promovarea unui eveniment prin campanii ppc marketing
DESCRIPTION
Promovarea unui eveniment prin campanii PPC Marketing. Tu din ce trib faci parte?. Dragos Smeu. PPC. POLITIC Ă. SNSPA. SOCIAL. GADGET FREAK. RO Ș U DEMISEC. Drago ș Smeu. Cum incepe totul ?. Dupa aceea deschidem un Excel si …. Construim un Gantt. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Promovarea unui eveniment prin campanii PPC Marketing](https://reader031.vdocuments.mx/reader031/viewer/2022012914/56815447550346895dc25838/html5/thumbnails/1.jpg)
Promovarea unui eveniment prin campanii PPC Marketing
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Tu din ce trib faci parte?
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Dragos Smeu
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PPCSNSPA
Dragoș Smeu
POLITICĂ
SOCIAL
ROȘUDEMISEC
GADGETFREAK
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Cum incepe totul?
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Dupa aceea deschidem un Excel si…
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12
34
56
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910 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
12
34
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910 11 12 13 14 15 16 17 18 27
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89
10 - Event day
Campanie generala de display - im
agini generale care anunta
ziua evenimentului - O
N HOLD
Funnel Remarketing (ex.: daca exista
pagina de formular -
remarketam utilizatorii c
are au intrat pe pag de form
ular, dar nu
au convertit)
Campanie Early Bird
RMKT (remarketarea utiliza
torilor ca
re
intra pe sit
e-ul event-ului ptr a
-i anunta ca
pot achizitiona bilete la
pret redus) -
ON HOLD
Campanie Early Bird
RMKT AMR 10/9/8… (remarketarea
utilizatorilo
r care intra
pe site-ul event-u
lui ptr a-i a
nunta ca mai
au X zile pana ca
nd pot achizitiona bilete la pret re
dus)
54
32
1
Campanie RMKT Vorbitori in
ternationali (remarketarea
utilizatorilo
r care intra
pe site-ul event-u
lui ptr a-i a
nunta cine
sunt vorbitorii i
nternationali)
Facebook Ads (publicit
ate pe Facebook)
Google Search Marketing (brand protect:
numele
evenimentului - ex.: "
evenimentul X 2013", "cin
e a fost la
evenimentul X" etc.)
Octombrie
Gantt Promovare Eveniment
August
Septembrie
Construim un Gantt
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Etapele de promovare a evenimentului
1. Early Bird2. Standard Price3. AMR4. Ziua Evenimentului
5. Post Eveniment
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1. Angry Bird
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*1. Early Bird
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Focus promovare
Accent pe motivele pentru care sa vii la eveniment & evidentierea pretului redus
1. Early Bird
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Trib
Cei care au venit la editia trecuta & public nou
1. Early Bird
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Canale de Promovare
Search Brand Protect Display CampaignSearch SpecificYoutube AdsFacebook Ads
1. Early Bird
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Search Brand Protect
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Display Campaign
Site-uri specifice, unde gasesti triburile tale;Exclude listele de remarketing + capping;Mediaplan & mesaj diferit
1. Early Bird
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Search Specific
Promoveaza temele & invitatii la eveniment;
1. Early Bird
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Youtube Ads
Comunica motivul pentru care TREBUIE sa vina la evenimentFoloseste imagini/video de la editiile trecute
1. Early Bird
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Facebook Ads
Iti cunosti tribul. Sigur le cunosti si interesele;Modalitati de afisare diferite;Incepe si o campanie de generare de like-uri;
1. Early Bird
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2. Standard Price
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Focus promovare
accent pe speakeri si invitatii la eveniment;
2. Standard Price
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Trib
Cei care au intrat in contact cu site-ul;Parteneriate media & retelele de socializare. Buzz traffic;
2. Standard Price
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Canale de Promovare
Search Brand Protect Remarketing CampaignDisplay CampaignRLSAYoutube AdsFacebook Ads
2. Standard Price
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Search Brand Protect
Mesaje actualizate in timp real, in functie de momentul promovarii
2. Standard Price
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Remarketing Campaigns
1. GDNCei care au intrat pe siteParteneri MediaSite-uri PartenereSocial traffic
2. Standard Price
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Remarketing Campaigns
2. RLSAUrmareste vizitatorii care au intrat pe site si pe motorul de cautare;
2. Standard Price
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Remarketing Campaigns
3. YoutubeAccent pe invitatii care vor veni la eveniment;
2. Standard Price
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Remarketing Campaigns
4. FacebookSpune-le ca ii stii si ii vrei la eveniment;Foloseste efectul de band wagon
2. Standard Price
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Display Campaign
Specific;Cauta site-urile unde stau 80% din oamenii din tribul pe care il vrei la eveniment;
2. Standard Price
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Facebook Campaign
Audienta specifica;Targeteaza si mai profund decat la prima campanie;Alege doar segmentele care au convertit
2. Standard Price
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3. AMR
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Focus promovare
accent pe scarcity si, din nou, pe efectul de band wagon;
3. AMR
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Trib
Cei care au intrat in contact cu site-ul si nu s-au inscris la eveniment*;
3. AMR
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Canale de Promovare
Search Brand Protect Remarketing Campaigns
3. AMR
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Remarketing Campaigns
1. GDNLiciteaza agresiv si afiseaza-te toata ziua;
3. AMR
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Remarketing Campaigns
2. RLSAAdauga cuvinte cheie ceva mai generale;
3. AMR
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Remarketing Campaigns
3. FacebookScarcity & band wagon
3. AMR
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4. Ziua Evenimentului
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Focus promovare
accent pe informatii utile si live streaming;
4. Ziua Evenimentului
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Trib
Cei care s-au inscris la eveniment; (IN)Cei care din motive obiective au ramas acasa ; (OUT)
4. Ziua Evenimentului
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Canale de Promovare
Search Brand Protect Facebook AdsRemarketing Campaign
4. Ziua Evenimentului
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Search Brand Protect
Pagina de destinatie - contact; (IN)Informatii live despre ce se intampla la eveniment; (OUT)
4. Ziua Evenimentului
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Facebook Ads
Reminder + info despre locatie; (IN)Promovarea staturilor cu invitatii & live streaming; (OUT)
4. Ziua Evenimentului
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Remarketing Campaigns
Reminder + info despre locatie; (IN)Promovarea paginii de live streaming; (OUT)
4. Ziua Evenimentului
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5. Post Eveniment
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Focus promovare
accent pe ce a fost si ce au pierdut cei care nu au fost;
5. Post Eveniment
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Trib
TOTI cei care au intrat pe site de la inceperea campaniei de promovare;
5. Post Eveniment
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Canale de Promovare
Remarketing CampaignYoutube Ads
5. Post Eveniment
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Remarketing Campaigns
Mesaj de multumire;Follow-up prezentari;Canvasing adrese de e-mail;
5. Post Eveniment
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Youtube Campaign
Promoveaza filmul de prezentare al evenimentului;
5. Post Eveniment
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Iar anul viitor cu siguranta vei avea un eveniment cu casa inchisa!
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Si eu, alaturi de ei. Multumesc
Tribul WebDigital va multumeste