prospect to vip webinar
TRANSCRIPT
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1© Harper Hallett Consulting Ltd
From Prospect to VIP
Chris Hallett
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If you don’t know where you going you
won’t know when you get there ~Anon
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The Big Question?
How are you going to convert your prospect
into a VIP High Revenue Generating Client?
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The Focus is on List
Building
The Money is in the List!
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List Building without a plan……..
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……is like a dog chasing a car!
Now What
?
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The Big Question is?
What are you going to do with your list once
you’ve built it?
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What’s in Store
1. Why ‘From Prospect to VIP’
2. What goes wrong when Coaches &
Consultants launch their expertise on-line
3. How you can easily fix it
4. What if…
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Why ‘From Prospect to VIP’
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Why Me? IT
25yrs Project Manager
Business Process
Business Change
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Technology
Process
A BThe Journey
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Transformation Coach
Taking people of an a personal journey
of discovery and enlightenment to
achieve a massive transformational
goal
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On-Line Marketing?
Technology
Process
A BThe Journey
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The Big Players were teaching
List Building
Optin Pages
Sales Pages
…….the nuts and bolts
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No one was telling me the overall process of how to start online, get prospects to become customers
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I did what I have always doneI created a Process Map
That mapped the Customers Journey
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The Big Question?
How are you going to transform your
prospect into a VIP High Revenue
Generating Client?
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Travel companies aren't interested in just selling you a ticket
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They sell you a ticket, a journey a destination?
Experience
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You really buy….
Experience
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We need to treat our on-line customers
exactly the same!
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We want our prospects to sign up, buy
from you and become your VIP Clients
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9 Business Killing Mistakes
What can go wrong when we launch on-line
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1. Focus on the wrong end of the problem – List building
Dis-engagedUnresponsiveUnsubscribesComplaints
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2. No PlanNo Flight Plan
No Navigation
System
=
Wrong PlaceCrash!
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3. No Process
The Journey & the Experience
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4. Time Bandits
Underestimating
Selling before
Building
Time vs Money
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5. Your Beliefs
Limiting Decisions
Limiting Beliefs
Behaviours
Fear
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6. Shiny Object Syndrome
Jump before
measuring
Latest Offer
Completion?
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7. No Engagement
No Research
Inactive List
Cold List
Unsubscribe
No Sales
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8. Piecemeal Development
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9. Inaction
No Follow Up
Delaying
G.U.T.S – Jeff
Herring
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7 Reasons Why Prospects Don’t Engage With Your Message
Errors of Engagement
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1. The Category of Many
Lost in a sea of similarity
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2. No Compelling Offer
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3. Focus on You
Fail to focus on the customers needs
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4. Too Much Information
Overwhelm
Loose their way
Stop
Bad Feeling
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5. Don’t Know How To
Just how do you
engage with your
community and keep
them engaged?
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6. Wrong Language
5% of our
communication is
derived from the
words
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7. Selling Your StuffP A T H
Pain
+
Transformation
=
Happy Client
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The 5 MindSet Shifts
How to Fix It
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1. Marketing MindSet
Sales and Marketing are separate from
Coaching
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2. Writers MindSet
There’s no place for your ego when you're
writing
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3. Customers MindSet
Look at what you do from your customers
viewpoint
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4. Expert MindSet
Systems, Process, Opinion = ‘Ology’
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5. Educators MindSet
You have a duty of care to educate your
audience
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5 x 5 Strategy
How to Fix It
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1. Clarity of your Direction
1. Vision2. Goal3. Purpose4. Transformation5. Benefit
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2. Manage The Prospect
1. Outcome2. Plan3. Transitions4. Engagement5. Multi Dimensional
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3. Product Life Cycle1. No Pain = No Sale2. Unique Pain Remedy (UPR)3. Transformation4. Tangible5. Price
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4. Technology Road Map
1. Supporting2. Time Saving3. Repeatable4. Integrated5. Cost Effective
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5. Engage The Prospect
1. Rapport2. Inform3. Relationship4. Automation5. Visibility
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How do you Implement these steps easily & quickly
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Business Strategy – Where are you going
The Product Lifecycle– Meeting the Clients needs
The Customer Journey– Mapping the process
Technology Roadmap– Technology to support
Engagement Strategy – Informing & Educating
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Pre-Study Questionnaire – Goals and Aspirations
Introduction to Project Management
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How does it work?
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My VIP Client Journey
Get Access Now – Immediate Access
Introductory Questionnaire
Monday 3rd March Introduction to
Project Management
Monday 10th March My VIP client Journey
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Bonuses Programme
Your Investment
Intro to PM $497/£297 Master Mind $597/£357
Total > $1,100/£600
One time Investment
$297/£177
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Recap
1. Why My VIP Client Journey
2. 9 Business Killing Mistakes
3. 7 Reasons why you stay stuck
4. 5 MindSet Shifts
5. My VIP Client Journey
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What If……
Q & A
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What If……
1. Facebook Life Transformations
2. Email [email protected]
3. Discovery Session