Promoting Healthier Diets Through Evolved

Nutrition Labelling Presentation to the EU Platform on Diet, Physical Activity and Health

1 June 2017

Evolved Nutrition Label – Presentation to EU Platform 1

Short recap of the Evolved Nutrition Label initiative

2 Evolved Nutrition Label – Presentation to EU Platform

The undersigned companies announced on 9 March 2017: • Our determination to put in place a robust nutrition

labelling scheme that helps consumers make balanced and mindful choices.

• A taskforce has been launched which looks into integrating portion sizes in the existing colour-coded R.I. scheme.

3 Evolved Nutrition Label – Presentation to EU Platform

FOP scheme In place Planned / in favour

Brazil

Where are countries in the FOP labelling arena?

India

Czech R Denmark Norway

France

Finland

Australia

UK

Turkey

Sweden

Sri Lanka (sugar) RSA

Slovenia

Poland

Philippines

Peru (pending implementation law)

Nigeria NZ

NL

Mexico

South Korea

Indonesia

Ecuador

Chile

Vietnam

Malaysia

Thailand Singapore China

Macedonia

USA

Belgium

Portugal

Taiwan

Colombia

UAE

Iceland

Lithuania

Warning labels

Colour coding

Single Interpretative logo

No interpretative label, only monochrome GDAs

Croatia Zambia Brunei

Canada Israel

Israel

Finland (salt)

Zimbabwe Argentina

Iran Mauritius (sugar)

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TASKFORCE

5

Circle 1 - Develop Nutritionists from 6

companies to develop potential

solutions to integrate portion sizes in UK

scheme

Circle 2 - Advise Co-creation: Company

nutritionists meet with expert stakeholders (NGO’s, academics, sector organisations) to identify credible and workable solutions.

Circle 3 - Consult Sharing for Information and

feedback with broader set of stakeholders mainly from EU

Platform and High Level Group

22.May Circle 1 meets

Circle 2

23.May – 15.June Circle 1 reworks

proposal

29 -30.11. Presentation of the final

scheme to High Level Forum/ EU Platform

1.June Circle 1 update to EU Platform

Mid. June Circle 1 second meeting with

Circle 2

Mid. June – Mid. July Circle 1 revises

proposal

Mid. July Circle 1 meeting with Circle 2 and

Circle 3

Mid. July – End August Circle 1 integrates

stakeholder feedback and reworks proposal

6. September Circle 2 final

assessment of reworked proposal

20. October Circle 1 final

proposal

Today, 1 June First meeting of Circle 3 with Circle 1 & 2: 11 or 13 July

Taskforce Circle 2 Advisory - Participants Academics:

• Prof. Klaus Grunert (Aarhus University, and MAPP Center for Research on Customer Relations in the Food Sector, DK)

• Prof. Mike Gibney (Univ. College Dublin, IR)

• Prof. Marion Hetherington (Univ. of Leeds, UK)

• Prof. Koert van Ittersum (Univ. of Groningen, NL)

• Ms Marija Ranic, PhD (Scientific Associate, University of Belgrade, Serbia)

• Prof. Ing. Jana Dostálová (Univ. of Chemical Technology – Institute of Nutrition and Food Analysis, CZ)

European Food and Drink Sector Associations

• CEEREAL, represented by Ms Gabriella Scozzi

• CAOBISCO, represented by Ms Marina Valverde

• ESA, represented by Mr Olivier Devaux

• CEFS, represented by Mr Celine Benini

Other stakeholders

• Dutch Dairy Association (NZO), represented by Dr. Stephan Peters

• Mr Eric Grande, Groupe Lactalis

• Ms Camille Carvalho and Ms Caroline Chesneau, Bel Group

• Ms Nikta Vaghefi and Mr Emmanuel Treuil, Savencia Group

Evolved Nutrition Label – Presentation to EU Platform 6

Special participation to Circle 2: • FDE, as an Observer, represented by Mr Dirk

Jacobs • EHN, as an Observer to the first meeting,

represented by Ms Susanne Logstrup and Ms Ineke van Dis

ENL Taskforce - objectives

1. Develop a recommendation for an approach to set sound portion sizes starting from existing sectorial guidelines. This will also be separately dealt with at category/sectorial level.

2. Outline options for the ‘evolved’ algorithm or other approaches to better integrate portion sizes.

3. Seek support from a scientific/nutrition perspective for the ‘evolved’ option(s) and recommend possible ‘evolved’ scenario on the basis of scientific and stakeholder input.

Circle 2 (Advisory) - scope of activities Review suggested options, recommend improvements to come to a workable solution and to assess credibility.

Circle 3 (Consultation) - scope of activities Share feedback with taskforce

Evolved Nutrition Label – Presentation to EU Platform 7

Current status & Next steps:

• Positive and constructive meeting with Circle 2 on 22 May

• Circle 1 to work on the algorithm and the portion elements, based on feedback/recommendations received from Circle 2

• Second meeting with Circle 2 - 21 or 22 June – for additional feedback/recommendations

• Meeting with Circle 3 and 2 – 11 or 13 July

• All Platform members are welcomed to join Circle 3 (evolvednutritionlabel@kellencompany.com)

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