prospecting for success: free and low-cost resources for growing your business
TRANSCRIPT
Prospecting for Success:Free and Low-Cost Resources for
Growing Your Business
Marcy PhelpsPhelps Research
November 7, 2013
Prospecting for success
Making better connections with the right people
Create/purchase your targeted listGet smart before contacting prospects
Info-rich prospecting
Government resourcesInformational interviews
Company directoriesNews
LinkedIn.com
Info resources
FreeLow-costPremium
But first…
Who is your ideal prospect?What information do you need?
Company sizeLocationIndustry
Public/privateGrowth
Year of foundingMinority owned
Credit riskSquare footage
www.bea.gov
http://factfinder2.census.gov
http://lehd.ces.census.gov/data/
Get offline – Interviews
Potential buyers, employees, associations, experts
Goal: How likely are these people to pay for my products/services?
Listen!
CREATE YOUR TARGETED LIST
NOW WHAT?
Find connectionsID hot industries in your regionID companies growing (hiring)Find similar companies
Anonymous searching
slideshare.net/marcyphelpswww.phelpsresearch.com/speaking
More tipsResearchNOTES
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