promote your organization

Download Promote Your Organization

Post on 22-Nov-2014

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Tips on how to promote Student Organizations.

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  • 1.
    • Presentation by: Victoria Evans
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
    • Branding: identifying your organization to distinguish it from others
      • Determine how you stand out
      • Create a brand name (vocalized) and brand mark/logo (cannot be vocalized)
      • Repetition, repetition, repetition!
    • Benefits of branding
      • Name/logo recognition and awareness
      • Increase in membership
      • Increase in event attendance
  • 7.
    • Determine a problem or opportunity.
    • Determine the objectives.
    • Select the target audience.
    • Select the message strategy.
    • Determine a budget.
    • Implement the strategy.
    • Evaluate the results.
  • 8.
    • What is your organizations goal or objective?
    • Who is your target audience?
    • What is your message?
    • How do you reach your target audience?
    • How do you evaluate your promotion?
  • 9.
    • Word of mouth
    • Sidewalk chalk
    • Handouts
    • Scrolling message boards
    • LED screen
    • Announcements at athletic events
    • Announcements during classes
    • Classroom chalkboards or dry erase boards
    • Visit other student organization meetings
    • Ads on campus television stations
    • Public service announcements on campus radio station
    • Listservs
  • 10.
    • Web sites
    • Facebook, Twitter
    • Letters to student organizations
    • Student organization fairs
    • Paper banners
    • Press releases
    • Display cases
    • Guest column in the student newspaper
    • Solicitation tables
    • Table tents
  • 11.
    • Glossy flyers
    • Flyer with candy attached
    • Ad in student newspaper, literary magazine , special publications or theatre playbill
    • Balloons
    • Door hangers in residence halls
    • Magnets
    • Cups
  • 12.
    • Graphic designer
    • Semester calendars
    • Professionally-made banners
    • Display board
    • Remote control trucks
    • Golf carts
    • T-shirts
    • Ad truck
    • Water bottles or Nalgene bottles
    • Promotional items and giveaways (koozies, pens, etc.)
  • 13.
    • C Creativity The most important part of promoting your organization!
    • O Objectives What are your organizations goals?
    • M Message Make sure it is consistent.
    • M Money How much do you have to spend?
    • O Organize Develop your strategy of how you can reach your audience?
    • T Target audience Who are they?
    • I Implement Put your strategy to work!
    • O Open your minds to evaluation.
    • N N-crease awareness of your organization!

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