proprietary 2009 stoneriver, inc. “who’s visiting your site?” how to use reports that analyze...

Proprietary 2009 StoneRiver, Inc.

“Who’s Visiting Your Site?”How to use reports that analyze hits

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The following presentation has been designed for general information purposes only. Establishing a unique, on-line marketing presence that is also consistent with the NAIC Advertising Guidelines, FINRA regulations and New York Life corporate policies is important. Individual circumstances may vary. Please utilize the tools available to you via Emerald Support, Agency Marketing and Technology as well as SMRU for assistance in maximizing your web site's potential.


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Today’s speakers:

Paul BelloTechnical Support

Mike WoodsVice President, Product Development & Technical Support


Agenda – Who’s Visiting Your Site?

Emerald's traffic tool How to use Google Analytics


Emerald's Traffic tool

Log into your Web site administrator


Web Site Traffic


$64,000 Question

Does Emerald's tool give me the contact information for people who are visiting my Web Site?

Consider a “call to action”


How to use Google Analytics

Visit www.Google.com Enter the phrase, "Google Analytics”


Google Analytics


What Does Google Analytics Report? Volume of page hits Pages that were hit Where the hits originated – Google

checks the IP for you


Google Analytics Code?

Google analytics provides a code Your code is entered into the Web site

administrator, under Site Basics/Web site Options


Where does the code go?

Questions and Answers

www.emeraldsupport.com800-233-2834, Option 1

proprietary 2009 stoneriver, inc. “who’s visiting your site?” how to use reports that analyze...

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