International journal of Marketing International journal of Marketing SemioticsSemiotics

George Rossolatos George Rossolatos, //disruptiVesemiOtics//, //disruptiVesemiOtics//

May 2012May 2012

Aims of the journal

To constitute a hub for research in marketing semiotics

To leverage the increasing interest in semiotic approaches to marketing issues among academics and practitioners alike

Readership and market

Readership base spans both semiotics and marketing research disciplines

By opening up the scope of published papers to the entire marketing mix (as against branding and advertising, which have been the focal areas of interdisciplinary approaches to marketing semiotics) the journal is expected to expand the existing pool of readers

Publication frequency and number of words per article, number of articles per issue, and number of pages per issue

Publication frequency: Initially twice per year (trial phase: generate interest and create buzz)

No of words per article: 7000-8000

• also open to practitioners

No of articles per issue: 7

Number of pages per issue: 150

Competing journals and how does the proposed journal relate to those? Is this journal complementary? How does the journal stand out? Is it gap-filling?

The journal fulfills a massive and existing market need

No direct competition

Contact details

e-mail disruptivesemiotics@myway.com