PROMOTIONAL STRATEGIES Assignment

Study on Parle brand (Biscuits category)

Submitted by Tarun Yadav, pgp30291

Market share Parle = 49% (cookies) ITC= 26% (creams) Britannia= 42 % (Cookies and creams)

WHO IS THE

CLOSEST COMPETITO

R ?

Answer is:

Major product lines – Parle vs Britannia

Parle biscuits Portfolio

Parle Print Ads - 2011

Parle Print Ads – 2011 Cont..

Parle Print Ads – 2011 Cont..

Parle Print Ads – 2012

Parle Print Ads – 2012 Cont..

Parle Print Ads – 2013

Parle Print Ads – 2013 Cont..

Parle Print Ads – 2013 Cont..

Parle Print Ads – 2014

Parle Print Ads – 2014 Cont..

Parle Print Ads – 2014 Cont..

Parle Print Ads – 2015

Parle Print Ads – 2015 Cont..

Parle Print Ads – 2015 Cont..

Britannia Print Ads - 2011

Britannia Print Ads – 2011 Cont..

Britannia Print Ads – 2012

Britannia Print Ads – 2012 Cont..

Britannia Print Ads – 2012 Cont..

Britannia Print Ads – 2013

Britannia Print Ads – 2013 Cont..

Britannia Print Ads – 2014

Britannia Print Ads – 2014 Cont..

Britannia Print Ads – 2014 Cont..

Britannia Print Ads – 2015

Britannia Print Ads – 2015 Cont..

Britannia Print Ads – 2015 Cont..

Please note that these are most distinguished print ads in last 5 years for different variants in biscuit product line for both Parle and Britannia

Thank You !!