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The Future of SearchJJ HollowellCIO, icrossing, Inc.

Spring 2005

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A Search Evolution

There is a Clear Evolution of Search

Behavior and Search Engines.

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Prehistory

► Early Focus was on Information Retrieval> 1990: Archie, developed at McGill University (Montreal) > 1991: Gopher system > 1991: WAIS> 1991: www

► Then Came Commercialization> Yahoo!

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A9Overture changes name to Yahoo! Search Marketing Services

AskJeeves acquires Excite, iwon, My Way

Yahoo! drops Google results for Inktomi; Paid Inclusion; Local

Inktomi, HotBot, Ask Jeeves, LookSmart

GoTo

MSN Beta

Yahoo!, Lycos, Webcrawler, InfoSeek

Google, Direct Hit, ODP

FAST/AllTheWebGoogle Adwords

Teoma

GoTo changes name to Overture

Google News

Google Adsense; Toolbar

Google local; Gmail; Image ads, IPO

MSN Launches Paid Ads

AltaVista, Northern Light, Deja, Excite

Yahoo! IPO

Evolution of an Industry

1995 1996 1997 1998 1999 2000 2001 2002 200420031994 2005

Products LocalVortals Multimedia

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The Present

►Google: All Are Consumer Focused> Web search> Images> Groups> News> Froogle> Local

►Google Scholar> Scholarly literature search> Working to use openURL

standards> Still in beta

►A9> Booksearch> Local

►Yahoo: Very Consumer Focused> Web> Images> Video> Directory> Local> News> Products

►MSN> Web> News> Images> Music> Encarta

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The Future

► Local Search> Regional, international

► Vertical Search > IT.com> Travel> Book search

► Multimedia Search> If the goal is to index everything, how do we find it?

► Are Newsgroups and Encyclopedia Searches Enough?► The Invisible Web

> What are the engines doing regarding new search devices?> Do we need wireless access to research information?

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Q&A