promoting rational drug use in the community
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Promoting Rational Drug Use in the Community. Advocacy and Networking. Advocacy and Networking Session Objectives. Importance of collaboration Effective advocacy Principles of networking Various networks Exchange of experience and discussion. Collaboration - why?. - PowerPoint PPT PresentationTRANSCRIPT
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Promoting Rational Drug Use in the Community
Advocacy and Networking
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Advocacy and NetworkingSession Objectives
Importance of collaboration Effective advocacy Principles of networking Various networks
Exchange of experience and discussion
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Collaboration - why?
multiplication of strengths sharing of skills and strengths use limited resources effectively learn lessons from others bringing together different actors
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Effective advocacy
Understand the problem Define your objectives Focus your ideas
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Identify influence Who makes decisions? How are decisions made? What is the time-frame? What are key moments?
preparation is critical understanding the rules of the game
enables you to become a player.
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Get to know decision makers
Who are they? Are they accessible? Do they know you and your purpose? Do they hear from you regularly? What can you do for them?
• Information• Access to your group• Press coverage for positive action
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Build a strong case
Anticipate counter arguments Select useful facts and examples Formulate goals carefully Deal positively with criticism
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Identify allies and helpful experts Look at different levels of influence Look at those who partially share your
views Look at different roles
• the expert witness• the popular hero• the powerful voice
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How do you get a result like this?In a hard-hitting speech to the British pharmaceutical
Conference in Glasgow, Princess Anne said firms should focus on effective long-term measures such as cutting drug prices rather than short-term publicity stunts.
The princess, an honorary fellow of the Royal Pharmaceutical Society, which organised the conference, also warned that basic disease prevention measures, such as immunisation programmes, were in decline in many countries. She said donations of medicines often failed to cover their distribution costs, which sapped other scarce health spending.”(IP-Health Sept 2001)
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Identify and understand your opponents
Who are they? What are their reasons? What are their interests? What strategy are they likely to adopt? Can you dialogue with them? Do you have good counter-arguments?
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Develop a campaign timeframe
Don’t wait till the last minute Make the most of a launch moment How to keep momentum Windows of opportunity Do you need to end?
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Evaluation
Look carefully at your campaign What are the lessons? What have you gained? Have their been negative spin-offs? Do you need to modify your strategy?
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Networking
Communication and cooperation between groups and individuals sharing a commitment to a common goal, ideal or objective.
Sharing resources and/or ideas Providing mutual support and assistance
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Networks: different forms
national/international informal/more structured virtual/face-to-face short-term/long-term small selective/open
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What makes networks effective?
mutual trust and solidarity active participation decentralised activities clearly shared goals coordination flexibility for rapid response expertise and experience cooperation and collaboration resources for key activities
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Threats and pitfalls
lack of money lack of focus inability to agree on strategy and
priorities domination by one or few partners tendency to centralise power/resources
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get in touch with othersallies, sympathetic experts etc
ideas and examples attention for your work potential funding contacts back-up in trouble
How can you use networks?
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What can you contribute?
share your successes help others get started share information share expertise give support to others
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Advocacy Activity 1: First Task choose an objective
Implementation of existing law or ethical criteria to regulate drug promotion (can aim to confront OTC advertising, DTCA and ‘undercover’ ads etc)
Inclusion of RDU education in primary school curriculum
Increasing access to safe, effective and affordable GENERIC drugs
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Advocacy Activity 1: Second task Discuss the advocacy objective selected:
what exactly do you want to achieve? If needed, formulate sub-objectives for the advocacy campaign.
Brainstorm: who do you need to collaborate with? Who is likely to resist? Make a list of stakeholders.
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MSF campaign to increase access to drugs: sub-objectives
Achieve health exception in trade agreements
Overcome access barriers Stimulating research and development
for neglected diseases
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Advocacy Activity 1: Third taskStakeholder analysis
Which stakeholders have you identified? Are they likely to resist or support your
advocacy objective. What arguments will be used to resist?
In what way will you be able to collaborate with stakeholders who support your objectives?
How will you deal with resistance? How will you respond to the counter arguments?
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Activity 2: PRDU by consumers: 1) reflect on existing networks/networking Who promotes rational use of drugs by
consumers in your country? Do these people work together? Do they
share successes and failures? Do they support each other? Consider also electronic networks?
If they do not network, why not?
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2) Activity 2: How to strengthen country PRDU by consumers networks Brainstorm about the ways in which we
can strengthen our efforts to promote rational use of drugs by consumers by means of networking
Write ideas on a whiteboard/flipchart Select three key activities/good ideas,
and present in plenary
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Summary advocacy and networking
Develop clear objectives and an advocacy plan
Be imaginative in identifying partners and allies
Be creative in using windows of opportunity Find out about international and national
networks in which you can participate Maybe you need to create your own network
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Summary framework
Advocacy
Components Strategies•Research
•Stakeholder analysis•Plan•Activities•Evaluation
•Networking
•Collaboration
•Lobbying