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EXECUTIVE SUMMARY

IT is forging ahead in the country and a wave of optimism continues to wash the industry current market scenarios present a perfect opportunity for IT industry.The Indian IT industry has been competing till now on its ability to reverse engineer the products, that are produced by international companies offer years of research to sale them at cheaper prices however the Indian IT companies have to develop their capacity in basic research to produce original molecules.

Compton established in 1993, is a strong teaming of 45 IT professionals and prosperity for its customers. To make lives smoother with latest break through in technology, enabling our customers to perform day to day jobs with speed and spending time saved on more important aspects of business or life.

Compton is premium business partner for HP-Compaq and main focus as been to bring new technologies to Homes and Offices. HP Premium Business Partner is a rare status in HP. We have successfully finished several turnkey projects encompassing hardware, software and training on complete solutions

Our main product line is PC’s, Laptops, Palmtops, Projectors, Printers, Scanners, Laser Printer, Plotter, All in ones, TFT screens, Digital Solutions, PC Maintenance, Networking, Intranet Solutions.

Compton specializes in bringing complete IT solutions to our customers. Let our customer be a mid size corporate, or a SOHO user or a home user we try to go beyond customer’s expectations. Our service backup facility and well trained team is our main strength.

Compton as a team thrives to reach out to our customers through our distribution channel. We wish to take our services globally with unwavering commitment to customer satisfaction. We wish to move forward with strong base of values, values that keep interest of our internal and external customers first without compromise.

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OBJECTIVE OF THE PROJECT

Main Objectives;

To find out the attributes that enhance the customer value by providing better service to them and know how to motivate the more people towards IT. The Project required carrying out the comparative study of prices across Brands and Models also to carry out another comparative study of Margins of Dealers and Wholesalers. This would be done by finding out the Market Operating Price at which they are making deals and the volume of discounts offered by them.

Then apart from studying the dealers a study of consumer buying behaviors was also required for the specific brands. This was done by making comparative study of HP along with other brands, in terms of consumer preference. Also dealer’s perspectives about the brand are also to be considered along with this the effect of prices on brand preference of the models.

In the research we also tried to study consumer behavior for all the brands and also the dealer’s perception about the market of Home PCs, Laptops, Printers, PSC, Scanner, and TFT. For this Segmentation, Targeting and Positioning of various brands on recall, believability, association, final purchase.

Other Objectives:

To know the brand recall by customers. To know the reason why people prefer HP (Hewlett-Packard)

brand. To increase the sales volume. To give the customer satisfaction and also get the references from

them. To know which factor is important for customer before buying any

IT product. To illicit suggestion for better positioning for HP product.

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The Hewlett-Packard Company (NYSE: HPQ, NASDAQ: HPQ), commonly known

as HP, is one of the world's largest information technology corporations.

Headquartered in Palo Alto, California, United States, it has a global presence in the

fields of computing, printing, and digital imaging, and also provides software and

services.

Company history

HP was founded on January 1, 1939 as a

manufacturer of test and measurement

instruments, by Bill Hewlett and Dave

Packard, with a US$538 investment.They

had both graduated from Stanford

University in 1934. The company originated

in a garage there while they were still fellows

at Stanford. (so their story was more

"academic gowns to riches" than rags to riches).

Their first product was a precision audio oscillator, the Model 200A. Their innovation

was the use of a small night- light bulb as a temperature dependent resistor in a

critical portion of the circuit. This allowed them to sell the Model 200A for $54.40

when competitors were selling less stable oscillators for over $200. The Model 200

series of generators continued until at least 1972 as the 200AB, still tube-based but

improved in design through the years. At 33 years, it was perhaps the longest-selling

basic electronic design of all time.

Focus

The company was originally rather unfocused, working on a wide range of electronic

products for industry and even agriculture. Eventually they elected to focus on high-

quality electronic test and measurement equipment. Throughout the 1940s to well into

the 1990s the company focused on making signal generators, voltmeters, oscilloscopes,

counters, and other test equipment. Their distinguishing feature was pushing the limits

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of

measurement range and accuracy. For instance, almost every HP voltmeter or signal

generator has one or more extra clicks of its knobs than its competitors. HP volt- or

ammeters would measure down and up an extra 10 to 100 times the units of other

meters. Although there were good reasons why competing meters stopped at 1 volt full

scale, HP engineers figured out ways of extending the range of their equipment by a

considerable amount. They also focused on extreme accuracy and stability, leading to a

wide range of very accurate, precise, and stable frequency counters, voltmeters,

thermometers, and time standards.

The sixties and seventies

HP is recognized as the symbolic founder of Silicon Valley, although it did not actively

investigate semiconductor devices until a few years after the "Traitorous Eight" had

abandoned William Shockley to create Fairchild Semiconductor in 1957. Hewlett-

Packard's HP Associates division, established around 1960, developed semiconductor

devices primarily for internal use. Instruments and calculators were some of the

products using these devices.

HP is acknowledged by Wired magazine as the producer of the world's first personal

computer, in 1968, the Hewlett-Packard 9100A. HP called it a desktop calculator

because, as Bill Hewlett said, "If we had called it a computer, it would have been

rejected by our customers' computer gurus because it didn't look like an IBM. We

therefore decided to call it a calculator, and all such nonsense disappeared." An

engineering triumph at the time, the logic circuit was produced without any integrated

circuits; the assembly of the CPU having been entirely executed in discrete

components. With CRT readout, magnetic card storage, and printer the price was

around $5000.

The company earned global respect for a variety of products. They introduced the

world's first handheld scientific electronic calculator in 1972 (the HP-35), the first

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handheld programmable in 1974 (the HP-65), the first alphanumeric, programmable,

expandable in 1979 (the HP-41C), and the first symbolic and graphing calculator HP-

28C. Like their scientific and business calculators, their oscilloscopes, logic analyzers,

and other

measurement instruments have a reputation for sturdiness and usability (the latter

products are now part of spin-off Agilent's product line). The company's design

philosophy in this period was summarized as "design for the guy at the next bench".

The eighties and beyond

In 1984, HP introduced both inkjet and laser printers for the desktop. Along with its

scanner product line, these have later been developed into successful multifunction

products, the most significant being single-unit printer/scanner/copier/fax machines.

The print mechanisms in HP's tremendously popular LaserJet line of laser printers

depend almost entirely on Canon's components (print engines), which in turn use

technology developed by Xerox. HP develops the hardware, firmware, and software

that convert data into dots for the mechanism to print.

In the 1990s, HP expanded their computer product line, which initially had been

targeted at university, research, and business customers, to reach consumers. Later in

the decade HP opened hpshopping.com as an independent subsidiary to sell online,

direct to consumers; the store was rebranded "HP Home & Home Office Store" in

2005. HP also grew through acquisitions, buying Apollo Computer in 1989, Convex

Computer in 1995, and Compaq in 2002. Compaq itself had bought Tandem

Computers in 1997 (which had been started by ex-HP employees), and Digital

Equipment Corporation in 1998. Following this strategy HP became a major player in

desktops, laptops, and servers for many different markets.

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In 1987, the Palo Alto garage where Hewlett

and Packard started their business was

designated as a California State historical

landmark.In July of 1999, HP appointed

Carly Fiorina as CEO. Fiorina was the first

woman ever to serve as CEO of a company

included inDow Jones Industrial Average.

Fiorina was forced to resign on February 9, 2005.

Technology and products

"The new Hewlett-Packard 9100A personal computer" is "ready, willing, and able ... to

relieve you of waiting to get on the big computer."

A Hewlett-Packard Compaq computer and a Hewlett-Packard Deskjet 5740 printer

owned by the Houston Independent School District

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A modern mid-range HP Laptop; the HP Pavilion zv6115EA

A modern HP digital camera; the HP Photosmart R817.

HP has a successful line of printers, scanners, digital cameras, calculators, PDAs,

servers, workstations, and home-small business computers. HP today promotes itself as

not just being a hardware and software company, but also one that offers a full range of

services to architect, implement and support today's IT infrastructure.

Imaging and Printing Group (IPG)

According to HP's 2005 U.S. SEC 10-K filing, HP's Imaging and Printing Group is

"the leading imaging and printing systems provider in the world for printer hardware,

printing supplies and scanning devices, providing solutions across customer segments

from individual consumers to small and medium businesses to large enterprises."

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Products and technology associated with the Imaging and Printing Group include:

Inkjet and LaserJet printers, consumables and related products.

the Indigo Digital Press

the HP Web Jetadmin printer management software

Personal Systems Group

HP's Personal Systems Group is "one of the leading vendors of personal computers

("PCs") in the world based on unit volume shipped and annual revenue."

Personal Systems Group products/technology include:

Consumer PCs including the HP Pavilion, Compaq Presario and VoodooPC

series.

Workstations for Unix, Windows and Linux systems.

Handheld Computing including iPAQ Pocket PC handheld computing devices

Digital Entertainment including DVD+RW drives, HP Movie Writer and HP

Digital Entertainment Center. HP resold the Apple iPod from HP until

November 2005.

HP Labs

HP Labs (or HP Laboratories) is the research arm of HP. Founded in 1966, HP Labs'

function is to deliver breakthrough technologies and to create business opportunities

that go beyond HP's current strategies. An example of recent HP Lab technology

includes the Memory spot chip.

Partnerships

Hewlett-Packard is a supporter of FOSS and Linux. Some HP employees, such as

Linux CTO and former Debian Project Leader Bdale Garbee actively contribute and

have official Open Source job responsibilities. Many others participate in the Open

Source community as unpaid volunteers. HP is also known in the (GNU/)Linux

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community for releasing drivers for many of their printers under the GNU GPL.

Hewlett-Packard also works extensively with Microsoft and uses technology from most

major software and hardware vendors. Until November 2005, HP offered a re-branded

version of Apple's famous iPod

Product Legacy

Agilent Technologies, not HP, retains the direct product legacy of the original

company founded in 1939. Agilent's current portfolio of electronic instruments are

descended from

HP's very earliest products. HP entered the computer business only after its

instrumentation competencies were well-established. Agilent was spun off from HP in

1999. The merger with Compaq has distanced HP even farther from its roots in test and

measurement.

Culture

The founders, known to friends and employees

alike as Bill and Dave, developed a unique

management style that has come to be known as

the HP Way. In Bill's words, the HP Way is "a

core ideology . . . [that] includes a deep respect

for the individual, a dedication to affordable

quality and reliability, a commitment to

community responsibility, and a view that the

company exists to make technical contributions

for the advancement and welfare of humanity.

Management

Chairman of the Board, CEO, and

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President: Mark Hurd (March 29, 2005 - current, appointed Chairman

September 22, 2006)

Co-founder and CEO: David Packard (CEO: 1964 - 1969)

Co-founder and CEO: William Hewlett (CEO: 1969 - 1978)

CEO: John A. Young (1978 - October 31, 1992)

CEO: Lewis Platt (November 1, 1992 - July 18, 1999)

Chairman and CEO: Carly Fiorina (July 19, 1999 - February 9, 2005, appointed

chairman in 2000)

Interim CEO: Robert P. Wayman (February 10, 2005 - March 28, 2005)

Chairman: Patricia C. Dunn (February 2005 - September 22, 2006) Dunn

initially resigned September 12, 2006, effective as of January 18, 2007. On

September 22, 2006, Dunn's resignation became effective immediately. While

some believe she resigned due to her involvement in HP's pretexting scandal,

she has not yet issued a statement explaining her reasons. On October 3, 2006,

it was announced this Dunn would undergo chemotherapy to treat stage 4

ovarian cancer; the illness could have been a contributing factor to the decision

to resign.

Diversity

Hewlett-Packard received a 100% rating on the Corporate Equality Index released by

the Human Rights Campaign starting in 2003, the second year of the report. In

addition, the company was named one of the 100 Best Companies for Working

Mothers in 2004 by Working Mothers magazine.

Hewlett-Packard is also involved in the NEPAD e-school program to provide all

schools in Africa with computers and internet access.

Ad campaigns

Hewlett-Packard has used a number of innovative commercials to sell its products.

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You + HP: digital photography

A television ad campaign for Hewlett-Packard's digital photography (titled "You + HP:

digital photography") has been noted for its simple special effects and choice of music.

It won "Campaign of the Year" from Adweek magazine in 2004.

Songs used in "You + HP" Campaign:

"Picture Book" by The Kinks

"Out of the Picture" by The Robins

"Pictures of You" by The Cure

"The Rainbow" by The Apples in Stereo

"Across the Universe" by The Beatles

Acquisitions

Data Systems, Inc.

A small 5-person company called Data Systems, Inc. Owned by a chemical

manufacturer, Union Carbide, who failed in their diversification efforts, HP bought the

group and this helped to launch the HP 2116A in 1966. A computer designed to

automate the collection and processing of data from the company’s test and

measurement devices, it marked HPs entry into the growing computer industry.

Apollo

In 1989, HP Acquired Apollo computer for $476 million. HP was able to achieve a

growth in market share after the merger; with the market at the time valued at $4.1

billion and the fastest-growing area of the market.

Verifone

On April 23, 1997, HP announced plans to acquire VeriFone, the leading provider of

card-swipe terminals on retail countertops to approve purchases, in a $1.18 billion

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stock swap. On May 10, 2001, Gores Technology Group acquired VeriFone from HP.

Bluestone

On January 18, 2001, HP acquired Bluestone Software, Inc., a leading provider of

B2B, B2C, and wireless open platform solutions.

Indigo

On March 22, 2002, HP acquired Indigo N.V., a leader in digital offset color printing

systems.

Compaq

On May 3, 2002, Hewlett-Packard merged with Compaq Computer Corporation, a

controversial move intended to make the company the personal computing leader. The

merger opposition was led by Walter Hewlett, son of HP founder William Hewlett.

Snapfish

On April 15, 2005, HP acquired Snapfish, a leading online photo service based in San

Francisco, California, USA.

AppIQ

In October of 2005, Hewlett-Packard acquired the private company AppIQ (short for

"Application IQ"). The company was founded in 2001 by Ash Ashutosh and David

Chang, and offered several digital storage solutions. The company had employed up to

235 people by June 2005.

OuterBay

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On February 7, 2006, HP agreed to acquire OuterBay, a leading provider of archiving

software for enterprise applications and databases. OuterBay is headquartered in

Cupertino, California, USA, with offices in the US, UK, and India.

Silverwire

On June 6, 2006, HP announced it was acquiring Silverwire Holding AG, a

commercial digital photography solutions and software provider with a strong presence

in the retail photo market. Silverwire is headquartered in Zug, Switzerland.

Mercury Interactive

On July 25, 2006, HP announced plans to acquire Mercury Interactive (MERQ.PK), a

company that provides Business Technology Optimization software (i.e. software that

helps a company govern, develop and maintain its technology stack). This acquisition

is expected to occur in Q4 2006 and will result in an HP software business of around

$2 billion.

VoodooPC

On September 28, 2006, HP announced it will expand its presence in the gaming

market by acquiring VoodooPC, a maker of high-performance gaming, luxury, and

entertainment PCs based in Calgary, Alberta, Canada. This acquisition is expected to

close by November 2006.

Competitors

Major competitors of HP in the computer business include Apple Computer, Dell,

Gateway, Lenovo (Purchased IBM's Non-server Personal Computer Business), Sony

and Toshiba. Major competitors of HP in the server business include Sun

Microsystems, IBM and Dell. Major competitors of HP in the printer business include

Brother, Canon, Epson, Lexmark and Dell (who rebrands and repackages Lexmark

products)

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Outsourcing

In 1994, HP decided to outsource its manufacturing to third-party vendors and oversea

countries to lower costs and raise profits. Today, desktop computers are assembled in

Guadalajara, Mexico where HP employs approximately 1,500 workers. Notebook

computers are assembled in China from third-party vendors. Servers and workstations

are still assembled in the United States.In 2003, HP had 140,000 employees world

wide. Under HP's current restructuring program, HP began reducing its workforce to

lower its costs. By 2006, HP experienced a record profit of $1.5 billion in just one

quarter.

MARKETING STRATEGY

HP Corporate Marketing:

HP is a company unlike any other. They serve everyone from consumers to small and

mid-sized businesses to enterprises to public sector customers with an extensive

portfolio of market leading solutions specifically designed to meet the needs of each

customer segment. They focus on helping people apply technology in meaningful ways

to their businesses, personal lives and communities. Their annual R&D investment of

nearly $4 billion fuels the invention of products, solutions and new technologies, to

serve customers better and enter new markets. They produce an average of 11 patents

a day worldwide. In addition to the R&D and innovation in their product and services

groups, HP labs provides a central research function for the company focused on

inventing new technologies to improve the customer’s lives, change markets and create

business opportunities.

Source: Technology Business Research, Inc., Oct. 26, 2004 Millions of people around

the world use HP technology every day. They are largest consumer IT company, the

world’s largest SMB IT company and leading enterprise IT company. For more than

100 million cell phone subscribers, it is HP software that identifies them when they

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turn on their on phones and allows them to place calls. HP powers 100 of the world’s

stock and commidity exchanges, including the NEW YORK STOCK EXCHANGE

and 14 of the world’s largest trading markets. In response to customer needs and the

changing market conditions, they have built a portfolio unequaled in the industry. HP

technoloogy now ranges from consumer handled devices all the way to some of the

world’s largest and most powerful supercomputer installations. Their strategy is to

offer products, services and solutions that are high tech, low cost and deliver the best

customer experience. They have dynamic, powerful team of 150,000 employees for

the fiscal year that ended Oct 31, 2005 HP has corporate headquarters in Palo Alto,

California.

HP has a significant in all market they serve:

Consumer - “Our consumer business has leadership in handhelds, notebooks, printers and cameras – focused on delivering simple, rewarding experience to millions of customers”.

Small and Medium Business – Working with local reseller partners, HP serves business customers worldwide to provide specialized expertise, a complete portfolio of products, solutions and services. They have market- leading positions in datacenter and office computing, and the imaging and printing market.

Enterprise – The enterprise segment draws from Hip’s full portfolio of products, services and solutions. We collaborate with large customers to build an Adaptive Enterprise helping them achieve more simplicity, agility and value across their organization. We are No. 1 or No. 2 in all three server based operating environments, and we hold top positions in enterprise storage and IT services management.

Public sector, health & education – With more than 60 years of experience serving the technology needs of the public sector, HP brings the full breadth of its portfolio and alliances to help governments, educators, healthcare providers and others working in the public interest to lower their costs, increase efficiencies and serve their citizens, businesses and government agencies better.

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Their Key Words “ Doing well by doing good ”

As proud as they are of their capabilities, they are equally proud of their people, standards and values, and deep commitment to global citizenship. Since our first year in business in 1939, HP has given back to communities through philanthropic donations of money, equipment and time. While the scale and reach of business have changed in 66 years. The challenge is to continue to shape the impact of corporations as a constructive force, using our heritage and our actions as tool for doing so.

"Made for India" Marketing

Brands and Marketing were traditionally dominated by the US, Germany and Japan. In

Interbrand’s global brand scorecard, 14 of the top 20 global brands are US brands (HP

is 12 by the way). Consulting firms, advertising agencies and market intelligence

companies were primarily based in these countries. Product marketers worked in those

three countries; they catered to the local customer needs and created products for those

markets that would be then exported with little differentiation to the rest of the world.

I was in Bangalore, India recently and I was struck by how much this could become the

model of the past. I recommend reading Goldman Sachs’ excellent economic paper –

Dreaming With BRICs: The Path to 2050. The report predicted in 2003 that “in less

than 40 years, the BRICs economies (Brazil, India, China, Russia) together could be

larger than the G6 (top 6 economies in the world) in US dollar terms. By 2025, they

could account for over half the size of the G6. Of the current G6, only the US and

Japan may be among the six largest economies in US dollar terms in 2050”. The recent

trends and stats from the BRIC countries indicate that this prediction is accelerating

and things may happen sooner. Products will need to be developed specifically for the

customer needs in those countries, campaigns will be tailored to local tastes and

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Marketing will happen increasingly first in those markets and then get exported to the

rest of the world, even for US brands.

Nokia, which is the only company in the top 20 brands that is not based in any of the

three countries, is a great example of this trend (Nokia is based in Finland):

Nokia started operations in India in 1995. In 2005, India is among the top 5 markets for

Nokia worldwide! Nokia has developed major efforts in adapting its products and

advertising to the specificities and tastes of the Indian market:

- 1998- Indian ringtone

- 2000- First Hindi User Interface

- 2002 -First Hindi text input

-2003- First Made for India phone (Nokia 1100)

- 2004 -Hindi SMS campaign

- 2005 –Local User interface in additional local languages

If you consider the forecasts of the Goldman Sachs report, India and China will represent soon 2 of the top 3 markets for most technology products. This will have significant consequences on marketing resource strategies as these markets evolve from low cost offshoring tactics to local strategic marketing talent hiring.  This clearly highlights the imperative to re-think the core competencies of US-based Marketing and evolve marketers’ skills accordingly.

HP and TIBCO Software Announce Multi-year Agreement to Develop Products

for Service Providers and Telecoms

PALO ALTO, Calif., April 30, 2001

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Hewlett-Packard Company (NYSE:HWP) and TIBCO Software Inc. (Nasdaq:TIBX)

today announced an agreement to jointly develop products, solutions and marketing

strategies for the service provider and telecommunications markets. Through a three-

year collaboration agreement, the companies plan to support high-volume online

transactions and to enhance the performance, reliability and advanced middleware

needs of global customers.

The alliance will leverage HP OpenView management solutions to integrate TIBCO

Software's real-time e-business infrastructure software with the HP Netaction Internet

operating environment to help customers implement reliable, secure, scalable and

manageable e-business solutions.

TIBCO's integration, B2B and XML solutions enable customers' disparate applications

to interact in real time. In addition to the collaboration that will use HP's process

management technology and application development toolset, the HP Middleware

Division will lead HP's joint development activities using standards such as J2EE and

XML technologies that will complement the current TIBCO products, providing a

development pathway for future jointly developed products and services.

"This agreement is an important step in HP's software strategy," said Bill Russell, vice

president, HP Software Solutions Organization. "TIBCO is a leader in business

integration software and this agreement builds on HP and TIBCO's shared vision of the

evolution of e-business technologies, our joint development plans and our collaborative

market strategies."

"The old model of business was standalone, but today's model is collaborative," said

Vivek Ranadivé, chairman and CEO, TIBCO Software. "This agreement shows the

commitment of TIBCO and HP to bring industry-leading solutions to the

telecommunications marketplace."

In addition to the joint development work, HP Consulting will recommend TIBCO as a

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preferred integration solution vendor for the service provider and telecommunications

markets. HP and TIBCO are currently working together with joint customers, and

jointly developed software products are expected to be available to the marketplace

within one year.

About TIBCO Software Inc.

TIBCO Software Inc. (Nasdaq:TIBX) is a leading provider of total business integration

solutions delivering infrastructure software that enables companies to seamlessly

integrate business systems in real time. TIBCO's products enable the real-time

distribution of information through patented technology called The Information Bus™,

or TIB®. TIBCO technology was first used to digitize Wall Street and has since been

adopted in diverse industries including financial services, telecommunications,

electronic commerce, transportation, logistics, manufacturing and energy. TIBCO's

global customer base includes more than 1,000 customers such as Cisco Systems,

Yahoo!, Ariba, NEC, Enron, Sun Microsystems, GE Capital, Philips, AT&T, Pirelli

and AOL/Netscape. Headquartered in Palo Alto, Calif., TIBCO can be reached at +1

650 846 1000 or on the

About HP

Hewlett-Packard Company -- a leading global provider of computing and imaging

solutions and services -- is focused on making technology and its benefits accessible to

individuals and businesses through simple appliances, useful e-services and solutions

for an Internet infrastructure that's always on.

HP had total revenue from continuing operations of $48.8 billion in its 2000 fiscal

year. Information about HP and its products can be found on the World Wide Web

atTIBCO, The Information Bus and TIB are trademarks or registered trademarks of

TIBCO Software Inc. Legal Notice Regarding Forward-Looking Statements: This

release contains forward-looking statements regarding TIBCO's business, customers,

markets served or other factors including the performance of TIBCO's strategic partner,

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the continuation of this relationship, and the ability of products to meet customers'

expectations, needs, or perform as described that may affect future earnings or financial

results. TIBCO's actual results could differ in such forward-looking statements.

Reasons for why actual results could differ materially include if the relationship does

not continue, or the products are unable to successfully meet customers' expectations,

needs, or perform as described. Additional information concerning factors that could

cause TIBCO's actual results to differ materially from those contained in the forward-

looking statements can be found in TIBCO Software's filings with the Securities and

Exchange Commission (SEC), including but not limited to its most recent reports on

Forms 10-Q and 10-K filed with the SEC on Oct. 13, 2000, and Feb. 25, 2000,

respectively, which identify important risk factors that could cause actual results to

differ from those contained in the forward-looking statements including limited

independent operating history, history of losses, unpredictability of future revenue,

dependence on a limited number of customers, relationship with Reuters Group PLC,

rapid technological and market changes, risks associated with infrastructure software

and volatility of stock price. Copies of filings made with the SEC are available through

the SEC's electronic data gather analysis and retrieval system (EDGAR) at

www.sec.gov. TIBCO assumes no obligation to update the forward-looking statements

included in this document.

This news release contains forward-looking statements that involve risks

and uncertainties, as well as assumptions that, if they never materialize

or prove incorrect, could cause the results of HP and its consolidated

subsidiaries to differ materially from those expressed or implied by such

forward-looking statements. All statements other than statements of

historical fact are statements that could be deemed forward-looking

statements, including any projections of earnings, revenues, or other

financial items; any statements of the plans, strategies, and objectives of

management for future operations; any statements concerning proposed

new products, services, or developments; any statements regarding

future economic conditions or performance; statements of belief and any

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statement of assumptions underlying any of the foregoing. The risks,

uncertainties and assumptions referred to above include the ability of

HP to retain and motivate key employees; the timely development,

production and acceptance of products and services and their feature

sets; the challenge of managing asset levels, including inventory; the

flow of products into third-party distribution channels; the difficulty of

keeping expense growth at modest levels while increasing revenues; and

other risks that are described from time to time in HP's Securities and

Exchange Commission reports, including but not limited to the annual

report on Form 10-K for the year ended Oct. 31, 2000, and subsequently

filed reports. HP does not intend to update these forward-looking

statements.

Some Marketing Tips from HP

Have a specific call to action – Many business ads and sales materials don’t really tell you what they want you to do. They stop just short of leading you. Take your reader by the hand and tell them exactly what you want them to do next. Call for more information, download a free report, attend a seminar.

Make it easy to respond – In this day and age that means: 800, fax, e-mail, website, mobile, voice mail, credit cards, check by fax. Don’t give your readers and clients to say NO….. sometimes it doesn’t take much.

Repetition – Don’t assume that every reader will read your entire marketing pitch. Some will scan. Repeat your benefits, say them in different ways, use examples to illustrate them.

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Longer is often better – It doesn’t mean you need to ramble but, in order for someone to get the real picture you are to draw for them, including testimonials, examples, benefits and buying options, you must provide them with enough content to do job. Don’t make the mistake of believing no one will read a letter that is more than one page.

Use Testimonials – Getting testimonials to use in your marketing materials can be some work but it’s well worth it. People love to read that someone just like them thinks your company is great or that your service provided them with a specific benefit. A great way to put your referral marketing on autopilot is to send small little postcards every other month or so.

A great sales letter should make a promise – Draw a picture, prove its claims, and push the prospect into buying decision. (4 P’s – Promise, Picture, Prove, Push)

Use Powerful Headlines – Some of you might think I’ve beaten this one to death…. But fewer than 2 out of 10 people will read your letter if you don’t ave a good headline….you can’t sell anything if they don’t read the offer.

End with Beginning Again – Restate what you have to offer, wrap up what you want them to do, and retell them how they are going to benefit by doing it now. Put your biggest point or even your offer in PS.

Pepper your reader with benefits – Tell them what’s in it for them. It doesn’t reallyMatter that you have a 100% on time policy unless you make them realize that means they won’t have to waste their time waiting on you.

Financial Performance

PALO ALTO, Calif.--(BUSINESS WIRE)--June 6, 2006--HP (NYSE:HPQ)

(Nasdaq:HPQ) today stated that it has revised upward its previously announced

financial results for the fiscal second quarter ended April 30, 2006, following the

signing of a settlement agreement on June 1 with the Internal Revenue Service (IRS)

relating to an audit of its federal tax returns for 1996 through 1998.

The revisions resulted in a positive impact on HP's second quarter net income of

approximately $443 million, or $0.15 per diluted share.

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As the settlement agreement was signed by the IRS after the end of HP's second fiscal

quarter and before the company had filed its financial statements as part of its

Quarterly Report on Form 10-Q, applicable accounting rules required HP to update its

financial results for that quarter to reflect the impact of the settlement agreement. The

updated financial results do not reflect any other changes or adjustments to HP's

previously announced second quarter financial results.

As a result of the settlement, the company's GAAP net income for the quarter has been

revised to $1.9 billion and GAAP diluted earnings per share (EPS) has been revised to

$0.66 per share -- up from GAAP net income of $1.5 billion and GAAP diluted EPS of

$0.51 -- as previously reported on May 16, 2006.

Non-GAAP net income has been revised to $2.0 billion, with non-GAAP diluted EPS

of $0.69 -- up from the previously reported non-GAAP net income of $1.6 billion and

non-GAAP diluted EPS of $0.54. Non-GAAP financial information excludes $97

million of adjustments on an after-tax basis, or $0.03 per diluted share, related

primarily to amortization of purchased intangibles.

Due to the revised results for the fiscal second quarter, HP has revised upward its EPS

expectations for full year fiscal 2006 (FY06).

For FY06, GAAP diluted EPS is expected to be in the range of $2.02 to $2.06, and

non-GAAP diluted EPS is expected to be in the range of $2.19 to $2.23. FY06 non-

GAAP diluted EPS estimates exclude after-tax costs of approximately $0.17 per share,

related primarily to the amortization of purchased intangible assets. FY06 GAAP and

non-GAAP diluted EPS estimates include an expense of $0.13 related to stock-based

compensation.

Below is updated financial information for HP's second fiscal quarter ended April 30,

2006 that reflects the financial impact of the IRS settlement agreement. Additional

information about HP's updated fiscal second quarter earnings is available on HP's

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Investor Relations website at www.hp.com/hpinfo/investor/.

About HP

HP is a technology solutions provider to consumers, businesses and institutions

globally. The company's offerings span IT infrastructure, global services, business and

home computing, and imaging and printing. For the four fiscal quarters ended April 30,

2006, HP revenue totaled $88.9 billion. More information about HP is available at

www.hp.com.

Use of non-GAAP financial information

To supplement HP's consolidated condensed financial statements presented on a GAAP

basis, HP provides non-GAAP operating profit, non-GAAP operating margin, non-

GAAP net income and non-GAAP diluted earnings per share. HP also provides

forecasts of non-GAAP diluted earnings per share.

These non-GAAP financial measures are defined to exclude the effects of restructuring

charges, charges relating to the amortization of intangible assets, in-process research

and development charges and gains or losses on investments. A reconciliation of

adjustments to GAAP results for this quarter, fiscal year-to-date, and prior periods is

included in the tables below.

HP's management uses these non-GAAP financial measures to evaluate and forecast

HP's baseline performance before gains, losses or other charges that are considered by

management to be outside of HP's core business segment operating results. Each of

these non-GAAP measures is among the primary indicators management uses as a

basis for planning and forecasting future periods. HP's management believes that these

non-GAAP measures provide both management and investors with a more complete

understanding of the underlying operating results and trends and an enhanced overall

understanding of HP's financial performance and prospects for the future.

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This additional non-GAAP financial information is not meant to be considered in

isolation or as a substitute for operating profit, operating margin, net income or diluted

earnings per share prepared in accordance with GAAP. In addition, there may be

limitations associated with the use of these non-GAAP financial measures. For

example, items such as restructuring charges that are excluded from these non-GAAP

financial measures can have a material impact on cash flows. These effects are

reflected in HP's GAAP financial statements, including HP's consolidated statements of

cash flows. The non-GAAP financial information that HP has provided also may differ

from the non-GAAP financial information provided by other companies.

Forward-looking statements

This news release contains forward-looking statements that involve risks, uncertainties

and assumptions. If the risks or uncertainties ever materialize or the assumptions prove

incorrect, the results of HP may differ materially from those expressed or implied by

such forward-looking statements and assumptions. All statements other than statements

of historical fact are statements that could be deemed forward-looking statements,

including but not limited to any projections of revenue, margins, expenses, charges,

earnings or other financial items; any statements of the plans, strategies, and objectives

of management for future operations, including execution of any restructuring plans;

any statements concerning the expected development, performance or market share

relating to products or services; any statements of expectation or belief; and any

statements of assumptions underlying any of the foregoing. Risks, uncertainties and

assumptions

include macroeconomic and geopolitical trends and events; execution

and performance of contracts by suppliers, customers and partners;

employee management issues; the challenge of managing asset levels,

including inventory; the difficulty of aligning expense levels with

revenue changes; assumptions related to pension and other post-

retirement costs; and other risks that are described from time to time in

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HP's Securities and Exchange Commission reports, including but not

limited to the risks described in HP's Annual Report on Form 10-K for

the fiscal year ended October 31, 2005, HP's Quarterly Report on Form

10-Q for the fiscal quarter ended January 31, 2006 and other reports

filed after that report. As in prior quarters, the financial information set

forth in this release, including tax-related items, are estimates based on

information available at this time. While HP believes these estimates to

be meaningful, these amounts could differ materially from actual

reported amounts in HP's Quarterly Report on Form 10-Q for the fiscal

quarter ended April 30, 2006. In particular, determining HP's actual tax

balances and provisions as of April 30, 2006 and for the fiscal quarter

then ended requires extensive internal and external review of tax data

(including consolidating and reviewing the tax provisions of numerous

domestic and foreign entities) which is being completed in the ordinary

course of preparing HP's Form 10-Q. HP assumes no obligation and does

not intend to update these forward-looking statements.

Future Projects

Intelligent Internet Infrastructure

Description/Current Objectives

The objective is to conduct research on design and management of dynamically scalable network systems and services, characterization of next-generation systems and workloads with a special emphasis on performance.

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The rapid growth of networks has ushered in a new era of large-scale, distributed systems. The Web and intranet Enterprise Computing are two representative examples. Web services and e-services is another example, aiming to create a virtual operating infrastructure for deploying services in a large-scale distributed environment.

These types of systems face new design and management problems and require new solutions.

Among the challenges in designing efficient systems to support e-services is to understand and analyze the new types of workloads and new system requirements, generated and imposed by e-services. This is a crucial task to address. Workload and application analysis is always a critical first step to identify which system components are likely going to be the system bottlenecks. Workload analysis helps to balance, strengthen and optimize the entire system design.

As the companies migrate their IT infrastructure to an e-business web-enabled network environment -- the data center environment and its system management issues become mission critical.

Many enterprises are beginning to exploit shared resource pool environments. In these environments, the application workloads exploit a common set of hardware resources. These are complex environments where selecting per-application scheduler parameter settings is a challenging task. It is a challenge because i) the capacity of resource pools are generally overbooked, i.e., the sum of per-application peak demands are greater than the capacity of the pool, and ii) because different applications can have different quality of service (QoS) requirements that are affected by the applications' ability to obtain capacity when needed. We are designing and developing a capacity management services for such resource pools.

The current trend toward virtualized computing resources and outsourced service delivery has caused interest to surge in Virtual Machine Monitors (VMMs) that enable diverse applications to run in isolated environments on a shared hardware platform. The Xen

virtual machine monitor allows multiple operating systems to execute concurrently on commodity x86 hardware. The recent HP Labs SoftUDC project is using Xen to create isolated virtual clusters out of existing machines in a data center that may be shared across different administrative units in an enterprise. Managing this virtual IT infrastructure and adapting to changing business needs is a challenging task. In SoftUDC, virtual machines (VMs) can be migrated from one

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physical node to another when current physical node capacity is insufficient, or for improving the overall performance of the underlying infrastructure.

To support these management functions, we need an accurate monitoring infrastructure reporting resource usage of different VMs. Currently, we are designing and developing a lightweight, non-intrusive monitoring framework for measuring the resource usage of different VMs. we plan to exploit this monitoring support in the design of policy-based resource allocation framework for SoftUDC.

One of the other issues we address is what kind of intelligence, and where it should be added to the internet infrastructure to efficiently build the network overlays for diverse classes of applications with specified SLAs. As a part of this, content-aware request distribution enables an intelligent routing for web services and allows to support additional QoS requirements for different types of content and to improve overall cluster performance. The emergence of large-scale, distributed systems, e.g. CDNs and overlay networks, has brought a new set of questions about the client-side characterization. Being able to identify the groups of clients that are responsible for accessing a significant portion of a certain site 's services will help to make the right decisions about these service's placement at the network edge or across different data centers.

Current investigation in progress:

Policy-Based Resource Allocation and Monitoring Infrastructure in SoftUDC

Capacity Management Service for Resource Pools

Using the Zero Latency Enterprise development kit (ZDK)

This three day, hands-on course is designed to help implementation and support specialists use ZLE Development Kit template code to solve real time enterprise business problems. For the most effective learning, participants should have previously

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attended the Architecture and Tools for ZLE course, during which the ZDK is introduced with hands on exercises. This implementation course focuses on the role of the Interaction Manager template, central to most ZLE designs, and looks at customization issues for projects using Common Object Request Broker Architecture (CORBA) and Tuxedo frameworks. Participants will practice testing their ZDK code as well. Hands-on exercises will be interspersed among presentations and discussions of participants' current and future projects.

Course outline Understanding interaction manager (IM) functions

o Review of the purpose and business function of the IM o Definitions of IM key concepts: sessions, interactions, interaction types,

cookies, offers, demographics, deployment views, data objects o Detailed descriptions of IM inputs and outputs, including

request/respond (interactions) and database reads and updates o Lab exercise (30 minutes) o Run completed IM code in standalone mode o Examine test cases and outputs

Using ZDK wizards to create an IM o The function of IM wizards, including all syntax and semantics o Use of scripts to create skeletal sample code via wizards; review test

script generation o Lab exercise (30 minutes) o Generate and test an uncustomized Interaction Manager (IM)

Deploying the IM under HP NonStop CORBA and HP NonStop Tuxedo software

o IM deployment under HP NonStop CORBA and HP NonStop Tuxedo

Applying the IM solution design process

o Review of IM designs based on session semantics, customer identification, interaction types, interaction attributes, offers to be extended, conditions triggering those offers, data objects (tables) that a condition offers, and attributes of those data objects

o Lab exercise (45 minutes)

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o Practice interviewing users and applying needs to the design of an IM that provides offers via an ATM network

Understanding the IM internal architecture o Examining the IM class architecture using UML diagrams o Review of related ZDK wizard functionality o Lab exercise (45 minutes) o Perform detailed examination of using wizards to create the IM and the

classes it produces

Basics of IM customization o Review of basic methods for customizing interaction types and data

objects, with methods of core classes such as InteractionHandler, SessionHandler, Response, and Console

o Lab exercise (30 minutes) o Customizing an interaction handler

Previewing specialized IM customizations o Review of specific customization scenarios every developer faces,

including customizing offers and responses, session attributes, and customer attributes

o Lab exercise (1 hour)

Next-generation pocket PCs

Has the novelty of your personal digital assistant (PDA) worn off? Sure, you love the way your PDA (a.k.a. handheld or pocket PC) handles your contacts, calendar, and to-do list. And you especially like the way you can sync it with your desktop computer, secure in the knowledge that your valuable data won't be lost.

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Add-on applications let you track your finances, your mileage, or your exercise program. You've got a few good games for those times when you want to relax. You may even have experimented with using it for reading e-mail or surfing the Web. But, let’s face it: aren't you beginning to wish that it could do more?

Well, it can. The next generation of pocket PCs is here, bringing more power and flexibility to the handheld computing world. Can anyone really hold the world in the palm of their hand? Take a look and find out.

Future Internet Computing

The programmable data center - Researchers are designing a programmable data center that is physically wired once, but can be rewired programmatically. A data center control system will broker between application demand and resource capacity, determining what's available and then installing, configuring, deploying, monitoring and assuring services on a global scale. This system will be self-monitoring, self-healing and self-adapting. That is, services and resources will monitor their own health in much the way people do, making changes to the system when demand changes or trouble arises -- calling on experts only when absolutely necessary.

Autonomous resource control - The programmable data center (PDC)) is one in which all resources are physically connected but programmatically partitioned and encapsulated to provide the individual applications the appearance of dedicated environments. The PDC is responsible for ensuring performance isolation and security to all applications deployed within it. The design center for our work is a fully automated, intelligent, self-healing 50,000 node programmable data center where applications will be programmatically

provisioned, deployed, monitored, maintained and metered, all without

human intervention. The current research questions that we are

exploring in support of this vision are:

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PDC-centric workload analysis and characterization: what are the

characteristics and requirements of current and future workloads

and the implications of those characteristics on the design of the

PDC and itscontrol systems?

 

intelligent resource provisioning within the PDC: what

optimization techniques can efficiently and effectively address the

challenges of cardinality and consequences in a data center where

the physical resources are constantly being added to and

relinquished by applications in response to fluctuations in demand

and other events?

 

intelligent fault detection and localization within a PDC: in this

very large and dynamic shared environment, how can faults, both

hard and soft, be detected, localized and corrected before they

propagate?

 

interacting control systems: at a scale that precludes the

possibility of any central control, what are the

interaction/collaboration principles and models that decouple and

focus the concerns of the individual control systems, that resolve

conflicting objectives and that solve problems that are beyond the

scope of any individual control system?

CUSTOMER RELATION MANAGEMENT

HP Ranked Top U.S. Company for Online Customer Respect

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HP is ranked first among the top 100 U.S. companies in online customer respect and online customer experience, according to The Customer Respect Group, an independent global consulting and research firm that focuses on how corporations treat their customers online.

Outranking leaders of multiple industries, including its competitors Dell and IBM in the technology arena, HP earned the highest score among the top 100 U.S. companies by receiving a 9.7 out of a possible 10.

This is the second time in 2003 that The Customer Respect Group has recognized HP.

In a separate survey in April, HP was ranked the No. 1 high-tech firm for online customer respect.

"HP is a customer-driven organization. With hp.com we're striving to create an online environment that is the most satisfying and rewarding for visitors, especially in the areas that mean the most to consumers -- online privacy, data collection policies, customer-focus and engagement, simplicity, and responsiveness," said Marius Haas, vice president, worldwide e-Business, HP. "One year after merging two of the technology industry's largest and most complex Web sites, we're providing customers with the best online experience available from any U.S. company."

The Bellevue, Wash.-based Customer Respect Group's 2003 Online Customer Respect study examined more than 1,000 Web sites in detail to determine 25 different Web site attributes that, combined, create the entire online customer experience.

The resulting Customer Respect Index is a qualitative and quantitative in-depth analysis and independent measure of a customer's online experience when interacting with companies via the Internet.

"We congratulate HP on its first-place showing in our 2003 Customer Respect Group study," said Terri McNulty, chief executive officer, The Customer Respect Group. "HP displays a customer-centric attitude by responding quickly and thoroughly to online inquiries, and provides a sound privacy policy and an easy-to-navigate site. These core

HP.com hosts more than 1.2 million unique visitors a day, serving as a key point of entry to the company and its products and services.

As a critical customer touch point for the company, hp.com helps HP provide customers with the maximum choice in how they do business with the company.

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HP BOOSTS CRM WITH ORACLE

For businesses these days, managing customer relationships is about putting the

strength and skills of an entire organization behind every customer interaction from the

time a company first begins to market its products and services to flexibly tailoring a

service contract, to having a complete customer history at the click of a button.

The word for this new customer-centric business focus is Customer Relationship

Management (CRM). When Hewlett-Packard Company determined that its global sales

force needed to collaborate and share real-time information over the Internet, HP

partnered with Oracle Corporation for the sales force automation portion of HP's

complete CRM solution.

A Solution with a View

It would be an understatement to say that the Internet has created a whole new set of

rules regarding managing and interacting with customers. To remain competitive,

businesses are quickly making the transition to e-businesses, a change that requires a

strong information management foundation to fully understand customer requirements.

"HP's systems and processes used to be masked by people working between the

systems and the customer," explained Mike Overly, Project Manager, Sales Force

Automation. "But that's not the way business is conducted on the Internet. The problem

we faced was that HP has many separate parts of the company that interact with our

customers. In most cases, they collect data about that interaction, but there is no

common thread that allows the different HP groups to know what's going on with the

same customer."

He continued, explaining, "There has been no way anyone in HP can accurately get a

360-degree view of a customer. We have to be able to understand, anticipate and

respond to our customers' needs, all in a cost-effective manner. HP's CRM solution will

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allow us to see the full customer picture."

Focusing on Sales Force Automation

HP is implementing Sales Force Automation, Marketing, Telesales, Customer Care and

Sales Compensation. "Each one of these will provide different views based on the

needs of the user, but they're all coming back to the same core: a large, virtual database

that contains all the customer interaction information," said Overly. "In the future, we'll

want to integrate the marketing activities and our customers' Internet activities, because

as our customers start doing configurations online and they pull product information

and make product selections, we'll want to capture that information. Additionally, we

need to have linkage to the transaction systems like SAP order management,

manufacturing and logistics, distribution activities. This is not something we can do

overnight, but certainly what we plan to do in the upcoming months and years."

On the hardware side, HP selected HP 9000 V- N- and L- Class Enterprise Servers

together with HP SureStore E Disk Array XP256 for the pilot. "Because the Oracle

CRM offering is a Web application, you have to have a reasonable user response time.

If someone is using their browser in Singapore and finds that the performance is not

good because the server and storage of data is in Atlanta, then this project has failed.

The idea is to have a global instance of the database, and that calls for a robust

hardware configuration."

Today there are 3 hardware configurations in operation: A "sandbox" development

environment, a test environment and the pilot. The "sandbox" is made up of an HP

9000 N4000 for the database server, two HP 9000 L2000 application servers and one

HP SureStore E Disk Array FC60. The test environment and the pilot are identical,

both using Oracle CRM on two HP 9000 N4000 servers and one L2000 Server

connecting to an HP SureStore E Disk Array XP256. "We selected the XP256 disk

array for our pilot's storage environment because we wanted to be able to easily scale it

up once we get into our full global production. Plus we expect to upgrade the N4000

database server once we

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switch from pilot to production and ramp up the number of accounts on the system,"

explained Overly.

In July the pilot will upgrade to the current release of the Oracle Sales Force

Automation allowing the sales representatives to be able to use their laptop PCs to

connect to the database. The global rollout will start with Customer Care, Marketing,

Telesales and Sales Force Automation - completely integrated with one another.

"The full extent of the Oracle modules that we will implement is still undecided," noted

Overly. "However, Oracle also is an HP e-Services partner and we have a long history

of working together, plus a common vision of the future of the Internet. The

relationship we have with Oracle goes beyond their sales force automation software

running on our hardware. Oracle is working closely with HP to integrate and optimize

their application solutions with products such as our Web quality of service offering

(HP WebQoS), management solution (HP OpenView), and high availability products

(HP MC/ServiceGuard)."

Measuring HP's Success

As with any large-scale project, measurements for success must be built into the

process. To gauge the success of its Oracle CRM sales force automation

implementation, HP will review both the productivity gains within the organization and

the effect upon customer loyalty. "We're working on ways to measure productivity

increases right now," said Overly. "From a sales perspective, we understand how much

it costs us today to manage our customer interaction data. We expect that our new

CRM sales force automation solution will give us a better ability to cost-effectively

manage our business. We'll be able to improve our understanding of our interaction

with our customers across HP globally, as well as perform real-time forecasting.

Additionally, we'll be able to prioritize opportunities and apply the required resources.

We believe that by driving the automation of the sales force from the business, and

working hand-in-hand with Oracle, we will end up with the most effective solution

possible."

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Challenges

Cost-effectively collect and analyze customer information across all areas of HP

Improve market reach and customer loyalty by implementing the most appropriate customer interaction strategy

Provide accurate, real-time information about global sales forecasts, the availability of products and other critical customer information

Solutions

Implement Oracle Customer Relationship Management (CRM) - Sales Force Automation, Marketing, Telesales, Customer Care and Sales Compensation

Pilot on HP 9000 N4000, L2000 Enterprise Servers and HP SureStore E Disk Array XP256

Expected Results

Increased ability to effectively manage the business Improved understanding of interaction with customers across HP globally Provide an industry-leading customer experience

Technology Highlights

HP Consulting for IT infrastructure design Oracle CRM Sales Force Automation Modules (version 3i for the pilot and 11i

for production) Oracle 8i database Oracle Consulting for application development Ernst and Young consulting for process engineering

Pilot Configuration:

2 HP 9000 N4000 Enterprise Servers - one for database, the other for application modules

1 HP 9000 L2000 Enterprise Server for application modules 1 HP SureStore E Disk Array XP256 MC/ServiceGuard

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HP’s Effect on People’s Life

HP and the environment

HP have been criticized by Greenpeace, among others. Greenpeace and other

environmental groups have alleged HP of poor environmental standards, specifically in

relation to the elimination of hazardous substances from products as specified by the

European Union's RoHS guidelines for brominated flame retardants and PVC.

Greenpeace is also alleging HP of not doing enough to recycle computers and other

technology equipment.

Greenpeace's criticism of the technology industry is not limited exclusively to HP, as

competitors such as Dell and Apple have also come under fire for alleged similar

practices.

HP’s Effect on People’s Life

In Buenos Aires, a teacher worries about a teen’s poor test score, knowing the student normally exhibits a keen interest and clear aptitude in science. In New York, university officials wonder how to meet the needs of three widely dispersed campuses amidst shrinking staff budgets. In an Iowa community college, professors say administrative tasks are cutting into teacher’s time. In London, homework time affects family time as a parent watches a child struggle, clearly in need of more personal in a crowded math class. Around the world, schools, community colleges and universities are striving to increase the quality and efficiency of education to make it a highly personalized and relevant experience for students. That’s why HP is working with schools and colleges to help transform education-providing better access to information and resources for students, teachers, faculty, parents and community at large.

Part of HP managed learning solution portfolio, HP MANAGED LEARNING gateway solutions include learning porters, collaborators porters, virtual laming environment and virtual classrooms that helped to raise the standard of education for students and parents. With online access to lesson plans, test result and attendance records. Working with student after school, the teacher fills the learning gap, sends both student and parent training materials to reinforce the lesson-and the student” aces” the makeup contest.

As the universities teacher to student ratio falls, the professor at each campus tap into a

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web portal to collaborate over coerce content.

As parents and students access a personalized web portal with enhanced security features to view the day’s lesson online, together they can find that X = Y.

All this takes an integrated, agile learning portal solution- a gateway that connects people to insightful information and to each other. HP’s Managed Learning Gateway Solution combines HP technology, solutions and services with proven solutions from 3rd – party providers to build this gateway- helping you to raise standard of education for all.

Why HP for Education?60 years of experience in serving the public sector.

Proven track records in implementation solutions ay all levels of education. A broad, deep portfolio for complete solutions Standards- based technology with proven multi-vendor integration experience. Fully supported solutions Strategic relationships and stratified professional expertise in leading.

More on Customer Satisfaction

During the few days I’ve been blogging my blog has generated interesting reactions both inside and outside oh HP, including a few articles published in IT trade publications, from the thousands of pages views that have taken place. Our services organization, across the Enterprise and Small & Medium businesses,addresses millions of service interactions annually. As noted in a previous blog, HP service professionals take pride in their work and try to successfully resolve every customer’s issue and meet their expectations. Like every large service organization, however do not achieve perfection. For example, a recent survey from consumeraffairs.com referenced in a story showed the present breakdown of complaints received regarding PC vendors as-

DELL -58% GATEWAY-15% eMACHINES -8% APPLE- 7% HP – 5% SONY – 3% TOSHIBA – 2%

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PRODUCTS OFFERED BY HP

Product Description

Application Insight Optimizes performance of business services by offering visibility into the performance of all supporting applications and infrastructure components.

AssetCenter Fully enables IT organizations to manage the physical, financial and contractual aspects of all IT assets, helping to control costs, manage inventory and improve utilization of IT resources.

Business Process Insight Provides visibility into the health of key business processes, enabling IT to monitor their status, their transactions and understand the business impact of IT actions.

Charging Manager A usage management product for integrating prepaid and postpaid services.

Client Configuration Manager Provides out-of-the-box PC configuration management functionality for hardware and software inventory, software distribution, patch management and reporting from a single console.

Compliance Manager Continuously monitor Internal Controls of key business processes, their supporting applications and infrastructure, to measure effectiveness and mitigate risk using HP OpenView Compliance Manager.

Configuration Management (CM) Application Manager

Automatically deploys and maintains application software and content based on pre-set policies.

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Configuration Management (CM) Application Self-Service Manager

Enables enterprises to offer self-service software and content management over wired and wireless networks.

Configuration Management (CM) Application Usage Manager

Tracks software usage on servers, desktops and mobile laptops throughout the enterprise.

Configuration Management (CM) Inventory Manager

Automatically collects digital asset information, including hardware and software, and consolidates the results into a single, web-accessible repository.

Configuration Management Solutions for Desktops

Automatically inventories, deploys and maintains software and content across heterogeneous desktops based on pre-set policies.

Configuration Management Solutions for Servers

Automatically inventories, provisions and maintains software and content across heterogeneous servers based on pre-set policies.

Configuration Management (CM) OS Manager

Policy-based provisioning and management of Windows, UNIX and Linux operating systems.

Configuration Management (CM) Patch Manager

Life-cycle management of patches, service packs and hot fixes across the enterprise.

Connect-It & Integration Connectors HP OpenView Connect-It and its family of integration connectors extend the value of OpenView asset and service management products with a robust platform for integrating with third-party enterprise applications.

Customer Views for Network Node Manager

Integrates with NNM to provide customer-based management of network environments.

Data Protector Software that manages backup and recovery from both disks and tapes, delivering maximum data protection

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Dashboard HP OpenView Dashboard enables your business to quickly build 360 degree views of vital business services.

DecisionCenter Optimize resources against service-levels, business impact and cost.

Dynamic Netvalue Analyzer Real time IP solution that transforms raw usage data into business information.

Enterprise Discovery Automatically discovers and inventories IT assets and updates the CMDB with, current configuration data for a complete and accurate repository of IT assets, including installed software applications and their usage. A dynamically maintained network topology map provides a visual representation of the IT infrastructure, including port-to-port connectivity between IT devices.

Event Correlation Services Correlate events from multiple system layers, integrated with NNM and Operations.

Event Correlation Services Designer Transforms and processes event streams to correlate different event types messages.

Extensible SNMP Agent Extends SNMP to control basic network devices, critical systems and applications.

GlancePlus Performance monitoring and diagnostic tool providing immediate system information.

GlancePlus Pak Extends GlancePlus with historical data capabilities of Performance Agent Software.

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Integrated Lights-Out Advanced PackGives you the ultimate remote control of system resources located in data centers and remote sites: install, configure, monitor, update, and troubleshoot remote ProLiant servers anywhere, anytime from a standard Web browser, command line, or script.

Intelligent Networking Pack Adapts to and changes the network path to achieve maximum reliability and performance, detects and analyzes network bottlenecks or broken network linkages, and steers traffic to the optimum route based on network conditions.

Internet Services A single integrated view of the complete Internet infrastructure.

IUM CDMA Solution CDMS data billing mediation and voice switch mediation solution.

IUM GPRS Mediation Solution A specialized set of extensions that process usage data from network equipment conforming to the general packet radio service (GPRS) specification.

Network Configuration Management Automated network compliance, change and configuration management solution to ensure the security, availability and operational efficiency of networks.

Network Node Manager Manage complex IP networks, including: automatic discovery, intelligent monitoring, automated dynamic root cause analysis and virtual network service state determination.

Network Node Manager Developer Toolkit

Development tools to create products that integrate with Network Node

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NonStop Server Management An out-of-the-box solution that provides seamless integration for managing NonStop servers with the HP OpenView suite of products.

NonStop Server Performance Management

Integrates NonStop server performance metrics into HP OpenView Operations event monitoring and service management views.

OmniStorage Client/server-based solution providing virtually unlimited growth of file systems.

Operations Developer Toolkit Toolkit for development of integration and instrumentation modules for Operations.

Operations for UNIX Service-driven operations for your heterogeneous enterprise IT infrastructure, in support of your business processes.

Operations for Windows Award-winning Windows-based event management, proactive performance monitoring, automated alerting, reporting, and graphing for Windows, Linux, and UNIX systems, middleware and applications.

Operations for Windows Limited Edition

A special service driven operations management offering designed to fit the needs of medium sized environments with up to 30 nodes.

Oracle for OpenView Manages all your data and allows all your business applications to take advantage of the proven performance, security and reliability provided by the Oracle Database.

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OS/390 Management

Integrates IBM zSeries systems running OS/390 or zOS into the HP OpenView managed environment, bringing service management to the mainframe world.

OS/400 Management Integrates IBM iSeries systems running OS/400 into the HP OpenView managed environment, bringing service management to the IBM midrange world.

Performance Insight Provides a powerful reporting solution that gives you the insight you need for more effective service level management.

Performance Management Pack A performance management solution (integrated with HP Systems Insight Manager) that detects and analyzes hardware bottlenecks on HP ProLiant servers and MSA500/MSA1000/MSA1500 shared storage devices.

Performance Manager and Agent Single interface for monitoring, analyzing, and forecasting resource utilization.

Reporter Enables IT to provide timely, accurate reports to prove IT service quality levels.

Route Analytics Management System IP routing analysis enhanced dynamic root cause analysis and risk assessment. Records complete network routing history to pin-point transient and intermittent problems.

Select Access Identity management software for secure user access to IT services and resources.

Select Audit Automates management of the entire identity audit lifecycle aligning IT controls and processes with regulatory

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Select Federation Part of the HP OpenView Identity Management suite, works with any identity management system and any federation protocol.

Select Identity Extended-enterprise management system designed to handle Identity Management from a business process standpoint.

Service Activator Automates the delivery of services offered by internal and external service providers.

Service Desk Implement helpdesk, problem, change, config, and SLA management processes into a single workflow.

Service Desk Process Insight Based on OpenView Business Process Insight, HP OpenView Service Desk Process Insight provides real-time visibility into the ITIL processes managed by your HP OpenView Service Desk system.

Service Information Portal Create a "portal" view to show status information of a customer's environment.

Service Quality Manager Service level agreement and service quality management automation for the service provider.

ServiceCenter Based on ITIL best practices, ServiceCenter is comprehensive and fully integrated consolidated service desk management software that enables IT to improve service levels, balance resources and control costs.

Settings Migration Manager A powerful and scalable enterprise-class PC migration tool that automates the migration of operating system (OS)

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Smart Link Integration (SLIs) Applications that link partner management tools with HP OpenView products.

Smart Plug-ins (SPIs) Integrated, out-of-the-box solutions that "plug into" HP OpenView products extending the managed domain.

SOA Manager Provides the management necessary to gain the benefits of a Service Oriented Architecture.

Storage Essentials The first open, standards-based suite of storage products designed to integrate into HP's unified server-storage management platform, HP Systems Insight Manager.

Storage Management Appliance An appliance-based solution for monitoring and management.

Storage Mirroring Remote replication Host-based application for WinTel platforms over an IP LAN/WAN.

Storage Operations Manager Combines StorageWorks Command View EVA v3.1 and HP OpenView Storage Node Manager v3.1, for identifying/ managing StorageWorks EVAs in single and distributed heterogeneous SANs, using a singe orderable product number with common capacity-based licensing.

Storage Virtual Replicator Server-based virtualization tool creates snapshots, provides storage administration for Windows NT/2000 environments.

Storage Volume Growth Easily expands basic disk volumes on Windows 2000 or Windows Server 2003, without disrupting the application environment, supplementing EVA volume expansion

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Support and Services HP provides high quality Software Services that address all aspects of your software application lifecycle needs. The wide range of HP service offerings—from online self-solve support to proactive mission critical services—enable you to choose the services that best match your business needs.

Systems Insight Manager Multiple operating system, hardware level management product that supports HP ProLiant, Integrity and HP 9000 servers as well as HP StorageWorks MSA, EVA, and XP arrays and other third-party arrays. The foundation for HP's unified infrastructure management strategy, it is easily extensible through ProLiant Essentials, Integrity Essentials, and Storage Essentials.

TeMIP Access Module Library & Central Engineering

Access Modules provide protocol mapping between network elements or management systems and the OSI-based TeMIP world.

TeMIP Expert Provides expert system rules that capture the expertise and knowledge within network operations and automate operations processes to solve problems.

TeMIP Fault Management An industry-proven, alarm-handling, event-logging network visualization solution.

TeMIP Fault Statistics Allows building statistical reports and data analysis that helps network operations staff observe fault patterns and identify trouble spots.

TeMIP Framework Provides a massively scalable set of telecom middleware services for

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TeMIP Lite Maximizes out-of-the box operation through packaging of various modules of the TeMIP product family optimized for non-distributed operation. Hardware recommendations and test results provided for these packages simplify sizing requirements and integration certification ensure on-time, on-budget deployment.

TeMIP product family Delivers the industry's most comprehensive, flexible and robust OSS service assurance offering from a single vendor, unifying and integrating multiple management domains across a full range of infrastructures.

TeMIP Service Monitor Provides Service Impact Analysis for diverse networks and services.

Transaction Analyzer Facilitates web application problem resolution by directing attention to specific performance bottlenecks.

Unified Developer Toolset Using standard-based integration mechanisms, HP OpenView Unified Developer Toolset enables developers to create off-the-shelf applications that integrate with HP OpenView.

Usage Manager Open, multi-platform active mediation and business intelligence solution.

Usage Manager Voice Mediation Integrated active mediation and revenue assurance for voice services.

Virtual Machine Management Pack Provides unified management of virtual machines (Microsoft and VMware) and supporting HP ProLiant host server resources. Integrated with HP Systems Insight Manager.

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Challenge

The key challenge for the agency was to develop and implement a

marketing strategy that would maximize the limited marketing funds.

“It’s a position that both private and public entities face in getting the

most effective use of your marketing funds. We have the responsibility

for using the taxpayer dollars in a way that maximizes our return on

investment. To us that mean having a better understanding of our most

valuable customers and marketing effectively to them,” says Hoff. The

agency started with minimal customer information about their key

segment. They created an integrated marketing strategy using their

website and direct marketing pieces and built a VIP Club to effectively

market to those customers.

The Objectives for this customized marketing approach are two-fold:

Increase customer loyalty through personalized/customized

marketing to target customers.

Better understand the customer demographics and psychographics.

The Idaho State Lottery uses the HP/Indigo digital printing solution

to create newsletter that are customized with the customer name and

address. These pieces use variable content such as offers and images

that appeal to the different customers. Additionally, the lottery sends

out birthday cards with customer’s name, personal information, and

an offer with a unique bar code. This allows them to track the

response rate, as well as gather important customer information.

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Solutions

HP offers specific solutions for your home or business--whether you need

software, hardware or services:

Home & Home Office solutionsInformation on products and services - plus product tips, special promotions and creative project ideas.

Business solutions

Small & Medium Business

Product information to save your business time and money. Includes special offers, classes, buying guides, tools, tips, and more

Large Enterprise Business

Technology and solutions for companies exceeding 500 employees.Includes industry specific solutions, as well as cross industry solutions such as customer relationship management and wireless services.

HP IT professionals

Dedicated tools, training, advice, forums and support for IT professionalsIncludes industry specific solutions, as well as cross industry solutions such as customer relationship management and wireless services.

Partners & Developers solutions

Commercial Channel Partner web site

A web site for partners reselling, referring, distributing or providing services delivery.Everything you need to know to market, sell and support HP products and services for our mutual success.

Consumer Channel Partner web site

A web portal for all retail partners providing the latest marketing and sales materials to up-to-the-minute pricing.

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Solution Provider Program – For printing & Imaging products

tools and support to help you successfully develop, deploy and bring to market solutions for HP printing and digital imaging products

For Solution Partners - Developer & Solution Partner Program (DSPP)

All the resources needed to develop, deploy, and bring to market solutions leveraging HP's computing technologies.

For Developers - Developer & Solution Partner Program (DSPP)

Technical information tuned to the developer audience.

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Urban ded

Dell HCL

HP-Compaq

IBM/ Lenovo

Wipro

Others

Unbranded 61 24 14 2

Dell 74 5 5 11 5

HCL 74 14 7 1 3

HP-Compaq 3 1 88 7 1

IBM/Lenovo 1 6 90 3

Wipro 10 5 5 81

Others 3 10 10 17 3 57

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Assembled

Dell HCL

HP IBM Wipro

Others

Assembeled 53 4 2 22 11 2 6

Dell 3 62 17 10 3 3

HCL 3 3 51 16 24 3

HP 2 2 3 81 5 3 4

IBM 6 4 3 10 76 1

Wipro 3 3 3 16 3 66 6

Others 5 8 3 28 10 3 45

Brand Shift (%)2003

Brand Shift (%) 2005

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Acer Dell HP-Compaq

IBM/Lenovo

Toshiba

Others

Acer 60 7 13 7 13

Dell 79 14 4 4

HP-Compaq 3 84 9 3 2

IBM/Lenovo

2 3 7 87

Toshiba 2 7 5 12 71 3

Others 4 9 13 74

Brand Shift (%) 2004

Dell HP-Compaq

IBM Toshiba Others

Dell 72 13 4 4 6

HP-Compaq 5 70 15 4 5

IBM 5 11 74 6 4

Toshiba 11 30 52 7

Others 10 10 24 5

Brand Shift (%) 2003Dell HP IBM Toshiba Others

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Dell 71 6 15 9

HP 5 70 16 4 6

IBM 2 10 79 7 2

Toshiba 9 7 7 76 2

Others 9 12 6 6 67

Brand Shift (%) 2005

HP IBM LG Samsung

Sony Others

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HP 70 5 3 10 10 3

IBM 9 83 3 6

LG 4 4 83 4 4

Samsung 4 4 89 2 1

Sony 9 9 82

Others 6 4 19 6 66

Brand Shift (%) 2004

HP IBM LG Samsung

Others

HP 78 4 4 13

IBM 6 82 3 6 3

LG 13 72 9 6

Samsung 7 4 9 73 7

Others 11 8 7 18

Brand Shift (%) 2003

LG IBM Samsung Others

LG 82 4 7 7

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IBM 2 72 5 12

Samsung 2 6 81 5

Others 4 6 16 61

Brand Shift (%) 2005Epson HP IBM Others

Epson 56 33 11

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HP 2 95 1 2

IBM 50 50

Others 6 28 11 56

Brand Shift (%) 2005Canon Epson HP Others

Canon 71 21 7

Epson 17 25 33 25

HP 1 2 90 6

Others 6 38

CONCLUSION

The Indian I.T. market currently appears to be at a crossroads, where I.T.marketers are

attempting to change the customer perceptions of their brands in the specific buying

motivations appear to be replacing generalities. This meanwhile, is quite unlike the

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west where buyers consider, aesthetics, comfort and safety, not neceesarily in that

order. Before finalizing a purchase.” It’s smarter to think about emotions and attitudes

if marketers are to do a better job of marrying what are HP offers to the consumers

image of the offerings. The mindset of the Indian Consumer is such that he is delighted

if he buys the pen, a little cheaper than his neighbour. Things are, however, a slowly

changing and customers at the upper end of market are now ready pay more for more. I

hope that this approach will soon enter the new era, may be not with the same

intensity.” Success will largely will determine to the extent a company can differentiate

itself in terms of intangibles that grow with the product”. In 1973 HP becomes the first

US company to institute the flexible working hours or flex time. Under the program,HP

employees can begin work at any time during a two hour period and leave after

completing an 8 hr workday.The purpose, as explained by Bill, is “to gain more time

for family leisure, conduct personal business, avoid traffic jams or to satisfy other

individual needs.” HP introduces the first electronic calculator to print Japanese

characters. The model 9810 desktop calculators is marketed in Japan by Yokogawa –

Hewelett-Packard. This year HP’s revenue:$661 million, Employees :28255.

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