project j&j

8/18/2019 project J&J

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Group Members:

Aniqa Shafique (0054) Fatima Shahbaz (0037)

Yusra Javed (0055)

Presented To:

Sir. Toheed Alam

University of Central Punjab



Introduction:

Johnson & Johnson is a U.S multinational

medical device, pharmaceutical and

consumer packaged goods manufacturer

founded in 1886 and the company is listedamong the Fortune 500.



MISSION:

To provide our clients with the best possible service and

product.

VISION:

To continue on the path set forth by the founders ofJohnson's Enterprises, by committing ourselves to our

clients and employees and also contributing to the

community.

What We Do

Our mission is to create the best

baby care products in the world.



5 FORCES MODEL:



SWOT ANALYSIS:

Strength:

Fastest growing

Excellent distribution

network

Talented employees

Weaknesses:o Maintaining global

brando To follow market

fluctuations

Opportunities:o Increase products for

rural penetrationo Acquisition with other

similar companies

Threats:o Spurious name with

the name similar toexisting brand nameo Availability of cheap

substitute



PEST ANALYSIS:



STRATEGIES:



History

Mission

Vision



RECOMMENDATION:

Spend money on advertisement

Must follow to the trend setter companies

Hire capable and experts for management

Maintain long term planFocus on hygienic and quality products

project j&j

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