7/30/2019 Project Management Project Scope

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Project Title: A TV advertisement for Cellboy

Date: December 8, 2011

Project Manager: Suba, Michelle E., 0905-620-2002, chel.suba@yahoo.com

Project Summary and Justification: The primary objective of this project is to market thebusiness “Cellboy”. To aid the client’s enterprise from achieving its goal from gaining more

customers and by increasing its reputation as a trusted shop.

Product Characteristics and Requirements: 

1. Products - the video focuses on presenting various products that the organization sells.

2. Staffs - the video also requires staffs such as the actors, extras, customers and workers

together with the director includes on how the employees deal with their costumers, the

employees give their best service to meet their costumers needs and wants in accommodating

their costumers.

3. Facilities - the video requires the venue where the shooting will be executed.

4. Equipments - the video also requires the tools or equipments when the project is on its

execution. For example: Camera, lights, video editing tools.

Summary of Project Deliverable 

Project management-related deliverable: Scope statement, WBS, project charter, progress

reports, final project presentation, final project report, survey reports are required to manage the

whole project.

Product-related deliverable: 

1. Survey: Survey current consultants and clients to help determine desired content and

features in the video advertisement.

2. Advertisement Content: The advertisement includes contents about the quality of the

product that the customer should have.

3. Business Risk Report: The risk report includes assessments or feedback that affects the

objectives.

4. Evaluation report: The evaluation report includes the assessments or criteria of the

customers or the clients on the video advertisement.