1. Promotional Video Analysis 2. Watch 3. Production Launch 18 55 maybe higher. Emphasis on personalization makes people feel individual. Soothing voice, well spoken and to the point. Bright, minimal. Close ups of the product. Realistic animations of the product. Understandable language that common people would understand, not overloaded with jargon. The music is calming but upbeat. Typical Apple aesthetic, bright, clinical and simplistic. 4. Riot House Production Showreel 5. Showreel Companies, film directors, bands/artists Uplifting and inspiring, progressive alongside footage (editing) creates rhythm A wide variety nature/cars/technology/people Showing their diversity Brand identity dramatic, logo (house on fire) Apply same level of technical skill to the variety of things they offer No clear narrative although the pace, editing on the showreel is in synchronization with the dramatic music making it engaging for the audience 6. CES 2015 Highlights 7. Event Coverage 16 30. People interested in the latest technology. Voice over using understandable everyday language. Different shots of the products that were at the event. Very bright and colourful. Different TVs with relevant shots edited that way. Showing his logo and showing the links to his YouTube channel. Products that are similar are shown together. 8. Talk to Frank 9. Promote Key Messages & Values Teenagers/young adults mainly Set in the brain, each person represents a side effect of drug (talkative etc.) the tone is playful, the tone then shifts to more sinister when the negative side effects enter the brain. The music is of an urban style which appeals to teenagers and then is ramped up to reflect the disorientation of the side effects. Frank logo reflects the attitude to drug abuse, straight to the point advice/helpline