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Project Plan Van der Kemps Kloof Bethelsdorp, Port Elizabeth South Africa The Strelitzia juncea, the Craneflower Clyde Scott Nelson Mandela Metropolitan Municipality July 2004

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Project Plan Van der Kemps Kloof Bethelsdorp, Port Elizabeth South Africa

The Strelitzia juncea, the Craneflower

Clyde Scott Nelson Mandela Metropolitan Municipality July 2004

Acknowledgements Many thanks to the Bethelsdorp and surrounding people who had been very supportive and enthusiastic in planning this Conservation Education Campaign program.Hope the implementation process will still be able to raise community interest and participation to create a better environment for the future generation. Many thanks also for RARE International- staffs Especially Rosemary Godfrey who had been a great help and support in this planning process. To Megan Hill and Daniela Lerda I can only say thanks. Last but not least, to Paul Butler (RARE) and Jacob and Morne for their ongoing support and strength to push through when times were tough. All of you are part of this prestigious program!

The use of Conceptual Models as described in this document is based the work of Richard Margoluis and Nick Salafsky of Foundations of Success [FOS] and draws from their 1998 publication Measures of Success: Designing, Managing, and Monitoring Conservation Development Projects, published by Island Press. Their approach has have been re-worked and re-tooled to fit the needs of RARE Center staff and local counterparts working on site assessments for projects supported by RARE Center.

Contents Chapter 1 - Background Research Chapter 2 - Selection of Flagship Species Chapter 3 - Stakeholder Matrix Chapter 4 - Initial Concept Model Chapter 5 - The Questionnaire Survey Results Chapter 6 - Revised Concept Model Chapter 7 - The Workplan:

a. Objectives Summary b. Objectives, Activities c. Key Messages d. Final Concept Model

e. Monitoring Plan f. Timeline

CHAPTER 1 Background information on the Van der Kemps Kloof

Bethelsdorp

By: Clyde Scott Nelson Mandela Metropolitan Municipality

Port Elizabeth

Table of Contents

Introduction

1. The Physical Site 2. Legislation 3. Topography 4. Climate 5. Soils 6. Vegetation types 7. Animals 8. Mammals 9. Birds

Van der Kemps Kloof Introduction Bethelsdorp is situated in a small suburb within the Northern Areas, in the city of Port Elizabeth, South Africa. Physical Site The site is located within the Nelson Mandela Metro Area. Bethelsdorp is an old Mission Settlement area. These include a church, first build in 1803, the market square with the Mission Bell, erected in 1815.There is also a stone-walled cottage reported to have been the missionary David Livingstone’s house, and a row of Alms houses build in 1822 for the poor and destitute. The house, church and other buildings have been declared National Monuments. Treasured relics still in use by the church consist of van der Kemp’s Dutch Bible, printed in Holland in 1664 as well as his pulpit chair and baptismal font. The area is situated within Grassy Mountains Fynbos Biome with sparsely scattered Valley Bushveld, which is Endemic to the Eastern Cape region. The Fynbos is one of the International Hotspots called the Cape Floristic Region and is one of only six floral kingdoms- botanically recognized regions of the world characterized by distinct groups of plants not found anywhere in other kingdoms. The Northern Areas has a population of approximately 250 000 people (as per the 1999 census) Unemployment is estimated at 50%. According to the 1995 survey, 12% of the population has a matric or higher education. There are 42 Primary schools with a total number of 32 567 pupils and 42 Secondary Schools with a total number of 14 704 pupils in the Northern Areas (1995) All these schools are within a 7 kilometer radius from Bethelsdorp. The area has good arterial road access, surfaced road systems, municipal water, sewer connections to all dwelling units and street lighting. Bethelsdorp is approximately 25km away from the Port Elizabeth Airport. Status of the Area The area presently belongs to the Nelson Mandela Metro and is zoned as “Undetermined”. Two alternatives for the zoning of the area are:

• Public Open Space • Nature Reserve

Public Open Space The use of an area as a public open space is a Local Authority matter indicated by zoning on a Land Use Plan in accordance with the Land Use Planning Act. The power to change the use or even reverse the zoning lies solely with the Local Authority. This could mean a strict adherence to conservation principles allowing for only limited and sensitive development. Nature Reserve It is recommended that the area be declared a nature reserve. The Proclamation of a nature reserve involves the Provincial Authority through East Cape Conservation Legislation

• The Van der Kemps Kloof area falls within the jurisdiction of the Eastern Cape Provincial environmental authority and the land use is bound under the Environmental Impact Assessment Regulations in terms of Section 21, 22 and 26 of the Environmental Conservation Act, 1989.

• Under this Act all development considered within this area will have to under go an environment impact assessment (EIA) before any decisions on the use of the land is considered.

• The Conservation of Agricultural Resources Act, 1983 (Act No 43 of 1983 ) (CARA) is an act of the National Department of Agriculture and makes provision for the conservation of the natural agricultural resources of South Africa through:

• Protection of vegetation • Combating weeds and invader plants • Amended Regulations 15 and 16 of CARA were promulgated during

March 2001.These changes were necessitated by the accelerating deterioration of the country’s natural resources due to invasion by alien plants, as well as a heightened public awareness with regards to environmental matters.

• The East Cape Nature Conservation Ordinance 19/1974 and Provincial Notice 955/1975 are still enforced.

• These include the unlawful picking of flowers, collection of plants, hunting on public land without the owners (Metro’s) consent.

• The Biodiversity Bill, which is currently being promulgated to give a broader scope for the protection of environmentally sensitive areas.

Topography The generally east-west striking escarpment on the southern edge of the Algoa Basin flanks Bethelsdorp. The altitude of the area ranges from approximately 80 meters a.s.l. (Above sea level) to about 190 meters a.m.s.l. on the plateau. The houses the church and other buildings have been declared National Monuments. Treasured relics still in use by the church consist of van der Kemp’s Dutch Bible, printed in Holland in 1664 as well as his pulpit chair and baptismal font. The area is situated within a Grassy mountaines Fynbos Biome with sparsely scattered Valley Bushveld, which is Endemic to the Eastern Cape region. The Fynbos is one of the International Hotspots called the Cape Floristic Region and is one of only six floral kingdoms- botanically recognized regions of the world characterized by distinct groups of plants not found anywhere in other kingdoms. The stratigraphic sequence exposed in the Bethelsdorp region comprises three formations of the Table Mountain Group. These are the Peninsula, Goudini, and the Skurweberg Sandstone Formations. Alluvium is present in narrow floodplains along the course of the valley floor, with interlayers of subrounded to angular quartzite scree. This would suggest periods of high-energy flash floods having occurred. The quartzite’s present and the extensive catchment area, suggest good prospects for non-artesian and artesian boreholes. The presents of a number of fountains along the course of the valley, as well as the two-artesian boreholes near the entrance in Bethelsdorp, further promotes this idea. Water can be expected to be well-above 100 meter, and quality should be good. Climate The site falls between two rainfall extremes, but rainfall can be averaged at 600millimeters per year with a bi-modal distribution which peaks in the both spring and autumn, although the spring rainfall is generally higher than the autumn. Temperatures range from an average summer maximum of 25,3 degrees Celsius to an average winter minimum of 5,8 degrees Celsius. The winds are predominantly Southwesterly in both the winter and summer, with an increase of Easterly winds in summer. Soils The soils are generally alluvial in nature and are quite variable. They range form grey-colored sands, from the Dundee form, to the yellow/brown stony, loamy sands of the Oakleaf form. Many of the soils are waterlogged for extended

periods of time. The consistencies of the soils are loose to soft and very susceptible to erosion. Vegetation Types The main vegetation types identified were valley bushveld, grassveld, Accacia species, fynbos, and aloes, Strelitzia juncea. The most significant feature of the vegetation is the presence of an unusual plant called Strilitzia juncea, which is found in abundance in the area. The Strelitzia juncea is endemic to the Eastern Cape (they occur nowhere else in the world) and only four or five known populations exist. The other populations are all on private land and there continued existence can therefore not be guaranteed. The conservation status of the plant is given as “Rare” in the Red Data List. There are minor infestations of Acacia cyclops (Rooikrans) and Acacia saligna (Port Jackson). The remainder of the area is a complex mosaic of grassveld, fynbos, valley Bushveld, aloes, spekboom, noorsboom and Strelitzia. The veld is in good condition. Too-frequent burnings, motorbike trials and a history of removal of selective plant species have, however, taken there toll. Medicinal and Flowering Plant species are in abundance and include the following:

Boophane species Bulbine Aloe ferox, liniata, africanum Pitisporum viridiflorum African potato

Animals Amphibians and Reptiles An investigation to determine the diversity of the amphibians and reptiles present, and their conservation and habitat requirements, was carried out by Dr. Bill Branch of the Port Elizabeth Museum. The region holds a diverse herpetofauna of 56 species, including 13 amphibians and 43 reptiles. No known endangered or threatened species exist in the region. Mammals A total of 45 species occur in the region, including 3 species that are listed in the South African Red Data Book for Mammals. Two (Least Dwarf Shrew and Lesser Woolly Bat) are indeterminate and (Blue Duiker) is given as Rare.

Birds A total of 95 bird species were recorded of which 18 species are endemic and five species near endemic to South Africa. Interesting species include the Sentinel Rock Thrushes, Rock Kestrel, Jackal Buzzards, Greywing and Redwing Francolin, Secretary bird, Stanley’s Bustard and the Wailing Cisticola.

CHAPTER 2

The selection of The Flagship Species Stelizia Juncea (The Craneflower)

Strelitzia juncea Photo: Clyde Scott

BIOLOGICAL CONSIDERATIONS A. RESEARCH

TAXONOMY: Strelitzia juncea Kingdom: Plantae. Plant is a multi-cellular organism that produces food

through photosynthesis. Subkingdom: Embriophyta Division: Angiospermae. Flowering plants. Sub Division: Monocotyledons Monocots are predominantly herbaceous, with

less than 10% of the species being more or less woody. Phylum: Magnoliophyta Phylum consisting of nearly a quarter of a million species of angiosperms. This largest radiation of land plants dates back only to the early Cretaceous in the fossil record and has become the dominant plant group in most biomes because of specialized vegetative and reproductive features. The phylum is traditionally divided into two classes, the dicots and monocots; however, this division is now being challenged. Class: Liliopsidae Sub-Clas Commelinanae Order: Zingiberales Sub-Order Strelitziineae Family: Strelitziaceae Medium sized to giant herbs, or trees (then

unbranched, palmlike). Rhizomatous. Leaves medium-sized to very large; alternate; distichous; petiolate; sheathing. Leaf sheaths tubular to not tubular; with free margins. Leaves simple. Lamina entire (but often tearing or fragmenting along the veins); pinnately veined (pinnate-parallel).

Genus: Strelitzia: Named after Queen Charlott Strelitz of Mecklenberg

wife of King George 1 Species: juncea

CONSERVATION STATUS Strelitzia juncea is an East Cape endemic plant that is only found in a few places in and around the Port Elizabeth Area. The plant is listed as rare on the South African Red Data List. One of the areas where the plant occurs is currently being excavated as a deep water harbor and this has greatly impacted on the plants existence. The other areas are all on privately owned farms and their totals can therefore not be verified. Bethelsdorp, Van der Kemps Kloof has the biggest wild growing population of the plants in the world, with about 500 adult plants. GENETIC VIABILTY With a population size of +- 500 adult plants found in only one area it can be assumed that the plants genetic viability is questionable. The plants grow very slow. Growth from seed to seedling size takes about two years. Sexual maturity is only reached after four years. REPRODUCTION POTENTIAL “Flowering is in March-June and again in August to September. Tall perennials grow up to 1.5 meters. The lower pair of petals form a sagitate blade enclosing a channel within which is the style of the protruding, sticky pale-gray stigma and the five stamens with their very long cream anthers which extrude a mass of ‘stringy’ pollen. The upper blue petal is reduced to a short, round hood and the nectar is produced at it’s base. Pollination is effected by both the Cape and Spotted-backed Weaver birds. These birds have been observed standing astride the channeled petals and the stigma, either rifling the tube for pollen, reaching for nectar from below the hood, or eating the upright yellow sepals” ( Vanderplank 1998). The scaly undersides of their feet pick up the pollen which is transferred to the next flower visited. Sunbirds avoid perching on the blue petals, preferring the flanks of the spathe, and ignoring the pollen, take nectar from the blue-hood petal (Sunbirds of South Africa. C. J.Skead, p.67). The fruit is a large capsule which splits in three to reveal the Black seeds. These seeds reveal a woolly orange aril (seed skins)at the base of each seed. It is presume that these attract birds to the flower and assist in pollination. The capsules only open in fine weather and closes when it rains. The leaves are without blades and look like long stalks. This species are uncommon in the wild, being found only on rocky hillsides in the Eastern Cape of South Africa. The plant takes approximately two years to reach seedling size when grown from a seed. The frequent fires that occur in the Kloof is therefore detrimental to the survival of the seedlings. The birds and insects that pollinate the flowers are also at a disadvantage/ competition for the illegal flower harvesting leaves them without a food source. The fires also play a vital role with regards to the birds feeding of the flowers. Masked Weaver and Sunbirds birds needs trees and bush to build their nests in and this is being destroyed by the fires. With no nesting

sites available these birds will move to other areas and the pollination of the Strelitzia is therefore questionable. The removal of the flowers through the illegal flower harvesting, also means that the seeds carried in the flower is lost to the area as it is being taken away. The recent removal of the whole plant when there are no flowers also helps in the decline of the species. Only through awareness will these problems be addressed. SOCIAL, CULTURAL AND ECONOMIC CONSIDERATIONS Summary of Survey Results

1. By end of October 2004, to increase the number of General Public who say they have heard of the craneflower from 34.7 % up to 50 % (ref. survey question 17).”

2. By end of October 2004, to increase the number of General Public who

are able to correctly identify the craneflower from 35, 1% up to 50% (ref. survey question 18).

3. By end of October 2004, to increase number of Youths (age between 16

and 20) who know the craneflower is threatened from 25.27 % up to 50 %. (ref. survey question 21)

The data in the survey reflects that the percentages of the general public that knew, correctly identify and who knew about the threatened status of the Craneflower and there is a definite need to stimulate the awareness around the flagship species. If people know about the plant then they will look after it and protect it. The respondents knowledge on the above showed objectives can be used as a yard stick to measure the need for an awareness within the community concerned. Unemployment is a major concern and this has a negative effect on the natural resources within the area. This greatly reflects the need of environmental education. The flowers are harvested and sold as a means of income to feed their respective families. This illegal harvesting of the plant has led to the degradation of the species. Recently, the poachers have started to uproot the whole plant if there are no flowers to be taken. This plants are then sold in the immediate vicinity for a mere pittance and most of the monies generated through these means are used to buy liquor.

Cultural Significance: Most of the houses close to the Van der Kemps Kloof have one or two of the plants growing in their gardens. This indicates that the community takes pride in having it as a flower that is unique and found only in the immediate area.

Refers to the location of the plant Economic Considerations Use. Its economic value is mainly aesthetic and is a sought after plant in the flowering and nursery world. The plant is usually sold as cut flowers but the seeds are highly in demand. The plants are sold as seedlings and reach a value of between $30 and $40 dollars on the international market. Seeds are sold at almost R3.50 (South African Rands) per seed. Only one flower can yield a total of between 18-30 seeds in the wild and commercially, through hand pollination under favorable conditions, more then 80 seeds per pod. Consequently, nurseries for the species is encouraged and promoted for replanting purposes. The Strelitzia juncea can, through community participation in conservation, play an important role in local economic development. Tourism is an untapped market that can have major spin-offs with job creation facilities for the already impoverished communities.

Aesthetic Considerations The beauty of the flower and the uncommonness of the plant is well documented and one of the species (Strelitzia regina) that has a similar flower has been renamed as the Mandela Gold for its yellow variation in honour of the great Nelson Mandela. The uniqueness of the plant lies in the leave formation that is unlike most flowering plants. The leaves looks like reeds or spikes and is very uncommon. CONCLUSION OF SELECTION OF FLAGSHIP SPECIES The Strelitzia jucea is endemic to the area and is found nowhere else in the world. The fact that Van der Kemps Kloof has the biggest wild growing population in the world should be enough to generate interest in the plant. A sub-species of the same plant (Strelitzia regina) with a yellow flower is named after the great Mr. Nelson Mandela who is a world renowned figure. The Strelitzia juncea is a beautiful plant and it would be a shame if this plant would be completely removed from the area. While it is listed as rare we as a community should not rest on our laurels because it is not yet declared threatened. We should do everything in our power to increase the numbers of the plant and through the awareness campaign we are on the right track. By starting a nursery to get new plants replanted as a strategy to increase the numbers would also greatly help the species.

No

Participant /Stakeholder

Name Key Issues Interest/ Motives

Potential Contribution Consequences

(What the participant brings to meeting)

(What the meeting can give to participant)

1 Metro Municipal Manager

Dr.Paul Martin

Legislation, Conflict Resolution, Government endorsement

Potential for buy in/endorsement. Knowledge of government/structural issues and budget for development projects

Alternatives in creating municipal proposals/project for the developing of the area

Provides the Metro’s view and perspectives, ensures project buy in and support at Mayoral level

2 WESSA –Wildlife /Environment Society of South Africa (Biodiversity/Conservation Unit Manager)

Warrick Stewart

Governmental legislation and EIA on Developments/Projects. Mapping of biodiversity areas in the Metro

Knowledge of government’s structural issues and legislation and implementation of Government policies .Potential buy in /endorsement. Budget for environmental projects

Alternatives for the protection of biodiversity within the site(fynbos-hotspot)

Provide Local governments view on the project and can motivate support for the campaign

3 Arts and Culture Manager

Neil Langevelt

Funding for projects in Arts and Culture within the Metro

Potential buy in. Local government policies and legislation

Can use the meeting to gather information as to the needs of the disadvantaged people in the community

Provides Local governments view and can get funding to promote the campaign

4 Senior Conservation Officer

Johan Robbertse

In charge of the Northern Areas in regard to Environmental affairs.

Support and buy in for the project. Knowledge of the area regarding funding for projects. Budget

Can get the communities view on associated problems in his designated area of work.

Provide funding for certain sections of the Project.

5 Councilor Mr. Levernment

Local councilor in ward

The support of the local government and knowledge of the area as a spokes person for the community.

Can receive informed details of what is the perceptions and needs of his constituents.

Support from the respective political party members for the project and to rally the community to give their support.

6 Councilor Mr. Baatjies

Local councilor in ward

The local support within his constituency and knowledge of the area.

Can receive informed information about the campaign and work his schedule accordingly.

Support from the political followers within his constituency as well as buy in.

7 Councilor Mr. Cuscuss

Local councilor

The local support of the community within his constituency.

Informed decisions about the campaign and where they can fit in with the project.

Support from the political followers within the ward.

8 Teacher Mrs. Goliath

Education School support. Information for their schooling activities and

Support from the school and link with the

possible buy in. parents 9 Teacher Mrs.

Brower Education School support Information for their

schooling activities and possible buy in.

Support from the school and link with the parents.

10 Marketing Manager

Mrs. Essexs

Business Possible funding and support from the big shopping centre in the community.

Exposure through publicity with the campaign. Media coverage. Enhancement of the center’s image as putting something back.

Support from the business in the centre.

11 Media Mrs. Shanaaz de- Jager

Prominent newspaper in the Metro

Coverage of the campaign and publicity.

A good story and also to keep the public informed about the happenings in the Metro.

Be the tool for business companies to buy in to the project.

12 Youth Mr. Draai Church functions and youth issues.

Youth participation Meaningful experience in participatory activities.

Support from the church through the youth.

13 Reverend Rev. Alberts

Church Pastor

Church’s view and rallying of the community behind the campaign.

Information to the happenings within the community. A means o get the community together in a joint venture.

Church support and possible buy in to the project.

14 Women’s League

Mrs. Alberts

Church functions and committee working groups.

Women’s support and possible buy in.

Ways for the group to get involved in the project.

Support from the Women in the community.

15 Parks Manager

Miss Williams

In charge of the Metro’s parks. And member of the local government.

Potential buy in and endorsement. Knowledge of governmental structures, and budget for developmental projects

Ideas for the development of protected areas. Publicity through the campaign to generate local support from voters.

Local government and the Metro’s view on the project and possible buy in and support.

16 Tourism Manager

Tourism issues and Marketing

Publicity of natural attractions in the Metro.

Publicity, Exposure to a wider audience through tourism.

Addition to the tourism industry with Historical and Natural beauty in close proximity of the city centre.

Potential buy in on the project. Support from the tourism industry.

Initial Concept model: Van der Kemps Kloof---------Key: Red-Direct : Blue-Indirect: Purple-Contributing Factors: Summary of the Concept Model:

Over Harvesting of Plants

Development

Over grazing

Fire

Vandalism

Fauna

Flora Van der Kemps Kloof Reserve

(Lack of) Awareness

(Lack of) Law- Enforcement

Un- employment

Weather

Poaching

Poverty

Drought

Unemployment is the major factor within the Northern Areas with an approximate total of almost 52%.Because the Reserve is situated directly adjacent to the area it is understandable that people will live of the land; which is detrimental to the Reserve. Poaching of the fauna and flora is one of the major means of alternative income for the less fortunate. Because of the high levels of unemployment, poverty leads to an unsustainable yielding of the natural resources (like the over harvesting of plants) for medicinal as well as food substance, as well as the illegal hunting of animals for food. Lack of law enforcement escalates the problem of poaching. Overgrazing with cattle and goats leads to further problems as the Fynbos does not provide a sustainable amount of fodder for these type of animals. Poaching of the wild game in the area through hunting techniques like dog hunting and snaring is rife. Unemployment brings socio-economic problems like, theft and vandalism of the equipment and facilities, and damage to plants. Population growth has escalated to alarming proportions and this need for housing is impacting negatively on the reserve with loss of habitat to accommodate the need of the community. The government has built low cost housing around the reserve and the people get their firewood from the area. Fires are a major problem and coupled with the strong winds that Port Elizabeth are so famous for, leads to devastation of both the fauna and flora. Fires are believed to be started mainly deliberately by children. Fynbos being fire adapted needs to burn in six to ten year cycles. Unfortunately fires burn too frequently thus impacts negatively on the plants in the reserve. Lack of awareness through education on environmental issues also leads to people having no regard for the nature in the reserve. This lack of awareness along with a lack of adequate law enforcement exacerbates all of the direct factors mentioned.

CHAPTER 5 The Questionnaire Survey Northern Areas Site Assessment Survey "I am working with an international non-governmental organization conducting a survey about this area's resources and local people's life in the area. We have permission and support from the local government. The survey is anonymous. Your name will not be required. Thanks for participating the survey." (1) In which part of the municipality or town, of the Northern Areas do you currently live [WRITE IN THE NAME OF THE PLACE] ________________ (2) How old are you? [DO NOT INTERVIEW ANYONE UNDER 16] [ ] 16-20 [ ] 21-25 [ ] 26-30 [ ] 31-35 [ ] 36-40 [ ] 41-45 [ ] 46-50 [ ] 51-55 [ ] 56-60 [ ] over-60 (3) What is your sex? [FILL IN BOX WITHOUT ASKING] [ ] Male [ ] Female (4) What is your primary (main) job? [ONE ANSWER ONLY] [ ] Government [ ] Private Sector [ ] Student [ ] Teacher [ ] Farmer [ ] Housewife [ ] Retired [ ] Unemployed [ ] Other, please specify: ________________ (5) What is your Highest Education Level Completed: [ ] Primary School [ ] Secondary School [ ] University [ ] No formal Education [ ] Other [ ] Can Read (6) Where do you get most of your news and information? [CHECK ONE ONLY] [ ] Radio [ ] Television [ ] Newspapaers [ ] Meetings [ ] Workshop [ ] Internet [ ] Friends/Family [ ] Religious leaders [ ] Government Workers [ ] Don't Know [ ] Other, please specify: ________________ (7) Do you know where Van der Kemps Kloof is? ________________ (8) Do you live in or near a protected natural area? [ ] Yes [ ] No [ ] Don't Know (9) If so, what is its name? (WRITE IN ANSWER) [ ] Correct [ ] Incorrect [ ] Don't Know [ ] Don't Live Near PA (10) Do you think that Van der Kemps Kloof is threatened? [ ] No - not atall [ ] Yes - somewhat threatened [ ] Yes - very threatened [ ] Don't Know [ ] Don't Care (11) Do you think that Van der Kemps Kloof should be protected ? [ ] Strongly Agree [ ] Agree [ ] Disagree [ ] Strongly Disagree

(12) Do you think that the people who work to protect the plant and animal life within the area of Van der Kemps Kloof, are doing an important job ? [CHECK ONE ONLY ] [ ] Not important [ ] Somewhat important [ ] Very important [ ] Don't Know (13) In your opinion, how important is it to have laws protecting wildlife and forests? [ ] Not important [ ] Somewhat important [ ] Very important [ ] Don't Know (14) If you listen to the radio, which is your favourite? [CHECK ONE ONLY ] [ ] Radio Algoa [ ] Radio Kingfisher [ ] Radio Metro [ ] Radio Sonder Grense [ ] Radio 5 FM [ ] Other [ ] None (15) What is your favorite radio listening time ? [CHECK ONE ONLY ] [ ] Mornings [ ] Afternoons [ ] Evenings [ ] All Day [ ] Anytime [ ] Don't listen to Radio (16) Which is your favorite newspaper? [CHECK ONE ONLY ] [ ] The Herald [ ] The Algoa Sun [ ] The Burger [ ] The Apple Express [ ] None [ ] Other, please specify: ________________ (17) Have you ever heard of the crane flower .{CHECK ONE ONLY] [ ] yes [ ] no [ ] Dont know (18) Do you know which of these flowers is the crane flower?[If so which one? [ ] Correct [ ] incorrect [ ] dont know (19) Where can you find the Crane Flower ? [ ] Bethelsdorp [ ] Gelvandale [ ] Schauderville [ ] Anywhere in the Eastern Cape [ ] Only outside Eastern Cape [ ] Eastern cape and elswhere [ ] dont know (20) Over the past six months have you heard about the Crane Flower through any of the following? (CHECK ONE OR MORE) [ ] Radio [ ] Television [ ] Newspapers [ ] Community Visits by Educators [ ] School Visits [ ] Posters [ ] Billboard [ ] Songs [ ] Comics [ ] Sermons [ ] Friends/Family [ ] Not heard anything [ ] Don't Know [ ] Other, please specify: ________________ (21) True, false, or don't know. The Crane Flower is a threatened species. [ ] True [ ] False [ ] Don't Know (22) Do you know what the fine is for the illegal collection of plants? ________________ (23) What do you think the fines should be? [CHECK ONE BOX ONLY] [ ] R100 or less [ ] between R100 and R500 [ ] between R500 and R1000 [ ] More than R1000 [ ] No Fines [ ] Don't Know (24) Did you know that the Crane Flower is found in only three locations locally and nowhere else in the world ? (In the wild) [ ] true [ ] false [ ] dont know (25) Of the following slogans which do you think is the best? [CHOOSE ONE ONLY] [ ] We care for Our Heritage.....Do you? [ ] Ons Erfenis (Our Heritage) [ ] Nature - Our's Forever (Ons Natuur Vir-ewig ) [ ] Other, please specify: ________________

(26) In your opinion, which plant or animal best represents your area ? ________________ (27) What do you believe are the three most important threats or factors affecting the environment in your area? (LIST UP TO THREE THREATS/FACTORS) ________________ (28) For previous question, respondent named either 1,2, or 3 threats (or "No Threats" or "Don't Know" as indicated): [ ] Named 1 Threat [ ] Named 2 Threats [ ] Named 3 Threats [ ] Said "No Threats" [ ] Said "Don't Know" (29) In the last 6 months, which of the following have you undertaken within the Northern Areas? [ ] Viewed Wildlife [ ] Collected Water [ ] Hunted ot trapped animals for birds or for sport [ ] Hunted or trapped animals or birds for my own use [ ] Hunted or trapped animals or birds for trade [ ] Collected firewood [ ] Collected wood (e.g. for building house, handicraft) [ ] Collected plants for medicine [ ] Collected plants for sale or trade [ ] Cleared land with fire, to create farmland [ ] Don't Know [ ] None of the above [ ] Other, please specify: ________________

Questionnaire Summary I was assisted by five enumerators in various sections of the Northern Areas. The areas covered included Booysens Park, Bloemendal, Chatty, Hillside, Gelvandale, Arcadia, West End, Kleinskool, Bethelsdorp, Sanctor, Palmridge, Heath Park, Jacksonville and some off the small townships within the surrounding areas of the Northern Areas. A total of 1000 questionnaires were distributed and this was randomly done through either door to door, at shopping centers, taxi ranks, etc. I received back 1000 questionnaires of which only people over the ages of 16 years were sampled. A control group survey of 50 questionnaires was conducted in the area of Greenbushes. The questionnaire was designed to test the people’s awareness and knowledge about the biodiversity in the Northern Areas as well as the people’s perceptions of conservation. An effective enumerator workshop was held to ensure that the enumerators knew exactly what to do and not to influence the respondent’s point of view. Summary of Survey Results

Q1: In which part of the municipality or town, of the Northern Areas

do you currently live ?

(1) In which part of the municipality or town, of the Northern Areas do you currently live [WRITE IN THE NAME OF THE PLACE]

Counts Percents Percents

0 100 Booysen Park 163 16.3%

bar_c0.gif

Bloemendal 161 16.1%

bar_c0.gif

Jacksonville 108 10.8% Windvogel 105 10.5% Bethelsdorp 55 5.5% Chatty 47 4.7% Hillside 40 4.0% Arcadia 35 3.5% Sanctor 31 3.1% West End 29 2.9% Gelvandale 28 2.8% Cleary Estate 23 2.3% Palm Ridge 20 2.0%

Extension 24 18 1.8% Saltlake 18 1.8% Other 119 11.9% Totals 1000 100.0%

Mean --

Figure 1(REF.Q 1) As can be seen, the target area covers quite a large area and the main info was received from the Booysens Park area, Bloemendal and Jacksonville. More people of a diverse nature and cultures (Whites, Coloureds and Black people) live in the first three areas and therefore the amount of people sampled in these areas. The survey data shows a bias towards the above mentioned areas but it was carried out randomly.

Q2: How old are you? [DO NOT INTERVIEW ANYONE UNDER 16](2) How old are you? [DO NOT INTERVIEW ANYONE UNDER 16]

Counts Percents Percents

0 100 16-20 91 9.1% 21-25 131 13.1% 26-30 167 16.7%

bar_c0.gif

31-35 159 15.9% bar_c0.gif

36-40 131 13.1% 41-45 97 9.7% 46-50 81 8.1% 51-55 60 6.0% 56-60 44 4.4% over-60 39 3.9% Totals 1000 100.0%

Figure 2 (REF.Q 2) The data is representative of that of the government census of the true population.

Q3: What is your sex? [FILL IN BOX WITHOUT ASKING](3) What is your sex? [FILL IN BOX WITHOUT ASKING]

Counts Percents Percents 0 100

Female 552 55.2% bar_c0.gif

Male 448 44.8% bar_c0.gif

Totals 1000 100.0%

Figure 3 (REF. Q 3) As can be seen by the results on the sex of the respondents, it was evenly distributed among both male and female counterparts. This does reflects evenly with the government census for the area.

Q4: What is your primary (main) job? [ONE ANSWER ONLY]

(4) What is your primary (main) job? [ONE ANSWER ONLY]

Counts Percents Percents0 100

Unemployed 255 25.5% bar_c0.gif

Housewife 187 18.7% bar_c0.gif

Student 162 16.2% bar_c0.gif

Private Sector 121 12.1% Government 88 8.8% Teacher 73 7.3% Retired 51 5.1% Factory worker 29 2.9% Retail 13 1.3% Taxi driver 3 0.3% Hair dresser 2 0.2% Minister 2 0.2% private business 2 0.2% Building Trade 1 0.1%

Other 10 1.0% Totals 1000 100.0%

Figure 4 (REF. Q 4) The data indicate the high levels of unemployment as well as the housewife total in comparison to the different jobs that the people do. Compared to the government census on the unemployment rate indicates no real difference in the number of unemployed illustrated in the data.

Q5: What is your Highest Education Level Completed?

(5) What is your Highest Education Level Completed:

Counts Percents Percents0 100

Primary School 61 6.1% Secondary School 704 70.4%

bar_c0.gif University 134 13.4% No formal Education 12 1.2% Other 81 8.1% Can Read 8 0.8% Totals 1000 100.0%

Figure 5 (REF. Q 5) The qualifications of the people interviewed depicts that most of the people only manage to finish High School and don’t have the funds to have their children continue onto university or into specialized fields.

Q6: Where do you get most of your news and information? [CHECK ONE ONLY]

(6) Where do you get most of your news and information? [CHECK ONE ONLY]

Counts Percents Percents

0 100 Television 371 37.1%

bar_c0.gif Newspapaers 309 30.9%

bar_c0.gif Radio 204 20.4%

bar_c0.gif Friends/Family 36 3.6% Religious leaders 35 3.5% Internet 11 1.1% Don't Know 9 0.9% Meetings 8 0.8% Government Workers 8 0.8% Workshop 7 0.7% books 1 0.1% Other 1 0.1% Totals 1000 100.0%

Even though the data depicts that more people get their information from watching television, I feel that because most of the respondents are from disadvantaged community it would be best to target the project through the newspapers and the Radio stations. Not everyone has excess to televisions so it would be wise to use another medium. Q7: Do you know where Van der Kemps Kloof is?(7) Do you know where Van der Kemps Kloof is?

Counts Percents Percents 0 100

correct 858 85.8% bar_c0.gif

no 96 9.6% incorrect 46 4.6% Totals 1000 100.0%

As knowledge is already very high on the location of Van der Kemps Kloof, it would not make a suitable objective for the campaign.

Q8: Do you live in or near a protected natural area?(8) Do you live in or near a protected natural area?

Counts Percents Percents 0 100

No 456 45.6% bar_c0.gif

Yes 320 32.0% bar_c0.gif

Don't Know 224 22.4% bar_c0.gif

Totals 1000 100.0%

The data reflects that 68% of the people either say “No” or “Don’t know” when asked if they live staying close to/ near a protected area. By creating awareness this total can be brought down considerably.

Q9: If so, what is its name? (WRITE IN ANSWER)(9) If so, what is its name? (WRITE IN ANSWER)

Counts Percents Percents0 100

Don't Know 560 56.0% bar_c0.gif

Correct 240 24.0% bar_c0.gif

Don't Live Near PA 136 13.6% Incorrect 64 6.4% Totals 1000 100.0%

The data showed that only 24% of the general public could name the protected area, near to which they live (as Van der Kemps Kloof.) Therefore a campaign objective will be set to increase knowledge of the protected area, including its name.

Q10: Do you think that Van der Kemps Kloof is threatened?

(10) Do you think that Van der Kemps Kloof is threatened?

Counts PercentsPercents0 100

Yes - somewhat threatened 357 35.7%bar_c0.gif

Yes - very threatened 273 27.3%bar_c0.gif

No - not atall 224 22.4%bar_c0.gif

Don't Know 136 13.6% Don't Care 10 1.0% Totals 1000 100.0%

Over 60% of the general public are already aware that Van der Kemps Kloof is threatened, therefore there is no need to set a campaign objective to increase knowledge on this particular question.”

Q11: Do you think that Van der Kemps Kloof should be protected ?

(11) Do you think that Van der Kemps Kloof should be protected ?

Counts Percents Percents0 100

Strongly Agree 487 48.7% bar_c0.gif

Agree 452 45.2% bar_c0.gif

Disagree 45 4.5% Strongly Disagree 16 1.6% Totals 1000 100.0% Mean --

Figure 11 (REF. Q 11) Data here show that 94.4% of the people feel that Van der Kemps Kloof should be protected which reflects the need to have the area conserved. This shows there is already seems to be strong support for its protection, amongst the general public.

Q12: Do you think that the people who work to protect the plant and

animal life within the area of Van der Klemps Kloof – are doing an important job?

(12) Do you think that the people who work to protect the plant and animal life within the area of Van der Kemps Kloof, are doing an important job ? [CHECK ONE ONLY ]

Counts Percents Percents

0 100 Very important 580 58.0%

bar_c0.gif Somewhat important 343 34.3%

bar_c0.gif Don't Know 56 5.6% Not important 21 2.1% Totals 1000 100.0%

The survey data showed that amongst the general public, a high proportion (over 92%) of people believe that those who work to protect the Van der Kemps Kloof, are doing an important job.

Q13: In your opinion, how important is it to have laws protecting wildlife and forests?

(13) In your opinion, how important is it to have laws protecting wildlife and forests?

Counts Percents Percents

0 100 Very important 691 69.1%

bar_c0.gif Somewhat important 270 27.0%

bar_c0.gif Don't Know 25 2.5% Not important 14 1.4% Totals 1000 100.0%

Figure 13 (REF. 13) The data reflects that 96.1% of the people think that laws protecting the wildlife and plants of the area are important.

Q14: If you listen to the radio, which is your favourite? [CHECK ONE ONLY ]

(14) If you listen to the radio, which is your favourite? [CHECK ONE ONLY ]

Counts Percents Percents0 100

Radio Kingfisher 390 39.0% bar_c0.gif

Radio Metro 303 30.3% bar_c0.gif

Radio Algoa 190 19.0% bar_c0.gif

Radio 5 FM 67 6.7% Radio Sonder Grense 25 2.5% None 18 1.8% Other 7 0.7% Totals 1000 100.0%

This data will help to target campaign messages, and the top 3 Radio stations will be considered when airing the campaign’s popular songs and other broadcasts.

Q15: What is your favorite radio listening time ? [CHECK ONE ONLY ]

(15) What is your favorite radio listening time ? [CHECK ONE ONLY ]

Counts Percents Percents0 100

All Day 316 31.6% bar_c0.gif

Anytime 256 25.6% bar_c0.gif

Mornings 153 15.3% Afternoons 129 12.9% Evenings 126 12.6% Don't listen to Radio 20 2.0% Totals 1000 100.0%

Q16: Which is your favorite newspaper? [CHECK ONE ONLY ]

(16) Which is your favorite newspaper? [CHECK ONE ONLY ]

Counts Percents Percents0 100

The Herald 394 39.4% bar_c0.gif

The Burger 266 26.6% bar_c0.gif

The Apple Express 225 22.5% bar_c0.gif

The Algoa Sun 87 8.7% None 13 1.3% Die Son 10 1.0% the sun 3 0.3% Rapport 1 0.1% The city press 1 0.1% Other 0 0.0% Totals 1000 100.0%

The Herald seems to be the most read newspaper, so it reflects that most of the people prefer to read English and this will be the medium used for the campaign. The top three newspapers will be used to run the campaign as some people would prefer to have material in their home language.

Q17: Have you ever heard of the crane flower [CHECK ONE ONLY]

(17) Have you ever heard of the crane flower .{CHECK ONE ONLY]

Counts Percents Percents

0 100 no 426 42.6%

bar_c0.gif yes 347 34.7%

bar_c0.gif Dont know 227 22.7%

bar_c0.gif Totals 1000 100.0%

Figure 17 (REF. Q 17) The data shows that there is a need for awareness around the Strelitzia juncea. A campaign objective will be set, to significantly increase the number of General

Public who say they have heard of the craneflower. The flower is endemic to the area and is listed as Rare on the Red Data List. Bethelsdorp has the largest wild growing population of this unique and beautiful flower and it is worth protecting for future generations. Threats facing this plant are the illegal trade in the flower and also the unregulated amount of fires that are ravishing this area. Lack of awareness also plays a vital role as a threat, because if the people know about the plant then they will look after it.

Q18: Do you know which of these flowers is the crane flower? If so which one?

(18) Do you know which of these flowers is the crane flower?[If so which one?

Counts Percents Percents

0 100 dont know 412 41.2%

bar_c0.gif Correct 351 35.1%

bar_c0.gif Incorrect 237 23.7%

bar_c0.gif Totals 1000 100.0%

Figure 18 (REF. Q 18) As can be seen by the results the lack of awareness and the fact that only 31.5% of the people were able to correctly identify the flagship species again puts the emphasis on a need to increase awareness. An objective will be set to help more people recognise the craneflower, and it is hoped that this increased awareness will contribute towards its protection.

Q19: Where can you find the Crane Flower ?(19) Where can you find the Crane Flower ?

Counts PercentsPercents0 100

Bethelsdorp 476 47.6%bar_c0.gif

dont know 378 37.8%bar_c0.gif

Anywhere in the Eastern Cape 73 7.3% Eastern cape and elswhere 34 3.4% Schauderville 15 1.5% Gelvandale 13 1.3% Only outside Eastern Cape 11 1.1% Totals 1000 n/a

The question was asked to gain the knowledge of the people in so far as where the plant could be found locally. Bethelsdorp has the biggest wild growing population in the world and it seems as though quite a lot of people already know about the plant’s existence in the area. However from the amount of people that said they don’t know and those that got the answer wrong there is still a lot that needs to be done through awareness.

Q20: Over the past six months have you heard about the Crane Flower through any of the following?...

(20) Over the past six months have you heard about the Crane Flower through any of the following? (CHECK ONE OR MORE)

Counts Percents Percents

0 100 Not heard anything 386 38.6%

bar_c0.gif Don't Know 154 15.4% Radio 141 14.1% Community Visits by Educators 124 12.4% Television 80 8.0% Newspapers 49 4.9% Friends/Family 41 4.1% School Visits 25 2.5% Posters 3 0.3% Billboard 1 0.1% Sermons 1 0.1% Songs 0 0.0% Comics 0 0.0% Other 0 0.0% Totals 1000 n/a

This will be compared to post-campaign data to help gauge the effectiveness of the different campaign activities.

Q21: True, false, or don't know.

The Crane Flower is a threatened species.(21) True, false, or don't know. The Crane Flower is a threatened species.

Counts Percents Percents

0 100 Don't Know 569 56.9%

bar_c0.gif True 234 23.4%

bar_c0.gif False 197 19.7%

bar_c0.gif Totals 1000 100.0%

Figure 21 (REF. Q 21) Respondents reply on the threat status of the plant revealed that the need for education and publicity of the plant is urgent otherwise they will lose this asset that we have on our doorstep. When we looked at the responses to this question amongst different age groups, it was noted that there was a low level of knowledge on the threat status of the craneflower. Therefore it is important to set an objective of the campaign to increase this knowledge amongst youth (see objective 4 in Workplan).

Q22: Do you know what the fine is for the illegal collection of plants?

(22) Do you know what the fine is for the illegal collection of plants?

Counts Percents Percents

0 100 dont know 941 94.1%

bar_c0.gif yes 59 5.9% Totals 1000 100.0%

The survey indicated that there are very low levels of knowledge amongst the general public, on fines for the illegal collection of plants (which is between 500 and 1000 Rand). When we look at the responses to this question, by occupation – we see that 91.76% of the unemployed (who make up 25.5% of the total interviewed) said they did not know the fine for the illegal collection of plants (see graph below). It will be very important therefore, to have an objective of the campaign to increase knowledge on these fines, amongst the unemployed (see Workplan).

Q23: What do you think the fines should be? [CHECK ONE BOX ONLY]

(23) What do you think the fines should be? [CHECK ONE BOX ONLY]

Counts Percents Percents0 100

More than R1000 312 31.2% bar_c0.gif

between R500 and R1000 269 26.9% bar_c0.gif

between R100 and R500 211 21.1% bar_c0.gif

R100 or less 119 11.9% No Fines 72 7.2% Don't Know 17 1.7% Totals 1000 100.0%

Q24: Did you know that the Crane Flower is found in only three locations locally and nowhere else...

(24) Did you know that the Crane Flower is found in only three locations locally and nowhere else in the world ? (In the wild)

Counts Percents Percents

0 100 dont know 607 60.7%

bar_c0.gif False 239 23.9%

bar_c0.gif True 154 15.4% Totals 1000 100.0%

Figure 24 (REF. Q 24) The knowledge of the respondents about the endemic status of the plant shows that there is a need to educate the community so that they can take ownership of the Craneflower and be proud of it as it is worth protecting. In order to promote pride, it will be important to reach for an objective which increases the percentage of people who know that the craneflower can only be found locally, and nowhere else in the world (see Workplan).

Q25: Of the following slogans which do you think is the best?

[CHOOSE ONE ONLY]

(25) Of the following slogans which do you think is the best? [CHOOSE ONE ONLY]

Counts PercentsPercents0 100

Nature - Our's Forever (Ons Natuur Vir-ewig ) 418 41.8%bar_c0.gif

We care for Our Heritage.....Do you? 410 41.0%bar_c0.gif

Ons Erfenis (Our Heritage) 168 16.8%bar_c0.gif

Protect for a Better Future 2 0.2% Nature protect our heritage 1 0.1% Protect Gods creation 1 0.1% Other 0 0.0% Totals 1000 100.0%

Figure 25 (REF. Q 25) The slogan chosen by the respondents is indicative of the area in which they live and is brought to the fore in this very suitable slogan that they have chosen. Both the slogans seemed good to the candidates and it was discussed with the stakeholders and they decided on “ We care for our Heritage …..Do you? The slogan chosen by the respondents is indicative of the area in which they live and is brought to the fore in this very suitable slogan that they have chosen.

Q26: In your opinion, which plant or animal best represents your area ?

(26) In your opinion, which plant or animal best represents your area ?

Counts Percents Percents0 100

dont know 467 46.7% bar_c0.gif

Dogs 127 12.7% Strelitzia juncea 61 6.1% The crane flower 60 6.0% Birds 50 5.0% Aloe 44 4.4% cats 32 3.2% none 27 2.7% protea 25 2.5% Arum Lilly 23 2.3% Mice 15 1.5% elephants 13 1.3% Flowers 13 1.3% Rose 9 0.9% Guinea fowl 8 0.8% Other 26 2.6% Totals 1000 100.0%

From the data received, it can be assumed that the respondents knowledge on the fauna and flora in the area is very limited hence the (elephants and roses etc. that does not occur in this region). 12.1% of the respondents mention that the Strelitzia best represents the area, compared to the amount of 46.7% people referring to dogs – a result of not being specific in the question – in asking for “wild” plant or animal choices.

Q27: What do you believe are the three most important threats or factors affecting the environment

(27) What do you believe are the three most important threats or factors affecting the environment in your area? (LIST UP TO THREE THREATS/FACTORS)

Counts Percents Percents

0 100 dont know 270 27.0%

bar_c0.gif fire 159 15.9%

bar_c0.gif

pollution 137 13.7% Crime 119 11.9% dumping 105 10.5% Lack of Awareness 91 9.1% no threats 86 8.6% fires 83 8.3% humans 75 7.5% Drugs 64 6.4% violence 63 6.3% Flower picking 59 5.9% vandalism 53 5.3% Littering 49 4.9% Development 45 4.5% Other 291 29.1%

bar_c0.gif Totals 1000 n/a

Figure 27 (REF. Q 27) The respondents revealed that the threats that are of concern and that would ultimately destroy the fauna and flora in the area is clearly visible in the data. However – 35.7% did not name a single threat (adding together those who said either “No Threats” or “Don’t Know”). An objective of the campaign will be to increase knowledge of threats (see Workplan).

Q28: For previous question, respondent named either 1,2, or 3 threats

(or "No Threats" or "Don't Know)

(28) For previous question, respondent named either 1,2, or 3 threats (or "No Threats" or "Don't Know" as indicated):

Counts Percents Percents

0 100 Named 3 Threats 330 33.0%

bar_c0.gif Said "Don't Know" 270 27.0%

bar_c0.gif Named 1 Threat 163 16.3%

bar_c0.gif

Named 2 Threats 150 15.0% Said "No Threats" 87 8.7% Totals 1000 100.0%

This data reinforces that need to increase knowledge of threats – with over 35% of the general public unable to name a single threat.

Q29: In the last 6 months, which of the following have you undertaken within the Northern Areas?

(29) In the last 6 months, which of the following have you undertaken within the Northern Areas?

Counts PercentsPercents0 100

None of the above 595 59.5%bar_c0.gif

Viewed Wildlife 238 23.8%bar_c0.gif

Collected firewood 68 6.8% Collected plants for medicine 44 4.4% Braai (barbeque) 34 3.4% Don't Know 33 3.3% Party 18 1.8% Collected Water 9 0.9% Hunted ot trapped animals for birds or for sport 7 0.7% Hunted or trapped animals or birds for my own use 6 0.6% Collected wood (e.g. for building house, handicraft) 4 0.4% Hunted or trapped animals or birds for trade 3 0.3% Collected plants for sale or trade 3 0.3% Cleared land with fire, to create farmland 3 0.3% Partys 2 0.2% Other 1 0.1% Totals 1000 n/a

The amount of 59.5% people that has done none of the above is of concern and needs to be addressed, because the more people that utilise the Kloof for recreational purposes (Hiking, bird watching etc.) the more aware the general public will become about the Kloof and it’s beauty. The amount of people who say that they have collected plants for resale and for medicine as well as trapping and hunting of fauna is bias, probably because of fear for arrest for the illegal activities.

CHAPTER 6 - REVISED CONCEPT MODEL

Over Harvesting of Plants

Development

Over grazing

Fire

Vandalism

Fauna

Flora Van der Kemps Kloof Reserve

(Lack of) Awareness

(Lack of) Law- Enforcement

Un- employment

Weather

Poaching

Poverty

Drought

Dumping

Revised Concept model: Van der Kemps Kloof Key to Factors: Red=Direct : Dotted = New Direct, identified in Survey. Blue-Indirect: Purple-Contributing Summary of the Revised Concept Model: One new Direct Factor was identified through the questionnaire survey: Dumping. Dumping includes building rubble, tyres and general rubbish. Dumping is carried out by both businesses and individual households. A Lack of Awareness and Law Enforcement contribute to this problem. The text below is unchanged from that used to describe the initial concept model, as no new relationships of factors (apart from dumping as described above) were identified. Unemployment is the major factor within the Northern Areas with an approximate total of almost 52%.Because the Reserve is situated directly adjacent to the area it is understandable that people will live of the land; which is detrimental to the Reserve. Poaching of the fauna and flora is one of the major means of alternative income for the less fortunate. Because of the high levels of unemployment, poverty leads to an unsustainable yielding of the natural resources (like the over harvesting of plants) for medicinal as well as food substance. Hunting of animals is basically for food and also to generate some income. Lack of law enforcement because of government cutbacks, policies etc. escalates the problem of poaching. Overgrazing with cattle and goats leads to further problems as the Fynbos does not provide a sustainable amount of fodder for these type of animals. Poaching of the wild game in the area through hunting techniques like dog hunting and snaring is rife. Unemployment brings the illegal hunting and poaching of both fauna and floras coupled with socio-economic problems like, theft and vandalism of the equipment and facilities, and damage to plants. Population growth and the need for housing are impacting negatively on the reserve with loss of habitat to accommodate the needs of the community. The government has built low cost housing around the reserve and the people get their firewood from the area. Fires are a major problem and coupled with the strong winds that Port Elizabeth are so famous for, leads to devastation of both the fauna and flora. Fires are believed to be started deliberately by children. Fynbos, being fire adapted needs to burn in six to ten year cycles. Unfortunately fires burn too frequently thus impacts negatively on the plants in the reserve. Lack of awareness through illiteracy and education on environmental issues also leads to people having no regard for the nature in the reserve. This lack of awareness along with a lack of adequate law enforcement exacerbates all of the direct factors mentioned.

CHAPTER 7 – The Workplan

(a) Goals and Objectives - Summary

Goal: To conserve the plant and animal life of the Northern Areas of Port Elizabeth including the protected area - Van der Kemps Kloof - today and for future generations. Sub Goal 1: To increase levels of knowledge of the environment of the Northern Areas of Port Elizabeth (which includes the protected area – Van der Kemps Kloof), and to encourage more positive attitudes towards its protection. Through a Conservation Education campaign, it is believed that these changes will lead to behavior change benefiting the people and the wildlife of the region. Objectives under Sub Goal 1:

1. By December 2004, increase the number of General Public who say they live near a Protected Area (the Van der Kemps Kloof) from 28.2 % up to 54% (ref. survey question 8).

Factor(s) targeted in concept model: Lack of Awareness.

2. By December 2004, to increase the number of General Public who say

that the Van der Kemps Kloof is threatened from 68.3 % up to 94% (ref. survey question 10).

Factor(s) targeted in concept model: Lack of Awareness.

3. By December 2004, to increase the number of General Public who can correctly name the Protected Area (as Van der Kemps Kloof) from 24 % up to 50% (ref. survey question 9).

Factor(s) targeted in concept model: Lack of Awareness.

4. By December 2004, to increase the number of General Public who say they have heard of the craneflower from 34.7 % up to 60% (ref. survey question 17).

Factor(s) targeted in concept model: Lack of Awareness. Over-harvesting of Plants.

5. By December 2004, to increase the number of General Public who are able to correctly identify the craneflower from 35, 1% up to 60% (ref. survey question 18).

Factor(s) targeted in concept model: Lack of Awareness. Over-harvesting of Plants.

6. By December 2004, to increase the number of General Public who know

the craneflower is threatened from 25.27 % up to 50 %. (ref. survey question 21)

Factor(s) targeted in concept model: Lack of Awareness. Over-harvesting of Plants. Law Enforcement.

7. By December 2004, to increase the number of Unemployed Respondents who can correctly name the fine for illegal plant collection (as between 500 and 1000 Rand) from 8.24 % up to 35%. (ref. survey question 22)

Factor(s) targeted in concept model: Lack of Awareness. Over-harvesting of Plants. Law Enforcement.

8. By December 2004, to increase the number of General Public who know the endemic status of the craneflower from 15.4 % up to 40%. (ref. survey question 24)

Factor(s) targeted in concept model: Lack of Awareness. Over-harvesting of Plants. Law Enforcement.

9. By December 2004, to increase the number of General Public who can name at least one threat to the target area, from 12.7% to 37%. (ref. survey question 28)

Factor(s) targeted in concept model: Lack of Awareness and Law Enforcement. All direct factors: Vandalism, Dumping, Over-harvesting of Plants, Overgrazing, Fire, Poaching, and Development.

10. By December 2004, to increase the number of General Public who say they have heard about the craneflower in the past 6 months, from 33% to 60%. (Ref. survey question 20)

Factor(s) targeted in concept model: Lack of Awareness Sub Goal 2: Declare the Van Der Kemps Kloof as a Nature Reserve. This would increase formal protection for the area – upgrading it from its current status as an “undetermined” zone.

Objectives under Sub Goal 1: 11. By December 2004, to reduce the total number of fires within the Van der

Kemps Kloof, (counted in the previous 12 months) from 37 (counted in 2003) to 0. (monitoring plan: NM Metro records)

Factor(s) targeted in concept model: Lack of Awareness and Law Enforcement. Fires.

12. By June 2005, involve the appropriate conservation agencies in the formal

declaration of the VdKK as a nature reserve. Factor(s) targeted in concept model: All

13. By December 2004, establish a community operated indigenous plant nursery, thus promoting job opportunities and an example of sustainable development for community members.

Factor(s) targeted in concept model: Over Harvesting of Plants, Poverty, Lack of Awareness, Unemployment

(b) Goals and Objectives Goal: To conserve the plant and animal life of the Northern Areas of Port Elizabeth including the protected area - Van der Kemps Kloof - today and for future generations. Sub Goal 1: To increase levels of knowledge of the environment of the Northern Areas of Port Elizabeth (which includes the protected area – Van der Kemps Kloof), and to encourage more positive attitudes towards its protection. Through a Conservation Education campaign, it is believed that these changes will lead to behavior change benefiting the people and the wildlife of the region.

Objective 1 (Sub Goal 1):

14. By December 2004, increase the number of General Public who say they live near a Protected Area (the Van der Kemps Kloof) from 28.2 % up to 54% (ref. survey question 8).

Factor(s) targeted in concept model: Lack of Awareness.

Project Assumptions: That the questionnaire survey data accurately reflects that only 28.2 % of the

general public know that they live near a protected area (the Van der Kemps Kloof). Underlying Assumptions: That by using different materials and approaches to reach the general public, people will learn that they live near a protected area. Activity 1: Fact sheet Why do this activity? To increase the number of General Public who know they live near a protected area. By handing out these fact sheets at schools, libraries, shopping centers, and public transport places, etc. awareness will be spread about the Van der Kemps Kloof reserve and where it is located. · How will this activity be carried out? 1000 Fact sheets will be printed, 500 in English and 500 in Afrikaans. The lay out will be done with the help of a graphic artist. Fact sheets will be distributed at major outlets like schools, libraries, shopping centers, and public transport places. · Who will be responsible for this activity? Clyde Scott will coordinate the content and design. The Bethelsdorp Trust will help with distribution. · Who will this activity target? The general public of the Northern Areas. · Where will this activity take place? This will take place throughout the Northern Areas. · When will this activity take place? Production will start in July of 2004. Distribution will run until October 2004. · Assumptions: It is envisaged that if people receive a fact sheet they will read it and learn where the VdKK is located and that they live on its boundaries. · Prerequisites: Text for content and graphic artists to help with the layout of the fact sheet. Volunteers from the Bethelsdorp trust available to distribute the fact sheets. Activity 2: Poster · Why do this activity? The poster will be a highly visible item, which will be displayed throughout the target area. The poster will carry key messages about threats and images of the craneflower. It will also include a map indicating where the reserve is located. · How will this activity be carried out? 1,000 posters will be produced, 500 in English and 500 in Afrikaans. A graphic designer will be hired to produce the

layout and posters will be distributed to schools and public amenities (halls, churches, youth groups, libraries, shops, unemployment offices, pension pay points, etc.) · Who will be responsible for this activity? The project counterpart Clyde Scott will produce the content. A graphic artist will work on the design. Distribution will be done with the help of volunteers from the Bethelsdorp Trust. · Who will this activity target? The general public in the target area. · Where will this activity take place? The poster will be produced by a graphic artist and printed for distribution throughout the target area in schools and public amenities (halls, churches, youth groups, libraries, shops, unemployment offices, pension pay points, etc.) · When will this activity take place? Production will finish in July and distribution will run all the way through October 2004. · Assumptions: That by using a colorful and eye-catching design that communities living around the VdKK will learn of its location. Also – that volunteers will be helping to distribute and display the posters. · Prerequisites: Graphic Artist, Content, printing, and distribution plan using volunteers available. Activity 3: Media outreach (radio, tv, and print press) · Why do this activity? By involving the media through radio talk shows, press releases, and inviting them to film different events, the general public will hear about the location of the VdKK and will know that they live around this reserve. · How will this activity be carried out? The project counterpart will liaise with the Metro’s communications department to facilitate opportunities for media outreach through TV, Radio, and print press. · Who will be responsible for this activity? The project counterpart, Clyde Scott. · Who will this activity target? The General Public · Where will this activity take place? NMM (Nelson Mandela Metro) Northern Areas. · When will this activity take place? July-December.

· Assumptions: That many people will be exposed to the different media outreach activities and will remember the location of the VdKK. · Prerequisites: Contact with the NMM Communications Department and an agreement for promoting the project. Activity 4: Community visits Why do this activity? Through visits to the following communities (Bethelsdorp, Booysenspark, West End, Arcadia, Windvogel, Kleinskool, Chatty, Sanctor, Salsoniville, and Galvindale) residents will be involved in the project and in hearing about the VdKK reserve that is around where they live. · How will this activity be carried out? The counterpart will work with the volunteers from the Bethelsdorp Trust to carry out community visits, by using puppet shows (with different audiences) and discussions to get conservation messages out to different community members. · Who will be responsible for this activity? The counterpart Clyde Scott, with the help from the Bethelsdorp Trust. · Who will this activity target? The general public from targeted communities. · Where will this activity take place? Communities throughout the target area in the Northern Areas of PE. · When will this activity take place? It will start in August and will run until the end of November 2004. · Assumptions: By talking to the community face to face opportunities will arise for their participation in the project. By using a combinations of talks, puppet shows and discussions, community members will engage in conservation issues and learn about the importance of the VdKK. · Prerequisites: Permission from the Ward leaders and Councilors to conduct visits. Puppet shows, and plans for discussions and talks with the community prepared. Volunteers available for assisting with community visits.

Activity 5: School visits with costume Why do this activity? Through a visible and colorful costume, all sectors of society can be drawn to the campaign and thus stimulate awareness about the plants that are found in their area. The largest wild population of the Craneflower

is found in the VdKK and therefore this activity will help promote the reserve to communities living around it. · How will this activity be carried out? The costume will be developed by a seamstress and it will be taken to schools and events to form a visible and colorful advertisement of the flagship species. · Who will be responsible for this activity? The counterpart, Clyde Scott with the help of the Bethelsdorp Trust members · Who will this activity target? The general public and school children. · Where will this activity take place? Schools throughout the Northern Areas (Bethelsdorp, Booysenspark, West End, Arcadia, Windvogel, Kleinskool, Chatty, Sanctor, Salsoniville, and Galvindale). · When will this activity take place? The costume will be ready in July 2004 and visits will begin at the end of July and run through to November. · Assumptions: The costume size and color will attract lots of attention and will be a key figure in creating awareness among the general public about the craneflower and where it lives (in the VdKK). · Prerequisites: Identify a seamstress to help with the design and sowing of the costume and a volunteer to wear the costumes during school visits while the counterpart delivers the key messages about the species. Activity 6: Puppet shows · Why do this activity? To create a fun and interesting way of spreading the conservation message about the area and also to stimulate interest among the school children and the community about conservation issues. · How will this activity be carried out? Puppets shows will visit each schools in the target area. This will create awareness and would be a fun way of spreading the message. · Who will be responsible for this activity? Clyde Scott with the help of the Bethelsdorp trust who will provide volunteers to help run the show. · Who will this activity target? All the school children of Primary schools within the area as well as the local community. · Where will this activity take place? It will take place in the Northern Areas. · When will this activity take place? Puppet shows will start in July 2004 and will run until the end of November 2004.

· Assumptions: This fun and hands on approach will create awareness at all levels within the school as well as the community about conservation issues surrounding the VdKK reserve. · Prerequisites: Puppets need to be made for the different characters for the shows, scripts written and rehearsed. And school visits scheduled and approved by the Department of Education. Activity 7: Interpretive visits to the VdKK Why do this activity? By physically bringing the children to the Kloof and showing them the importance of nature will help them to build respect for nature. · How will this activity be carried out? The counterpart will liaise with the different organizations (schools, churches and youth groups, etc.) for visits to the VdKK. · Who will be responsible for this activity? The counterpart, Clyde Scott · Who will this activity target? The general public, (school children, church groups and civic organizations). · Where will this activity take place? In the VdKK. · When will this activity take place? The visits will be regularly scheduled between July 2004 and November 2004. · Assumptions: The visits will be a hands approach to learning about nature and will create an interest regarding the VdKK reserve. · Prerequisites: Organize the schedule of visits with the different organizations and plan activities. Activity 8: Sermon sheets Why do this activity? Because community life is centered around the church in Bethelsdorp and surrounding communities sermons are seen as a means to address the whole community through the church, and thus creating awareness around the campaign. · How will this activity be carried out? Sermon sheets will be developed by the pastors from the respective religions, spreading the conservation messages to the communities. The sheets will be

distributed in the different church services. A graphic artist will help with the design of the sermon sheet which will include information about the VdKK. · Who will be responsible for this activity? The counterpart, Clyde Scott and the different pastors with the help of the graphic artist. · Who will this activity target? The general public that attends church services. · Where will this activity take place? Churches, as well as three other major religions (Catholic, Protestants and Islamic) within the targeted communities of the Northern Areas. · When will this activity take place? August 2004 through to November 2004. · Assumptions: That by using religion to deliver conservation messages in the form of a sermon sheet the campaign will reach a wider target audience within the community. Religious leaders will also act as a motivating spokesperson for a wider community of people in support of conservation. · Prerequisites: Research applicable messages to include in the sermon sheet, develop and design the sermon sheets, and obtain an agreement from the Pastors and Priests to use the sermon sheets in their services. Print sheets and distribute to the different churches. Activity 9: School song · Why do this activity? It is thought that a school song will be an effective way to spread conservation messages to a wide school audience. · How will this activity be carried out? The project counterpart will contact youth groups and schools to find musicians who will write a school song. A recording studio will be used to put the song on tape, of which many copies will be made. · Who will be responsible for this activity? The project counterpart, Clyde Scott, who will work with teachers and students to get a song recorded. · Who will this activity target? All primary schools within the Metro’s Northern Areas. · Where will this activity take place? The activity will be implemented in schools throughout the Northern Areas.

· When will this activity take place? Production is going to start in April and will start running in July through to November 2004. · Assumptions: That by placing key messages in the lyrics, and creating an attractive school song, that many people will hear about the craneflower, the VdKK protected area, and ways to help protect it, and that they will remember the messages and develop positive feelings towards the environment. · Prerequisites: Musicians, music studio for recording, and copies of the song on tapes for schools. Activity 10: Art Competition “Craneflower Under Threat’ · Why do this activity? This will be a fun and engaging activity to promote the image and conservation needs of the craneflower. It will be conducted within schools to reach many young people, but the message and images should also be taken home, as children will be encouraged to display their pictures at home. Winning entries will also be displayed in shopping centers to reach an even greater audience. · How will this activity be carried out? In conjunction with school education authorities, and by fitting the activity into the school art curriculum, a competition will be launched amongst the 56 schools in the target area (both primary and secondary schools). The competition will be judged by a panel to include the project counterpart, teachers and sponsors. Prizes will be given within 4 different grades categories (2 categories in primary schools and 2 in secondary schools). Sponsors will be asked to supply prizes. Winning entries will also be displayed in shopping centers to promote the awareness campaign as well as to thank sponsors. · Who will be responsible for this activity? The project counterpart, Clyde Scott. · Who will this activity target? Primary and secondary school children, and the general public. · Where will this activity take place? Throughout the target area in all schools. · When will this activity take place? September 2004. · Assumptions: That the art competition will be a fun and engaging activity which will raise the interest of children, as well as their families, and local business through sponsorship in learning about the species, target area, and threats. · Prerequisites: Develop criteria for the competition. Obtain permission from

Education authorities, secure business sponsorship for the prizes, get art teacher cooperation, produce radio announcements to promote the competition as well as include it in newspaper advertisements. Identify judges and secure a location to exhibit the winning entries. Activity 11: Potjie kos (“stew”) competition Why do this activity? Food is very important in the daily lives of communities. By having a Potjie kos (“stew”) competition the campaign will involve adults from the target communities. During the call for participants as well as when announcing the winners, conservation messages will be promoted. · How will this activity be carried out? The project counterpart will advertise the competition in the newspaper and make announcements over the radio. Local businesses will be contacted for sponsorship of prizes. Judges will be made up of councilors, sponsors, and conservation officials. Groups will be made up of a maximum of five people and a total of 20 groups will be allowed to participate. Prizes will be awarded to first, second and third places. · Who will be responsible for this activity? The project counterpart, Clyde Scott and volunteers. · Who will this activity target? The general public. · Where will this activity take place? In the VdKK. · When will this activity take place? The announcement for the competition will be made in early September and the competition will take place in October 16, 2004. · Assumptions: That by announcing a competition, people will participate and be exposed to the key messages of the campaign. They will also learn to appreciate the recreational facilities of the VdKK. · Prerequisites: Find Judges, sponsors for prizes, make announcements and advertise the competition through the media – radio, tv, and newspapers, Activity 12: Popular song Why do this activity? It is thought that a popular song will be an effective way to spread conservation messages to a wide audience. It will also be an effective way to reach young people who do not attend school (but should be in school). · How will this activity be carried out? The project counterpart will work through a recording studio and local musicians to develop a song carrying key

messages of the campaign and reproduce it on CDs for distribution to the radio stations and local nightclubs. · Who will be responsible for this activity? The project counterpart, Clyde Scott, local artists and the recording studio. · Who will this activity target? The general public. · Where will this activity take place? Radio stations throughout the Eastern Cape region. · When will this activity take place? Production will start in July and the song will be aired throughout the campaign. · Assumptions: That by placing key messages in the lyrics, and creating an attractive popular song, that many people will hear about the craneflower, the protected area, and ways to help protect it, that they will remember the messages and will develop positive feelings towards the environment. · Prerequisites: Musicians, recording studio, and distribution plan.

15. By December 2004, to increase the number of General Public who say that the Van der Kemps Kloof is threatened from 68.3 % up to 94% (ref. survey question 10).

Factor(s) targeted in concept model: Lack of Awareness. Project Assumptions: That the questionnaire survey data accurately reflects that only 68.3 % of the general public know that the Van der Kemps Kloof is threatened. Underlying Assumptions: That by using different materials and approaches to reach the general public, people will learn that the VdKK is highly threatened by a number of activities. And will be motivated to act for its protection. Activity 1: Fact sheet (Also included under Objective 1) Activity 2: Poster (Also included under Objective 1) Activity 3: Media outreach (radio, tv, and print press) (Also included under Objective 1) Activity 4: Community visits (Also included under Objective 1) Activity 5: School visits with costume (Also included under Objective 1) Activity 6: Puppet shows (Also included under Objective 1) Activity 7: Interpretive visits to the VdKK (Also included under Objective 1) Activity 8: Sermon sheets (Also included under Objective 1) Activity 9: School song (Also included under Objective 1)

Activity 10: Art Competition “Craneflower Under Threat’ (Also included under Objective 1) Activity 11: Potjie kos (“stew”) competition (Also included under Objective 1) Activity 12: Popular song

Activity 13: Community Nursery Why do this activity? Given the current context of high rates of unemployment (50%) of the residents of the northern area of Port Elizabeth, a community nursery is a good opportunity for long-term economic development and jobs for the communities surrounding the VdKK. The nursery will demonstrate concepts of sustainable seed harvesting and plant care to community members who are currently either supporting the illegal sale of Craneflower and other indigenous plants, or involved in harvesting plants from the wild. · How will this activity be carried out? The project counterpart will involve private nursery owners with the relevant expertise in conjunction with the Bethelsdorp Trust (BDT) to provide technical assistance in seed harvesting, pollination, and propagation. The materials for building the nursery will be donated by the counterpart/lead agency (Metro). The nursery will be housed at the BDT building center – which will in turn provide it with 24hrs. security and see to watering needs of the plants. · Who will be responsible for this activity? The project counterpart, Clyde Scott and the BDT, and Welland Cowly (owner of the Misty Morning Nursery and plant expert). · Who will this activity target? Community members of the Bethesdorp area. · Where will this activity take place? BDT building. · When will this activity take place? The nursery will be set up in July, propagation will also take place in July. Training of the nursery attendants with the support of Welland Cowly and his team also in July. · Assumptions: That the nursery will be successful at producing mature plants for sale and for replanting – and that the sale of the seeds and plants will be reinvested into the upkeep and development of the nursery. That with time, the nursery will ensure job opportunities for a growing number of community members. · Prerequisites: Agreement established with the plant expert. Permission and agreement from the BDT for housing the nursery within their property. Permission from the metro for the harvesting of the seeds from the Kloof. Purchase of materials for building the nursery and completion of the nursery facilities. Identification of the nursery staff and appropriate training.

Activity 14: Comic Why do this activity? In order for school children, youth, and other community members living in communities within the target area to have a fun way of learning about and understanding the importance of the VdKK.

· How will this activity be carried out? The project counterpart will develop the story, and the graphic designer will produce the layout and see to the printing of the comic book. 500 comic books will be printed offering the story in both English and Afrikaans. Comic books will be distributed as prizes at schools for participation in different activities of the campaign.

· Who will be responsible for this activity? CEC Project counterpart, Clyde Scott and the graphic artist.

· Who will this activity target? Youth at secondary schools and their teachers.

· Where will this activity take place? In all the secondary schools of the Northern Areas.

· When will this activity take place? Printing will take place in July and distribution will begin in August 2004.

· Assumptions: The comic book story will be interesting and fun and will engage youth in learning about conservation issues in the VdKK.

· Prerequisites: Text developed, graphic artist, and distribution plan.

Activity 15: Graffiti Art Why do this activity? Graffiti is very prominent in the northern areas of PE. By inviting youth who are involved in graffiti art, campaign messages will be presented in an innovative way. This may also be a creative solution for the current destruction of billboards that are placed in and around the VdKK with messages about “dos and don’ts”). The Grafitti art will be a highly visible item, which will be displayed at strategic places within the target area (e.g. entrance to the VdKK, Standford Road, and the dam wall). The art will carry key messages about the target area, threats, and images of the craneflower. · How will this activity be carried out? Graffiti artists will be recruited from communities throughout the target area to participate in the activity. They will be asked to create individual panels that represent threats, the images of the craneflower, and key messages about the target area. The project counterpart will provide the appropriate materials for the artists. The project counterpart will also seek sponsorship from local businesses to give participating artists a thank you gift. Artists will also be allowed to keep cans of spray paints that were not used up.

· Who will be responsible for this activity? The counterpart Clyde Scott, with the help of the graffiti artists. · Who will this activity target? The general public. · Where will this activity take place? At strategic places around the VdKK reserve (e.g. entrance to the VdKK, Standford Road, and the dam wall). · When will this activity take place? Recruitment of the artists will take place in July and the painting activity will be later in late July or August, 2004. · Assumptions: That by using a different approach to involve youth and reach the general public with messages about key threats to the reserve people will learn and remember that the VdKK is threatened and what the threats are. Also the visibility and innovation of these displays should discourage people from vandalism. · Prerequisites: Finding good graffiti artists, and obtaining their agreement. Getting permission from the Metro and all relevant stakeholders (e.g. government agencies such as the Department of Public Works and community councils) for the activity and displays. Purchase of paints and materials. Sponsorship for t-shirts for the artists. Activity 16: Rulers Why do this activity? The rulers will be a highly visible way of displaying key messages and they will be a useful item for primary school students. They will be distributed to schools throughout the target area. The rulers will carry key messages on threats and an image of the craneflower. · How will this activity be carried out? 1,000 rulers will be produced (500 in Afrikaans and 500 in English). They will be designed by a graphic artist, and printed and distributed to local primary school students during visits, and awarded to individual students during classroom discussions. · Who will be responsible for this activity? The project counterpart, Clyde Scott and the graphic designer. · Who will this activity target? The primary school students. · Where will this activity take place? NMM (Nelson Mandela Metro) Northern Areas. · When will this activity take place? Production will begin in July 2004 and will be distributed to schools throughout the campaign.

· Assumptions: That the rulers will help students remember the threats to the VdKK and the flagship species. · Prerequisites: Graphic designer to produce the artwork, printers, key messages developed, and school visit schedule ready.

16. By December 2004, to increase the number of General Public who can correctly name the Protected Area (as Van der Kemps Kloof) from 24 % up to 50% (ref. survey question 9).

Factor(s) targeted in concept model: Lack of Awareness. Project Assumptions: That the questionnaire survey was correct in identifying that 24% of the general public cannot give the correct name for the Van der Kemps Kloof reserve. Underlying Assumptions: That the campaign activities will help promote the name of the Van der Kemps Kloof reserve to the target communities. Activity 1: Fact sheet (Also included under Objectives 1 & 2) Activity 2: Poster (Also included under Objectives 1 & 2) Activity 3: Media outreach (radio, tv, and print press) (Also included under Objectives 1 & 2) Activity 4: Community visits (Also included under Objectives 1 & 2) Activity 5: School visits with costume (Also included under Objectives 1 & 2) Activity 6: Puppet shows (Also included under Objectives 1 & 2) Activity 7: Interpretive visits to the VdKK (Also included under Objectives 1 & 2) Activity 8: Sermon sheets (Also included under Objectives 1 & 2) Activity 9: School song (Also included under Objectives 1 & 2) Activity 10: Art Competition “Craneflower Under Threat’ (Also included under Objectives 1 & 2) Activity 11: Potjie kos (“stew”) competition (Also included under Objectives 1 & 2) Activity 12: Community Nursery (Also included under Objectives 1 & 2) Activity 13: Comic (Also included under Objectives 1 & 2) Activity 14: Graffiti Art (Also included under Objectives 1 & 2) Activity 15: Popular song (Also included under Objectives 1 & 2) Activity 16: Rulers (Also included under Objectives 1 & 2) Activity 17: Bumper Stickers · Why do this activity? Through producing bumper stickers for cars, the general public will be exposed to the Craneflower and where it lives – the VdKK. They will see the image of the craneflower and the campaign slogan, and will become

more familiar with the campaign. This will then increase awareness of the campaign. · How will this activity be carried out? The stickers will be designed by a graphic artist and printed. 1000 stickers will be printed and distributed (500 in Afrikaans and 500 in English). The bumper stickers will be distributed randomly to taxis and filling stations. · Who will be responsible for this activity? The project counterpart, Clyde Scott, graphic designer, with the help of the filling stations. · Who will this activity target? The General Public · Where will this activity take place? NMM (Nelson Mandela Metro) Northern Areas. · When will this activity take place? Produced in July and distributed in July and August. · Assumption: That many people will see the bumper stickers and remember the eye-catching design and slogan and learn where that the Craneflower is found in the VdKK. · Prerequisites: Graphic designer to produce artwork, quotes from printers, and agreement from the filling stations to distribute the stickers.

17. By December 2004, to increase the number of General Public who say they have heard of the craneflower from 34.7 % up to 60% (ref. survey question 17).

Project Assumptions: That the questionnaire survey was correct in identifying that only 34.7% of the general public have heard of the Craneflower. Underlying Assumptions: That through different campaign activities people will hear about the Craneflower and will remember what they learned about its status. Activity 1: Fact sheet (Also included under Objectives 1, 2, & 3) Activity 2: Poster (Also included under Objectives 1, 2, & 3) Activity 3: Media outreach (radio, tv, and print press) (Also included under Objectives 1, 2, & 3) Activity 4: Community visits (Also included under Objectives 1, 2, & 3) Activity 5: School visits with costume (Also included under Objectives 1, 2, & 3) Activity 6: Puppet shows (Also included under Objectives 1, 2, & 3) Activity 7: Interpretive visits to the VdKK (Also included under Objectives 1, 2, & 3)

Activity 8: Sermon sheets (Also included under Objectives 1, 2, & 3) Activity 9: School song (Also included under Objectives 1, 2, & 3) Activity 10: Art Competition “Craneflower Under Threat’ (Also included under Objectives 1, 2, & 3) Activity 11: Potjie kos (“stew”) competition (Also included under Objectives 1, 2, & 3) Activity 12: Community Nursery (Also included under Objectives 1, 2, & 3) Activity 13: Comic (Also included under Objectives 1, 2, & 3) Activity 14: Graffiti Art (Also included under Objectives 1, 2, & 3) Activity 15: Popular Song (Also included under Objectives 1, 2, & 3) Activity 16: Bumper Stickers (Also included under Objectives 1, 2, & 3) Activity 17: Rulers (Also included under Objectives 1, 2, & 3)

18. By December 2004, to increase the number of General Public who are able to correctly identify the craneflower from 35, 1% up to 60% (ref. survey question 18).

Factor(s) targeted in concept model: Lack of Awareness. Over-harvesting of Plants.

Project Assumptions: That the questionnaire survey was correct in identifying that only 35.1% of the general public can correctly identify the Craneflower. Underlying Assumptions: That through different campaign activities people will hear about the Craneflower and will be able to identify it better.

Activity 1: Fact sheet (Also included under Objectives 1, 2, 3, & 4) Activity 2: Poster (Also included under Objectives 1, 2, 3, & 4) Activity 3: Media outreach (radio, tv, and print press) (Also included under Objectives 1, 2, 3, & 4) Activity 4: Community visits (Also included under Objectives 1, 2, 3, & 4) Activity 5: School visits with costume (Also included under Objectives 1, 2, 3, & 4) Activity 6: Puppet shows (Also included under Objectives 1, 2, 3, & 4) Activity 7: Interpretive visits to the VdKK (Also included under Objectives 1, 2, 3, & 4) Activity 8: Sermon sheets (Also included under Objectives 1, 2, 3, & 4) Activity 9: Art Competition “Craneflower Under Threat’ (Also included under Objectives 1, 2, 3, & 4) Activity 10: Rulers (Also included under Objectives 1, 2, 3, & 4) Activity 11: Community Nursery (Also included under Objectives 1, 2, 3, & 4) Activity 12: Comic (Also included under Objectives 1, 2, 3, & 4) Activity 13: Graffiti Art (Also included under Objectives 1, 2, 3, & 4) Activity 14: Potjie kos (“stew”) competition (Also included under Objectives 1, 2, 3, & 4) Activity 15: Bumper Stickers (Also included under Objectives 1, 2, 3, & 4)

19. By December 2004, to increase the number of General Public who know that the craneflower is threatened from 25.27 % up to 50 %. (ref. survey question 21)

Factor(s) targeted in concept model: Lack of Awareness. Over-harvesting of Plants. Law Enforcement. Project Assumptions: That the questionnaire survey data accurately reflects that only 25.27 % of General Public know that the craneflower is threatened. Underlying Assumptions: That by using different materials and approaches to reach target audiences people will learn that the craneflower is threatened and why. Activity 1: Fact sheet (Also included under Objectives 1, 2, 3, 4, & 5) Activity 2: Poster (Also included under Objectives 1, 2, 3, 4, & 5) Activity 3: Media outreach (radio, tv, and print press) (Also included under Objectives 1, 2, 3, 4, & 5) Activity 4: Community visits (Also included under Objectives 1, 2, 3, 4, & 5) Activity 5: School visits with costume (Also included under Objectives 1, 2, 3, 4, & 5) Activity 6: Puppet shows (Also included under Objectives 1, 2, 3, 4, & 5) Activity 7: Interpretive visits to the VdKK (Also included under Objectives 1, 2, 3, 4, & 5) Activity 8: Sermon sheets (Also included under Objectives 1, 2, 3, 4, & 5) Activity 9: School song (Also included under Objectives 1, 2, 3, 4, & 5) Activity 10: Art Competition “Craneflower Under Threat’ (Also included under Objectives 1, 2, 3, 4, & 5) Activity 11: Potjie kos (“stew”) competition (Also included under Objectives 1, 2, 3, 4, & 5) Activity 12: Rulers (Also included under Objectives 1, 2, 3, 4, & 5) Activity 13: Community Nursery (Also included under Objectives 1, 2, 3, 4, & 5) Activity 14: Comic (Also included under Objectives 1, 2, 3, 4, & 5) Activity 15: Graffiti Art (Also included under Objectives 1, 2, 3, 4, & 5) Activity 16: Popular Song (Also included under Objectives 1, 2, 3, 4, & 5) Activity 17: Bumper Stickers (Also included under Objectives 1, 2, 3, 4, & 5)

20. By December 2004, to increase the number of Unemployed Respondents who can correctly name the fine for illegal plant collection (as between 500 and 1000 Rand) from 8.24 % up to 35%. (ref. survey question 22)

Factor(s) targeted in concept model: Lack of Awareness. Over-harvesting of Plants. Law Enforcement.

Project Assumptions: That the questionnaire survey data accurately reflects that only 8.3 % of unemployed know the correct fine for illegal plant harvesting. Underlying Assumptions: That by using different materials and approaches to reach the unemployed, that this sector will be able to learn and remember the correct fine for the illegal collection of plants. Activity 1: Fact sheet (Also included under Objectives 1, 2, 3, 4, 5, & 6) Activity 2: Poster (Also included under Objectives 1, 2, 3, 4, 5, & 6) Activity 3: Media outreach (radio, tv, and print press) (Also included under Objectives 1, 2, 3, 4, 5, & 6) Activity 4: Community visits (Also included under Objectives 1, 2, 3, 4, 5, & 6) Activity 5: School visits with costume (Also included under Objectives 1, 2, 3, 4, 5, & 6) Activity 6: Puppet shows (Also included under Objectives 1, 2, 3, 4, 5, & 6) Activity 7: Interpretive visits to the VdKK (Also included under Objectives 1, 2, 3, 4, 5, & 6) Activity 8: Sermon sheet (Also included under Objectives 1, 2, 3, 4, 5, & 6) Activity 9: Potjie kos (“stew”) competition (Also included under Objectives 1, 2, 3, 4, 5, & 6) Activity 10: Comic (Also included under Objectives 1, 2, 3, 4, 5, & 6) Activity 11: Graffiti Art (Also included under Objectives 1, 2, 3, 4, 5, & 6)

21. By December 2004, to increase the number of General Public who know the endemic status of the craneflower from 15.4 % up to 40%. (ref. survey question 24)

Factor(s) targeted in concept model: Lack of Awareness. Over-harvesting of Plants. Law Enforcement. Project Assumptions: That the questionnaire survey data accurately reflects that only 15.4 % of the general public know that the craneflower is endemic to the region. Underlying Assumptions: That by using different materials and approaches to reach the general public, that people will learn and remember that the craneflower is endemic to the region. Activity 1: Fact sheet (Also included under Objectives 1, 2, 3, 4, 5, 6, & 7) Activity 2: Poster (Also included under Objectives 1, 2, 3, 4, 5, 6, & 7) Activity 3: Media outreach (radio, tv, and print press) (Also included under Objectives 1, 2, 3, 4, 5, 6, & 7) Activity 4: Community visits (Also included under Objectives 1, 2, 3, 4, 5, 6, & 7)

Activity 5: School visits with costume (Also included under Objectives 1, 2, 3, 4, 5, 6, & 7) Activity 6: Puppet shows (Also included under Objectives 1, 2, 3, 4, 5, 6, & 7) Activity 7: Interpretive visits to the VdKK (Also included under Objectives 1, 2, 3, 4, 5, 6, & 7) Activity 8: Sermon sheets (Also included under Objectives 1, 2, 3, 4, 5, 6, & 7) Activity 9: School song (Also included under Objectives 1, 2, 3, 4, 5, 6, & 7) Activity 10: Art Competition “Craneflower Under Threat’ (Also included under Objectives 1, 2, 3, 4, 5, 6, & 7) Activity 11: Potjie kos (“stew”) competition (Also included under Objectives 1, 2, 3, 4, 5, 6, & 7) Activity 12: Rulers (Also included under Objectives 1, 2, 3, 4, 5, 6, & 7) Activity 13: Community Nursery (Also included under Objectives 1, 2, 3, 4, 5, 6, & 7) Activity 14: Comic (Also included under Objectives 1, 2, 3, 4, 5, 6, & 7) Activity 15: Graffiti Art (Also included under Objectives 1, 2, 3, 4, 5, 6, & 7) Activity 16: Popular Song (Also included under Objectives 1, 2, 3, 4, 5, 6, & 7) Activity 17: Bumper Stickers (Also included under Objectives 1, 2, 3, 4, 5, 6, & 7)

22. By December 2004, to increase the number of General Public who can name at least one threat to the target area, from 31% to 55%. (ref. survey question 28)

Factor(s) targeted in concept model: Lack of Awareness and Law Enforcement. All direct factors: Vandalism, Dumping, Over-harvesting of Plants, Overgrazing, Fire, Poaching, and Development. Project Assumptions: That the questionnaire survey data accurately reflects that 31% of the general public can name at lease one threat to the environment in the target area. Underlying Assumptions: That by using different materials and approaches to reach the general public, that people will learn and remember threats to the environment in target area. Activity 1: Fact sheet (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, & 8) Activity 2: Poster (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, & 8) Activity 3: Media outreach (radio, tv, and print press) (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, & 8) Activity 4: Community visits (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, & 8) Activity 5: School visits with costume (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, & 8) Activity 6: Puppet shows (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, & 8)

Activity 7: Interpretive visits to the VdKK (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, & 8) Activity 8: Sermon sheets (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, & 8) Activity 9: School song (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, & 8) Activity 10: Art Competition “Craneflower Under Threat” (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, & 8) Activity 11: Potjie kos (“stew”) competition (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, & 8) Activity 12: Rulers (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, & 8) Activity 13: Community Nursery (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, & 8) Activity 14: Comic (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, & 8) Activity 15: Graffiti Art (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, & 8) Activity 16: Popular song (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, & 8) Activity 17: Bumper stickers (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, & 8) Activity 18: Outreach to local fire department · Why do this activity? The fire department is the agency charged with putting out fires in the region. By involving them in the campaign they will learn about the threats to the VdKK (including fires) and incorporate key messages into their own outreach programs with schools. · How will this activity be carried out? The project counterpart will liaise with fire department for the target region and will explore areas of collaboration for outreach activities with schools audiences. · Who will be responsible for this activity? The project counterpart Clyde Scott. · Who will this activity target? Primary schools in the target area. · Where will this activity take place? In schools of the NMM (Nelson Mandela Metro) Northern Areas. · When will this activity take place? Project counterpart will contact the fire department in July and distribute copies of campaign materials (posters, fact sheets, stickers, rulers, etc.) in August to ask them to incorporate those messages into their programs. · Assumptions: That by involving the fire department in the campaign they will help promote fires as a threat to the VdKK. They will also learn about key messages of the campaign.

· Prerequisites: Identify the right person to coordinate with within the fire department. Plan meetings and explore potential areas of mutual collaboration.

23. By December 2004, to increase the number of General Public who say they have heard about the craneflower in the past 6 months, from 33% to 60%. (Ref. survey question 20)

Factor(s) targeted in concept model: Lack of Awareness Project Assumptions: That the questionnaire survey was correct in identifying that only 33% of the general public say they have heard about the Craneflower in the last six months. Underlying Assumptions: That through different campaign activities people will hear about the Craneflower and will remember hearing about it. And that by hearing about the Craneflower and its status people will take action to protect it. Activity 1: Fact sheet (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8 & 9) Activity 2: Poster (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8 & 9) Activity 3: Media outreach (radio, tv, and print press) (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8 & 9) Activity 4: Community visits (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8 & 9) Activity 5: School visits with costume (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8 & 9) Activity 6: Puppet shows (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8 & 9) Activity 7: Interpretive visits to the VdKK (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8 & 9) Activity 8: Sermon sheets (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8 & 9) Activity 9: School song (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8 & 9) Activity 10: Art Competition “Craneflower Under Threat” (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8 & 9) Activity 11: Potjie kos (“stew”) competition (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8 & 9) Activity 12: Rulers (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8 & 9) Activity 13: Community Nursery (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8 & 9) Activity 14: Comic (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8 & 9) Activity 15: Graffiti Art (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8 & 9) Activity 16: Popular song (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8 & 9) Activity 17: Bumper sticker (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8 & 9)

Activity 18: Outreach to local Fire Department (Also included under Objective 9) Sub Goal 2: Declare the Van Der Kemps Kloof as a provincial or national Nature Reserve Protected Area, incorporating it under South Africa’s formal protected area system. This would increase formal protection for the area – upgrading it from its current status as a municipal reserve and including the appropriate zoning mechanisms for the area. Objectives under Sub Goal 1:

24. By December 2004, to reduce the total number of fires within the Van der

Kemps Kloof, (counted in the previous 12 months) from 37 (counted in 2003) to 0. (monitoring plan: NM Metro records)

Factor(s) targeted in concept model: Lack of Awareness and Law Enforcement. Fires. Project Assumptions: That through a variety of community outreach activities, which includes messages about fire and the damages caused (as well as legislation which prohibits fires), that people will become more aware of the implications of their actions. This would greatly reduce the number of fires within the Van der Kemps Kloof. Underlying Assumptions: That by using approaches to teach people (especially children) about the consequences of fires within Van der Kemps Kloof, (as well as legislation which prohibits fires) the number of fires would be reduced.

Activity 1: Fact sheet (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, & 10) Activity 2: Poster (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, & 10) Activity 3: Media outreach (radio, tv, and print press) (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, & 10) Activity 4: Community visits (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, & 10) Activity 5: School visits with costume (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, & 10) Activity 6: Puppet shows (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, & 10) Activity 7: Interpretive visits to the VdKK (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, & 10) Activity 8: Sermon sheets (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, & 10) Activity 9: School song (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, & 10)

Activity 10: Art Competition “Craneflower Under Threat’ (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, & 10) Activity 11: Potjie kos (“stew”) competition (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, & 10) Activity 12: Rulers (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, & 10) Activity 13: Outreach Program with local fire department (Also included under Objectives 9, & 10) Activity 14: Comic (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, & 10) Activity 15: Graffiti Art (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, & 10) Activity 16: Bumper sticker (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, & 10)

12. By June 2005, increase status of protection for the VdKK from an “undetermined” zone to a Nature Reserve Factor(s) targeted in concept model: All Project Assumptions: That the project will be able to muster the support of the appropriate individuals and agencies to pass an ordinance that increases the status of the VdKK to become a nature reserve. Underlying Assumptions: That increasing the status of the VdKK to become a nature reserve will be able to protect the area from future development. Activity 1: Fact sheet (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, & 11) Activity 2: Poster (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, & 11) Activity 3: Media outreach (radio, tv, and print press) (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, & 11) Activity 4: Community visits (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, & 11) Activity 5: School visits with costume (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, & 11) Activity 6: Puppet shows (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, & 11) Activity 7: Interpretive visits to the VdKK (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, & 11) Activity 8: Sermon sheets (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, & 11) Activity 9: School song (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, & 11) Activity 10: Art Competition “Craneflower Under Threat’ (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, & 11)

Activity 11: Potjie kos (“stew”) competition (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, & 11) Activity 12: Rulers (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, & 11) Activity 13: Community Nursery (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, & 11) Activity 14: Comic (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, & 11) Activity 15: Graffiti Art (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, & 11) Activity 16: Popular song (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, & 11) Activity 17: Bumper sticker (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, & 11) Activity 18: Outreach to appropriate civic organizations, government, and NGOs (DEAT, Metro, Wildlife Society, BDT, and community councilors) · Why do this activity? In order to change the status of the VdKK reserve to a nature reserve there must be support from the appropriate stakeholders. This involves promoting the need for increased protection for the area, with the appropriate government and civic groups. It is only by obtaining the proper level of support will this change in status be guaranteed. · How will this activity be carried out? The project counterpart will liaise with the appropriate agencies (DEAT, Metro, Wildlife Society, BDT, and community councilors) and ensure they understand the issues and pressures facing the reserve. The counterpart will seek to obtain their support for the appropriate ordinance to be passed. · Who will be responsible for this activity? The project counterpart Clyde Scott, with support from the Metro’s Business Unit Manager (Paul Martin). · Who will this activity target? The appropriate agencies (DEAT, Metro, Wildlife Society, BDT, and community councilors) to request their support for the establishment of the nature reserve. · Where will this activity take place? In agencies within the NMM (Nelson Mandela Metro). · When will this activity take place? Project counterpart will begin contact with the appropriate agencies in July and throughout the project’s duration. · Assumptions: That by involving these agencies (DEAT, Metro, Wildlife Society, BDT, and community councilors) the project counterpart will be able to

push the ordinance to be passed declaring the VdKK a nature reserve protected area. · Prerequisites: Identify the right contact people within the appropriate agencies, find out what the process is for declaring the area as a nature reserve, involve the media and other stakeholders in making the announcement requesting comments from community members about the proposal, and follow through with the Metro’s Business Unit Manager to request his support throughout the process.

13. By December 2004, establish a community operated indigenous plant nursery, thus promoting job opportunities and an example of sustainable development for community members.

Factor(s) targeted in concept model: Over Harvesting of Plants, Poverty, Lack of Awareness, Unemployment Project Assumptions: That with the support of the appropriate individuals and agencies, the community operated nursery will be successful in producing indigenous plants for re-sale. And that the sale of products from the nursery will sustain the operational costs of the nursery. Also that the nursery will be accepted and supported by different community members who will see it as a potential for jobs and economic development for their communities – thus discouraging the illegal sale and removal of plants from the VdKK. That the individuals trained to run the nursery will be capable of looking after the plants appropriately – now and in the future. Underlying Assumptions: That the seeds and plants produced at the nursery will be bought and will generate enough funds to recover operational costs, producing an increasing amount of funds to employ more individuals from the community. Activity 1: Media outreach (radio, tv, and print press) (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, & 12) Activity 2: Community visits (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, & 12) Activity 3: School visits with costume (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, & 12) Activity 4: Sermon sheets (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, & 12) Activity 5: Potjie kos (“stew”) competition (Also included under Objectives 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, & 12)

Activity 6: Infrastructure for Community Nursery (Also included under Objective 12) Activity 7: Outreach to appropriate civic organizations, government, and NGOs (DEAT, Metro, Wildlife Society, and community councilors) (Also included under Objective 12)

(c) Key Messages

• The craneflower is ours! It is only found locally and nowhere else in the world! (Ref. to Sub goal1 objective 5) Targeting Youth and General Public

• Let us show the world one of our most precious plants – the

beautiful craneflower – found only here !! (Ref. to Sub goal 1 objective 5) TARGETING GENERAL PUBLIC

• Let us be proud of our special plants and animals, and help to

protect them. (Ref. to Sub goal 1 objective 1) TARGETING GENERAL PUBLIC

• Van der Kemps Kloof is a legally protected area! You must not

harm the plant and animal life here. (Ref. to Sub goals objective 1,2 and 3) TARGETING GENERAL PUBLIC

• Help us limit the threats to Van der Kemps Kloof: dumping, fire, over-harvesting of plants, illegal hunting. (Ref. to objective 6) TARGETING GENERAL PUBLIC

• The craneflower is threatened ! We need to take action to care for it – or it will be gone forever. (Ref. to Sub goal i objective 1,2 and 3 ) TARGETING GENERAL PUBLIC

• Van der Kemps Kloof is one of the last places on earth where the craneflower is found in the wild. (Ref. to Sub goal 1 objective 5) TARGETING GENERAL PUBLIC

• There are only a few craneflowers left, and they are disappearing by the day. Please help us save them. (Ref. to sub goal 1 objective 3) TARGETING THE YOUTH

• Save the craneflower. (Ref. to sub goal 1 objective 1) TARGETING

GENERAL PUBLIC

• Lets use our natural resources carefully, so they will not disappear forever! (Ref. to Sub goal 2 objective 1, 2,3) TARGETING GENERAL PUBLIC

• The fine for the illegal collection of plants in Van der Kemps Kloof is between 500 and 1,500 RAND. (Ref. to sub goal 1 objective )THE UNEMPLOYED

• It is illegal to carry out dumping anywhere apart from designated areas. You are likely to receive a fine if you dump illegally. (Ref. to sub goal 2 objective 1) ) TARGETING GENERAL PUBLIC

• Don’t start fires! Fires cause terrible damage, killing our precious plant and animal life. (Ref. to sub goal 2 objective 2) TARGETING THE YOUTH

• If you are caught hunting illegally within Van der Kemps Kloof, you will receive fines and will be taken to court. (Ref. to sub goal 2 objective 3) THE UNEMPLOYED

d. Final Concept Model

Over Harvesting of Plants

Development

Over grazing

Fire

Vandalism

Fauna

Flora Van der Kemps Kloof Reserve

(Lack of) Awareness

(Lack of) Law- Enforcement

Un- employment

Weather

Poaching

Poverty

Drought

Dumping

1. By December 2004, increase the number of General Public who say they live near a Protected Area (the Van der Kemps Kloof) from 28.2 % up to 54% (ref. survey question 8).

2. By December 2004, to increase the number of General Public who say

that the Van der Kemps Kloof is threatened from 68.3 % up to 94% (ref. survey question 10).

3. By December 2004, to increase the number of General Public who can

correctly name the Protected Area (as Van der Kemps Kloof) from 24 % up to 50% (ref. survey question 9)

4. By December 2004, to increase the number of General Public who say

they have heard of the craneflower from 34.7 % up to 60% (ref. survey question 17)

5. By December 2004, to increase the number of General Public who are

able to correctly identify the craneflower from 35, 1% up to 60% (ref. survey question 18).

6. By December 2004, to increase the number of General Public who

know the craneflower is threatened from 25.27 % up to 50 %. (ref. survey question 21)

7. By December 2004, to increase the number of Unemployed

Respondents who can correctly name the fine for illegal plant collection (as between 500 and 1000 Rand) from 8.24 % up to 35%. (ref. survey question )

8. By December 2004, to increase the number of General Public who

know the endemic status of the craneflower from 15.4 % up to 40%. (ref. survey question 2)

9. By December 2004, to increase the number of General Public who can

name at least one threat to the target area, from 12.7% to 37%. (ref. survey question 28)

10. By December 2004, to increase the number of General Public who say

they have heard about the craneflower in the past 6 months, from 33% to 60%. (Ref. survey question)

11. By December 2004, to reduce the total number of fires within the Van

der Kemps Kloof, (counted in the previous 12 months) from 37 (counted in 2003) to 0. (monitoring plan: NM Metro records).

12. By June 2005, involve the appropriate conservation agencies in the formal declaration of the VdKK as a nature reserve)

13. By December 2004, establish a community operated indigenous plant nursery, thus promoting job opportunities and an example of sustainable development for community members.

Revised Concept model: Van der Kemps Kloof Key to Factors: Red=Direct : Dotted = New Direct, identified in Survey. Blue-Indirect: Purple-Contributing Summary of the Revised Concept Model: One new Direct Factor was identified through the questionnaire survey: Dumping. Dumping includes building rubble, tyres and general rubbish. Dumping is carried out by both businesses and individual households. A Lack of Awareness and Law Enforcement contribute to this problem. The text below is unchanged from that used to describe the initial concept model, as no new relationships of factors (apart from dumping as described above) were identified. Unemployment is the major factor within the Northern Areas with an approximate total of almost 52%.Because the Reserve is situated directly adjacent to the area it is understandable that people will live of the land; which is detrimental to the Reserve. Poaching of the fauna and flora is one of the major means of alternative income for the less fortunate. Because of the high levels of unemployment, poverty leads to an unsustainable yielding of the natural resources (like the over harvesting of plants) for medicinal as well as food substance. Hunting of animals is basically for food and also to generate some income. Lack of law enforcement because of government cutbacks, policies etc. escalates the problem of poaching. Overgrazing with cattle and goats leads to further problems as the Fynbos does not provide a sustainable amount of fodder for these type of animals. Poaching of the wild game in the area through hunting techniques like dog hunting and snaring is rife. Unemployment brings the illegal hunting and poaching of both fauna and floras coupled with socio-economic problems like, theft and vandalism of the equipment and facilities, and damage to plants. Population growth and the need for housing are impacting negatively on the reserve with loss of habitat to accommodate the needs of the community. The government has built low cost housing around the reserve and the people get their firewood from the area. Fires are a major problem and coupled with the strong winds that Port Elizabeth are so famous for, leads to devastation of both the fauna and flora. Fires are believed to be started deliberately by children. Fynbos, being fire adapted needs to burn in six to ten year cycles. Unfortunately fires burn too frequently thus impacts negatively on the plants in the reserve. Lack of awareness through illiteracy and education on environmental issues also leads to people having no regard for the nature in the reserve. This lack of awareness along with a lack of adequate law enforcement exacerbates all of the direct factors mentioned.

e. The Monitoring Plan Goals: To conserve the plant and animal life of the Northern Areas of Port Elizabeth including the protected area - Van der Kemps Kloof - today and for future generations.

Sub Goal 1: To increase levels of knowledge on the environment in the Northern Areas of Port Elizabeth (which includes the protected area – Van der Kemps Kloof), and to encourage more positive attitudes towards its protection. Through a Conservation Education campaign, it is believed that these changes will lead to behavior change to benefit the people and the wildlife of the region.

Objective 1 (Sub Goal 1):

25. By December 2004, increase the number of General Public who say they live near a Protected Area (the Van der Kemps Kloof) from 28.2 % up to 54% (ref. survey question 8).

Monitoring Strategy: Questionnaire Survey Data, pre-project compared to post-project What [Indicators] How [Methods & Tasks] When Who Where Comments What [Indicators] How [Methods & Tasks] When Who Where Comments General Public’s responses to Questionnaire survey to 1000 Pre-project: Clyde Scott Target the question “Do you live in or near respondents. Pre-project Nov 2003 Area a protected area?” cf. post-project Post project: (Northern (Ref.Question 8) Dec 2004 Areas) Activities for Objective 1:

• Poster • Pop-song (To be aired on the Radio Stations) • Fact sheet • Media Outreach

• Community Visits • Puppet Show • Interpretive visits to VdKK • Sermon Sheets • School Song • Art Competition • Potjiekos Competition • School Visit with Costume

Objective 2 (Sub Goal 1):

26. By December 2004, to increase the number of General Public who say that the Van der Kemps Kloof is threatened from 68.3 % up to 94% (ref. survey question 10).

Monitoring Strategy: Questionnaire Survey Data, pre-project compared to post-project What [Indicators] How [Methods & Tasks] When Who Where Comments General Public’s responses to Questionnaire survey to 1000 Pre-project: Clyde Scott Target the question “Do you think. Respondents: Pre-project November 2003 Area VdKK is threatened?” cf. post-project Post project: (Northern Areas) (Ref.Question 10) December 2004 Activities for Objective 2:

• Poster • Pop-song (To be aired on the Radio Stations) • Fact sheet • Media Outreach • Community Visits • Puppet Show • Interpretive visits to VdKK • Sermon Sheets • School Song • Art Competition • Potjiekos Competition • School Visit with Costume • Community Nursery • Comic • Graffiti Art • Rulers

Objective 3 (Sub Goal 1)

2. By December 2004, to increase the number of General Public who can correctly name the Protected Area (as Van der Kemps Kloof) from 24 % up to 50% (ref. survey question 9).

Monitoring Strategy: Questionnaire Survey Data, pre-project compared to post-project What [Indicators] How [Methods & Tasks] When Who Where Comments Responses to Questionnaire survey to 1000 Pre-project: Clyde Scott Target the question “Do you Respondents: Pre-project November 2003 Area know the name of protected cf. post-project Post project: (Northern Areas) area. (Ref.Question 9) December 2004 Activities for Objective 3:

• Poster • Pop-song (To be aired on the Radio Stations) • Fact sheet • Media Outreach • Community Visits • Puppet Show • Interpretive visits to VdKK • Sermon Sheets • School Song • Art Competition • Potjiekos Competition • School Visit with Costume • Community Nursery • Comic • Graffiti Art • Rulers • Bumper Stickers

Objective 4 (Sub Goal 1)

4. By December 2004, to increase the number of General Public who say

they have heard of the craneflower from 34.7 % up to 60% (ref. survey

question 17).

Monitoring Strategy: Focusing on unemployed respondents data from questionnaire Survey Data, pre-project compared to post-project. What [Indicators] How [Methods & Tasks] When Who Where Comments Respondents Questionnaire survey to 1000 Pre-project: Clyde Scott Target responses to the question, Respondents: Pre-project November 2003 Area “Have you ever heard of the cf. post-project Post project: (Northern Areas) Craneflower?” (Ref.Question 17) December 2004 Activities for Objective 4:

• Poster • Pop-song (To be aired on the Radio Stations) • Fact sheet • Media Outreach • Community Visits • Puppet Show • Interpretive visits to VdKK • Sermon Sheets • School Song • Art Competition • Potjiekos Competition • School Visit with Costume • Community Nursery • Comic • Graffiti Art • Rulers • Bumper Stickers

Objective 5 (Sub Goal 1)

5. By December 2004, to increase the number of General Public who are able to correctly identify the Craneflower from 35, 1% up to 60% (ref. survey question 18).

Monitoring Strategy: Respondents data from questionnaire Survey Data, pre-project compared to post-project. What [Indicators] How [Methods & Tasks] When Who Where Comments Responses to the question Questionnaire survey to 1000

Pre-project: Clyde Scott Target Respondents: Pre-project November 2003 Area

“Do you know which of these is cf. post-project Post project: (Northern Areas) the Craneflower. (Ref.Question 18) December 2004 Activities for Objective 5:

• Poster • Fact sheet • Media Outreach • Community Visits • Puppet Show • Interpretive visits to VdKK • Sermon Sheets • Art Competition • Potjiekos Competition • School Visit with Costume • Community Nursery • Comic • Graffiti Art • Rulers • Bumper Stickers

Objective 6 (Sub Goal 1)

6. By December 2004, to increase number of General Public who know the Craneflower is threatened from 25.27 % up to 50 %. (ref. survey question 21)

Monitoring Strategy: Respondents data from questionnaire Survey Data, pre-project compared to post-project. What [Indicators] How [Methods & Tasks] When Who Where Comments Responses (general public) to: Questionnaire survey to 1000 Pre-

project: Clyde Scott Target Respondents: Pre-project November 2003 Area

“True or Falls the Craneflower cf. post-project Post project: (Northern Areas) is a threatened species. (Ref.Question 21) December 2004 Activities for Objective 6:

• Poster • Pop-song (To be aired on the Radio Stations) • Fact sheet • Media Outreach • Community Visits • Puppet Show • Interpretive visits to VdKK • Sermon Sheets • School Song • Art Competition • Potjiekos Competition • School Visit with Costume • Community Nursery • Comic • Graffiti Art • Rulers • Bumper Stickers

Objective 7 (Sub Goal 1) 7. By December 2004, to increase the number of Unemployed Respondents who can correctly name the fine for illegal plant collection (as between 500 and 1000 Rand) from 8.24 % up to 35%. (ref. survey question 22)

Monitoring Strategy: Respondents data from questionnaire Survey Data, pre-project compared to post-project. What [Indicators] How [Methods & Tasks] When Who Where Comments Responses (general public) to: Questionnaire survey to 1000 Pre-

project: Clyde Scott Target Respondents: Pre-project November 2003 Area

Do you know what the fine cf. post-project Post project: (Northern Areas) Is for the illegal collection of (Ref.Question 22) December 2004 plants? Activities for Objective 7:

• Poster • Fact sheet • Media Outreach • Community Visits • Puppet Show • Interpretive visits to VdKK • Sermon Sheet • Potjiekos Competition • Comic • Graffiti Art • Rulers

Objective 8 (Sub Goal 1

8. By December 2004, to increase the number of General Public who know

the endemic status of the craneflower from 15.4 % up to 40%. (ref. survey question 24)

Monitoring Strategy: Respondents data from questionnaire Survey Data, pre-project compared to post-project. What [Indicators] How [Methods & Tasks] When Who Where Comments Responses (general public) to: Questionnaire survey to 1000 Pre-

project: Clyde Scott Target Respondents: Pre-project November 2003 Area

Do you know that the craneflower cf. post-project Post project: (Northern Areas) Is endemic. (Ref.Question 24) December 2004

Activities for Objective 8 (Sub Goal 1):

• Fact sheet • Media Outreach • Community Visits • Puppet Show • Interpretive visits to VdKK • Sermon Sheet • Potjiekos Competition • Comic • Graffiti Art • Rulers • Poster • Bumper Stickers • Community Nursery

• Pop song • School song

9. By December 2004, to increase the number of General Public who can name at least one threat to the target area, from 12.7% to 37%. (ref. survey question 27)

Monitoring Strategy: Respondents data from questionnaire Survey Data, pre-project compared to post-project. What [Indicators] How [Methods & Tasks] When Who Where Comments No. of threats affecting Questionnaire survey to 1000 In December 2004 Clyde NMMM In protected area: the environment Respondents Pre-project Van der Kemps (Ref. Question 27) Kloof Activities for Objective 9 (Sub Goal 2):

• Fact sheet • Media Outreach • Community Visits • Puppet Show • Interpretive visits to VdKK • Sermon Sheet • Potjiekos Competition • Comic • Graffiti Art • Rulers • Poster • Bumper Stickers • Community Nursery • Pop song

• School song

10. By December 2004, to increase the number of General Public who say they have heard about the craneflower in the past 6 months, from 33% to 60%. (Ref. survey question 20)

Monitoring Strategy: Respondents data from questionnaire Survey Data, pre-project compared to post-project. What [Indicators] How [Methods & Tasks] When Who Where Comments Responses ( genral public) Questionaire survey to 1000 December 2004 Clyde Scott In protected area Have you heard about the Respondents Pre- project Van der Kemps craneflower. (Ref. Question 20) Koof Activities for Objective 10 (Sub Goal 2):

• Fact sheet • Media Outreach • Community Visits • Puppet Show • Interpretive visits to VdKK • Sermon Sheet • Potjiekos Competition • Comic • Graffiti Art • Rulers • Poster • Bumper Stickers • Community Nursery • Pop song • School song

11. By December 2004, to reduce the total number of fires within the Van der Kemps Kloof, (counted in the previous 12 months) from 37 (counted in 2003) to 0. (monitoring plan: NM Metro records) Monitoring Strategy: Respondents data from questionnaire Survey Data, pre-project compared to post-project. What [Indicators] How [Methods & Tasks] When Who Where Comments NMMM Records Records from NMMM December 2004 NMMM In protected area Previous 12 months Van der Kemps . (Ref. Question 20) Koof Activities for Objective 11 (Sub Goal 11):

• Outreach with Fire Department • Fact sheet • Media Outreach • Community Visits • Puppet Show • Interpretive visits to VdKK • Sermon Sheet • Graffiti Art • Rulers • Poster • Bumper Stickers • Pop song • School song

12. By June 2005, involve the appropriate conservation agencies in the formal declaration of the VdKK as a nature reserve.

Monitoring Strategy : NMM with the help of the Department of Environmental Affairs and Tourism (DEAT) What [Indicators] How [Methods & Tasks] When Who Where Comments New Legislation Legislative process June 2005 DEAT / NMMM In protected area Declare from ” Undetermine” to Van der Kemps Nature Reserve. Koof Activities for Objective 12 :

• Media Outreach • Community Visits • Puppet Show • Interpretive visits to VdKK • Sermon Sheet • Graffiti Art • Rulers • Poster

13. By December 2004, establish a community operated indigenous plant nursery, thus promoting job opportunities and an example of sustainable development for community members.

Monitoring Strategy : The Bethelsdorp Trust in partnership with NMM with the help of Welland Cowly (Misty Morning Nursery) What [Indicators] How [Methods & Tasks] When Who Where Comments Agreement Between the Contractual agreement process June 2005 BDT / NMMM In protected area parties concerned ”” to between the parties Welland Cowley Van der Kemps . Koof

Activities for Objective 13 :

• Media Outreach • Community Visits • Community Nursery • Sermon Sheets • Interpretive Visits to VDKK

Chapter 7 (f.) PROJECT TIMELINE -------- ONGOING ACTIVITES -------- ACTIVITIES OR PRODUCTS COMPLETED

Project/Activities Pre-

project Mo 1

Mo 2

Mo 3

Mo 4

Mo 5

Mo 6

Mo 7 Mo 8 Mo 9 Mo

10 Mo 11

Mo 12

Mo 13

Mo 14 Mo 15

Sep/Dec 03

Jan 04

Feb 04

Mar 04

Apr 04

May 04

Jun04

Jul 04

Aug 04

Sep 04

Oct 04

Nov 04

Dec04

Jan05

Feb05

Mar 05

Project preparation: Stakeholder meeting -------- Pre-project survey -------- Project Plan ------- -------- -------- --------

Project implementation: Fact sheet -------- -------- -------- -------- -------- -------- -------- Posters -------- -------- -------- -------- -------- -------- -------- Media Outreach -------- -------- -------- -------- -------- -------- Community Visits -------- -------- -------- -------- -------- School Visits with Costume -------- -------- -------- -------- -------- --------

Puppet Show -------- -------- -------- -------- -------- --------

Interpretive Visits to VdKK -------- -------- -------- -------- -------- Sermon Sheets -------- -------- -------- -------- -------- -------- School Song -------- -------- -------- -------- -------- -------- Art Competitions -------- -------- -------- -------- -------- Potjiekos Competition -------- -------- -------- -------- Pop Song -------- -------- -------- -------- -------- -------- -------- Community Nursery -------- -------- -------- -------- -------- -------- -------- -------- -------- -------- -------- Comic -------- -------- -------- -------- -------- -------- Graffiti Art -------- -------- -------- Rulers -------- -------- -------- -------- -------- --------

Bumper Stickers -------- -------- -------- -------- -------- Outreach with Fire Dept. -------- -------- -------- -------- Post Project Survey -------- -------- -------- Post Project Survey Analysis -------- Final report & follow-up plans -------- Presentation in Kent --------

Reference List

i. Central Statistical Services (1999). Population Census 1999 for Selected

Statistical Region of Port Elizabeth/ Uitenhage

ii. Dold, T. (1995) – Assistant Curator - Grahamstown Herbarium Letter with regards to Strelitzia juncea

iii. Enklaar, I.D. – The life and work of Dr. J.T.H. Van der Kemp (1774 –

1811), A.A Balkema, Cape Town (1988)

iv. Global Information Systems – Satellite photo of Kloof

v. Landscape, Architects and Environmental Planners (1995) - Servey

vi. Sinclaire, I (1994) – Birds of Southern Africa, Kyodo Printers Singapore

vii. Skinner, J.D. and Smithers, R.H.N.(1991) The Mammals of Southern Africa Sub-region. University of Pretoria

viii. Vanderplank H. J (1999) Wildflowers of the Port Elizabeth area. Gamtoos to Swartkops rivers. (The Coastal Bush and Fynbos Region)

ix. Dyer. R.A. 1975 The status of the Strelitzia juncea. Bothalia 11 (4) : 519-520

x. Dyer. W. Flora Capensis. Vol. 5 section3 October 1912

xi. Moor, H.E. and Hyypio, P.A. ,1970 Some comments on Strelitzia (Strelitziaceae).,Baileya 17 (2) : 64-74

xii. Vanderplank H.J. 1998 Wildflowers of the Port Elizabeth area-Swartkops to Sundays rivers. Bluecliff publishing.

xiii. Van der Venter et al, 1975 Notes on the distribution and comparitive leaf morphology of the acaulescent species of Strelitzia Ait. Journal of South African Botany 41 (1) 1-16

List of Specialist Consultants 1. Dr Bill Branch, Ph D Curator of Herpetology Port Elizabeth Museum 2. Adrian Odges, Botanist 3. Libby McGill, Ornithologist 4. Dr Graham Kerley, Director of Terrestrial Ecology Research Unit, UPE 5. M L vd Kolk, Dohne Agricultural Development Institute 6. F G Le Roux M.SC, Pr. Sci. Nat, Consulting Geologist 7. Japie Buckle, East Cape Nature Conservation 8. Population Statistical Analysis (Local Government)

WEBSITES www.plantzafrica.com/plantwxyz/widcadar.htm www.arecaceae.com www.plantsdatabase.com www.rbgkew.org.uk/sheets www.csdl.tanu.edu/flora www.leda.lycaem.org www.crescentbloom.com