Team MembersStudents of Post Graduate Diploma In Telecom Management (IISWBM)

Ankan Debgupta

Completed B.Tech in ECE Techno India College of Technology in 2015

Areas of Interest: Marketing, Sales and Telecommunication

Anurag MondalCompleted B.Tech in ECE from

WBUT&

M.Tech from IIT KGP in Telecomm. Systems Engg.

Areas of Interest: Marketing, Mobile

Communications and Computer Networks

Souvik Basu Mallick

Completed B.E in ECE from Burdwan University in 2007

Worked with TATA Communications Transformations

Services Ltd.&

Thinksol Software Pvt Ltd.Areas of Interest:

SDH & Software Testing

Completed B.Tech in ECE from Kanad Institute of Engg. & Mgmt.in

2014 Areas of Interest:

Marketing, Automation and Telecommunication

Sayan Gupta

IntroductionTTSL Assets comprised of different Network Elements installed in customer premises.Example : MUX,DLC,FDMS, etc.Building depending upon are categorized into :

Red Building(Buildings connected with fibre and has FMS and MUX in customer premises in the building).Green Building(Buildings connected with fibre and has common FMS but MUX is in customer premises in the building).Blue Building(Buildings connected with fibre and has common FMS and common MUX in the building. Last mile to customer premises on copper. Faster delivery and low CAPEX).

Advantages : Customer getting services from all the above categories like ; ILL/PRI/Lease Line/MPLS

Types of Buildings

MUX

MUX

MUX

MUX

MUX

MUX

FDMS/FMS

CPE

CPE

CPECPE

MUX

CPE

CPE

CPE

CPERED

GREENBLUE

C MUX

CPE

CPE

TTSL FIBRE

ObjectiveUpgrading RED building into GREEN building.Upgrading GREEN building into BLUE building.Sweating of Assets. Maximise Utilization of Network Elements.

AdvantageNo ROW Permission required.No PROW / ROW charges for each order : PROW charges( if any ) for in building cabling will be required, ROW will not be required.OSP Capex :BFTB to new customer, in building cabling cost along with splicing at Both end required.

Scope Geographical Location : KolkataNo. of Red Buildings : 55(Multi dwelling SME)No. of Green Buildings : 18 (Multi dwelling SME)Reducing CAPEX for individual orders will bring High Revenue

Enhance GC feasibility buildings.Enhance Order to cash ratio by 20% : (Current Status : 1month) Enhance Service Delivery ratio by 20%.Reduce CCI, CMI hence reduce churn.

Benefits

Opportunity for Growth

Current ScenarioCurrent FY GAD : AVG

MonthlyILL : 41 and PRI : 13

Current FY MRC : AVG Monthly in Lacs

ILL : 12.70 and PRI : 2.44

Tentative Conversation from

fibre presence sites : 50% on GAD/MRC

Future PlanPlan for FY 2016-17 GAD : AVG Monthly

ILL : 81 and PRI : 26

Plan for FY 2016-17 MRC: AVG Monthly ILL : 25.14 and PRI :

4.88 100 %

100% Growth with help of 100% conversation in Commercial roll out

Methodology

• Visit building that are connected by TATA TELESERVICES networks.

• Survey these particular buildings to understand customer needs & requirements related to IOT segment.

• Obtaining their Testimonials from existing customers & showing it to potential once.

• Pitching products segment wise to SME Customers in these buildings.

•Obtaining leads for up gradation from existing base from these buildings.

SWOT Analysis

Strength Weakness Presence of TTSL Fibre in

Red Building. TTSL own customer base

Customer presence in building is very low.

Opportunity Threat Reduce CAPEX Extend TTSL services

Competitions

Results

22 Building out of 55 total Building scanned.Out 22 Buildings ,6 Buildings have potential for upgradation.Building with Potential are :

Industry HousePrimarc TowerSDF BuildingEast India HouseBNCCI BuildingAC Market

Detailed Report Microsoft Excel

Worksheet

Thank you!