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10-STEP LEGAL AUDITto protect your brand from fraud,infringement, and data breach.

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Intellectual Property – Creations of the Mind

VULNERABLE DATA

Inventions Literary and Artistic Works

Designs and Symbols

Names and Images in Commerce

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“Personal data is the new oil of the Internet and the new currency of the digital world.” – Meglena Kuneva, European Consumer Commissioner

New Intellectual Property – Personal Data

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EXISTENTIAL THREAT

FRAUD:IP, Copyright protections

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EXISTENTIAL THREAT

INFRINGEMENT

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EXISTENTIAL THREAT

60 MILLIONPEOPLE AFFECTED

40 MILLIONPEOPLE AFFECTED

DATABREACH

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2014 saw a ____ increase in cyberattacks compared to 2013.

11% 23% 32% 48%

A QUIZ! - Cyberattack Statistics

48%

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The average estimated financial loss per U.S. company from cyber attacks was $____ million USD

$1.1 million $2.9 million $4.1 million

A QUIZ! - Continued

2.9

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McKinsey & Company estimates that cyber attacks will slow the pace of technology and business innovation over the next few years and cost the economy as much as $____________ USD annually.

$12 billion $19 billion $3 trillion

A QUIZ! - Continued

3 TRILLION

(yes, trillion)

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Juniper research estimates the average cost of a data breach will exceed $_____ million USD by 2020.

$50 million $150 million $212 million

A QUIZ! - Continued

150

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10 STEP SELF-AUDIT External Legal Protections Internal Legal Protections Breach Procedures

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REGISTRATION1

AVAILABLE TO ALL

® © TM, SM

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CORE ONLINE LEGAL DOCS2

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ENFORCEMENT3

DIRECT

INDIRECT

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ENFORCEMENT: DIRECT

Trademark Complaint FormAuthorization Form

DMCA ProcedureCease and Desist Letters

Litigation

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ENFORCEMENT: INDIRECTPPC – Advertising on your own IPProtection through use – use it or lose itSEO

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ENFORCEMENT: EXAMPLES

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CONTRACTS4 Independent contractors Marketing agencies Limited use resellers

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OPERATIONS CONTROLS5

Privacy Policy Employment Policies

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RISK ANALYSIS6

NEED TO KNOW –DATA INVENTORY ANALYSIS

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CRYPTOGRAPHY7

Data encryptionInformation System Access

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BREACH DETECTION ANALYSIS8

STATUTE

REVIEW

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LITIGATION10

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Any Questions?