$$$Promotion & Funding$$$$$Promotion & Funding$$$$

Brian Tuck, OSU, J Lee Miller, PSU

Wasco CountyWasco County

• Mix of Rural/Urban

• 25k (15-13,000)

• 2400 sq. miles

• Ag., Forestry, FishingAg., Forestry, Fishing

• GovernmentGovernment

• Light Manufacturing/GoogleLight Manufacturing/Google

• TourismTourism

Measure 33-53Measure 33-53Wasco County 4-H & Extension Wasco County 4-H & Extension Service DistrictService District

Why Form a Service Why Form a Service District??District??

• Sustainability (survival) - Permanent Tax Sustainability (survival) - Permanent Tax RateRate

• Budget Stability - $370KBudget Stability - $370K

• Long-term PlanningLong-term Planning

Takes a Village to Takes a Village to Raise Money $$$Raise Money $$$

• County Office, Campus, 4-H Members County Office, Campus, 4-H Members and Parents, Master Gardeners, Farm and Parents, Master Gardeners, Farm Bureau, Commodity Groups, FCD, Bureau, Commodity Groups, FCD, Cooperatives, Chamber of Commerce, Cooperatives, Chamber of Commerce, Legislators, Unions, Community Legislators, Unions, Community College, SBDC, County Court, Teachers, College, SBDC, County Court, Teachers, Friends, Friends, FamilyFamily, Neighbors, Farmers, , Neighbors, Farmers, Ranchers, Local Newspapers…..Ranchers, Local Newspapers…..

IssuesIssues• Marketing Plan/Timeline (who/when)Marketing Plan/Timeline (who/when)• What’s In a Name – 4-H & ExtensionWhat’s In a Name – 4-H & Extension• October – 4-H RecruitmentOctober – 4-H Recruitment• Local support – technical (County Local support – technical (County

Admin., Clerk, Attorney, other Admin., Clerk, Attorney, other agencies/university)agencies/university)Costs (election, legal etc.)Costs (election, legal etc.)

• Competition – Push BackCompetition – Push Back

Promotion – IssuesPromotion – Issues• When to start your campaignWhen to start your campaign

Start slow and build in intensityStart slow and build in intensity

• Endorsements by a variety of service Endorsements by a variety of service groups, individuals, local newspapers, groups, individuals, local newspapers, legislators, commodity groups……..legislators, commodity groups……..

• Advisory CouncilsAdvisory Councils

• Chamber of Commerce – Join!!!!Chamber of Commerce – Join!!!!

Promotion – IdeasPromotion – Ideas

• Creativity is the KeyCreativity is the Key (parade floats, (parade floats, door door hangers, door to door visits, phone calls, hangers, door to door visits, phone calls, radio interviews, table displays, bumper, radio interviews, table displays, bumper, stickers, refrigerator magnets, stickers, refrigerator magnets, buttons….buttons….

•Special media events – OSU PresidentSpecial media events – OSU President

Promotion – IdeasPromotion – Ideas

• Mailers – (coverage, expensive)Mailers – (coverage, expensive)Get mailing list from assessor and purge Get mailing list from assessor and purge for for duplicates - expensiveduplicates - expensive

• Brochures, Handouts, Service MapsBrochures, Handouts, Service Maps

• Information PacketsInformation Packets

• Frequently Asked QuestionsFrequently Asked Questions

Promotion – IssuesPromotion – Issues

• Use a common design for promotion Use a common design for promotion materialsmaterials

Promotion – IdeasPromotion – Ideas(9)(#8)(9)(#8)

• Yard Signs (400)Yard Signs (400)

• Newspaper Advertisements Newspaper Advertisements (when, size, #, cost) (when, size, #, cost)

• Radio, TV PSA’s (when, length, #, cost)Radio, TV PSA’s (when, length, #, cost)

Wasco CountyWasco County4-H & 4-H &

Extension Extension Service Service DistrictDistrict

Bringing The University To Wasco County Since 1916

Promotion – IdeasPromotion – Ideas• Street Banners (4’x20’)Street Banners (4’x20’)

Cost $600Cost $600