promotion brand activation event film & television pr & media csr
TRANSCRIPT
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PROMOTION
BRAND ACTIVATION
EVENT
FILM & TELEVISION
PR & MEDIA
CSR
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OUR REPERTOIRE
EVENT MANAGEMENT
• Musical Events• Cultural Events• Corporate Events• Summits & Conferences• Educational Events• Fashion Show• Theme Based Décor• Social Events• Trade Fairs & Exhibitions• CSR Activities
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BRAND PROMOTION & ACTIVATION
• BTL Activities• Product Launch• Road Shows• Digital Launch• Artist Management• Image Management• Media Relations• Dealers/ Distributors/ Clients
Meet
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FILM & TELEVISION
• Movie – Promotion & Marketing• Communication Services for Films• Music Launch• Strategic Marketing • PR & Media• Television Production – Non-Fiction• Production of Ad films/ Commercials
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FILM & TELEVISION
• Movie – Promotion & Marketing• Communication Services for Films• Music Launch• Strategic Marketing • PR & Media• Television Production – Non-Fiction• Production of Ad films/ Commercials
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MUSICAL & CULTURAL EVENTS
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OUR TRYST WITH RURAL BENGAL – RYTHMS & CRAFTS
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OUR BRAND PROPERTY – “MONOLOGUES - EKA EBONG EKA”
“SHIRLEY VALENTINE” BY MAHABANOO MODY KOTWAL
“AMRA KEMON ACHHI” BY BIJOY LAKSHMI
BURMAN
“SONGSTRESS” BY
RIDDHI
BANDOPADHYAY
“DOWN THE WAY” BY
NEEPABITHI \GHOSH
“FIVE GRAINS OF SUGAR” BY AVISHEK DE BISWAS
“BEAUTY OF THE OWL” BY BAISALI CHATTERJEE DUTT
“LIHAAF” BY NIVEDITA
BHATTACHARJEE
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DIGITAL LAUNCHWE PAY IT FORWARD…
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MUSIC LAUNCH
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CORPORATE – EVENTS & SUMMITS
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FASHION SHOW THEMES
FRUITS FASHION SHOW
FASHION SHOW WITH TRADITIONAL OUTFITS & JEWELLERY
FASHION SHOW ON MEDITERRANEAN THEME
OUR STYLE STATEMENT
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ARTIST MANAGEMENT
RITUPARNA & DEV
THE POPULAR DUO OF TOLLYWOOD
BY SOCIALIST RITA BHIMANI,
DANSEUSE SANCHITA BHATTACHARYA
AND ACTRESS LOCKET CHATTERJEE
INAUGURATION OF OUR
LIFESTYLE FAIR
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IMAGE MANAGEMENT
SUKANYA GHOSH
SUROJIT CHATTERJEE
NEEPABITHI GHOSH
SUJOY PROSAD CHATTERJEE
ZEENIA ROY
RIDDHI BANDYOPADHYAY
CHEF SUNSHINE
ARNAB MAJUMDAR
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MOVIE PROMOTION & MARKETING
OUR EXPERTISE & STRENGTH
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THEME BASED EVENT WITH DECOR
ARABIAN DESERT THEME
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SOCIAL EVENTS
WEDDING
DHUNUCHI DANCE DURING DURGA PUJA
MEHENDI
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CEREMONY & CELEBRATIONS
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CSR ACTIVITIES
SENIORS FROM OLD AGE HOME BEING MADE A PART OF CELEBRATION
AWARENESS ON GLOBAL ISSUES
COMMUNITY LUNCH
OUR COMMITMENT TO SOCIETY
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PRODUCT/ SERVICE LAUNCH
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PR & MEDIAWE ENSURE OUTREACH
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NON FICTION TV SHOWS OUR PRODUCTION CAMP - WE PRODUCE EXCELLENCE
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AD SLIDES/ COMMERCIALS
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WE LEAVE A MARK…
CLIENT NAME: KR MOVIES
Product/ Service: C/O of Sir—Feature Film
Activation Objective:
• To enable outreach of the film through the right promotion mix• To create a social responsibility charter, quite unique to a Tollywood film P4E Solution:
• Created the right buzz and opinion leadership to plant word-of-mouth and also strategic visibility. E.g. a Panel Discussion at a bookstore pertaining to education with specialists and the cast and extensive out-of-home promotions at Strategic Locations.
• Organized an Eye-Donation Camp at a leading city hospital with the cast and doctors—a right testimonial to integrate the storyline.
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CLIENT NAME: DEVELOPMENT BANK OF SINGAPORE
Product/ Service: Banking Solutions
Activation Objective:
• To promote the ATM located in a City - Mall
P4E Solutions:
• Extensive Channel Promotion through newspaper vendors to 1200 sample residences in the Housing Complex next to the mall.
• Tie-up with food-chains to enable attractive discounts on card usage and add to consumer delight.
WE LEAVE A MARK…
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WE LEAVE A MARK…
CLIENT NAME: CREDAI BENGAL
Product/ Service: Real Estate
Activation Objective
• To ensure effective ad-space selling for the REAL ESTATE magazine.
P4E Solutions:
• Outperformed and achieved a colossal sales figure of more than Rs. 40 Lakhs (Ad Sales) in less than 2 months.
• Orientation of non-members (out of service periphery) into the business and magazine — an extra mile walked for the client.
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WE LEAVE A MARK…
CLIENT NAME: SAN & COMPANY
Product/ Service: Mining
Activation Objective:
• Requirement for an out-of box theme party for the Corporate
P4E Solution:
• Recreated a desert and implemented a complete thematic décor on Arabian Night for the client thus adding to the zing and flavor of the ensemble.