Projekt Zukunft – Initiative for BerlinCreative – Communicative – Innovative

From left to right: Ingrid Walther, Eva Emenlauer-Blömers, Doris Knispel, Sylvia Fiedler, Michael Pemp, Katrin Tobies, Dr. Wolfgang Both, Tanja Mühlhans, Nadja Clarus

Imprint

Senate Department for Economics, Technology and Women‘s IssuesState Initiative Projekt Zukunft

Martin-Luther-Str. 10510825 Berlin, GermanyEva Emenlauer-BlömersTel.: 0049 (0)30/9013-7404Fax: 0049 (0)30/9013-7478E-mail: projektzukunft@senwtf.berlin.dewww.projektzukunft.berlin.de

Public relations:index Agentur GmbHTel.: 0049 (0)30/390 88 300projekt-zukunft@index.de

Last updated: 2010

EUROPEAN UNIONEuropean RegionalDevelopment Fund

Investment in your future!

EUROPÄISCHE UNIONEuropäischer Fonds für regionale Entwicklung

Investition in Ihre Zukunft!

INForMATIoN TECHNoLoGy

CrEATIvE INDuSTrIES

MEDIA

NET WorKS

FuNDING

CoMPETITIoNS

INForMATIoN

EvENTSPhotos: Projekt Zukunft

Projekt Zukunft: a service and information platform for Berlin

Berlin is among the most successful locations for IT, the crea-

tive industries and media technologies. The state initiative

Projekt Zukunft assists companies in these sunrise industries

and helps fund their innovative projects while spurring the

city‘s structural transformation into a competitive and desi-

rable European metropolis. our engagement has many

faces: with international and local networks we promote the

exchange of industry professionals and support the transfer

of expertise between creatives, science and commerce. We

organise industry events to stimulate momentum, moderate

dialogue between politics and the public and hold funding

competitions for aspiring companies.

Projekt Zukunft is the service and information platform

for all actors in the IT, media and creative industries:

www.projektzukunft.berlin.de

our work is financed by state funds as well as the European

regional Development Fund.

Information and Communications

INNOVATIVE – POWERFUL – CONNECTED

Berlin in the information society: since its founding in 1997,

Projekt Zukunft‘s goal has been to shape the city‘s progress

on this path while accompanying it along the way. Today

Berlin is among the leading locations for information and

communications technology in Germany. The companies

profit from the high density of scientific and research insti-

tutions, a large and highly skilled work force and effective

production conditions. The Projekt Zukunft initiative, along

with its partners, provides what is needed for pilot projects

and flagship applications. The main industry focal points are

the fields of broadband, e-government, internet, internet

services, security with IT, software/open source, connected

living and wireless. Expanding Berlin‘s status is the main ob-

jective of the common IT location strategy shared by the

Berlin senate, the Technology Foundation Berlin (TSB), Ber-

lin Partner GmbH, Investitionsbank and IHK Berlin.

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FACTS ABouT THE ICT LoCATIoN

Berlin is one of the leading ICT locations in Germany: –> 4,400 ICT companies – around 10 billion euros in revenue –

almost 37,000 employees subject to social security contributions

–> 40 percent increase in revenue and over 70 percent more companies since 2000

Berlin‘s particular strengths include internet services such as social networks, games (e.g. for Smartphones) and social book-marking.The future is in web services, cloud and semantic technologies.

Berlin is relying on the BMBF (Federal Ministry of Education and research) growth centre „XMLcity:berlin“.Strong research teams at the Free university, Humboldt univer-

sity and at the Hasso Plattner Institute are working on solu-tions and services for public authorities, health, education and industry.

9ArEAS oF ACTIvITy– Broadband– e-Government– Internet– Internet services– Security with IT– Software/open Source– Connected living– Wireless

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CurrENT NEWS & FACTS ABouT THE ICT LoCATIoN BErLIN: www.projektzukunft.berlin.de

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SALES TrEND For ICT CoMPANIES (from 2004 to 2008)

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23,2 %

- 8 % 1 % - 40,1 %

Creative Industries

VIBRANT – ASPIRING – INTERNATIONAL

Creativity as capital: so diverse is the scene, so great is its

significance for the location – from media to fashion and de-

sign, from the art market to publishing, from the games in-

dustry to the music business. Testament to this fact are the

above-average growth and revenue figures for the cluster,

which incorporates the creative industries, including the

media sector, the ICT industry and related fields. The stee-

ring committee initiated by the senator for Economics, Tech-

nology and Women‘s Issues promotes this development: it

focuses on all themes relevant to Berlin‘s creative industries,

handles recommendations and strategies for policy and ins-

titutions of the federal state of Berlin and assists in their im-

plementation.

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FACTS ABouT THE CrEATIvE INDuSTrIES

Around 25,000 companies in the cultural industry generate revenue of 18,4 billion euros – one sixth of Berlin‘s entire revenue.

As a film location Berlin is ranked number 1 in Germany with international productions.

The music capital with almost 1 billion euros of annual revenue

Largest concentration of national and international radio stations

Event location for the Berlinale, Medienwoche@IFA, the German Film Prize, Web 2.0 Expo, German Games Days, Echo, Fashion Week, BrEAD&BuTTEr, Gallery Weekend, Art Forum, Berlin Music Week

Since 2005 Berlin is the first European „uNESCo City of Design“ and since 2006 it is a member of the Creative Metropoles network.

99 ArEAS oF ACTIvITy

– Publishing market– Design– Film/broadcasting– Games– Art market– Fashion– Music– urban screens– Advertising industry

9 CuLTurAL INDuSTry rEPorTS AND STuDIES For BErLIN – DEvELoPMENT AND PoTENTIAL

The cultural industry reports focus on all culture-related sectors and examine the entire value chain of creative achievement, from produc-tion to distribution. Studies of individual aspects add depth to the results.

Competitions/Funding

STRATEGIC – GOAL-ORIENTED – EFFECTIVE

„Berlin – Made to Create“: a name for the series of funding

competitions held by Projekt Zukunft. Through a transpa-

rent selection process, the goal is to give practical momen-

tum to aspiring actors in the creative and IT industries and to

provide financial support for promising projects.

The programme focuses on companies in publishing, film

and broadcasting, the art market, telecommunications, soft-

ware, games development, music, advertising/Pr and design.

Thus far, successful competitions have been conducted on

the themes of „Evolving Books“ (e-books), „Serious Games“

(games for purpose-oriented applications), „visual Effects“

(computer animated effects) and „Start your Fashion Busi-

ness“ (fashion). Additional themes are in preparation.

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LoCATIoN ProMoTIoN – ovErvIEW

Funding of innovative projects

Support of flagship projects

Goal-oriented application of innovation funding in the fields of activity, around 20 million euros in 2009

Banks/industry discussions with participation by IBB, Bürgschaftsbank zu Berlin-Brandenburg (BBB) and private banks

9 oFFErS AND ProGrAMMES– The series of funding competitions „Berlin – Made to Create“ www.berlin.de/projektzukunft/service/wettbewerbe

– Programme for the funding of research, innovation and technology (ProFIT) www.ibb.de/desktopdefault.aspx/tabid-228

– Venture Capital Fund for the Berlin Creative Industries www.ibb-bet.de/vc_fonds_kreativ.0.htm

– The „Mikrokredit“ programme by Investitionsbank Berlin (IBB) www.ibb.de/desktopdefault.aspx/tabid-245

– The „Transfer Bonus“ funding programme – Technology transfer www.transferbonus.de

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Networks

MOMENTUM-GENERATING – SUCCESSFUL – ESTABLISHED

Success through strategic networking: Projekt Zukunft seeks

to network the actors of selected sunrise industries, regio-

nally, nationally and worldwide. The goal is to stimulate the

mutual exchange of information and to improve economic

conditions. We are supported by numerous organisations

and individuals from finance, politics, public administration,

science and culture. our engagement is manifold: we regu-

larly organise conferences, trade fairs and special events at

the local, national and international level. Among the net-

work events are our successful „Zukunftsgespräche“ („Fu-

ture Talks“), which are organised in cooperation with media

partners and are oriented to the wider public.

Projekt Zukunft is a founder and member of various net-

works.

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9 INTErNATIoNAL CooPErATIoNS– Creative Cities Netzwerk der UNESCO

www.unesco.org/culture

– Creative Metropoles www.creativemetropoles.eu

– REDICT www.redict.eu

– European Digital Think Tank www.digibusiness.fi/portal/eu/digibusiness_ cluster/european_digital_think_tank/

– Open Cities (in planning)

ProjEKT ZuKuNFT NETWorK FACTS

round tables for individual industries (design, music, games, urban screens)

Conferences and conventions, Innovation@Creative Industries (2009)

over 50 „Future Talks“ since 2000

Location conferences with individual companies

Projekt Zukunft annual events with guests from the communities of business, science and politics

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