Why Businesses Should Consider

Using

Promotional Products

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There are numerous strategies as to how you can advertise your business, brand, goods,

services, or event. Contrary to conventional belief, marketing efforts do not need a significant cash outlay to be effective. These items can be imprinted with your company’s name, logo or slogan, and handed out during trade shows, events that you sponsor, or as part of your guerilla marketing effort.

Almost anything can be turned into promotional merchandise. Most advertisers use shirts, stationary products, small electronics, and other household items to carry their ads or brand information. With so many promotional items at various price points, advertisers are truly spoilt for choice, and tailoring their products to their intended audience is very doable. Foldable koozies are an example of a highly cost efficient promotional item. For the uninitiated, personalized koozies are fabric or neoprene slip-on sleeves that are used with canned bottled beers and sodas to keep your hand comfortable and the drink cold. They are very versatile products because you can order them in various colors and designs, and they basically act as a blank canvas where you can print your advertising message or simply your brand.

Foldable koozies or any promotional merchandise for that matter is primarily utilized for branding. Promotional merchandise can also be utilized to increase traffic to your booth during fairs and expos, to introduce new products or services, or as incentives or gifts to employees, partners, and consumers.

A study done in UK last year underscored how beneficial using promotional items is to businesses, regardless of size. For one, that study revealed that promotional merchandise can deliver a higher or equal ROI than most forms of advertising. Another significant finding in that study is that about sixty percent of respondents said that their opinion of a brand or company was more favorable after they received a promotional product. The same research also pointed out that about 80% of those who received promotional merchandise would be more inclined to

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buy from the business later on, and about 70% can recall the brand on the promotional item even as far as one year from its receipt. What these results demonstrate is that promotional products are a highly cost-efficient way of promoting your business, and something you should

consider.

The primary reason which makes promotional products effective is because they are useful. Because of their usefulness, consumers are more willing to accept and keep them. By using these products on a regular basis, the consumer is reintroduced to your brand, thus increasing the likelihood for brand recall.

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