propositional density josh cohen. propositional density refers to the relationship between the...
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![Page 1: Propositional Density Josh Cohen. Propositional Density refers to the relationship between the elements of a design and the meaning which it conveys](https://reader035.vdocuments.mx/reader035/viewer/2022072017/56649efd5503460f94c1115c/html5/thumbnails/1.jpg)
Propositional DensityJosh Cohen
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Propositional Density refers to the relationship between the elements of a design and the meaning which it conveys.
The ratio of “surface propositions” to “deep propositions” in a design. Surface propositions are specific observations
about a design (i.e. color, shape, etc.) Deep propositions are symbolic meanings evoked
by a design. Strong designs have high propositional density—they
convey many meanings through relatively simple visuals
Designs with contradictory deep propositions create a sense of dissonance
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Surface Propositions
Blue circle
White circle
Red and white stripes
Deep Propositions
Circles represent wholeness, unity, and stability
The circle looks like an “O” for Obama
The white circle evokes a rising sun, which represents hope and change
The blue circle evokes the sky, which represents peace and possibility
The red and white stripes resemble a field and the American flag
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Contradictory Deep Propositions
The olive wreath symbolizes peace The radar grid makes the globe look like a
target
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Sources
Lidwell, Holden, and Butler. Universal Principles of Design. p. 190-191.