prospectus 2016 · 2016-06-05 · best academy – prospectus 2016 2 | p a g e best academy...

BEST Academy – Prospectus 2016

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Prospectus 2016

‘Coaching Today’s Players for Tomorrow’

http://www.bestsocceracademy.co.uk/


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BEST ACADEMY

Beginner 2 Elite Soccer Training

Beginner 2 Elite Soccer Training Academy or BEST Academy has been set up and devised to help

progress young footballers throughout the UK by delivering concise, individual/team coaching

sessions on a weekly basis, holiday camps & 1-2-1 sessions.

We are hugely passionate about the development of young footballers throughout the UK, our vision

is to create a UK/Ireland wide coaching academy where players will have the opportunity to progress,

ultimately into Professional Football.

BEST Academy have been involved in coaching young players at different levels for over 15 years.

In my years of coaching I have coached at Professional Level, held the role as Head of Youth at a top

youth club in Edinburgh and also ran my own coaching business for a period of 3 years.

Whilst I enjoyed all forms of coaching I have been involved in, the one that gave me most satisfaction

was running my own business, why? Very simple, I had invested a lot of money, time and effort.

I had 150 players attend weekly sessions, in this time I had numerous players progress into grassroots

youth football within various clubs in Edinburgh, along with these players I had 8 players progress

into Pro Youth Football with clubs such as Livingston FC, Dunfermline FC, Raith Rovers FC,

Cowdenbeath FC & Hearts FC.

The aim of BEST Academy is to develop players so they can move into their desired level.

BEGINNER >>WEEKLY SESSIONS>>GRASSROOTS>>PRO YOUTH

This prospectus will give you an indication of what the business is all about, our aims, objectives,

goals & importantly our vision, if after reading this you think & feel the same and would like further

information then we will arrange a meeting to discuss further.

With any business you need to have the knowledge and experience to help you run & develop it, this

includes marketing, budgeting, forecasting & profit & loss. These areas may seem daunting, however

as well as being a coach I have also been General Manager of a business that has a turnover of over

£1.2m per annum, with a targeted profit of £400k per annum. Not only will I provide the experience

knowledge of running a million-pound business but also the experience of running and managing,

developing a coaching business. This support will ensure that your business will go from strength to

strength.

In 2010, the previous coaching business I had, I was nominated to the Radio Forth Contribution to

Sport Award. Unfortunately, I was up against Sir Chris Hoy!!!!

The pages below will give you an insight on what running your own franchise is all about. You will

have questions so don’t be afraid to ask.

Yours in Football

Richard Murphy

Owner of BEST Academy


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Contents

1. SECTION 1; Welcome & Introduction

a. Our Prospectus

b. Our Philosophy

c. The Vision

d. Key Questions

e. Qualifications

f. Your Experience

g. Beginner 2 Elite

2. SECTION 2; Why choose a BEST Academy Franchise?

a. Help & Support

b. Pre Franchise

c. The Next Steps

d. The First 3 Months

e. Systems & Procedures

f. Our Experiences

g. I have a full time/part time job

h. Success

3. SECTION 3; Our Business/Your Business

a. Why Choose a Franchise?

b. What Salary can I earn?

c. What will I get from BEST Academy?

4. SECTION 4; The Opportunity

a. Franchise Fee & Options

b. Your Own Territory

c. Length of Contract

d. The next step

e. Privacy Agreement


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SECTION 1 – Welcome & Introduction

a. OUR PROSPECTUS

Welcome to BEST Academy, I hope this prospectus finds you well? You have taken the initial small

step, and that’s all it is at present, however we hope that you will take a lot more small steps in

helping you reach your professional coaching career.

With over 15 years’ experience in coaching football and over 10 years’ experience running a multi-

million business, BEST Academy has all the attributes to ensure you are able run a successful

business.

The contents in this prospectus will give you an insight into what our business is all about and how we

can help you to develop the “perfect business”.

b. OUR PHILOSOPHY

Is to ensure that every player who attends the weekly sessions are developed and progress

their individual skills.

Any player(s) that attend any of your sessions are given the opportunity to play at their

desired level of football.

Is to ensure we help you develop your business, it’s in our interest, if you’re successful then

so are we.

We want coaches who are passionate about the development of Youth Football throughout the UK &

Ireland, but we also require people who are willing to work hard to earn the right to be successful, this

opportunity will only become realistic if you put the hours in.

c. THE VISION

To create a national academy throughout the UK & Ireland where young players have the

opportunity to progress in football, ultimately into a professional club set up.

Bring various franchisees together to create a dynamic UK football academy.

To give all players who attend BEST Academy a pathway into youth football at various

levels.

Create a working relationship with local Youth Football Clubs.

BEST Academy are looking for motivated, driven coaches to run a BEST Academy Franchise.

We have a very specific support network that will continually help & develop you and your coaching

business.

If this is a coaching business you want to be part of then now is the time read on and hear what we

have to say.


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d. KEY QUESTIONS

Are you passionate about Youth Development?

Do you want a career coaching football?

Do you want a great salary doing what you love doing?

If you answered Yes to the above questions, then a BEST Academy franchise may well be for you?

To be successful in any walk of life, firstly, you must have an interest in what you are doing, a desire

to make it better, as a coach your interest is firstly in coaching but the desire to improve players and

make them better, imagine then getting paid a good salary for doing something you enjoy. That is

what BEST Academy wants to do, allow you to create a business and earn good money doing it.

We are seeking passionate individuals to join our growing team of coaches who want to use our

expertise to turn your passion into a business, creating the next generation of football players.

e. QUALIFICATIONS

It goes without saying but being qualified is essential to the success of BEST Academy and its

Franchisee’s, without the correct qualifications, (see below), you will not be considered for a BEST

Academy franchise.

Do you have the following minimum qualifications from the relevant Football Associations?

Scotland; SFA Level 3

England; FA Level 1

Wales; FAW Football Leaders Award

N Ireland; IFA Level 1 Award

Rep of Ireland; FAI Kick Start 1

The qualification requirements are not expensive especially compared to achieving UEFA ‘A’ or ‘B’

Licence which will, in most cases will cost £1000’s.

f. YOUR EXPERIENCE

Along with the qualifications you have gained, you will also be experienced in coaching young

football players, ideally we are looking for coaches who have coached for at least year either in a

‘Boys /Youth Club’ where you will have completed weekly training sessions, developed & progressed

these sessions and experience in dealing with match day situations, prior to you starting with

BEST Academy. Not only do you have experience in coaching young players, but also how to coach

them, how to speak to them, your mannerisms, your standards. These are all attributes that will allow

you to flourish as a coach and succeed with BEST Academy.


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g. BEGINNER 2 ELITE – The Player Journey

BEGINNER

The Start of the Player

Journey

FUNDIMENTAL

The start of the player’s

Skill Set

GRASSROOTS

The start of the player’s

playing Career

YOUTH

4’s, 7’s, 11’s

ELITE

Success

BEST Academy’s player journey, these are the five steps to excellence. It is essential that every

player has the option to progress through these steps, this will form the foundations of your business,

it’s what will determine your success as a BEST Academy Franchisee.


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SECTION 2 - Why choose a BEST Academy franchise?

Our passion is the development of young football players, throughout the years we have developed

players who have gone into various forms of youth football, from grassroots to pro youth.

Always our aim is to develop players, by challenging sessions, the 'no pressure' environment,

continually using the footballs in every session.

Example; at BEST Academy, the level of qualifications required are stated above, no expensive

licenses and a salary that will outweigh what level of pay you’ll get at a professional club.

Professional clubs will offer pay wise for a B Licence holder of around £20k-£25k for working 40

hours per week? However these positions are very limited.

At BEST Academy, our business plans (which are supplied) allow you to ‘coach’ for 10 hours per

week, if you fill each session, (16 players), you earn between £30k-£45k per annum. There will be

further explanation on how you will achieve these numbers, along with other strong revenue streams.

a. HELP & SUPPORT

Throughout your time as a BEST Academy franchisee, the support you will receive from us is

unparalleled, throughout your first 3 months, you will receive a monthly visit along with planned

weekly calls and e mail support as and when you require. We want you to be successful and therefore

it is ultimately a joint effort.

You have heard already what our philosophy and a little about what we want to achieve as coaching

business. If you have requested this prospectus via e mail, you would have received our Pre Franchise

information form with the prospectus.

Please return Information Form ASAP to BEST Academy. By signing this form, it is protecting your

nominated area that you would like to have a BEST Academy franchise for 30 days, in this time no

other potential franchisee will be allowed to tender for your chosen area. If you have downloaded the

prospectus from our website and are interested in taking your interest forward, please contact us so we

can send you the Pre-Franchise Information Form. When retuning the Information Sheet, please also

send your coaching c.v.

As part of our recruitment process, we want coaches who are knowledgeable, experienced & customer

focused. We will add in the business side to ensure you reach you goals.

Remember this opportunity is for coaches that we feel as a business will help drive not only your

business but readily promote it.

b. THE NEXT STEPS

If now you like what you have read in this prospective, we will arrange to meet you and answer any

questions you may have and discuss the way forward for you & Best Academy.

If you decide to pursue the franchise, then on signing the contract you’ll visit our Head Office.

On joining BEST Academy there is a specific procedure that we follow, this not only helps you but

allows us to iron out any queries you may have. THIS IS UNPARALLELED

Below is a sample timetable;


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c. PRE FRANCHISE

STAGE 1

Initial Enquiry / downloaded prospectus /sent prospectus

Pre Franchise Information Form

STAGE 2 CV & References

Follow Up

Please note for stages 1 & 2 you are not tied to anything, you will have 30 days to think things over,

ask questions etc.

STAGE 3

Proceeding – 1st Meeting organised (Initial chat, discuss, give out deposit agreement form & privacy letter. Go through Prospectus &

business plan)

STAGE 4

Return of deposit agreement signed with initial payment made, depending on the option you

are choosing, will determine the amount.

STAGE 5

Proceeding – 2nd Meeting organised (Training Day) (Final payment made prior to meeting. Sign Legal Agreement & go through manual, give out manual)

STAGE 6

Coaching Kit send out. (The start of your business journey)

d. THE FIRST 3 MONTHS

This is the most important time in your business, you’re laying the foundations of your business

therefore to ensure these foundations are laid correctly there will be a very strict communications

programme with visits at least once in the 3 month period. * (where geographically feasible).

During your initial training, we will explain & go over your SMART Objectives & KPI’s.

Your smart objectives are as follows;

Specific; business plans that will allow to develop your business.

Measurable; targets that are set, easily to measure.

Achievable; these targets will be set to allow you to achieve, over a period of time.

Realistic; these targets set need to allow you to reach

Time Bound; all the above set throughout in varying times throughout your franchise.

Your KPI’s are as follows;

Key; the main areas of your business.

Performance; how your business is doing.

Indicators; areas that are working/areas that are not working.

You will be given KPI's (Key Performance Indicators) to work towards, these are stats that tell you

how well your business is doing and ultimately giving you a successful business.


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Although your business is mainly about coaching, your SMART’s & KPI’s will allow your business

to be successful, as part of your franchise, BEST Academy will show you how to reach your

continued objectives.

1st month

We will visit you, (where geographically feasible) watch a session or two, meet some of

players and parents. It’s always good to have help and representation from BEST Academy

and will be of great benefit to you.

2nd month;

Review your first month, look over your SMART’s, review your SMART’s & set 3rd month

SMART’s

3rd month;

Business Plan setting & review SMART’s. Where geographically feasible, if we can’t get to

you the first two months, then we will visit you the 3rd month.

e. SYSTEMS & PROCEDURES

You will have all the financial information available to you to ensure you are able to spend the

majority of your time planning and coaching. Unfortunately, administration including all financial

aspects are an important part, therefore all financial spreadsheets will be set for you so you just need

to input the figures.

Profit & Loss

Budget Templates

Business Plans

SMART Objectives

Key Performance Indicators (KPI’s)

Weekly & Monthly goal setting (SMARTS)

Setting you targets, you are more likely to achieve when targeted to do so.

Weekly telephone calls discussing your weekly activities, what went well, what didn’t go

well.

Detailed Marketing Plan, learn how to get FREE venues & £1000’s worth of FREE marketing

f. OUR EXPERIENCES

What is different from BEST Academy to other coaching schools is we are in the business of not only

improving Youth Footballers but also retaining them, that is what will earn you a successful

business.

We ran our own coaching franchise over a 3 year period, in this time we had over 150 kids attend our

weekly sessions.

We know how to market

you weekly sessions

how to increase the numbers quickly

how to retain the parents, the kids are easy!!!

We have also been involved in running & managing a business with turnover in excess of £1.4m

per annum we are experienced in profit & loss accounts, this is the part that will make your business

succeed.

In short…we have the experience of running a multi-million-pound business, targeted to ensure

profit of £400k each year, along with the experience of starting a football coaching business.


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We know it can be stressful, time consuming, (you will need to put the hours in) BUT ultimately very

rewarding, there is no better joy than seeing players that you have coached progress & succeed in

their own challenges.

g. I HAVE A FULL TIME/PART TIME JOB

If you have a full time/part time job currently…then good. Whilst you will want to go full time with

your coaching business, there is a time and place to do this. Unless you’re financially stable, having

regular pay each month is good, it allows you to build up your business on your terms.

How do we know, because we done the same, had to work 50 hours a week but it gave us the

opportunity to build up our business in a slow and mannered way.

Should you get to the stage where you are contemplating going full time with BEST Academy, talk to

us first, we will look at your KPI’s, your Financials to give you our advice.

h. SUCCESS

What is defined as success? There are two ways to measure your success;

I. The retaining of every player (retention)

II. The marketing of your business (new players)

Our business processes will allow you to maximize both points ensuring you increase your weekly

numbers, very quickly.

If you can get both of these correct then your business will become very successful, very quickly.

How can this happen, very simple;

excellent sessions

brilliant customer service (remember the parents will decide whether their child keeps

returning)

ensure the players to have fun and enjoyment, no pressure.


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SECTION 3 - A BUSINESS FOR YOU.

a. WHY CHOOSE A FRANCHISE

What will you get? A franchise is basically a business partnership between the franchisor (the

business) and you (the franchisee), you will receive and benefit from the following;

Experience

Training

Support

Brand

Partnership, with other franchisees.

Kit, coaching equipment & clothing

This means you can start a business with the support of ourselves at a relatively low cost as the setup

has been done for you.

Like any business and specifically starting your business there WILL be risks and there are risks

however the risk/reward is substantial when you develop a successful business.

b. WHAT SALARY CAN I EARN

There are two different types of coaches, one who will 'want' to work in an academy, earn around £10

per hour and some expenses, the other is one that will want to earn a decent living coaching

football/soccer.

Most likely at some point, we've all wanted to be Head Coach for that top team, the reality is there is

such a small percentage of coaches get a top job, a bigger percentage who are trying to get a top job

with the likely hood they'll not. The is very little job security in football, however a BEST Academy

Franchise will give you the job security and a decent living.

There are various different revenue streams that you can earn money from, the main source however

will be the weekly sessions you run, depending on the amount of players you have attending your

weekly sessions will determine your wage, below is a guideline but will give you an indication of

what can be achieved.

1 player attends for; 12 months;

12 payments; £25* = £300;

150 players; £45k per year.

*Your monthly rate/fee will be determined on where you stay, this will be discussed at our first meeting.

As you progress your journey with BEST Academy, we will teach you what other revenue streams are

available you and how they supplement your weekly income.


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c. What will I get from BEST Academy?

Very simple, if your successful then so are we, therefore our support to you means that we are both

helping each other. You will need to think of things in two ways:

As a coach

As a business person

This is where it can become difficult to try and do both, first and foremost you're a coach, you'll need

to learn the business side and that's where BEST Academy will help you.

There are a few football coaching companies/franchises throughout the UK but what makes us stand

out from the rest?

Our professionalism and our youth development philosophy.

A marketing plan...that works, you can have the greatest marketing plan on paper, if you

don’t action it, it’s not worth the paper it’s written on.

Business Plans; various business plans to help you drive your business.

A tried & tested coaching system, remember we have over 15 years’ experience in coaching

and developing Youth Academy’s.

A fast track to success, follow our timeframes.

24-7 contact available, phone, e mail, text, social media.

Specific structure to the coaching sessions, maximize your time.

Free Venues; essential.

Local Newspapers running stories about your business, obviously free of charge.

Low startup costs and flexible structure, allowing you to start straight away.

Your own web pages on our website.

Get people to build up your business, saving you £1000’s in marketing.

Simple steps to guarantee your month income.

How to subsidise your monthly income.

Your own Territory; a specific distance from your post code, the distance is all dependent on where

you stay. What you will need is an area that you can call your own. This area will allow you to target

these post codes, NO OTHER BEST ACADEMY COACH WILL BE ABLE OR ALLOWED TO

TARGET PLAYERS OR COACH IN YOUR AREA


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SECTION 4 – THE OPPORTUNITY

Who are we looking for? First and foremost, you must have a passion for coaching & developing

(young) footballers, have the minimum level of qualifications required & experience in coaching kids,

however you also need to be;

Driven

Committed

Determined

Hard working

Desired

Business mindset

If you have all the above traits, then we really want to speak to you. Running your own business is

extremely rewarding but also very challenging. The hours you will need to put in huge, your

commitment to the job is huge, however the rewards are huge.

a. FRANCHISE FEES & OPTIONS

1. START UP FEE

Unlike other franchises, not just football, we don’t charge “silly amounts” to get started. We try to

make it a simple and as straight forward as possible.

There are 4 options available to you to for your initial fee, the main reason for this is whatever option

you choose you are able to start your coaching business immediately.

The first payment in the first 3 options must be paid prior to you starting your business, once this

payment has been received then you will receive your operations manual, all your coaching kit, both

equipment & kit.

The 4th option allows you to split the initial fee over 12 months, the first payment for this must be paid

up front, again once this payment has been received then you will receive your operations manual, all

your coaching kit, both equipment & kit.

Option 1; The cheapest and easiest option, payable over one payment

Option 2; Have the ability to split over 2 payments

Option 3; Have the ability to split over 3 payments

Option 4; This option is designed to allow you to split the startup fee over the first 12 months of

your coaching business.

If you decide to choose Option 2 or 3, (either 2, 3 installments) these payments are due on the 1st of

each month. If you choose Option 4 (12 individual payments) the following applies;

First payment prior to the business starting, the remaining 11 payments are due along with the

monthly management fees as per the schedule on page 14.


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Please note, Options 1, & 2 also includes your first 3 months’ management fees.

Start Up Fee Option 1 Option 2 Option 3

Full Payment

Installments

(2)

(3)

12 Monthly

Installments

£2,500

£1,300 (£2,600)

£900 (£2,700)

£250 (£3,000)

**Please note the above start up fees are for a limited time only, these are set due to the launch

of BEST Academy **

2. MONTHLY FEES

The table below explains how the monthly management fees work. If you have chosen option 1 or 2

then you will not pay any monthly fees until month 4, the cost then will be 4% of total revenue or

£150 per month, whichever is greater {please see example below} up to month 6.

Month’s 7 – 9, then the monthly fee increases to 5% of total revenue or £175 per month, whichever is

greater.

Month 10 onwards, the fee increases to 6% of total revenue or £200 per month whichever is greater.

Should you choose option 3, the monthly fees are the same as options 1 & 2, however you will also

add in your initial startup fees with this payment for the first year of your business.

e.g. Month 1-6 you’ll pay 4% of total revenue or £150 per month, whatever is greater plus the £250,

minimum cost therefore will be £400.

The reason we use the percentage of revenue is it is in our best interest to help you drive and increase

your business, therefore from day 1 the help & support is beneficial to you.

Monthly

Management Fee

Option 1 Option 2 Option 3

Months’ 4 – 6

4% of all monthly fees

or £150 per month

whichever is greater

4% of all monthly

fees or £150 per

month


Mth 1-6 4% of all

monthly fees or

£150 per month

whichever is

greater

Months’ 7 - 9


or £175 per month


5% of all monthly

fees or £175 per

month


5% of all monthly

fees or £175 per

month

whichever is

greater

Month’s 10 &

onwards


or £200 per month


6% of all monthly

fees or £200 per

month


6% of all monthly

fees or £200 per

month

whichever is

greater


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b. YOUR TERRITORY

When you take out a BEST Academy franchise you will be guaranteed to have your own area that no

other BEST Academy franchisee will be able to either;

Coach in

Market & target players from your area

These stipulations will ensure you have every opportunity to progress and develop your business. The

size of the Territory will be discussed and mapped out at your first meeting with BEST Academy,

however it will be a specific distance from your home post code, the distance is all dependent on

where you stay however you can be confident that you will have a large area where you can coach in.

c. LENGTH OF CONTRACT

We are firm believers that…

Starting your own business

Running your own business

Coaching for your own business

Marketing your own business

Developing your own business...

...doesn’t happen overnight, therefore you have the security of a 5-year contract to ensure you can

have a successful & sustainable business. After your initial 5 years, you have the option to carry on

for a further 5 years and so on.

Once you have done the initial 5 years and you sign up for another 5 years, if you need to terminate

there is a 3-month notice period at any point.

In your operating manual that you get when you first start there is an 8 week initial guide that will

start you off, this is a must do/follow to ensure your business starts immediately.

d. THE NEXT STEP

On receiving the prospectus and returning the pre-franchise information form you have exclusivity to

your preferred area for 30 days. Therefore, no other coach will be given the opportunity become a

franchisee in your area until these 30 days have passed.

However, once these 30 days have passed and we haven’t heard from you, your chosen area will be

open to other coaches should this situation arise and then they will be given exclusivity for the next 30

days. We suggest therefore if this is an opportunity you feel will benefit you in your chosen career

then a decision is made within 30 days of receiving this prospectus.

We hope that you have found this Prospectus informative and we hope that you will decide to pursue

a career with BEST Academy.

Should you have any questions or queries (which you will), please feel free to contact me on

my mobile 07946 743678 or email [email protected]

We are looking forward to helping you on your chosen career.

Kind Regards

Richard Murphy

Owner, BEST Academy

mailto:[email protected]

prospectus 2016 · 2016-06-05 · best academy – prospectus 2016 2 | p a g e best academy...

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