

2003.

7 7

Protein Blends Benefits for Athletes and Active

Individuals

Summary

Adapted from Paul et al., J Am Coll Nutr. 2009

Protein

Whey

Soy

Casein

Combined

Intermediate

Fast

Slow

Prolonged

Complete

Protein Digestion

Rate

Lean Body

Mass Gains

High in

Leucine

High in

Arginine &

Glutamine

Antioxidant

Activity

Blending soy, whey and casein proteins may increase the anabolic window

for increased growth and maximize muscle building

8 8

Idea Generation-Review Literature on Muscle Health

Pre-Clinical animal study to identify the ‘best blend’

Acute study in young people

DuPont™ Danisco® SUPRO®Soy Protein

http://www.clinicaltrials.gov/

ct2/show/NCT01749189

http://www.clinicaltrials.gov/c

t2/show/NCT01847261

Clin Nutr, 2012

J Am Coll Nutr, 2010

J Nutr, 2013

J Appl Physiol, 2014

Building a Muscle Research Program

Blending the unique

benefits of soy and dairy

has been proposed to be

better than a single

source of protein.

Animal study identifies a

25/25/50

soy/whey/casein blend

for high FSR.

Clinical study

confirms 25/25/50

soy/whey/casein

blend can extend

FSR.

Recently Completed

Chronic Clinical study to

investigate 25/25/50

soy/whey/casein blend on

muscle growth and

strength.

Ongoing Acute Clinical

study in older people to

investigate 25/25/50

soy/whey/casein blend

on muscle synthesis.

Chronic study in

young men

Acute study in

older men

9 9

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