PROPOSED NEW MAGAZINE FOR EXTRA CURRICULUM EVENTS

BY NIAL AND AKASH

THE PROPOSAL

‘The Wilson’s Chronicles’ magazine

Termly magazine for parents/students who partake in extra curriculum activities

Priced at £1.50

Extra Curriculum Activities

A few of the activities the school do are:

•Football

•Chess

•Cricket

•Badminton

•CCF

•Rugby

•And many more…

Our Market120 members of staff

1,000 students

Parents/Carers who may also be interested in purchasing the magazine

Our Market•The audience will be mainly( if not all) male

•Our target audience are ages between 11-15

•But, older ages will still be able to enjoy the magazine e.g. parents and teachers

Research

Questionnaire

50 students 10 Yr 7

10 Yr 8

10 Yr 9

20 Yr 10

4 members of staff

3-4 parents

Constraints•The Head (e.g. what we can and cannot write)

•Teachers

•Other students

•Rooms to book (e.g. If we don’t have anywhere to write the magazine, we can’t publish it)

THE COMPETITION•Wilson’s Omnibus

•Weekly newsletter/update

•The Wilsonian

The Competition•Currently, no magazine is only based on extra curriculum activities

•About half of the school is currently involved in extra curriculum activities, so the magazine would be popular

Naming The Magazine•Wilson’s extra curriculum magazine ‘Too formal and boring’

•Wilson’s Termly ‘Extremely Boring’

•Wilson’s Mag ‘Not Bad, but doesn’t fit’

•The Wilson’s Chronicles ‘Very good, quite formal but it works’

Design of Masthead

‘The Red is very bad, it looks childish’

‘It’s better than the last, but isn’t bold enough’

‘This is the best one, I like the shadow!’

Design 1st Cover

‘The one on the left is good,

But the image is quite similar

Ones I have seen before’

‘The one on the right is brilliant, where is he playing football?’

Headlines

Offers

Pricing

We are going to charge £1.50 as only 10% of people asked were willing to pay above £2.00