proposal by noot inc. october 1, 2014. clients (past & present)
TRANSCRIPT
Core Capabilities
PR
Media Relations
& Branding
Placement of
Authored Articles
Thought Leadershi
p
Press Releases
Product Launches
Media Tours
Social Media
Toyota Pro Celebrity Race Part of the annual Toyota Grand Prix of
Long Beach 19-year client
Coverage includes:
Case Studies
Mcgladrey Capital Markets
8-year ClientObjective: Secure market leadership positioning through authored articles and high profile interviews
GlassRatner Advisory & Capital Group
Objective: Raise visibility of GR’s automotive bankruptcy and financial service capabilities in core automotive publications reaching dealership owners
Mozaic Branding
Objective: Obtain coverage in high profile entertainment business press for launch of new YouTube/Advertising firm
Client And Media Endorsements
“Sharon has opened up many
new media outlets and enhanced our
company's exposure to key
decision makers.”
“For over the past decade, Sharon has continued to demonstrate exceptional responsiveness to client needs coupled with an
ability to achieve exceptional media results on a consistent basis on
behalf of the long standing Toyota Pro/Celebrity Race featured during the Toyota Grand Prix of Long Beach.”
-Les Unger, former National Motorsports Manager, Toyota
Motor Sales USA
- Paul Wafer, Principal, Alpha
Consulting Group
Client And Media Endorsements
“Sharon has delivered
exceptional results in the
placement of my articles and is a pleasure to work
with.”
“Sharon Noot is so effective at what she
does because she cares -- about her client, yes,
but also about the members of the media she works with. Sharon builds relationships and in so doing builds up her
clients.”
- Ken Baker, Chief News Correspondent, E! Entertainment
-Mike Issa, Principal, GlassRatner Advisory
& Capital Group”
Trophy Skin Objectives
Secure thought leadership positioning in the in-home skincare treatment market
Develop solid relationships with influential health & beauty experts across all media platforms – bloggers, TV, magazine, etc.
Implement world-class product sampling/review system
Penetrate and own the extremely profitable Latina market
Acheiving Thought Leadership Positioning
Case StudiesAuthored ArticlesSpeaking OpportunitiesInterviews
“Hispanic women on average spend 28 percent
more on cosmetics, perfume and bath
products than other customers.
-New Strategist, 2009Insert graphic “The
Cosmetic Curve”
Owning The Latina Market
“The U.S. female Hispanic market is
more than 23 million strong and
has a spending power of $479
billion.”
- Latina Retail Shopping Study
“In addition, Hispanic women plan to spend more money on beauty and
beauty aids than other demographic, shop for pleasure, and love to be engaged in beauty conversations,
spending on average 48 minutes at beauty counters, versus 22 minutes
for non-Hispanic consumers. In addition, she is six times more likely to try or buy a new product if she is given
an in-store demonstration.”
-Patricia Kelpie, Director, Strategic
Development-Fashion and
Beauty, Revolucion Hispanic
Brandmakers
Owning The Latina Market
Owning The Latina Market
-Patricia Kelpie, Director, Strategic
Development-Fashion and Beauty, Revolucion Hispanic Brandmakers
“The Latina community represents one of the fastest growing beauty and fashion
demographics today. In fact, the Hispanic market is leading consumer confidence
indexes, appears to be fairing better, and presenting growth opportunities in hair, beauty, and personal care. Emphasis on
beauty in the Hispanic market is generational, and that beauty rituals are
instilled at an early age, from ear piercing, to makeup, dressing up, and the continual parental pride that manifests in presenting their children in fashionable
finery.”
Owning The Latina Market
“Latinas are known for their self-confidence, and for
carrying themselves with pride. However, it’s not a
secret that skin problems can undermine anyone’s self-esteem. Common Latina
skincare concerns include uneven skin tone, acne, and
hyper-pigmentation, to name a few.”- Dr. Maritza Perez,
Certified Dermatologist, Immunodermatologist, Cosmetic Dermatologic
Surgeon, and dermatology expert for
Olay