proposed new fa site redesign to drive participation in grassroots football

STUDENT PRESENTATION383 PROJECT PRESENTATION BY MONIKA STEPIEN & MATT HUGHES

THE NEW FA

UX DESIGN #GETINVOLVEDGET INVOLVED CAMPAIGN

‹#›UX Design: 383 Project Presentation Page:

THE BRIEFSUMMARY OF THE BRIEF FROM 383 PROJECT

Our client is a regional football association;

who's key purpose is to drive users to be

active participants in grass roots football in

their region

Background

1. To drive people to watch local football

2. Get people to start playing again

3. To drive people to get involved with their

local clubs, for example as referees,

supporting staff, volunteering.

Goals

The solution must aim to to: inspire, enthuse

and excite’ its visitors.

Requirements

UX Design: 383 Project Presentation

THE SCOPEHERE WE IDENTIFY THE LIST OF SPECIFIC PROJECTS GOALS, FEATURES, FUNCTIONS DEADLINES AND DELIVERABLES IN ORDER TO ACHIEVE THE SOLUTION TO THE BRIEF.

of similar field websites

Competitive Analysis

which shall inform the content

for the new proposed website.

Keyword Research

including personas,

demographics, scenarios and

User Research

will form the final deliverable, the

combination of content, design and

functionality.

Wireframes / Prototypes

G sa D


DeploymentDevelopmentDesign

Planning

DPDDD METHODOLOGYTHE MCCANN ERICKSON DPDDD METHODOLOGY COMBINED WITH ELEMENTS OF THE USER CENTRIC DESIGN METHODOLOGY

Discovery

• Market research

• Solutions and insight gained from the research

• UX design and how it will present

• User flows design

• Wireframes

• Web designs

• Content examples.

DISCOVERY

BACKGROUND KEYWORD RESEARCH COMPETITIVE ANALYSIS THE USERS END USER REQUIREMENTS CURRENT MARKETING CAMPAIGNS


FA BACKGROUNDTHE FA IS THE NOT-FOR-PROFIT, GOVERNING BODY OF FOOTBALL IN ENGLAND

The FA runs 24 England teams, across men’s, women’s, youth and

disability football, utilising the world-class facilities of Wembley

Stadium and St. George’s Park

It grows participation, promotes diversity and regulates the sport for

everyone to enjoy. Seven million players of all ages, 400,000 volunteers,

300,000 coaches and 27,000 qualified referees help The FA keep the

grassroots game going.

Currently, the FA is in a state of flus with many small clubs folding each

year. It is in the FA’s interest to encourage not only players but also

supporters and volunteers to the game to help teams to grow.


KEYWORD GROUPSTHIS PROCESS INFORMED OUR CATEGORIES (OR KEYWORD GROUPS) FOR THE INFORMATION ARCHITECTURE (IA)

Volunteer For people who want to support the running of their club

Disability Disability leagues, sessions, and abilities

Fitness Advice on fitness, workouts, and injury prevention

Benefits For parents, or people think about getting into football

News Regional, local and national football news

Finder Finding a club, or session

Watch Watching football from

home or in person

Player Playing the game, leagues

and kick about sessions

Coach Information for coaches,

courses, advice

Referee For people wanting to get

into refereeing

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alabama football injury 2013 what is non football injury list 2 year old playing football can playing football increase height football watching demographics how to enjoy watching football get involved in football where can i get involved in football locally disability football association i want to get back into football benefits football benefits playing football football coaching abroad head football coaching jobs in michigan alabama football injury jalson fowler what is the football injury turf toe 3 brothers playing football can playing football lead to brain damage football watching dips how to like watching football get involved with football disability football australia how can i get back into football benefits about football benefits of football sponsorship football coaching apprenticeships head football coaching jobs in florida alabama football injury update 3 stooges playing football can playing football make you taller football watching dog how to make watching football fun how do i get involved in football disability football aston villa getting back into playing football benefits american football benefits of football for youth football coaching apps head football coaching jobs in ohio

benefits football health what benefits does football have football coaching badges how much are football coaching badges 49 football injury do football pads prevent injury 1 year old playing football who are playing football today a woman's guide to watching football do not disturb watching football fa get involved in football how to get involved in american football disability football funding what disability do paralympic footballers have tips for getting back into football getting back into football after injury football benefits community what health benefits does football have football coaching equipment how to do football coaching badges 52 football injury what does non football injury list mean 10 rules of playing football who are playing football tomorrow best tv for watching football 2013 do you like football matches get involved american football how to get involved in blind football disability football session plans want to get back into football how to get back into football shape benefits playing football what are the benefits football football coaching jobs london how much do football coaching badges cost a common football injury how to prevent football injury 10 rules of playing football as a kid what teams are playing football today calories burned watching a football game does watching football lead to domestic violence get involved american football uk how to get involved in college football disability football uk

THOUSANDS OF KEYWORDS

FOOTBALL INJURY PLAYING FOOTBALL WATCHING FOOTBALL GET INVOLVED WITH FOOTBALL DISABILITY FOOTBALL GETTING BACK INTO FOOTBALL FOOTBALL BENEFITS FOOTBALL COACH

rules when playing football watching football essay disability football in england benefits of being a football referee football coaching for adults football injury broken neck i love playing football tips when playing football watching football euro 2012


KEYWORD RESEARCHWE USED KEYWORD.IO TO IDENTIFY LONG TAIL KEYWORDS - BROAD TO NARROW

President

what is futsal football

walking football rules

joining a local football club

reasons to play football

football workouts

Watching Football Football Referee Football Coaching Football Volunteer

where to watch football

where to watch women’s football

student football

where to watch live TV football

where to watch football in Birmingham

football refereeing courses

football referee levels

football referee quiz

football referee advice

become a football referee

football coaching badges

football youth coaching

football coaching course

football coaching apps

football coaching drills

volunteer football jobs

volunteer football scout

volunteer coaching

volunteer at football clubs

football volunteers uk

Playing Football


TOP SEARCH QUERIESTHESE TOP TERMS WERE INPUTTED INTO THE GOOGLE UK SEARCH ENGINE

Category Search Query Content URL Title META Description

Play does futsal help football http://forums.bigsoccer.com/threads does futsal really help football skills?I heard from my friend who went on vacation in

Brazil that if you play futsal or futebol de salao (sp sorry!!) you can increase your skill level and ...

Playfootball leagues for 12 year

oldswww.thefa.com/play-football

Play Football - Find Football Near You

Looking for an after school activity for your kids? Check out The FA Skills programme: exciting

football sessions designed for 5-11 year old girls Play

football leagues for 5 year olds

www.thefa.com/play-footballPlay Football - Find Football Near

YouLooking for an after school activity for your kids?

Check out The FA Skills programme: exciting football sessions designed for 5-11 year old girls

Play football leagues for adultshttp://www.thefa.com/my-football/

player/adult-footballAdult Football - The website for the

English footballFind your league; Full-Time. Invalid league name.! Find league. find a club. Find A FOOTBALL CLUB; NEAR YOU. 1 mile, 3 miles, 5 miles, 10 miles, 20

Play football leagues for youthhttp://www.football-league.co.uk/

global/youth.aspxYouth football and The Football

LeagueYouth football and The Football League. ... Learn more about the Youth Alliance. League Football Education. Find out more about League Football

Play football mash up sessions fafootballmashup.com/ FA Football Mash UpFA Football Mash Up. ... Bring the fun back into Football. Sign In. Username. Password. Sign In.

Remember me. Forgotten Password? The Football


INFORMATION ARCHITECTURE (IA)OUR IA INFORMS US OF THE CONTENT USERS ARE FINDING MOST ON THE WEB

FIND PLAY WATCH COACH REFEREE VOLUNTEER DISABILITY FITNESS BENEFITS NEWS

Find Football Near You

Football Leagues for 12 Year Olds

Get Inspired Football Skills Football On TV | Live Football Coaching Badges

Football Referee Jobs Laws of the Game Test

Volunteers required for english non league

scouting

Disability Football Directory

How can I get back into active sports

again after my injury?

Benefits Football Health

England Women's Seniors

UK Football team finder

Football Leagues For 5 Year Olds

FA Skills Football Coaching For 5 to 11

year olds

Does Futsal Really Help Football Skills?

Watch Live Football at nearest Sports Pub or

Bar

Football Youth Coaching

Football Referee Levels

Referee Theory Test Do You Know More

About Football

Being a Football Scout

Wheel/Powerchair Football

How to Come Back from a Football Injury

Benefits of Football For Youth

Local Football News

Find A Session Football Leagues For Adults

FA Tesco Skills - after-school football

coaching

Walking Football Women's Football Volunteer Football Coaching

Football Referee Quiz Will You Fall Foul of Our Referee Quiz?

Volunteer Football Jobs

Amputee Football How to Return to Sport After an Injury

Football Benefits Community

Premiereship News

Football Leagues For Youth

Futsal kids parties Walking Football Rules

Live Women's Football On TV

Become Football Coach

Football Referee Rules

Laws of the Game Get up to Speed

Cerebral Palsy Football

How to get Football Fit

Psychological and Social Benefits of Playing True Sport

Fixtures and Results

Youth Development Programme

Team 19 Walking Football For Over 50's

History of Women's Football

Football Coaching Sessions

Football Refereeing Courses

Referee Deaf Football Football

How Do Football Youth Academies

Work

Team Twenty Three Packages

Walking Football Club is a Runaway Success

Women's Football Association

Coaching Pathway Referee Development National Referee Development

Learning Disability Football

Joining a Local Football Club

Team Twenty Three - British Universities &

Colleges Sport

Walking Football Venues

Student Football Powerleague

Qualification Pyrami Referee Training Young Referees Development Programme

Visually Impared Football

Local Football Club Trials

Team Twenty Three | Facebook

Play Football How To Coach Youth Football

Football Referee Job information Careers

Service

Become a Referee

Reasons To Play Football

What is Futsal? UK Football Trials Coaching & Volunteering

Amateur Football Alliance

Referee Training

Womens Football What is Futsal? A General Overview

10 Reasons To Play Football

Want to be a Football Coach?

Adult Football Is Futsal key to finding new Messi?


Coaching for Kids

Youth Football And The Football League

Life At A Football Academy


Meet The Coaches

Skills Centres Mars Just Play 16+ What is Just Play

Football Mash Up How To Get Noticed


WOMEN IN SPORTTRANSFORMING SPORT FOR THE BENEFIT OF EVERY WOMAN AND GIRL IN THE UK.

Highly shareable pages and contentSharing suggests content is highly appealing.

Full width clean designWebsite is highly appealing visually.

Minimalistic, only core content Great for user but not great from SEO perspective

Women in Sport are transforming sport for the benefit of every woman and girl in the

UK. By drawing on our unique insight they champion the right of every woman and girl

in the UK to take part in, and benefit from, sport: from the field of play to the

boardroom, from early years and throughout her life.


WOMEN IN SPORTSTRENGHTS AND WEAKNESSES

Very good UX layout, with core information, clear navigation and on brand for target audience

S

Poor organic search. Women In Sport is designed with UX in mind, and not SEO

W


FUTSAL UKFUTSAL UK PLACES EMPHASIS ON: LEARN, TRAIN, PLAY AND WORK.

Logical navigationMenu is broken down into logical sections

Fresh and colourful designWebsite is highly appealing visually

Good functionality Login and registration features

Futsaluk.net is a webpage for people who are interested in playing futsal, and is the

foremost found website for Futsal in Google search results. Futsal UK have a clear

understanding of their audience, and have successfully tapped into the social media

buzz around Futsal.


FUTSAL UKSTRENGHTS AND WEAKNESSES

Modern design with full mobile support Useful and relevant content Clear navigation and search Responsive design Links to social media properties

S

Long loading time Too much content and confusing layout on some pages

W


THE FA

Heavily shared sociallySharing suggests content is highly appealing.

Updated regularlyRegular updates promote higher search engine rankings.

Strong SEOEvery piece of content is ranked highly in Google.

The FA is the most popular website about football in Google search results. It provides

great amount of content for everyone who is interested in this sport discipline.

THE WEBSITE THE GOVERNING BODY OF ENGLISH FOOTBALL, THE FA CUP AND THE ENGLAND TEAM.


Numerous calls to action Modern design with full mobile support Useful and relevant content Clear navigation and search Links to social media properties Numerous inspiring videos on the website

S

Poor design of some parts of the website Mismatch of content on some of the pagesW

THE FASTRENGHTS AND WEAKNESSES


DISABILITY FOOTBALL UKINCREASES AWARENESS OF FOOTBALLING OPPORTUNITIES FOR DISABLED PEOPLE.

Relevant and useful contentThe website provides great amount of content for disabled players

Not mobile friendlyMisconfigured for smartphone users

Barely shared sociallyWebsite is not popular in organic search

Disabilityfootball.co.uk is a webpage for people who despite their disabilities, want to

be involved in playing football. The webpage provides necessary information for

football players with disabilities.


Useful and relevant content Clear navigation and search S

Outdated design No responsive design No mobile support

W

THE FASTRENGHTS AND WEAKNESSES


FOOTY4KIDSYOUTH SOCCER COACHING ARTICLES, PRACTICE PLANS, ADVICE AND MORE

Great amount of useful contentInternal links which have been optimised for search engine

Responsive designWebsite works well both on mobile and desktop

Outdated design and structureLack of navigation bar

Footy4kids provides advice for coaches and young amateur football players. This is an

important website to analyse as they rank very highly in search engines. Many of the

keywords we identified pulled up footy4kids within the top three search results.


FOOTY4KIDS

Useful and relevant content Mobile friendly SEO friendly links Good SEO performance Good organic search results Shared through social media

S

Outdated design Confusing navigation Badly planned structure Too much text

W

STRENGHTS AND WEAKNESSES


RESULTS OF COMPETITIVE ANALYSIS

Choosing the right content is key. Good content will always win over anything else. Women In Sport delivers news stories, articles, advice and success stories - All of these are shareable across social media.

We have seen that site with poor design have a high page rank. This can be contributed by a number of factors including age of domain and number of backlinks. Since our site will be brand new we would have to ensure on page SEO is meticulous, with a view to develop a link building strategy. This can be aided by sponsored social media posts and google ads.

Clear navigation and sign posting was demonstrated on the Women In Sport website. The experience was streamlined which leads to a point, at that stage the user is usually confronted with the call to action, in most cases this is to share an article or download a document.

Futsal UK and Women In Sport have both opted for a full width flat design. These sites are the visually most appealing of all the competitors we’ve seen - And this could ensure repeat users.

Content and Social Media

SEO

Navigation

Design

KEY LEARNINGS


THE USERSDATA WE GATHERED FROM KEYWORD RESEARCH LED US TO FORUMS

Hardcore SupportersSeason-ticket holders for their clubs, they watch every match, match of the day and bet on games.

Casual / Social PlayersThey play in the park, for pub teams, or at 5 a side

venues / tournaments

Casal WatchersThey watch big games or international matches

only. With friends or home or in pubs.


WHAT WE KNOW ABOUT OUR USERWE CONDUCTED AN ONLINE RESEARCH TO IDENTIFY OUR USERS.

Obviously football fans. They may only support

a professional football club, or they may be a

person looking for fitness, or just for the social

aspect. Highly broad range of people.

Football Fans Parents are keen for their children to play sport

for fitness, energy, friendship, social skills and

well-being - (Taken from forum posts on

Mumsnet).

Child Participation Their is a sense of pride when football fans talk

about their team or club. They enjoy the social

aspect: playing, watching, betting.

Social

Female supporters are rising sharply due to a

number of successful marketing campaigns

including #WeCanPlay and Women In Sport.

Large Female SupportFootball is highly talked about on social media,

particularly twitter and Facebook. There are

current campaigns picking up traction on twitter.

High Social Media FollowingFans have a real passion for football, for the

sense of pride it gives them and the community

spirit.

Love of Football


END USER REQUIREMENTSWHAT ARE OUR USERS TALKING ABOUT

Interestingly users are talking about their mental

struggle when overcoming a physical injury

Mental/Physical Recovery

Football diet content appears online many

time and is linked to via social media

Football Diet

Most football content online is news

related, and is the most talked about

Football News

Fitness is a huge topic on football forums.

Players want to know how to get football fit

Football Workouts

Injury on football forums appears over and

over online. Injury advice and prevention

Injury Advice

How to improve as a football player and

improve skills

Improve Football Skills

PLANNINGCONCEPT CONTENT PLAN PERSONAS EXPERIENCE FLOW / USER JOURNEY FUNCTIONALITY


THE CONCEPTGET INVOLVED

01. Community Local football has the power to build communities and change lives. The FA will help new teams grow.

02. Team SpiritGames are won by playing as a team. And the crowds help lift the team spirit which can mean the difference between winning and losing.

03. Bring TogetherLocal football brings people together of all ages, genders and races. Football is truly for the whole family.

04. SocialFootball is a social game, but not just in person, football is the highest trending sport on social media in the world.

05. PassionPeople that are involved with football speak about football with great passion. Loyalty to their club is lifelong.

06. ConnectFootball connects people in a way that other sports do not. It’s a game of between two to 24 player and countless spectators.

Football is our greatest passion


THE CONCEPT #GETINVOLVEDWE WILL ALSO FOCUS ON PROMOTING FOOTBALL AS A SPORT PROVIDING HEALTH BENEFITS

Passion / Emotive Human Element Social Media Call To Action

We have established the

football is a game of passion,

therefore it’s important for us to

use emotive and supportive

language in our messaging.

01Our concept will focus on

human stories of overcoming

personal circumstances to

achieve their dream of

becoming a football player, or

coach, or referee - We shall aim

to do this with video content as

well as success stories.

02Football is highly shared online.

Women’s football has gained

traction recently due to a social

media campaign #wecanplay

therefore if we get across the

need for people to get involved,

we can emulate their success is

driving participation.

03Our user experience must

culminate in a call to action. For

instance this could be to find a

club, or follow us on social

media. The key here is to get

people talking about grassroots

football.

04


MEET JOE DREAMER13 Years Old | Secondary School Pupil | Big Soccer Forum

Loves playing football

Wants to improve skills

Wants to play for county

Joe is a pupil at Summer Hill High School. He loves a kick about with friends

and play during school dinner times, after school and on weekends. His

school doesn’t have a football team, however there is a football club in the

area. He is a Manchester United fan and his favourite football player is

Wayne Rooney. He would love to play football at a high level in the future,

and is dreaming about joining a football team and becoming a top player.

GOALS:

Joe wants to join his local football club but doesn’t want to join alone; he’s

thinking about asking his friends to join too. Joe also wants to work on his

short game and skills therefore has been searching online for ways to

improve these attributes. Joe uses Big Soccer Forum to get most of his

football advice, and visits BBC Sport for football news. Due to his age, he’s

not interested in lots of textual information, instead he’s more susceptible to

video guides and professional advice from football personalities. He is

desperate to find out what he has to do to standout and be noticed.


MEET CHRISTOPHER TEACHER13 Years Old | Secondary School Pupil | Twitter


Looking for a local team

Considers becoming a referee

Christopher is a math teacher at primary school. He loves football, but he

never planned to be a professional football player. He loves watching

football matches and his favourite team is Chelsea. Christopher misses

playing football with his mates.

GOALS:

Being a teacher Christopher does not have much time for working out and

seeing his best friends. He believes paying football in amateur local team

would help him keep in touch with his friends and stay in shape. He is

looking for a local football team he could play for with his friends. He is

looking for a referee courses to get involved as a volunteer.


MEET ANTHONY RETIRED60 Years Old | Retired Chemistry Teacher | Down at the Mac


Interested in Walking Football


Anthony was playing football as an amateur for over 25 years and he

stopped due to his age and health issues. He is still passionate about

football and he follows professional football clubs. He recently heard about

walking football and he would love to try it.

GOALS:

Anthony is interested in playing walking football. Despite his age, Anthony

feels like this sport is perfect for him as it does not involve running. He is

looking for a local walking football club. He loves football and he believes

that playing again would be very beneficial for his health.


MEET JOSH INJURY25 Years Old | Support Community Officer | Big Soccer Forum

Suffered from a knee injury

Still wants to play football

Considers becoming a coach

Josh was a county level football player until he sustained a knee injury,

which resulted in him having to give up the sport. Josh wanted to take up

the sport again at non-league level, but is scared he’d do even more damage

to his knee. While researching how to overcome a football injury, he came

across a forum post on coaching. He’s now giving this some serious

thought as he feel he still has a lot to offer the game, but would like to know

more information.

GOALS:

Josh still wants to be involved in football. He considers becoming a

qualified football coach so he can help the club that that gave him the

opportunity to play for his county. He is looking for courses in his area to

gain necessary qualifications.


MEET MICHELLE PARENT42 Years Old | Accountant| Mumsnet

Concerned about her son’s disability

Looking for an advice


Michelle has 2 sons – Mark (11) and Andy (9). Andy is slightly autistic and is

having trouble making friends at school, Michelle is getting increasingly

worried about this. Mark and Andy are both interested in football, however

have never joined a sporting club. Michelle found an advert on Mumsnet for

Tesco Skills (5 to 11) and she’s keen to sign up her children as she believes

it would be great for their fitness and would help Andy integrate with other

children and build his confidence.

GOALS:

Michelle’s sons would love to make new friends and learn how to play

football. She would like to help them, so she is looking for a local football

team that her sons could play for. She is not sure if Andy can play with Mark

due to his disability, so she wants to talk to the club first to find out if they

can accommodate this. However before making any direct enquiries, she is

first asking advice from other mums on Mumsnet to get a general

consensus about Tesco Skills.


MEET MANDY MAVERICK24 Years Old | Physical Education and Coaching Science BSc Student | Football News

Supporting ‘Fans for Diversity’

Loves football

Wants to become a coach

Libby is a Sport, Physical Education and Coaching Science BSc student

from Birmingham. She lives very active and healthy lifestyle. She has 2 older

brothers and she has been playing football since she was 5. She used to

play in a local football team for girls.

GOALS:

Libby wants people to change their perception of women playing football.

She would like this sport to become more popular among women of all

ages. Her future career goal is to become professional football coach or

referee. She is looking for coach and referee courses. She is also interested

in coach and referee career paths that would help her decide which course

she should choose.


INFORMATION ARCHITECTURE (IA)OUR IA INFORMS US OF THE CONTENT USERS ARE FINDING MOST ON THE WEB







scouting









year olds



Bar




About Football





Local Football News



coaching






Premiereship News


















Work








Colleges Sport









Service

Become a Referee




Referee Training






Coaching for Kids




Meet The Coaches




CONTENT FOR (JOSH INJURY)OUR IA INFORMS US OF THE CONTENT USERS ARE FINDING MOST ON THE WEB







scouting









year olds



Bar




About Football





Local Football News



coaching






Premiereship News


















Work








Colleges Sport









Service

Become a Referee




Referee Training






Coaching for Kids




Meet The Coaches




OUR IA INFORMS US OF THE CONTENT USERS ARE FINDING MOST ON THE WEB







scouting









year olds



Bar




About Football





Local Football News



coaching






Premiereship News


















Work








Colleges Sport









Service

Become a Referee




Referee Training






Coaching for Kids




Meet The Coaches



CONTENT FOR (MANDY MAVERICK)









scouting









year olds



Bar




About Football





Local Football News



coaching






Premiereship News


















Work








Colleges Sport









Service

Become a Referee




Referee Training






Coaching for Kids




Meet The Coaches



CONTENT FOR (JOE DREAMER)









scouting









year olds



Bar




About Football





Local Football News



coaching






Premiereship News


















Work








Colleges Sport









Service

Become a Referee




Referee Training






Coaching for Kids




Meet The Coaches



CONTENT FOR (ANTHONY RETIRED)









scouting









year olds



Bar




About Football





Local Football News



coaching






Premiereship News


















Work








Colleges Sport









Service

Become a Referee




Referee Training






Coaching for Kids




Meet The Coaches



CONTENT FOR (CHRISTOPHER TEACHER)









scouting









year olds



Bar




About Football





Local Football News



coaching






Premiereship News


















Work








Colleges Sport









Service

Become a Referee




Referee Training






Coaching for Kids




Meet The Coaches



CONTENT FOR (MICHELLE PARENT)

DESIGN

DESIGN STRUCTURE INTERACTION PATTERNS GLOBAL NAVIGATION VISUAL DESIGN


MOOD BOARD

DEPLOYMENTMEASUREMENT EVALUATION


DEPLOYMENTLOREM IPSUM, GIVING INFORMATION ON ITS ORIGINS, AS WELL AS A RANDOM TEXT HERE

SEO Ensure on-page SEO is correct, including relevant title tags, meta descriptions, alt

attributes. Link building strategy in place. This will be achieved by monitoring trends, and

conducting keyword research on an on-going basis

User Testing / Heat Maps Heat maps are a good way to find out how the user is interacting with the site. This can be used to make iterative changes to the site; including navigation and layoutGoogle Analytics

Conversion markers and audience segmentation are key to analysing site performance.

Conversion points need to include downloads, find club, email capture, out-bound links and

CTR Social Media Social media monitoring and metrics are key to understanding the user and the content thats been shared. Social media links will


RECOMMENDATIONS LOREM IPSUM, GIVING INFORMATION ON ITS ORIGINS, AS WELL AS A RANDOM TEXT HERE

Websites that are being developed in 2015 are utilising this design format. These web pages look great from a visual perspective on

smaller screen resolutions as well as large screens. Flat high contrast designs navigate the eye to the desired content.

Full Width Design, High Contrast, Flat Design

Social media monitoring and competitor audits on an on going basis will allow the FA to find out whats current and relevant in in the

footballing community. By writing blog posts based on the content your users want will help drive traffic to the site.

Keyword research is vital to finding to right content for maximum shareability

Breadcrumbs are one way to allow the user to jump back a number of pages in one click to get back to the desired content. The result is a

lower bounce rate as the user doesn't get lost in the site - A problem that was identified on the FA website.

Clear sign posting and navigation


RECOMMENDATIONS (continued) GOING FORWARD WITH THE RELAUNCH OF THE REGIONAL FA WEBSITE

Video content is highly shareable, especially if its capturing human achievement and success stories. By relating to your target audience

you can create brand loyalty and achieve the goal of inspiration .

Video content showing the human element

Women In Sport website does this to great effect. All new content should be shared via social media, including twitter and Facebook. Good

content will alway be shared. We propose the hashtag #GetInvolved and #SupportingFootball to get the ball rolling.

The power of social media

On-page and off-page SEO need careful consideration. Provided in the deliverables is list of content along with their Titles and Meta

descriptions. Relevant content and daily updates are key to SEO success.

Search Engine Optimisation


THANK YOU Questions?

proposed new fa site redesign to drive participation in grassroots football

Marketing