proposal content marketing seminar
TRANSCRIPT
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© COPYRIGHT ACT! 2015 This proposal belongs to Act! None of the materials disseminate, modify, copy/plagiarize or take action in reliance upon it, unless permitted by Act! 5/21/15 1
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BACKGROUND
Sumber : http://marketeers.com
Ungkapan Kotler tersebut mau mengatakan bahwa lanskap pemasaran sudah sangat berubah. Perubahan ini tidak lain menunjuk pada perubahan yang dipicu oleh perubahan teknologi informasi dan komunikasi.
“Marketing is Dead” - Philip Kotler
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Strategi
Pasar
Organisasi
Perusahaan
Kesuksesan
Produk
Promosi
Aksi
Dinamis
Goals
Target
Penjualan
Rencana
Global
Brand
Kreativitas
Media
Sosial
Profit
Periklanan
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Strategi manakah yang mampu menjawab kebutuhan konsumen?
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CONTENT MARKETING
Hermawan Kertajaya : “ Content Marketing adalah sebuah teknik marketing berupa penciptaan dan
pendistribusian konten/isi yang relevan dan bermanfaat dengan maksud untuk menarik, mendapatkan, dan menjalin hubungan dengan target audience tertentu. Tujuan akhirnya adalah menarik minat konsumen untuk membeli produk.”
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POWERFUL!
Memasuki tahun 2014, istilah “content marketing” semakin hype di kalangan marketeers dunia. Penggunanya pun meningkat. Majalah Forbes menulis hanya 60% perusahaan yang menggunakan metode ini di tahun 2013, angkanya melejit fantastis menjadi 93% di tahun 2014.
Sumber : http://arcom2005.com/content-marketing-marketing-era-baru/
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BIG IDEA
THE POWER OF CONTENT MARKETING
CONTENT MARKETING
TALKSHOW
TREND MARKETING
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The Power of Content Marketing
DATE : 4 JUNE 2015 TIME : 11.00 – 18.00 WIB
LOCATION
HOTEL RITZ CARLTON JAKARTA
PARTICIPANTS 100 Packs
(include lunch and coffee break)
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OBJECTIVE
Melatih peserta untuk memiliki pengetahuan
mengenai Content Marketing
Memperkenalkan era baru dalam kegiatan promosi khususnya dalam
media digital
Ilmu yang diajarkan dapat
diaplikasikan dalam promosi
barang atau jasa peserta
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TARGET AUDIENCE NON KG • Marketers pemula • Mahasiswa • PR Marketing • Karyawan KG - Internal Kompas Gramedia of Magazine - Internal Kompas Gramedia Group
TICKET PRICE • KG & Regular (Early Bird) Ticket Rp. 650.000,- • D-Day Ticket Rp 750.000,-
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CONCEPT
THE POWER OF CONTENT MARKETING
INTRODUCTION
CONTENT MARKETING INTRODUCTION
ATTRACTIVE CONTENT MARKETING
IMPLEMENTATION
PRODUCT & CONTENT MARKETING
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PRE EVENT 5/21/15 13
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PROMOTION PLAN Media Partner - GMC - Milis GOM - Social Media KG Group & GOM Registration promo - Narasumber (Tuhu Nugraha dan Pungkas Riandika) - Agency (Pingfans Group) - Akademisi (Moestopo)
Registration Data - Google Docs - Phone (081213377697) - Email ([email protected])
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EVENT 5/21/15 15
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Registrasi Calon peserta yang telah mendaftar melalui eventbrite harus membawa 1. Bukti pembayaran tiket 2. Kartu nama Sertifikat Pembagian sertifikat dilakukan setelah acara berakhir di meja registrasi
Moderator
Edi Suhardy 5/21/15 16
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NARASUMBER
Tuhu Nugraha Digital Marketing Expert
Upnormals PingFans, Internet Marketing Institute Indonesia
Pungkas Riandika Content Marketing Expert
Digital Manager of Reckitt Benckiser, Founder Twitalk Inc & MariNyanyi
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INTRODUCTION CONTENT MARKETING • Peserta pelatihan dalam Content Marketing
Introduction akan mendapatkan pelatihan mengenai apa itu Content Marketing dan bagaimana mana cara membuatnya , diharapkan peserta pelatihan dapat memahami arti dari Content Marketing dan mengaplikasikannya.
• Materi dalam Content Marketing Introduction:
1. Pengenalan Content Marketing 2. Media Content Marketing 3. Trend Content Marketing 4. Pentingnya Content Marketing
dalam Promosi 5. Aplikasi Content Marketing dalam
kegiatan Promosi
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ATTRACTIVE CONTENT MARKETING • Materi Attractive Content Marketing akan
menjelaskan mengenai bagaimana membuat sebuah Content Marketing yang menarik dan apa saja yang harus diperhatikan agar orang memahami pesan yang kita sampaikan.
• Materi Pelatihan: 1. Attractive Content Marketing 2. Strategi dalam membuat content
Marketing ( Contoh : Dalam membuat video marketing, apa saja yang harus dipersiapkan dari sisi strateginya)
3. Penerapan content marketing 4. Cara mengukur efektivitas Content
Marketing
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PRODUCT & CONTENT MARKETING • Materi Product & Content Marketing akan
men je laskan se jauh mana content marketing memberikan dampak positif terhadap kegiatan promosi dan penjualan
• Materi Pelatihan: 1. Content Marketing dan Promosi
Product 2. Product Digital Campaign 3. Consumer Engagement using Content
Marketing.
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LOGO
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Konsep Visual: Rantai pengikat yang terputus merepresentasikan dahsyatnya kekuatan dari Content Marke6ng, sebagai salah satu tools baru dan efek6f di dunia marke6ng.
MASTER DESIGN
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SQUARE SIZE
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DESIGN CERTIFICATE
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© COPYRIGHT ACT! 2015 This proposal belongs to Act! None of the materials disseminate, modify, copy/plagiarize or take action in reliance upon it, unless permitted by Act!
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