promoting your facebook page for festivals and events
DESCRIPTION
Ways to promote your Facebook page for Festivals and Events just starting to use social media tools - off-line ways to promote your on-line presenceTRANSCRIPT
PROMOTING YOUR FACEBOOK PAGEPresentation forScottish Borders Council – December 2012
OFF-LINE WAYS TO PROMOTE YOUR FACEBOOK PAGE Put your Facebook Page details on all printed
materials Include a link to your Facebook Page on
Letterhead paper Include details in your Press Releases Print signs and have them visible at your
event
PRINTED MATERIALS
Make it easy for people to find out more – include the web address for your Facebook page on your leaflets and posters
MAKE SOME BIG SIGNS!
Facebook.com/YourEventName
ON-LINE WAYS TO PROMOTE YOUR FACEBOOK PAGE Put a link to your Facebook page on your
emails Link to your Facebook page from your
Website Include a ‘like’ box on your page Post links to your Facebook page on Twitter Visit other pages and post helpful comments
on their discussions, acting ‘As Your Page’ Ask your friends!
LINK FROM YOUR WEBSITE
FACEBOOK LIKE BOX ON YOUR WEBSITE
RUNNING COMPETITIONS Beware! Facebook guidelines are strict
around running competitions (Facebook Page Guidelines)
You will need to use a competition app such as Wildfire
Or you could run the competition on your website, but promote it via Facebook links
HELP WITH SOCIAL MEDIA This training package prepared by Susan
McNaughton (http://www.susanmcnaughton.com)
Contact: 07742 418388 Email: [email protected]• Twitter https://twitter.com/#!/SusanMcNaughton• Facebook:
https://www.facebook.com/Susan.McNaughton.Social.Media
• LinkedIn: http://www.linkedin.com/in/SusanMcNaughton