Promotion plan

Fall recruitment AIESEC Stockholm

Our main target groups• Business Students• HR Students • Other Social Science Students - Development

studies, international relations, teachers…

• Engineering and IT Students

Member Profile- who are they?

• First two years of Bachelor studies or the first year of Master studies

• They are proactive students and open to opportunities

• They want to make a positive impact on society

• They want to stand out in the professional world

• They want hands-on learning experience

Benefits for students

• Hands-on experience in sales, team work, leadership, talent management, finance, communication, event management

• International environment• Global networking• Access to the corporate world• Exchange program

Business, HR and other Social Science students• Target university: SU• Target departments: faculty of

humanities, business school, economics, department of advertisement and PR, political science

• Marketing channels: Orientation days, campus stands, on-line (sus.su.se), lecture bashes, magazines, posters, flyers

Engineering and IT students

• Target university: KTH• Target departments: Industrial

economics, civil engineering and teaching, IT

• Marketing channels: Orientation days, campus stands, on-line, lecture bashes, magazines, posters, flyers

How are we going to reach out to our target

groups?

www.aiesec-stockholm.seOn the front page

• Short introduction of AIESEC• Details about the information

meeting• Sign up form, (name & email)

• Done by the 1st week of August

Posters

• Layout done by beginning of August (simple, striking design with thought provoking question and contact info)

• Printing 2nd week of August• Putting them up at schools from

the 3rd week. (SU, KTH, student campuses in Kista, Lappis, Södertörn, Karolinska, SSE)

Stands at orientation days

• Contact with schools right now (SU, KTH, Södertörn, SSE, Karolinska)

• Booking a spot/table (July)• What to bring: Roll up, posters,

coffee, tea, sign up sheets

Business Cards

• Personalised for LCP, VPER, VPICX and ICX PMs

• Generic “AIESEC Stockholm” cards for the other members

• Template already done• Printing by August

Class presentations

• First week of September • Schools: SU, KTH,• By the first week of August: Create

schedule of classes to attend and who should do it

• Classes: faculty of humanities, business school, economics, department of advertisement and PR, political science, Industrial economics, civil engineering and teaching, IT

Getting an article published in student

magazine i.e. Gaudeamus• For the first issue of the fall.• Contact has already been made

with the magazine.• An interview with and AIESEC

alumni who has been on internship

Information meeting

• Where: Electrolux• When: two times in the 3rd week

of September• Present benefits and success

stories• Attendance: ~80 in each meeting

Induction days

• 25-26th of September• Info about AIESEC• Workshops• Socialising event on 25th• Attendance: 50 people