project title: ship (study health in pharmacy) client: abenefits ltd. group: five people members:...
TRANSCRIPT
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PROJECT TITLE: SHIP(STUDY HEALTH IN PHARMACY)
CLIENT: ABENEFITS LTD.
GROUP: FIVE PEOPLEMEMBERS: CHIEH CHIU YIN, NATHAN LI KWAN LOK, RANKY LO KWAN YI, IRIS WAN WAI MAN, JOANNA WONG SZE MAN, ASHLEE
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CONTENTExecutive Summary
Background
Target customers
Methodology
Findings
Advice and Conclusion
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EXECUTIVE SUMMARY
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BACKGROUND
Health House• provides self-service for customers
to check their health condition
• tests for BMI, blood pressure, blood
sugar, blood oxygen level, Uric acid
and cholesterol
• built-in Wi-Fi to transmit personal
health data to Health Smart Platform
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DOC-99 CARD• a membership card for Health House
• an electronic smart card to log in Health House and check customers’ health
• can use the Health House in everywhere with the DOC-99 card
• can be launched by cooperation with other enterprise
(e.g. in China, DOC-99 card combine with
national ID card)
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TARGET CUSTOMERS• Health House is suitable for any age
• those who care for their health
• widespread use of mobile phone give rise to mobile health
• Hong Kong people have a tense life due to busy and stressful work
→ more susceptible to diseases such as obesity,
diabetes, hypertension, etc
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Number of registered deaths and crude death rate of diabetes mellitus by sex, 2001-2013
• take diabetes as reference, in 2013, it claimed about 12900 in-patient discharges and inpatient deaths in hospitals
• the use of health house can help Hong Kong people manage personal health and more important to prevent diseases
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METHODOLOGY
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FINDINGSCommunity pharmacy
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Community pharmacy
•Insufficient government outpatient services
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Community pharmacy
•Example: Tin Shui Wai, Mr. Alfred Lai
•200 medical cases/day
•common cases: cold, flu, tiredness, muscles fatigue, skin and eye infection
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METRO 997
•universal medium
•smart phones users
•relatively low cost
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深圳市智慧健康產業發展有限公司
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ADVICE AND CONCLUSION
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WHAT SHOULD WE DO IN ORDER TO PROMOTE “HEALTH
HOUSE” ?
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● Cooperate with retail shops
● And we choose......
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Mannings!!!!
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COOPERATION WITH MANNINGS
around 300 store 44
pharmacies
14 registered nutritionist
3 online web camera pharmacist
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ADVICE AND CONCLUSION
Community pharmacy
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COMMUNITY PHARMACY MAY HELP TO IMPROVE THE SITUATION
• Registered pharmacists can give professional advice to patients on what drugs they should be taken
• Provide an all-rounded treatment to patients with both Chinese herbs and western medicine
→ Suggest Abenefits Limited to cooperate with
community pharmacies
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BENEFITS OF THE SUGGESTIONS (GOVERNMENTAL)
1. Ease the burden of healthcare services
2. Decrease the amount of medical bundles
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BENEFITS OF THE SUGGESTIONS (PUBLIC)
1. Shorten their waiting time
2. Can check their health condition regularly in anytime during the opening time of the pharmacies → get appropriate advices to improve their health from registered pharmacists
3. Help cured their illness all-roundly with the help of herbs
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BENEFITS OF THE SUGGESTIONS (COMMUNITY PHARMACY)
1. Gain more profit from selling their different health supplements and as well as medicines
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ADVICE AND CONCLUSION
Metro 997
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● statistic which is provided by Metro, the age group of 30-39 is over 50% of audience base. Also, the audiences’ occupation who is white or blue collar is over 50% of audience base
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ADVICE AND CONCLUSION
Function improvement of Health House
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● Some function can be improved to enlarge the target customer
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● USB electronic charge
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BRAND CREATION
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CREATE A BRAND• create a distinctive, attractive and lasting brand to
represent Abenefits Limited
• Suggestion for the new brand name is “ MaxHealth ”
• Max stands for maximum benefits gained from health
• deliver a positive and healthy image to bring about public’s first impression
• invite celebrity to be the brand’s spokesperson
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SET MAXHEALTH SHOWROOMS• setting three MaxHealth showrooms located in New Territories,
Kowloon and Hong Kong Island respectively
• Health House will be placed and Wi-Fi will be provided to let customers carry out the health test
• staffs will demonstrate on how body status can be viewed instantly on mobile devices
• Customers can buy the Doc-99 card to enjoy the service through showroom at once
• the number of showroom will be expanded from three to ten to raise popularity and accessibility
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SET UP EDUCATIONAL BOOTHS• set up educational booths in community center, nursing
home and university periodically
• to educate public the use of drug
• educate public the application of vitamins and nutrient supplementation so as to promote health in community
• the brand of MaxHealth can be promoted and its value will be increased
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END
Thank You!!!
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Q&A