propelics webinar - build a successful mobile strategy with planning & rapid prototyping
TRANSCRIPT
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SUCCESSFUL MOBILE STRATEGYWITHPROTOTYPING AND PLANNING
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Speakers
Cesar CavazosChief ArchitectPropelics
Shravanthi ReddyProduct Marketing Director, App DevAxway
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@propelics www.propelics.com 3
SPEAKER BIOCesar CavazosChief Architect
With a decade of mobile development experience and 50+ apps under his belt, he has helped countless companies across all industry verticals improve the lives of their customers and employees with high quality enterprise and consumer apps.
To stay at the top of his game he constantly evaluates new mobile technologies, including mobile development tools, IoT and cognitive services.
Recent clients include:BayHealth Development, Cintas, NBME, Pioneer Natural Resources, AstraZeneca & EPA
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• Product Marketing Director for Enterprise Application Development solutions at Axway
• Responsible for product marketing and Enterprise go to market strategy for the Axway Appcelerator portfolio.
• Prior to Axway, was at Telerik/Progress responsible for Product marketing for the Mobile UI products.
• 13+ years of experience in various positions and organizations such as Professional services, Marketing programs and Product marketing
• Broad experience across all aspects of Product marketing and developing go-to-market strategies for Enterprise Mobility.
• MS degree in Electrical Engineering from Wichita State University • Advanced program management from Stanford University.
SPEAKER BIO
Shravanthi ReddyProduct Marketing Director, App Dev
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@propelics www.propelics.com 5
Propelics creates mobile strategies and world-class apps for the enterprise
• Founded in 2011
• Deep Enterprise background
• Fortune 500 client focus
• Global delivery experience
• 100% focused on Mobile, Digital and
Emerging Tech for the Enterprise
• San Jose, Boston, Pittsburgh, Guadalajara
ABOUT US
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@propelics www.propelics.com 6@propelics www.propelics.com 6
WHAT WE DO
Enterprise MobileStrategy ServicesEnterprise Mobile Roadmap
App Scoping & Prototype
Mobile UI/UX Design
IT Strategy for Mobile
Mobile Center of Excellence
Testing Strategy for Mobile
Emerging Technologies
App Developmentand SupportApp Architecture & Development
Managed MCOE
Mobile App Testing as a Service
Mobile App Tier 2 & 3 Support
Research
Emerging Technology Council Device Squad Podcast
Mobile Products
AuditHere – Enterprise Mobile Auditing
ExactMeeting – Conference Room
Lead2Capture – Enterprise Grade Lead
Capture
Finder & Booker
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@propelics www.propelics.com
OUR CLIENTS
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WHAT IS RAPID PROTOTYPING ANDWHY SHOULD YOU CARE?
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RAPID PROTOTYPING
• Work quickly through iterations
of design, navigation, user
experience, and palette
• Allows you to bring
visualization to your ideas
• Quickly bring validity (or not) to
process transformation
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@propelics www.propelics.com 10
WHERE SHOULD YOU START?
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THE MATURITY CURVE• The core processes that
businesses follow today were built in a world before mobile technology:
• Always on, always connected, “unlimited power & connectivity,” GPS, camera, etc.
• Enterprise Mobile is a new way of thinking. It’s a new way of creating change.M a t u r i t y o f S t r a t e g y
Va
lue
System & Document AccessCollaboration Tools
Value Gap
Anticipated ValueNovelty and Hype
Real Value Delivered
Save TimeIncrease RevenueSave Money
Apps That Access
ERP/CRM AccessSupport Current Processes
New Business PlansCore Business InnovationNew Employee & Customer
ExperiencesContextual-Driven InteractionsAutomation / Machine Learning
Apps That improve
Apps That transform
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START WITH A DAY IN THE LIFE
What is it?Follow potential app users (employees, partners, etc.) around as they complete their daily tasks.
A few examples:• Accompany drivers on a delivery route • Shadow sales people as they visit prospects
and customers• Work in a retail store, stocking, auditing &
answering customer questions• Visit oil fields with lease operators and
technicians
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APP SCOPING & FUNCTIONALITY IDENTIFICATION
Day in the Life results + process ideation + leadership viewpoint +right user participation + honesty of outcome
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DEFINE A MOBILE APP ROADMAP• Identify hotspots through
ideation and art of the possible sessions
• Align ideas to business drivers, organizational readiness, and ease of implementation
• Stack rank app candidates by overall viability score
• Choose a top app candidate for rapid prototyping
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PROTOTYPE IDENTIFICATION• Prototype Should Focus on Highly-Ranked Functionality
• Functionality that maximizes business benefit• Fosters innovation• Possesses High-Readiness in process, data, and implementation• Makes the scenario “real”
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CREATE A STORY.BUILD THE PROTOTYPE.GET FEEDBACK.
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De Lage LandenExpressFinance
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Bright HorizonsBack-Up Care
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MerckBudget Impact Model App
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CintasCoPilot
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LEVERAGE AXWAY TITANIUM
• Define a happy path• Use a combination of screen previews
and native UI elements• Hardcode known use cases (Login)• Code key elements for the success of
the app
• Explore navigation patterns• Use Local Notifications• Package app for distribution in your
internal App Store• Create foundation for app
development (not throw-away)
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TECHNICAL CONSIDERATIONS• Current and future state data sources,
backend process integration, and integration methods
• Data design (services design, data transformation, caching)
• Discuss platform choices: iOS, Android, and Windows 10
• Application architecture options and decisions to support known functionality
• Network infrastructure and limitations• Security & authentication considerations• Proof of concept
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BEGIN WITH THE END IN MIND
• Build prototype in no more than 2 weeks and distribute to end users
• Semi-functional prototypes give users a feel for actual navigation and interaction
• Gather feedback from key constituents, discover gaps and adjust before you start development
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2 WEEK RAPID APP PROTOTYPE KICKSTART
Business Drivers
Market Opportunity
Mobile Innovation POSTURE
Step I: Benchmarking & Requirements
Step II: Visualization, Readiness & Roadmapping
Step III: Planning andBudgeting
Build & Deploy
Scope Finalized
Competitive Analysis
App Prototype
App Roadmap
OngoingSupportTechnical
Approach
Development Approach, Budgeting,
&Release PlanSupport Plan
DAY IN THE LIFE
Step IV: App Creation
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KEEP PROTOTYPING. FAILURE IS GOOD AND ALLOWED.REACH SUCCESS AND BUILD THE APP.
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Axway Appcelerator at a Glance
400+ISV extensions & third party modules
100+Proven solution partners
Mobile developers in 185 countries
285,000,000+Devices running Appcelerator apps
2,000,000,000+Cloud API calls per month through
the Appcelerator Platform
1M+
of the Fortune 100 customers70%
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We help customers build amazing experiences
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Mobile App Development - CustomersFinancial Services Insurance Energy Healthcare
Services Non-Profit Media and Education
Public sector
Manufacturing Retail Technology
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@propelics www.propelics.com
Thank youQuestions?