project idea of somogy county council revalorisation of built cultural heritage on the wine route...

Project Idea of Somogy County CouncilProject Idea of Somogy County Council

Revalorisation of Built Cultural Heritage Revalorisation of Built Cultural Heritage on the on the

Wine Route South Lake Balaton (DBB)Wine Route South Lake Balaton (DBB)

CulturedCultured

Best practice in the presentation and market oriented Best practice in the presentation and market oriented valorisation of cultural heritage as an instrument of valorisation of cultural heritage as an instrument of

regional development regional development 2005-2007 2005-2007

Project co-financed by the EU Interreg IIICProject co-financed by the EU Interreg IIIC

Workshop – Spain Ubeda 17-18-19 October 2005Workshop – Spain Ubeda 17-18-19 October 2005

Ms. E. HerényiMs. E. Herényi

ContentContent

1. General aspects 1. General aspects

2. Background 2. Background

3. Objectives 3. Objectives

4. Targets 4. Targets

5. Goals 5. Goals

6. Strategy for implementation 6. Strategy for implementation

Cultured – Workshop - Spain Ubeda 17-18-19 October 2005Spain Ubeda 17-18-19 October 2005

General aspectsGeneral aspects

Globally innovative for actors Globally innovative for actors - SME-s, - SME-s, municipalitiesmunicipalities microregions, microregions,

New idea in tourism promotion New idea in tourism promotion - attractions with built cultural heritage in the area - attractions with built cultural heritage in the area of the wine route of the wine route- Baroque Castle of Szölőskislak as place of - Baroque Castle of Szölőskislak as place of gastronomical events gastronomical events

Preservation of cultural Preservation of cultural heritage heritage in the context of built heritage in the context of built heritage - reactivate historical buildings, with the - reactivate historical buildings, with the involvement involvement of the business sector of the business sector - roman road with Cavpona wine cellar organising - roman road with Cavpona wine cellar organising Bacchus days with famous musicians in summer, Bacchus days with famous musicians in summer,


General aspectsGeneral aspects

Focus on rural area Focus on rural area - to innovate local initiatives to join or integrate - to innovate local initiatives to join or integrate

into regional development programme into regional development programme - Somogyvári Benedictian Abbey. - Somogyvári Benedictian Abbey. The first county town was Somogyvár – presently rural The first county town was Somogyvár – presently rural teritorryteritorryThe Benedictine abbey was founded The Benedictine abbey was founded in 1091 with monks invited from France. Wine and grapes in 1091 with monks invited from France. Wine and grapes were here introduced first by them.were here introduced first by them.

Initiate new processes Initiate new processes -- to strenghten regional identity and cooperation to strenghten regional identity and cooperation e.g. row of winecellars in Balatonberény for e.g. row of winecellars in Balatonberény for thematic presentation of old professionsthematic presentation of old professions

Sustainable operation Sustainable operation -- joint individual and common sources with the joint individual and common sources with the involvement of SME-s and regional authorities and involvement of SME-s and regional authorities and touristic organisationstouristic organisations


BackgroundBackground

Rich variety of built cultural heritage Rich variety of built cultural heritage in Somogy Countyin Somogy County

from the Roman Empire through medieval chapels, churchruines, castles with gothic and baroque style,to farmer cottages

Unique geographical situation Unique geographical situation - boarder between a touristic area - boarder between a touristic area and disadvanteged area and disadvanteged area Lake Balaton = Hungarian Sea in neighbourhood ofa rural area with Lake Balaton = Hungarian Sea in neighbourhood ofa rural area with high rate of unemployment, poor local business activity, high rate of unemployment, poor local business activity, very low infrastructure very low infrastructure

Creative and enthusiastic enterpreneurs Creative and enthusiastic enterpreneurs ResultResult of the privatisation processof the privatisation process


ObjectivesObjectives

Castles and mansionsCastles and mansions Regionally characteristic/rustic old buildings in the Regionally characteristic/rustic old buildings in the

neigbourhood of wineyards e.g Légli Potterhouse offering neigbourhood of wineyards e.g Légli Potterhouse offering accomodation and studydays for families with children accomodation and studydays for families with children

Old historical places with cultural heritage on or nearby the Old historical places with cultural heritage on or nearby the wine route wine route


TargetsTargets

Visitors, tourists attanding the Hungarian sea, Lake BalatonVisitors, tourists attanding the Hungarian sea, Lake Balaton Local businesses and enterpreneurs active in gastronomy and Local businesses and enterpreneurs active in gastronomy and

hotelery serviceshotelery services Local municipalities as owners of built cultural heritageLocal municipalities as owners of built cultural heritage Microregions of the wine route: Siófok, Balatonföldvár, Microregions of the wine route: Siófok, Balatonföldvár,

Balatonlelle, Fonyód, Marcali Balatonlelle, Fonyód, Marcali


GoalsGoals

Complex promotion of the winerouteComplex promotion of the wineroute focusing on built cultural heritage in the focusing on built cultural heritage in the area area -output- wine Beadecker(guide)-output- wine Beadecker(guide)

Creation of a „Wine Center”Creation of a „Wine Center” promoting promoting the wine route and all qualified wineyards the wine route and all qualified wineyards of the region of the region

New touristic productsNew touristic products for visitors with for visitors with changing attitudes and behaviourchanging attitudes and behaviour

Extend shortExtend short seasonseason Develop high quality businessesDevelop high quality businesses – special – special

local offer for touristic services local offer for touristic services


Strategy for implementationStrategy for implementation

Identify local actors willing to invest : SME-s, , civil Identify local actors willing to invest : SME-s, , civil organisations, communities and municipalitiesorganisations, communities and municipalities

identify tourism and other governmental agencies and identify tourism and other governmental agencies and authorities for supportauthorities for support

work with educational institutions of the region giving push to work with educational institutions of the region giving push to old professions able to reborn with local business initiatives old professions able to reborn with local business initiatives and improve awereness of high quality touristic productsand improve awereness of high quality touristic products

Somogy County Council will provide technical and Somogy County Council will provide technical and institutional assistance in the procedure of the cooperation institutional assistance in the procedure of the cooperation between private and public sector to encourage and coordinate between private and public sector to encourage and coordinate all creative initiatives concerning revalorisation of cultural all creative initiatives concerning revalorisation of cultural heritageheritage


Thank You for Your attention!Thank You for Your attention!

My e-mail address: [email protected] e-mail address: [email protected]


Large scale of ideas in the regionLarge scale of ideas in the region

Pogányvölgye programmes - new born historical legends –festivals Pogányvölgye programmes - new born historical legends –festivals Somogyvár Benedictianus Abbey: musical events , scenes and plays on Somogyvár Benedictianus Abbey: musical events , scenes and plays on great Hungarian kings : Steven the statefounder ,László etc. great Hungarian kings : Steven the statefounder ,László etc.

Somogyvámos- Pusta Tower – local attraction plan for renovationSomogyvámos- Pusta Tower – local attraction plan for renovation Chapel in Gyugy – local attractionChapel in Gyugy – local attraction Chapel in Buzsák –White Chapel – local attractionChapel in Buzsák –White Chapel – local attraction Chapel in Öreglak - local attraction – plan for renovationChapel in Öreglak - local attraction – plan for renovation Winecellars row: Táska, Buzsák, Balatonberény – with joint cooperation of Winecellars row: Táska, Buzsák, Balatonberény – with joint cooperation of

individual wine makers individual wine makers Zamárdi: old farmer cottage – plan for developing accomodationZamárdi: old farmer cottage – plan for developing accomodation Balatonszemes: Bujdosó Pince - promotion of local gastronomy - plan for Balatonszemes: Bujdosó Pince - promotion of local gastronomy - plan for

developing accomodation developing accomodation Old Presshouse– Kishegy Balatonlelle - plan for accomadationOld Presshouse– Kishegy Balatonlelle - plan for accomadation


Realistic approachRealistic approach

Global and complex promotion of the Wine Route with focus Global and complex promotion of the Wine Route with focus on cultural built heritage located in the areaon cultural built heritage located in the area

„ „ Wine Route Center” located in Balatonboglár Fischl House Wine Route Center” located in Balatonboglár Fischl House – a baroque building owned by the local municipality – a baroque building owned by the local municipality presently serving various purposes of events to be renovated presently serving various purposes of events to be renovated for the „Promotion Centre „ of the winerregion like in for the „Promotion Centre „ of the winerregion like in Szekszárd south of Hungary.Szekszárd south of Hungary.


project idea of somogy county council revalorisation of built cultural heritage on the wine route...

Documents

built cultural heritage

context of built heritage

implementation spain

touristic area

regional authorities

involvement of sme

rural area focus

cavpona wine cellar