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RESOLVING ISSUES WITH DIGITAL RIGHTS AND LICENSING

PROTECTION AND SECURITY OF CONTENT

* AMAZON * ITUNES * NETFLIKS * VIMEO * HULU

* YOUTUBE * FACEBOOK - APPS ON THE PLAY STORES

VIDEO ON DEMAND

example of the rates in the cyber Black market for stolen data - in dollar terms $

Credit card 2 – 90A full identity, which may include(Bank account, credit card, social security, date of birth, etc) 3 – 20Bank accounts 80 – 700Online accounts (paypal, facebook, twitter, etc) 10 – 1500E-mail accounts 5 – 12A single compromised computer 6 – 20Social security 5 – 7

1000 fake instagram followers 15

attacktoolkits 120permonthSources – finkle 2013, Panda security 2012 Symantic 2011

6 KEY QUESTIONS THAT SHOULD CONCERN THE PRODUCER OF CONTENT

Integrity Has data been altered without authorization

Non repudiation Can the customer deny ordering the product

Authenticity What is the real identity of the customer?/ who am I dealing with? How can I be assured that they are who they claim to be?

Confidentiality Are messages or confidential data accessible to anyone other than those authorized to view them

Privacy Can I control the use of information about myself transmitted to an e-commerce merchant

Availability Is the site operational

Whenyourbusinesslookslikeajailcellordinarycustomersarediscouragedfromwalkingin

- The client- The server

- The communications pipeline.

Juliet Asante