proposal - thatmattersyour podcast will be the front line of your brand copywriting we work on show...
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P R O P O S A LP o d c a s t H o s t
P O D C A S T S t h a t M A T T E R
T H E F U T U R E O F P O D C A S T I N GP O D C A S T I N G : T H E L E A D I N G E D G E O F S O C I A L M A R K E T I N G
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A L S O F I N D I N G S U C C E S S .
W I T H M O R E T H A N T W O M I L L I O N P O D C A S T S ,
A W E L L - E D I T E D , H I G H - Q U A L I T Y P R O F E S S I O N A L
S I G N A T U R E W I L L H E L P Y O U G E T Y O U R
H E A D A B O V E T H E C R O W D I N T H E M A R K E T P L A C E
O F I D E A S
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1999 2003 2004-2014 2015-present
T H E H I S T O R Y O F P O D C A S T I N GA N D W H E R E A R E T H I N G S G O I N G N E X T ?
Since 1999, the RSS feed has enabled
websites and consumers to employ web
feeds, making it possible to syndicate news,
blogs, and podcasts across the web.
P O D C A S T I N G
D E V E L O P E D
The first podcasts were created by enclosing an
audio file within the RSS feed. This enabled
people on the other end of the feed to subscribe
online to audio episodes.
In 2013, Apple reported that there were
officially one billion podcast subscribers, only
one decade after the format emerged. Podcast
consumption becomes dramatically simpler.
The podcast marketplace is nowhere near
saturation, despite some opinion that there are
“too many podcasts”. As listener and advertiser
numbers skyrocket, quality content is needed.
P O D C A S T I N G
F I R S T W A V E
R S S F E E D
I N V E N T E D
P O D C A S T I N G
S E C O N D W A V E
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01 — BrandingB R A N D I N G K I C K S T A R T
We started in 2005 as a boutique book publisher and
branding agency, and we still like to start with the
core brand and signature story, and build from there.
Our branding kickstart includes everything to get
started, to go from idea to syndicated podcast
efficiently and quickly. From tech setup to recording
quality, and from artwork to show notes, we take care
of every little thing — so you don’t have to.
P R O J E C T S T R A T E G Y
All of our work falls under the banner of what
we call “thought leader support services,” and
strategic thinking is the core of that work. We
help you develop a project strategy that will
lead you to the best possible return on your
investment, and to the biggest impact.
PODCAST TIMELINE
Strategy — 02
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C O N T E N T S T R A T E G Y
A problem in the social media era is what we call
“content waste” — materials you have carefully
crafted, put into the blogosphere, or into people’s
inboxes, or onto social media … bits of your soul, and
important chunks of your intellectual property.
We don’t want you to waste any more of your time, or
throw your valuable content into the void. Instead, we
are obsessed with capturing the value of the material
you produce, and showing how you can use your
precious ideas and time in just the right way.
What goals do you have with your content? Are you
building an audience of like-minded followers? Are
you building your credibility in the marketplace of
ideas? Whatever specific goals you have, we work to
create a strategy with you that is driven by your
podcast, but doesn’t end there.
T A R G E T D E M O G R A P H I C S
We start the conversation around audience
development by talking about a metaphor. Picture
the stage of Carnegie Hall, with its 2,800 seats.
That’s Instagram. And if you get the attention of
2,800 people there, it’s the equivalent of a
musician walking on stage, performing for 1 minute
of a 2-hour performance, then walking back off
stage. Instead, we want you to (metaphorically)
perform for 30 minutes or an hour, in a smaller
room, for an audience that is actively listening.
04 —
Audience Development
03 —
Content Development
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05 — MarketingM A R K E T I N G S T R A T E G Y
Through our book publishing brand, Books That Matter, we
have worked with thousands of writers on writing,
publishing, and then marketing their stories.
In our work with thought leaders and organizations, Brands
That Matter has worked to develop core biographies and
signature stories of our clients, then helping to build out a
social media presence for them, or set up a book tour, or
develop a strategic advertising campaign.
All of that work has led us to this. Podcasts make the best
leading edge of a content marketing strategy, and that’s
what we are now bringing to you. It’s not complicated — in
fact, it’s incredibly simple.
You create podcast episodes, which then become the
content that turns into posts across your social media,
testing messages, building your audience, and leading
towards your desired results.
R E S U L T S C E N T E R E D
We keep your deep investments of time, talent,
and treasure always top of mind. Whether an
hour-long phone call, an especially long email, or
a payment towards editing or mastering services,
our job is to make sure that those investments
lead to meaningful results, and a bigger impact.
From the beginning of our work together, we will
ask you WHY you are doing this project, and we
will work with you to determine where the best
return on your investment will come from. For
example, are you a speaker who gets $25,000
per speech, a business owner who sells more
widgets as a result, or a teacher for whom this is
a passion and side hustle?
ROI — 06PO
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B R A N D I N G K I C K S T A R TS T A R T W I T H O U R H I G H - L E V E L B R A N D I N G P A C K A G E
W h i t e - G l o v e S e r v i c eOur goal is to make things easy for you
B r a n d i n gYour podcast will be the front line of your brand
C o p y w r i t i n gWe work on show descriptions and show notes
T h e m e M u s i cWe create, find, license, or master theme music
S y n d i c a t i o nWe syndicate the show to all major platforms
A r t w o r kArtwork by prize-winning graphic design team
A u d i oWe specialize in recording, editing, and mastering
C o n t e n t S t r a t e g yWe work on the front-end strategy with you
S o c i a l M e d i a P l a nWe help with social media strategy
P u b l i s h i n gWe publish and syndicate episodes and notes
V o i c e M a s t e r i n gWe clean up, fix, improve host and guest voices
T e c h S u p p o r tIf there are issues, we can help fix them
S u c c e s s C o a c h i n gResults-based coaching as needed
P r o d u c t i o nAudio and executive production of all episodes
A d d - O n s A v a i l a b l eWide range of services, from books to websites
B u m p e r s & S t i n g e r sAll additional music needed for the podcast
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$250Price
Monthly Plan
$500Price $750Price
ALL PLANS INCLUDE:
Weekly Plan Daily Plan
✓ 1-2 episodes per month included
✓ Up to 60-min. of running time
✓ 2-4 episodes per month included
✓ Up to 120-min. of running time
✓ 31 episodes per month included
✓ Up to 180-min. of running time
P O D C A S T I N G S E R V I C E S
A u d i o P r o d u c t i o nEditing, Sound Design, Production, Mastering
S e c u r e H o s t i n gSecure and redundant hosting, resistant to attacks
S S L P r o t e c t i o nSecure, protected navigation and streaming
W h i t e - G l o v e S u p p o r tReal people providing our best white-glove service
S u c c e s s C o a c h i n gWe coach with accountability and ROI in mind
T e c h n i c a l C o n s u l t i n gWe help with every technical challenge
P o d c a s t D i s t r i b u t i o nSyndication to Apple, Spotify, & all major networks
C o n t e n t S t r a t e g yYour podcast content can drive your business goals
S o c i a l M e d i a P l a nUse your podcast to power your social media
B r a n d S t r a t e g yYour podcast will be the front line of your brand
V o i c e M a s t e r i n gWe clean up, fix, improve host and guest voices
… a n d M o r eCountless services and add-ons available at will
/month /month /month
P O D C A S T S t h a t M A T T E R
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Find your voice
and inspire others
to find theirs.
“S T E P H E N C O V E Y
P O D C A S T S t h a t M A T T E R
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