proposal giias regional_mks.15okt (1)
DESCRIPTION
Proposal eventTRANSCRIPT
BACKGROUND• To strengthen GIIAS as a brand outside Jakarta and create the buzz all over
Indonesia.• As a way to promote GAIKINDO as an association and GIIAS as a brand to a wider
audience.• There are still confusion in between GIIAS and IIMS which well known for its
brand. • To share the excitement of GIIAS not only to its audience in Jakarta & its
surroundings since GIIAS is also being requested by other city.• To support the local auto industry, outside Jakarta.• Together with GAIKINDO and their brands, boosting the sales figures on the third
quartal of the year.
To support the auto industry NATIONWIDE
Indonesia Convention Exebition – BSD20 – 30 Agustus 2015
Grand City Surabaya9-13 Dec 2015
Celebes Convention Center Makassar
25 – 29 Nov 2015
Jakarta Convention Center 29 Oct - 1 Nov 2015
GIIAS CIRCLE
Showdays:Hari : Rabu - MingguTanggal : 25 – 29 November 2015Tempat : Celebes Convention Center Makassar
Jam Operasional: Exhibitor : Pukul 10.00 – 22.00 WITA Visitor : Pukul 11.00 – 21.00 WITA
HTM:Rabu – Jumat : Rp 5.000,-Sabtu – Minggu : Rp 10.000,-
HIGHLIGHT AUTO SHOW
POTENSIAL MARKET@ GIIAS MAKASSAR AUTO SHOW
+/- 30.000 VISITORS
22-45 YEARS OLD
+/- 200 MILYARTRANSACTION
EMPLOYEE &ENTREPRENEUR
+/- 1.000 CARSSOLD
PRE-EVENT ACTIVITIES Press Conference Free ASIC at Gas Station (Pertamax /
Pertalite) Give Blood Get ASIC at Car Free Day
(2 weeks to Event) EduCare Tools for Schools
DAILY PROGRAMS
Daily Program:
Blind Parking Challenge 4x4 Challenge Test Drive
HIGHLIGHTED PROGRAMS:AUTO SHOW MODIFICATION CONTEST
Modification Contest on Thurs-Fri. Final Battle on Sat.- A prestigious contest of live car modification.
Proposed contestants: group of local car communities Proposed judges: Gov’t, Academics, Automotive Business
PractitionersCommunity Gathering.- An opportunity for local car communities to Show Off their Flagship Cars
to public
Automotive Outlook 2016- A forum in cooperation with GAIKINDO & HARIAN FAJAR to enlighten the
Indonesia automotive industry in 2015-2016.
HIGHLIGHTED PROGRAMS:AUTOMOTIVE OUTLOOK 2016
Women Car Community Gathering.- An occasion for women car community to gather and share everything
related to automotive matters.Safety and Defensive Driving.- A forum in cooperation with traffic police department to enlighten the
women drivers on how to drive safely.
HIGHLIGHTED PROGRAMS:WOMEN DAY
Student Visit:- An opportunity for selected students to visit the Exhibition.EduCare:- A CSR program designed to support the growth of local education sector.
Program include: Tools for Schools (stationaries for students)Blood Donation:- A social activity in cooperation with PMI, to encourage the public to do blood
donation.
HIGHLIGHTED PROGRAMS:CSR PROGRAMS
FLOORPLAN MAKASSAR
PROMOTION AND PUBLICATIONMAKASSARPrint Media• Newspaper• Magazine• Tabloid
Electronic Media• Radio• Website• E-Magz
Social Media• Twitter, Instagram, Path• Email & sms Blast
Outdoor Media• Billboard• Baliho• Horizontal & Vertical Banner• Flyers• Poster• Public Transportation Branding• Convenience Store Adv
PROMOTION TOOLSMAKASSAR
Baliho : 10 pcs
Billboard : 15 pcs
Vertical Banner : 150 pcs
Spanduk : 80 pcs
Flyers : 100.000 pcs
Poster : 500 pcs
Roll Banner : 50 pcs
Mini X-Banner : 50 pcs
BANNER GIIAS MAKASSAR AUTO SHOW
BALIHO GIIAS MAKASSAR AUTO SHOW
SPANDUK GIIAS MAKASSAR AUTO SHOW
SOCIAL MEDIA_MAKASSARNo. Akun Twitter Tayang
Frek.Tweet Day Total
1 @pramborsMKS 20 – 29 November 2 10 202 @893fajarfmmks 20 – 29 November 2 10 203 @radiospfm 20 – 29 November 2 10 204 @iradiomakassar 20 – 29 November 2 10 205 @suaracelebes 20 – 29 November 2 10 206 @deltafmMakassar 20 – 29 November 2 10 207 @bharata_FM 20 – 29 November 2 10 208 @radiotelstar 20 – 29 November 2 10 209 @gissradio 20 – 29 November 2 10 20
10 @infoMKS_ 20 – 29 November 2 10 2011 @Daeng_Info 20 – 29 November 2 10 2012 @InfoMakassarID 20 – 29 November 2 10 2013 @infoevent_mksr 20 – 29 November 2 10 2014 @topongoro_ 20 – 29 November 2 10 2015 @SupirPete2 20 – 29 November 2 10 20
SPOT LIVE REPORT, TALKSHOW SCHEDULING_MAKASSAR
NO RADIO TAYANGFREK LR TS TWEET
WEBspot day total frek jadwal frek jadwal frek jadwal
1 Prambors 23 - 29 Nov 5 7 351 25 Nov
1 26 Nov 20 20 – 29 Nov -1 28 Nov
2 Fajar 20 - 27 Nov 6 10 60 1 25 Nov 1 27 Nov 20 20 - 29 Nov -
3 Telstar 20 – 27 Nov 6 10 60 1 25 Nov 1 27 Nov 20 20 - 29 Nov
4 GISS 20 - 27 Nov 6 10 60 1 25 Nov 1 28 Nov 20 20 - 29 Nov -
5 Susia 20 - 27 Nov 6 10 60 -
6 Bharata 20 - 27 Nov 6 10 60 20 20 - 29 Nov
7 iRadio 20 - 27 Nov 6 10 60 20 20 - 29 Nov
8 SPFM 20 - 27 Nov 6 10 60 20 20 - 29 Nov
9 RRI Pro 2 20 – 27 Nov 6 10 60
10 Delta FM 20 - 27 Nov 6 10 60 20 20 - 29 Nov
11 SCFM 20 - 27 Nov 6 10 60 20 20 - 29 Nov
PROPOSED MEDIA PARTNERSMAKASSAR
PROPOSED OFFICIAL AIRPLANE:
PROPOSED OFFICIAL HOTEL:
THANK YOU...Contact PersonAndi Ashari Arraniri0813 4393 1956