promart corp ppt feb 2013 changes made
TRANSCRIPT
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Indians understand Savings like none other
The Bargaining Indian is
anywhere, everywhere
Indians
Discounts
A retail opportunity to
cater to this unique Indian
DNA
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A multi-brand, multi-location discount chain and value format.
National labels will be sold to target the discerning, brand conscious young buyers.
Discounts range between 25% to a whopping 60%.
Fully air conditioned shopping environment and an international, rejuvenating ambience spaced in a 1000 to 5000 sq. feet carpet area.
Located at prominent malls, high streets and strategically selected stores.
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Most preferred fashion destination across all 1 lac+ population towns in India.
Celebrate brands at surprising prices 365 days in clothing, footwear and accessories in all towns.
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Propels the growth of Promart with his astute eye over financial management as well as the immense experience of successfully running various businesses such as steel, coal mining, textiles, insurance and infrastructure.
Ashish Garg, Managing Director Money Man, Mind behind Promart.
36 year old dynamic, young entrepreneur.
Also, actively involved in the business of Apple Group of Companies.
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Punit Agarwal – Director & Chief Executive Officer
Captain of Logistics & Inventory.
In a mere Ten years, Punit Agarwal’s visionary foresight and the sheer will to achieve has led him to conquer the many milestones in his early 30’s.
Also, New Markets Identifier.
Moving away from his family business, he founded VEMB Lifestyle Pvt. Ltd. as an independent business entity, which is now a diversified group engaged in various opportunities in lifestyle.
Heart behind Promart.
Leads by example.
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INDIAN RETAIL INDUSTRY 12,000,00 CRORES 100%
Organized Retail Footwear, Clothing, Accessories
55,000 Cr 26,400 Cr
4.5% 48%
Source India Retail Report, 2007
According to Consultants McKinsey & Co. research shows that almost 40% of branded goods are sold at a discounted rate (below MRP).
Rs. 11,880 cores pegged as market potential in this segment as on
2006 and only growing.
Indian retail industry is 5th largest in the world.
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Rising consumer incomes & lifestyles
Real estate developments
Better sourcing options
Favorable demographics
Easy financing
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Organized retail will get a significant hike.
Shopping will be a year round activity.
Indian consumer will be pampered with the choicest brands.
Educated consumer (on styles, fits, price, brands) is a more demanding consumer.
Customer service will improve and customer will expect a superior retail experience.
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Large and growing middle class
Median age of the Indian Consumer is 24
Easy availability of cheap credit
Aspirational Lifestyle
Brand Conscious
Wants great value for money (premium brands for less)
Wants a quality shopping experience
High exposure to advertisements – offers, styles, brands etc
Celebrates success at all moments/occasions etc
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Promart currently has 39 company-owned stores and 6 franchisee stores, all together occupying 88630 sq. feet of retail space and 1 SIS Store occupying 840 sq.ft.
Central distribution centre at Bhiwandi occupies a massive 20,000 sq. feet
Target is to open 100 company-owned stores by April 2013 and 50 franchisee stores
Zone-wise expansion will start with west, north, south & east
Expansion to cover Tier 2,3,4,5 & 6 cities
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Promart will source last season’s stock from national labels
Gaps in Fashion and Trends filled with in-house labels
Sent to central distribution center
Will be made available to company and franchisee owned stores
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STR
ENG
THS
365 days discount
National brands and international labels
Mass customer base
Minimum 25% discount
WEA
KN
ESS Competition from local brands
Tailor made clothing
In-house label to fill in missing gaps and trends
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THR
EATS
Increase in government taxes
Brand factory outlets
Other large format stores
OP
PO
RTU
NIT
IES New brands will be regularly added to current portfolio
Tie up with brands to sell their last season’s stock
Multiple outlets per city
Large population with increasing disposable incomes
Growing demands for branded merchandise
FDI opportunity
1 lac+ population town
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The Promart Team is a thriving bunch of
talented individuals driven to create a world-class retail
experience for the new Indian consumer.
The team is centralized at the
Mumbai and Noida office and will soon expand into a zone
based set up.
The present team strength is of 80
people and is quickly growing to
meet with the challenging milestones.
The average age of the team is 30
years.
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Facilitate buying of brands that have a good market share in that zone.
Better media rates
Smoother execution of schemes or offers
Better understanding of the zone
Decentralize decision making
Better communication to customers
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X-Fit
Clifton DJ
Wrangler
Leonidas
Arrow Sport
Lee All Season
Louis Philippe
Stride
Arrow
Buruburu
Riot
Irony Agamic/Poe
Our Other Brands!
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Our Other Brands!
Deal
Lee Riot
Lesley
Clifton
Trendy World Provogue
Wrangler
Plus Trends
Sepia
Teej
109F
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Ethnic, Formals and Indo Western for Women
Formals for Men T-Shirt for Men
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Rajkot
Ahmedabad
More Megastore, Baroda
7 Seas Mall, Baroda
Vapi
Aurangabad
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Sandesh, Feb 2012
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Vadodara Samachar, Feb, 2012
Rajasthan Patrika, Feb 2012
Gujarat Today, Feb 2012
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Financial Chronicle, March 2012
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Snap Deal
Gujarat Prabha, May 2012
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PROMART – Zone
Z1 – West Gujarat, Maharashtra, MP, Goa
Z2 – North Rajasthan, Delhi, J&K, Haryana, Punjab,
Himachal, UP, Uttarkhand
Z3 – South AP, Tamil Nadu, Kerala, Karnataka
Z4 – East Bihar, Chhattisgarh, Jharkhand, West Bengal,
Orissa, Sikkim, Eastern India
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Promart offers franchisee & master franchisee opportunities across India
1. No deposit
2. Attractive margin up to 40%.
3. Minimum one ad/hoarding during launch
4. GR 10% of purchase twice in a year.
5. Approx 700 sq ft area.
6. Price de-regulation – facility: 2 months.
7. First right or refusal on stocks at DC.
8. Franchisee fee Rs 21000/only.
9. Franchisee investment on interiors 800-900 sq.ft.
10. Marketing support.
11. Fixture sourcing/Installation.
12. Outright stock purchase.
13. Investment in stock 1500 sq ft.
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Regd. Office: Promart Retail India Pvt. Ltd. 3rd Floor, 'B' wing Sunteck Centre, Subhash Road, Vile Parle (E), Mumbai: 400 057, Maharashtra. Tel: +91-22-40350707 Fax: +91-22-40350702
TOLL FREE NO.: 1800-103-0600
Corporate Office: Promart Retail India Pvt. Ltd.
B-16, Sector 2, Noida,
UP.